[Case Study] What you measure gets treasured … Open rates increased from 21% to 24%

Life Goes on Roadmap, Measuring Results No Comments

You spend time obsessing about the right words to use in your autoresponder sequence to nurture new leads to become clients.

You set them up in your shopping cart to do their job.

But do you ever circle back to see how those emails are working for you?

If you are getting lots of sales, chances are, you know things are working.

Good for you.

But if sales are lackluster, what then?

Well, one thing to check out is how well your audience is opening and clicking on the links you provide.

My shopping cart makes it easy to monitor these kinds of things, and my virtual assistant runs reports so I can check the status over time.

I’ve been watching a particular follow up sequence over the last 60 days to notice open rates and click rates, and I’ve been making adjustments every 30 days to see about improving my results.

Everything is testing, testing, testing. We can always improve and find leaks in the “lead faucet” that need to be plugged.

I decided to accelerate the sequence of emails because the prior sequence was taking a bit too long to deliver.

Over the last 30 days, open rates for my sequence improved by about 3% — going from 21% to 24%.

That’s progress!

I noticed that one of our emails in the sequence (the last one) has been particularly strong the whole time because a ‘spike’ in open rates has been apparent.

That sure reads like an URGENCY opportunity for action to me!

However , two of the messages leading up to that final message have been considerably weaker by comparison.

What did I do?

I deleted those messages from the sequence because I want readers to be engaged with every message at the highest level.

I also want them to be inspired to take the next step and consider taking that next step to be URGENT as a way to get a real problem solved.

We’ll see how these adjustments play out over the next 30 days with improved engagement, clicks to the call to action, sales for the featured product, or get acquainted sessions with the fee only financial planning team.

>> As a result of reading this post, are you inspired to find a leak in your ‘lead faucet”?

If so, share what you find out and how your actions to make the most of what you learn pay off.> Are you inspired to get your personal financial life organized before life serves up a bump in the road?

>> Take the new and improved message sequence for spin and see how well it serves you and the people you love.


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Local Publicity Pays Off in “This Or Something Better” Kinds of Ways

Life Goes on Roadmap, Local Publicity, Measuring Results No Comments

If Facebook Advertising isn’t your lead generation tool of choice and strategic partnerships (or joint ventures) feel premature for your new offering, what can you do to build the buzz?

Try local publicity!

My husband and I each have mature businesses doing what we do.

This summer, we’ve been building the buzz for our newest initiative — Life Goes on Roadmap™.

Local publicity has been paying off for us. Last week, three sales came in for Life Goes on Roadmap™ as a direct result of local publicity. Two came as a result of reading a feature about us in Bellevue Club Reflections Magazine. One came as a result of reading a cover story about us in Somerset Neighbors magazine.

3 Ways PR Delivered Unexpected and Welcome Opportunities

Good publicity is one thing. And it’s the “this or something better” outcomes that can be the best outcomes of all.

Example #1

I met the most amazing woman at a live event last weekend who was inspired to make a purchase and also create a rather compelling video testimonial about the value of our offering.

The credibility of Sue Ferreria’s delivery is very persuasive, and plenty of comments are already posted from viewers who are speaking up about how a product such as ours is so deeply needed by so many. Watch and post a comment if you are so inspired.

Example #2

I was a guest on The Money Hour radio show with Tina Mitchell and Keelan Harvey last week. I’ll share the link to the rebroadcast in a few days as I had quite a few sassy sound bites to share.

My favorite: “Without this GPS, you could be SOL.”

While networking with the hosts and two other guests in the studio, one of the hosts mentioned he knows people in high places at an organization that would likely be interested in Life Goes on Roadmap™. He offered to follow up with me this coming week with an introduction.

You never know what magic can unfold while waiting for your turn to take the microphone. Be open to those kinds of magic moments of opportunity.

Example #3

3) Friday, my husband Steve and I delivered a practice management case study by webinar about Steve’s firm, while also weaving in a mention about our done for you licensing opportunity for Life Goes on Roadmap™ to the members of the Garrett Planning Network. This invitation came after the founder, Sheryl Garrett, endorsed Life Goes on Roadmap™ after reviewing it per our request.

