Content Trumps Puff

12:23 pm Be Heard, Event Promotion

This email came in from a new client who decided to enroll in the next session of the Broadcast Your Brilliance Webinar Series:

“I have been going through your materials and holy buckets, do you know your stuff or what?! I initially thought, where in the world has Nancy been, I can’t begin to tell you how many guru’s and well intentioned professionals I have worked with that did not serve me half the justice as your program has – and I’m just in to the first document and recordings.”

This email reminds me of an important point.  Content trumps puff every day of the week.

And, this email is also a wake-up call to me.  As visible as I think I might be, there is a great universe of perfect people in the world who haven’t yet heard of me and the work I do to guide them to step into the spotlight and prosper now.  I must remain ever vigilant in getting the word out, just as you must do the same about your particular brand of marketplace magic.

As for the upcoming webinar series, my intention and pattern of performance is to pack as much actionable content and support as possible for every client.  I call this sustainable generosity (Thank you George Kao for that term!) The goal is to empower experts and those seeking to earn expert status to get known and get paid for their winning ways by showing them HOW and WOW. Step by step, we take on bios, press releases, pitch letters, and some aspects of online marketing to bring on the results in short order.

If you’d like to sample my teaching style, I am teaching a series of FREE webinars with amazing partners this week, including Therese Skelly, John Kremer, and Tad Hargrave. And, my own call is taking place 1-25 at 3 p.m. Pacific.  If you want to listen in and learn how to say “bye-bye to your boring bio” and “hello” to clients, speaking gigs, and media interviews by getting truly READY now, this call is for you.  Remember, there are always special treats to reward those who show up live, so be an early bird and show up to benefit.

And, here is inspiration to guide you forward:

“You were born to win, but to be the winner you were born to be you must plan to win and prepare to win. Then and only then can you legitimately expect to win.“

—  Zig Ziglar

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