Read the “Do’s and Don’ts” for Responding to HARO Leads in Today’s Puget Sound Business Journal

7:34 am Media Savvy 101

If you’ve been wondering the best ways to respond to Help a Reporter Out leads, be sure to check out today’s Puget Sound Business Journal for my latest “Media Savvy” column that get to the meat of that matter with pitching tips to enhance your success.  Here is the link.

Here is a brief excerpt from the column to tempt your interest:

Peter Shankman launched Haro in November of 2007. Today, well over 70,000 people subscribe. Haro has become a do-it-yourself publicist’s best friend because with a modest investment of time and on-topic pitching efforts, business owners can have their stories told without spending a penny on PR firms or subscription media query services.

To earn placement success, it is a matter of pitching in a “just right” style. Share too little information, and you are sure to come up short. Share too much information, and you’ll overwhelm the decision maker. Share the right amount of on-target information, with quick links to demonstrate proof of claims and credibility, and provide access to email and phone contact information to make continuing the conversation convenient, and you’ll be well poised to earn the media attention you seek.

This column is available to print subscribers for the first 30 days and subsequently made available online.

If you are not yet a print subscriber, you can enjoy the “Publici-Tea™ Anyone?” special rate of $72.95 for a full year of quality, timely business news and information when you contact Elizabeth Case at 206-876-5418 or send her email at ecase@bizjournals.com.   The Puget Sound Business Journal is a must-read publication for anyone serious about doing business in this region.  And when you subscribe, you can always enjoy my “Media Savvy” column conveniently online.

HARO leads are an abundant resource of quality media placement opportunities for business owners who are serious about rolling up their sleeves to earn their own publicity.  It’s free to join. Based on my experience and media placement success over the last year with clients big and small, your time and effort to pitch YOUR stories is well worth it.

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