(We’ve been aiming high, right out of the gate.)

Garrett Planning Network is a professional organization comprised of 250+ fee only CERTIFIED FINANCIAL PLANNER™ Professionals.

The members are now are considering how Life Goes on Roadmap™ can support them in serving their clients more deeply, filling a gap in their serving offerings that can help them make more money, and setting themselves apart from other advisors who don’t offer this benefit.

Yesterday I was invited to attend a women-only networking event where I’ll get to connect in person with decision makers who may find our system to be a good fit to support their client service and growth goals. This invitation would not have come my way if we had not been invited to deliver that webinar.

Several financial planners have already reached out to learn more about how they can participate as licensees of our system.

If this interests you, we have a link to visit that shares more about that.

A Request

We believe we have a message that needs to be heard and seen by millions, and we’ve only just begun to make our best impact.

That’s why local and national publicity opportunities are a priority for us.

We are looking for all the “this or something better” outcomes that publicity provides.

I’m doing my share of reaching out to the right people. My arms are wide open to hear from those who find our message about financial empowerment for couples to be timely and of service.

If you host a podcast, radio show, TV show or want to invite me to do a Facebook Live interview about the needs Life Goes on Roadmap™ meets and why it matters, I’d love to hear from you.

Just send me an email at nancy@lifegoesonroadmap.com with “media interview request” in the subject line, and I’ll gladly reply.

Inspiration for YOU!

If you have a new initiative that needs wings to fly, I D.A.R.E, you to go for it.

Decide what you want to achieve.

Ask for what you want, apply yourself, while always aiming high.

Resist the temptation to quit.

Execute — because nothing happens without inspired, imperfect action.


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Celebrating 2018 Ezine Open Rates of 31% – 33% So Far …

Measuring Results No Comments

I did something really bold late in 2017.

With the help of the folks at Constant Contact, I identified who had not opened my ezine in a very long time. In an instant, I deleted those names from my list — just like that.

I didn’t save the names to one day re-target via Facebook ads.

I just deleted them. Clean and neat.

(Some might say that was reckless or worse.)

The truth is that ezine open rates were hovering between 8% – 10% for quite some time. In my gut, I felt and still believe that it is far better to serve those who open and read my ezines than kid myself that a big list is more important.

For 2018, my focus has been on delivering massive value to my engaged subscribers by offering content and perspectives that invite “opens” and “click throughs.”

What are my results so far?

For the first ten ezines for 2018, my open rate has hovered between 31% and 33%.

The click rate has hovered between 1% and 8% with the average being 3%.

I am corresponding with far viewer subscribers and getting some good conversations going that are absolutely leading to great results for my newest clients and welcome results in my shopping cart.

And because I am doing my part of deliver massive value to my community, my own ‘DELETE KEY’ is getting a lot more exercise. I am not spending time or diluting my focus by opening emails packed with hype. That is a very good thing.

This leads me to ask questions about how you are using email to serve your audience in the best possible way.

>> Are you paying attention to open and click through rates?

>> Have you found ways to engage and serve that are paying off for you?

Please post in the comments. I’d love to hear from you!

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20 minutes of stage time can turn into thousands of dollars — It just happened for me!

Be Heard, Business Success, Get booked as a speaker, Measuring Results No Comments

What if you could turn 20 minutes of stage time into thousands of dollars?

What could happen for you?

Last Friday, I was fortunate to take the stage for 20 minutes at a live event that was attended by aspiring speakers up to big things.

There were 36 people in the audience of whom two were already my clients. When the talk was over, 31 of them had rushed to the back of the room to make a purchase from me.

31 buyers from 34 potential clients represents a 91% conversion rate!

This was the right audience for my message about making your speaker one-sheet rock. BELOW is access to a clip from the 20 minute talk I gave from Mark Grainger and Shannon Law’s Big Impact Speaker event.

I brought my full, quirky essence to their stage, delivered content that served a specific need for their audience, and was fortunate to be introduced in such a powerful way that the audience was set up to fall in love at ‘hello.’

