One Good Thing Continues to Lead to Another — for Rent-a-Brain Client, Column Readers, and Me!

9:55 am Local PR Success

The day got off to a great start today with glowing feedback from a variety of sources. I heard from one of my Rent-Nancy’s-PR-Brain Clients this morning, and here is what she had to say:

“I have had so much success with the work you and I did. I have 6 radio interviews lined up this week, so just go ahead and let your network know this…you are a superstar!

— Bea Fields, President, Bea Fields Companies Inc.

Receiving feedback like this is very rewarding. Bea and I first met at the Bellevue Chamber of Commerce Women in Business Forum in March of this year. She was the morning keynote speaker — addressing the topic of Managing and Motivating the Net Generation — and I was one of the breakout session leaders — talking about the power of DIY publicity. We both had the benefit of hearing the other’s presentation, and we connected by email to see how we could work together. She has since applied a number of my DIY Publicity tips to her benefit. She reported today that she has six radio interviews scheduled for this week! She is really delighted with how well her speaker sheet is delivering the engagements for her. It’s all good.

And, Amy Spain, the programming director for the Snohomish County Tourism Bureau, wrote to me this morning to share glowing comments about my June 10, 2008 presentation to her audience of 50 guests. She learned about me by reading my former column in the Snohomish County Business Journal.

“Nancy Juetten is a refreshing, energetic, and knowledgeable speaker. she lends her tips for improved publicity to small business owners in a captivating way. All of our program attendees walked away with concrete ways to implement or augment their own campaigns. Very relevant information!”

And, to make things even better, another programming director for still another quality local professional organization read my Puget Sound Business Journal column from last month, offering publicity tips to be learned from American Idol. He wants to talk with me about speaking before his trade group.

Speaking at events, writing columns for prestigious business journals, and connecting in person with engaging people are all powerful ways to build buzz and invite new opportunities to be of service. These are the things I advocate that you do to build the buzz about your business. I am not kidding when I say great rewards are waiting. To lend more support to this claim, I hosted another sold-out Publici-Tea™ Half-Day Workshop last Friday, June 13. Just for fun, I asked the 13 special guests in the room how they learned about the event. Here is what my guests reported:

  • Heard me speak at the Women Business Owner event last year – 1
  • Heard me speak at the North Seattle Community college on June 6 – 2
  • Heard me speak at the North Seattle Community college last year – 1
  • Learned about me and my expertise by viewing my articles and profile at – 1
  • Saw something about my products at the website for the radio show – 1
  • Met me at a recent meeting of the eWomenNetwork – 1
  • Got acquainted as a result of a blog post that invited interest and comment -1
  • Saw a meeting notice posted in the Seattle Times business calendar – 2
  • Heard me speak at a teleseminar and wanted to learn more – 1
  • Registered as a result of reading about the event in the Authentic Visibility ezine -1
  • Came as a result of the recommendation of a prior Publici-Tea™ guest – 1

Every guest came as a result of a publicity tactic I put in place to build the buzz about the event. I didn’t buy any ads. I didn’t mail any post cards. I just “alerted the media” and my own best customers and prospects via my ezine, the blog, and beyond. People came. And they raved about their experience. Best of all, one of my guests from a prior event just invited me to host another Publici-Tea™ in Tacoma, Washington to empower her extended network of small business owners who crave more buzz for their businesses this August 15. I’ll be putting the details of that event in place shortly and will be certain to share them with you so you can benefit.

All this is to say that one good thing does lead to another. When will you jump into the DIY publicity pool with both feet? Come on in. The water is just fine.

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