Love Chocolate and Giving Back? Seattle Chocolate Co. has Something Delicious Brewing, Golden Tickets and All

9:58 am Cause Related Marketing

If you love dark chocolate, giving back to a worthy cause, and need a mood elevating lift that extends beyond your taste buds to encourage families helping loved ones navigate their cancer survival journey, here is a treat for you.

Seattle Chocolate Company has created a new specially packaged chocolate bar — called Gilda’s Bar — to benefit Gilda’s Club Seattle. The bar is named for funny lady and Saturday Night Live star Gilda Radner. Gilda’s husband Gene Wilder co-founded Gilda’s Club in her honor after her passing from ovarian cancer.

Gilda’s Club is a non profit organization that provides support for families helping loved ones deal with cancer.   Four thousand Gilda’s Bars are available for purchase for $5 each from the company’s online store, and the dollars raised will fund the good work of Gilda’s Club Seattle.

Why not buy them by the dozen and share them with all your chocolate loving friends?     And, when you unwrap your dark chocolate truffle bars with Gilda’s smiling face on the wrapper, be on the lookout for five golden tickets.  Those lucky enough to receive one will be walking through the doors of Seattle Chocolate Company for a once-in-a-lifetime tour of the chocolate factory.  This tour is a happy nod to Gene Wilder and his role in the beloved film Willie Wonka and the Chocolate Factory. It’s a full circle moment with delicious and satisfying rewards for all.   Love that.  Don’t you?

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4 Responses

  1. Lori Richardson Says:

    What a brilliant idea!! I am going to put in an order for a bunch of them to send as one of my strategic partner mailings! Bravo on this one. Love the tie ins, and love the cause. Go Jean!

  2. NancyJ Says:

    Hi Lori,

    Thank you so much for your enthusiasm and support. With the influence you have, I am guessing that all 4000 bars will sell out by Monday morning! On behalf of Seattle Chocolate Company and Gilda’s Club Seattle, I thank you from the bottom of my heart.

  3. Joy Stephens Says:

    Nancy, Thanks for covering this story. What an excellent example of cause marketing! I hope our workshop on the subject attracts businesses to the idea of the importance of having a sound social responsibility strategy. I’ll be sure to use Seattle Chocolate as an example.

  4. Cheryl Richter Says:

    As a parent of a 4-year old who is an ovarian cancer survivor (yup, it’s true!), this moves me. Bravo to Seattle Chocolates (and Gene Wilder) for this! What a great opportunity to share awareness, and yummy chocolate!

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