I hope this inspires you to take stages in service to your perfect audience so you can welcome results that delight you, while boosting your confidence big time.

This brings me to a few questions for you.

>> What specifically are you doing to get yourself booked on live and virtual stages?

>> Are you reaching out to decision makers?

>> Are you hosting your own live or virtual events?

If you do nothing, nothing happens. And when you ask for what you want and take action, amazing things can unfold for your audience, for you, and also for the marketplace.

What is it going to be for you?

If you’d like to learn more about how to make speaking rock for your best audience with your best message front and center, I’ll be interviewing Shannon Law via BeLive.TV on July 11 at 3 p.m. Pacific from my business fan page.  Join us and bring along some of your speaker and expert friends!  The more, the merrier!

This is a generous clip from my talk from Mark and Shannon's Big Impact Speaker event from last Friday. The way they introduced me touched my heart in a big way and the audience enjoyed my talk. It cuts off near the end because my phone storage was at capacity. That is a lesson learned for the next time. >> Check phone storage before recording the next big gig. Oy!

Posted by Nancy Juetten on Tuesday, July 4, 2017

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[Replay] True Confessions about Leading Groups — Starting with 11 Students and Growing From There

Event Promotion, Joint Ventures, Measuring Results, New Audio File to Support Your DIY Publicity Success No Comments

My first group program delivered with a partner enrolled 11 people.
My second group with the same partner enrolled 33 people.
The third group program delivered solo enrolled 65 people.
My fourth group program enrolled fewer people, and I had more fun.

What Works:

  • Keep focus always on growing your list. The more people who are your fans, followers, and believers, the greater the likelihood that they will enroll in your programs.
  • Become a fabulous host of content-rich teleseminars so your message can extend far and wide to more of the right people.
  • Be crystal clear about WHO your people are with great specificity so you can be strategic in inviting the right co-collaborators.
  • Host your own teleseminars or webinars.
  • Contribute to the events of the right “hubs” where your content can add real value without being in competition.
  • Foster strategic partnerships through which your partners are delighted to introduce you to their communities.
  • Give before you get. Be the kind of partner who is a joy to work with in every way, who meets and exceeds commitments, and shows up as the kind of partner YOU would love to welcome supporting your most pressing business initiatives.
  • Make your partner commissions generous enough to invite enthusiastic participation.
  • Make it easy for partners to promote you by offering a promotional packet that gives them everything they need to deliver your good news, including solo emails, Tweets, Facebook Posts, articles to showcase in their ezines/blogs, and images of your program to turn heads and invite interest.
  • Plan in advance so your partners have adequate time to plan around your event and can give you “full court press.”
  • Capture compelling testimonials on a systematic basis so your offers are packed with powerful proof.
  • Adapt this approach as your own and see how it can lend strength to your marketing and guide the right people to say YES to what you have to offer.
  • Create a compelling opt in page. And track conversions. You want at least 50% of the people who visit to opt in. If your numbers are less than that, you have to improve the look and message you share to make it an easy YES.
  • Create an equally compelling sales page for your offer.
  • Promote the call two to three times before the call with solo emails.
  • Allow sufficient time during the call to make an offer you feel is so compelling that even YOU would make the wise choice to invest.
  • 70% of your sales will happen AFTER the preview call. So you absolutely need to create and send an after-the-call email sequence to everyone who opted in to invite them to take a closer look and invite action. Tell a story with each email you send to bring about greater commitment and urgency to take action.
  • Track your sales conversions so you can set the bar higher each time you launch your program.
  • Set big goals and reach high to achieve them. Don’t set the bar too low. This takes work, and it must pay off.
  • Express thanks to your strategic partners by paying them on time and with great appreciation.
  • Consider turning your live group program into a digital information product so you have “an irresistible down sell” to offer for those who can’t make your live session dates.


