On choosing regrets, magic blue pills, and ways to describe the problem you solve …

Client Attraction, Event Promotion, Life Goes on Roadmap No Comments

Do you ever wish you could sell something so clear and compelling that it would sell quickly easily to your perfect audience every time?

Like selling ice water to people who are thirsty?

 

 

 

 

 

For example, are you selling:

  • Instant cash to folks who need money right now?
  • Sex appeal to someone who hasn’t had a date in years?
  • A solution to E.D. that has some clients experiencing a four-hour ‘can’t stop the feeling’ situation every time they take their magic blue pill?

Sometimes I wish I sold something like that.

The selling piece would be so much easier.

Pain killers sell better than vitamins because the promise is to stop pain in its tracks.

Vitamins are more of a preventative measure.

Selling prevention is a really tough sell.

People need an urgent reason to buy.

In today’s internet age, that could mean special pricing that expires to compel them to buy now.

It could mean that bonuses expire if the sale isn’t made in a time sensitive way.

For me, those tactics don’t ring true.

So here’s a mind bender to consider.

Maybe prevention isn’t the right message. 

Maybe it’s something else or something more?

I’ve been pondering this very question in connection with the Life Goes on Roadmap™ system we sell to families across the nation.

What exactly is the problem we are solving?

  1. Maybe it’s finally finding a way to start important conversations with loved ones that may have been delayed for too many years.
  2. Maybe it’s peace of mind.

  3. Maybe it’s clarity, confidence and power for the moments that matter the most.

  4. Maybe it’s fun to get this done so procrastination can get kicked to the curb.

  5. Maybe it’s transformation.  You get to transform from clueless to confident with it comes to accessing your crucial personal financial information.

  6. What about addressing a deep fear that many people say they have:  You’ll never less a mess for your family to clean up if something random or crazy should happen to you.

    What I know in my head, heart and gut is that no one ever regrets getting their act together before a hardship has the opportunity to become a crisis. But everyone who DOES NOT get their act together always regrets it when the rubber meets the road in life.

One of my friends is also a top notch real estate professional.  Mary Lee of Mary Lee Real Estate says, “Choose your regrets.”

Mary says you can put your house on the market at your ‘happy hopeful price’ and run the risk that the price is too high and no one will buy it (or that the market will demand a price reduction.)

Or you can put your house on the market at too low a price (with hopes that the price will be attractive to bring in the right buyers) and have to settle on a low ball offer because you came in too low and only attracted one buyer.

As she says, “Choose your regrets.”

As for me, I would much rather have my ‘life and death ducks in a row’ long before life hits the fan than to let the cards fall where they may.

I want to avoid creating challenges for my husband, son, or extended family to contend with because they didn’t know my wishes, couldn’t find my passwords, and didn’t know who to call when it really mattered.

Leaving a mess for them to clean up later is a complete NON-ISSUE for me.

This gives me great peace of mind because my own path in life has been crossed by more than one of the Big D’s — disaster, disease, disability, diminished mental capacity, dis-empowerment, divorce, or death — to know that I am not immune to any of this.

My whole life can turn on a dime in an instant because I’ve been there, done that, and got the t-shirt.

How about you?

The truth is that it takes just one day of focused attention to organize, save, and share your most crucial information and wishes with the people who matter most in your life.

Is this a problem you feel is important to solve?

If so, what is stopping you?

What would need to happen so you would move heaven and Earth to take some action sooner versus later?

If you are game to get on the virtual bus, we’re guiding a whole new crew of families to get their acts together this Saturday, June 15.

When you get on board, you’ll receive the guidebook, the game board, the digital organizer,and the expert accountability and support to get this done as we do our best to make it fun.

We promise you’ll start some powerful, profound conversations with your loved ones that will be eye-opening to say the least.

Those conversations may even draw you closer.

We promise that “head in the sand-itus” will be in the rear view mirror for good if you just grab the wheel, take control,and steer your life in the right direction.

Get your ticket to ride right here.

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Success Case Study: Financial Planner Doubles His List, Adds 5-Figures to His Biz, and So Much More

Business Success, Client Attraction No Comments

NancySteveBTL_oMy husband Steve Juetten will tell you that there are many benefits of our marriage.  One of them is that he gets to benefit from Get Known to Get Paid Private Mentoring just by sharing the pillow with me.