  • Choose partners wisely. Make sure style, brand, message and values are well aligned.
  • If your program is truly a signature program, deliver it solo with guest experts as opposed to delivering it jointly. Why? Because when it comes time for folks to make a decision to go deeper in their work, they don’t have to make an uncomfortable choice.
  • Make sure your curriculum makes crystal clear the value packed within.
  • Offer payment plans to make it easy for clients to say YES to what you offer.
  • Add a private group forum or private Facebook group so people can connect and create new relationships to support their success.
  • If your ideal client still has a “real job” consider stretching out the schedule so they can avoid that feeling of overwhelm.
  • Find fabulous partners who can offer enticing bonuses that are relevant to your offering and add remarkable value.
  • Offer a guarantee that is fair to your participants and to you.
  • Set boundaries around your availability and expectations for folks to meet deadlines for participation, homework review, etc.
  • Recognize that the journey is as important as the success destination. Keep on making improvements to your program. Keep listening for ways to serve differently and better. Tune in to your own needs and make sure the program is a fit for you and for your clients.

There is so much more to learn on this topic.  That is why I interviewed Group Training Expert Michelle Schubnel this morning about her best observations from having coaches thousands of coaches to group coaching success.

“Insider Secrets on Running Transformational Group Coaching Programs that Maximize Your Visibility, Impact, and Income” is her topic.

Access the Replay!

Title: [Private LIVE Interview] Maximize Visibility, Impact and Income with Groups – Nancy Juetten and Michelle Schubnel


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Getting Known Versus Spam and Inviting Your Straight Talk

Be Heard, Measuring Results 2 Comments

There is a huge joint venture in progress that has 70 big internet entrepreneurs involved. 

We are all beating the drum for Callan Rush for good reason.  She is a master trainer who guides workshop, retreat, and seminar leaders to successfully and profitably deliver their messages to change the world. That is a drum I’ll gladly beat because I believe in the mission, have studied her work, and know that she can make a huge difference for the people I serve.

And that means that everyone on the partner lists is getting pretty much the same email copy to share with their tribes to invite interest and engagement.

Yesterday, I received several comments from people from my own tribe.  They said that the perceived those emails as “spam” and wouldn’t open them. I think that is pretty strong, but that’s what they said. And, they wrote to me to say they opened my email in a sea of sameness  because it offered a distinct and authentic message. One reader said it was a courageous message. Their comments were heart-felt. And that did my heart good.

I am a huge fan of getting known. And these joint venture campaigns certainly bring the name of the featured expert center stage in a big way. That gets a whole lot of people talking.

It also sets the stage for that expert to offer real value in the short term and ultimately get paid when the time comes.  This is provided that the expert makes a winning invitation to provide a quality solution to a serious problem that is giving a great many frustrated workshop, retreat, and seminar leaders serious grief.

The results are where the rubber meets the road, which is why joint venture partnerships continue to hold favor among so many internet entrepreneurs — including me.

Let me be clear. I am in the mix, right there with them, because reaching more people with my own message is important and influential, and the math does work out. But, at what expense?

Math has never been my strong suit. Words are my favorite currency.  I may not have the answers, but I can ask the questions and invite your replies at a time when so many of us are thinking about this.

I’d love to hear your thoughts on these questions:

  • How do you react when you receive the same email in your inbox from multiple sources?
  • Does this powerful influx compel you to pay more attention or less?
  • Does this improve or take away from the way you feel about the expert?
  • Does this influence the actions you intend to take?
  • If you had a wish about how this could be done differently or better, what would it be?
  • And if the message travels across a news wire to reach hundreds of media outlets as news with the potential to reach people beyond the lists to which so many of us subscribe, is that better? Or do you consider that spam, too?

I think this could be a very juicy conversation.  Won’t you join in and comment?  Can’t wait to read what you have to say.


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True Story about Suiting Up and Playing Baseball — One Media Interview at a Time — Especially if Media Relations & Publicity Haven’t Been Your Tools of Choice …Yet

Measuring Results, Media Savvy 101 No Comments

Steve Juetten CFP™Hubby — Steve Juetten — was interviewed for an article in the Alaska Airlines in-flight magazine about social security. When the article came out, only one “sassy sound bite” made the final article. That can happen when editors pull out their red pens. And, that single “sassy sound bite” compelled the reader to call me when she touched down to ask if the expert was my husband AND to search Google for my husband’s name.

Turns out she was looking for a fee-only Certified Financial Planner in Bellevue, WA. She found one — from ONE LINE OF TEXT in an in-flight magazine and a couple of follow up phone calls. She must have liked what Steve said. Steve has been serving as an expert resource to Sharon Baker, a freelance writer, for some time. And interview by interview with her and others, he is getting known and getting paid for his expert status.

All this is to say that media relations is a bit like baseball. Not every hit is a home run. And it takes a lot of singles to round the bases and score. Suiting up to play is where it all starts.

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30 Days of Inspired Action by Realtor Fran Gianaris has Delivered Inspired Results for Her Visibility, Credibility, and Business

Get Known Get Paid Success Story, Measuring Results No Comments

Receiving coaching from Nancy Juetten has been the bomb! In fact it set up a small explosion in me to learn how to “get known to get paid.” I’ve taken her sage advice and strategy to start getting known in the media.  Last year I launched a blog dedicated to helping single women buy their home solo. My desire was to start building traction for my message.  Nancy taught me tips on how to express myself in ways which are media friendly and how to make it easy for a reporter to get the information they’re looking for.

Her introduction to www.helpareporter.com has been invaluable. I’ve responded to several queries from reporters. One landed me in The Washington Post. In addition I’ve been quoted in www.mymove.com, and www.homefinder.com. Also a single women client of mine was interviewed by CNBC.

All of this happened in a short 30 day period of time. Now I watch HARO closely twice a day when the feed comes out with the request for queries.

For my forthcoming book, “Bounty and Bliss, A Woman’s Guide to Buying a Home Solo,” I created and submitted my own query. My goal was to interview single women who had successfully purchased their homes. My book includes stories of inspiration and success from women who’ve already done this. I received 14 responses from women willing to tell their stories. I thought this was a smashing success.

Well-known Realtor Sandra Rinomato — the former host of HGTV’s “Property Virgins”– agreed to be interviewed for my book as a result of a pitch Nancy helped me write. Sandra hosts a HGTV show airing in Canada for single women who buy a home solo called, “Buy Herself.” With Nancy’s encouragement, I declared my intention to connect with Sandra. And it happened!

Lastly in this flurry of pro-active activity I interviewed Jill Butler author of “Create the Space Your Deserve.” She writes and shows single women the secret sauce to cleaning up their head trash through intentionally creating their ideal nest. Nancy suggested I create juicy retreats for women in life transitions who need to buy a home at the same time. Jill is considering being a speaker.

I want to give credit to Nancy’s brilliance, guidance, and absolute astounding ability to see the “gems” in her client’s stories, often when we don’t see them for ourselves. I highly recommend having Nancy polish your gem of a bio and story to help you “get know to get paid.”

Here’s a deep bow to you Nancy.

Francesca Gianaris, Certified Residential Specialist ®, Re/Max Metropolitan Realty

Website: www.HomesByFran.com

Blog: www.BountyandBliss.com

Fran invested in three Build Your Buzz PRIVATE Strategy Sessions with me, and she is off and running now.  If you would like to follow Fran’s lead to welcome similar results in your business, I look forward to our work together.

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Big Lessons from 2011 So Far – Revelations about Big Rocks and Sustainable Generosity

Measuring Results 2 Comments

Ah yes, it is that time of year to reflect on steps taken to move forward and to look ahead to see what might be coming next.

So, with that said, here are some of my big lessons from 2011.

  1. Move the big rocks first. (Thanks Bill Baren for this simple, yet powerful idea.)
  2. Speak with authenticity to make a deep connection with those you are meant to serve, even though it is uncomfortable.
  3. Leverage packs a punch.
  4. Grow your list.  Grow your wealth.
  5. Be a “rock star” joint venture partner .  That means delivering on every promise and going the extra mile.  One good contribution often leads to another, and good news travels fast to the right people.
  6. It pays off to be ready when opportunity knocks, and it turns heads in a good way.
  7. Practice “sustainable generosity.”   (Thank you George Kao for this “aha” insight.) That means giving generously and over-delivering for those who invest wisely in your services.
  8. Less is more.  Offer fewer products and services in winning bundles to make “getting to YES” easier for your clients.
  9. Invest wisely to get help in areas beyond your genius.
  10. Take consistent, tenacious action every day to advance toward your goals.