Working together, we created a new marketing funnel for his personal financial planning business that has doubled his opt in subscriber list and generated five-figures in revenue in a few short months.

Click here to access the success case study.

If you would like to welcome similar big results in your business — minus the pillow talk — apply for one of 3 rare spots in my Get Known to Get Paid Private Mentoring Program.

Applications are due by January 28, 2016.

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#1 Amazon Best-Selling Author Callan Rush Shares 5 Simple Steps to Craft Marketing that Magnetizes Your Ideal Audience

Client Attraction, Event Promotion No Comments
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How I Filled My Virtual Workshop with One Inspired Email … and How You Can, Too

Client Attraction, Event Promotion No Comments

Virtual training events are a big part of my work. I lead teleclasses and webinars often for groups of inspired entrepreneurs who want to learn how to say bye-bye to those boring bios and get known to get paid for their winning ways.  And, filling those events can be challenging.

The same can be said for making sure the right people take their place at LIVE events.

You try a lot of things to get the mission accomplished.

And sending emails to your list is a tried-and-true method.

But how many emails is enough?  And how many emails is too many?

It can be a delicate balance.

Last January, I attended a training event at which this question was addressed from the stage in a way that just made good sense to me.

What was the answer?

== You can send as many emails as you feel best serves and educates your audience.

== Put enough real value in the message, and you can reach out to your tribe as often as you like.

That insight caused me to THINK DIFFERENTLY about how to serve my community in perfect timing.

At the time, there were four days remaining until my next Worldwide Virtual Get Your Client Attracting Story Done Workshop was to take place.  I had a good group of perfect clients already enrolled at the stated tuition, and I wanted to see about adding additional students to the program.

En route home to Bellevue, WA from the training that had taken place in Vancouver, Canada, I got inspiration to create a new education based marketing email that offered an important distinction that I felt my audience needed to understand.  It was all about the difference between a trust building story and a client attracting bio and why it matters.  The email was packed with eye-opening education.  And it concluded with an invitation to enroll in the next workshop to start days later.

So what was the RESULT of that email?

== Twenty-eight NEW clients invested the modest tuition for the workshop to participate just four days later!  

The trainer who taught me the lesson I just shared with you now was the teacher I invested into to learn even more from to make my virtual training business the best it could be.  I invested in Callan Rush’s Magnetize, Mesmerize, and Monetize training.  And the 28 new clients I invited to do business with me represented return on my investment just four days after completing the first training.  And the results continue to flow in my business.  

For 2014, my revenues are up 30% and my confidence has never been stronger.

EventFillingBlueprintOver the next few days, you’ll be receiving invitations to consume a special Live Event report, event filling blueprint, and Callan’s best-selling book — Wealth Through Workshops. These are all free gifts to acquaint you with powerful information you can apply to fill your live or virtual events, serve your audience more powerfully, and design and deliver your programs with authenticity and impact.  

My recommendation based on my own stellar business transformation as a student of her methods is to consume all of this information without delay. 

And, should enrolling in Magnetize, Mesmerize, and Monetize be what you need to welcome a 30% or better growth in your revenues or something even better, just say YES and take action on what you learn.

Given the challenges we all encounter with filling events and the important impact we can make through the work we do, there comes a time when NOT making the best impact possible seems like a tremendous waste of time and talent.

That is when it is time to learn new skills to turn the tide for the better.

When the disappointment and aggravation around events filled less than capacity got to a point where I couldn’t deal with it a moment longer, this student was ready to learn and the right teacher appeared.My business is so much better for it.

If Callan is your teacher, you’ll know it.  Consume the free education. You just might welcome that single powerful insight you need to change the upward trajectory of your business forever. 

 

 

 

 

 

 

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Get Clients Today, New Second Edition — Free for a Limited Time Only — From Client-Getting Expert for Coaches Christian Mickelsen

Client Attraction No Comments

GetClientsTodayBookStackThis is probably the single best free give-away stack I’ve ever seen… My good friend Christian Mickelsen is giving you his #1 best selling book, *Get Clients Today* (the new 2nd edition)

== right here

Plus, this Client-Getting Expert for Coaches is giving you a super powerful tool for getting clients. It is called the *Red Hot Free Session Offers*

You can post these offers up on Facebook or send out to your email list for an immediate rush of folks wanting to work with you.  And his video explaining how to use it all is powerful, too. You’ve got to get your hands on these.

Download them now. You can thank me later.

 

 

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