Prior to 2011, I was  one of those “get it done myself” people.  And, truth be told, I wasn’t achieving the success I was dreaming of by following this approach.  That is why — even though it was VERY uncomfortable for me — I invested in coaching this year change the game for my life and business.   Every day, I am uncomfortable.  Every day, my business takes bigger  and different steps forward than I could imagine taking before getting this extra measure of strategic support.

This journey isn’t easy.   I am being challenged in ways that bring up all kinds of “inner game” stuff that is hard to address or talk about.

And, step by step, the results are flowing in the balance sheet and beyond.

And, for 2012, I am going to put more emphasis on the “and beyond” part of this equation.   I’ve worked very hard, sometimes to the exclusion of taking good care of myself.  I think the concept of “sustainable generosity” needs to be applied to my personal life.  It’s a very big rock that needs attention.    That means putting my fitness, health, and self-care at the top of the list so I can be present for my husband, son, and puppy and equally energized to do great work with my clients.

This is going to require some mindset shifts and behavior changes that are going to be uncomfortable for me.   Borrowing a phrase from Oprah, “what I know for sure” is that If I apply the same level of discipline and focus to my personal life as I do to my business in the New Year, wonderful things are going to happen that will be priceless in their rewards. Those priceless rewards count for a lot.   To me, they matter the most of all.  So, I’ve got my eye on that prize, and I’m going to take step-by-step progress to see what shape it takes with high hopes and high expectations. I’ll keep you posted on how things go.

What are your biggest lessons from 2011?  What will you do differently in the New Year.  Please share, and let’s help keep each other accountable for making our dreams come true in 2012.

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On Taking a Big Leap, Making the Commitment, Doing the Work, and Staying with It – Cause for Independence Day Celebration

Business Success, Measuring Results 7 Comments

Three years ago, my husband Steve and I bought a new house for our treasured family that includes our son Kyle and our golden retriever Shadow.  Some would say that the timing was bad, and they would be right.  Have the last three years been a challenge for us?  You bet.  But there is a beautiful silver lining that makes the journey so worthwhile.

It was a BIG leap to make the commitment to buy a new house.  Once we stepped forward, there was no turning back.   We had no Plan B.  We made the commitment.  We moved.  And we did everything we could to navigate the demanding economy to serve our clients, earn enough money to pay the higher mortgage, and make our new house a home.   This was no small feat, given the demands of the Great Recession.

Had we stayed in the other house, it would have been so much easier.   We could have hidden out until the dust of the rocky economy  cleared.  We could have enjoyed more leisure time.   We could have marched in place with a whole lot less worry and wonder.

But here’s the thing. Where I live is important to me.   Living and working  in a space that inspires me to be my best has compelled me to  reach higher, go deeper, and find even more satisfying ways to contribute to my clients, bring rewards to them and to me through my work, and build a business that makes me and my family proud.  All the reinventing over the last three years has been challenging to my growth as a business owner and in every other way.  And that is an understatement to be quite candid with you.    When I see photos of me and my son from our move-in date to yesterday — which was our three-year anniversary of moving in — the growth is unmistakable.

Reaching higher — or growing taller as the case may be — requires a great deal of care and feeding.  We are all growing in ways that are obvious, subtle, and game-changing if we dare to think bigger for what is possible for our lives and  work. Today I can say that I am a great deal happier than I was three years ago, and that is the most priceless reward for having made the move.

Taking a big leap, making a commitment,  doing the work, and staying with it have paid off.   These are the kinds of lessons my husband Steve and I model for our son, and he’s growing into a fine young man so far. And  day by day we are each creating and growing businesses that make us proud.  On this Independence Day weekend, that gives us even more reason to celebrate.

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