When You Work the Success Principles, The Principles Work.

Business Success, Bye-Bye Boring Bio Success Story No Comments

[The Covid 19 Pandemic gives us all reasons to to get flexible, pivot, and reflect about how to do business better.  These are times to revisit my favorite business success book, The Success Principles by Jack Canfield, for inspiration. Of all the personal development investments I’ve made over the years, the $20 I spent on this book has been among the very best. Here are some of my reflections about how the Success Principles work.]

In 2005, I owned a boutique public relations agency in Bellevue, Washington that served local and national clients. I was also taking steps to establish my expert status so I could one day make the leap to be the expert instead of the ‘wizard behind the curtain’ advocating for others.

That is when I first became familiar with Jack Canfield’s work. He was on a national book tour for the debut of The Success Principles: How to Get from Where You Are to Where You Want to be that stopped in my town. I bought a ticket and stood in line after the inspiring keynote to get a signed copy.

Since then, my well-worn and coffee stained copy of The Success Principles has been on my bedside table to inspire me to take action, ask for what I want, and exceed expectations to make my dreams come true.

Just a year after purchasing Jack’s book, I created my first information product to guide experts and speakers to boost their businesses and their profits through the power of free publicity.

Putting the Ask! Ask! Ask! — Success Principle #17 to work, I asked for and secured two recurring Media Savvy columns for local business newspapers. I started contributing expert articles to audiences of speakers and experts including Speaker Match and the National Speakers Association.

The credibility, authority, and visibility achieved through those efforts helped drive new leads and clients to my business as well as new opportunities to share my message with more of the right people.

Business was good. In fact, my husband Steve and I purchased the dream home we had envisioned on a dream board – See What You Want, Get What You See – Success Principle #11 –– just in time for our son Kyle’s birthday.

The affirmation read, “We are happy and grateful to be living in our Bellevue, WA dream home. We will find it and buy it by May 19, 2008.”

Our offer was accepted on May 18, 2008, and we moved in on a sunny July 2, 2008 day as the pink plum trees were in full bloom in front of our new home.

Our happy young family was looking to the future with high hopes.

Then, the economy fell apart.

The Great Recession of 2008 caused my business to screech to a halt. Clients pulled out of their annual public relations contracts to navigate the challenges the economy served up in their businesses. I was having a hard time replacing the lost business.

I checked myself into ‘pity party hotel’ and had a good long cry with plenty of alligator tears. My greatest fear was embarrassment. I didn’t want to have to put a For Sale sign in front of the house just months after we bought it and let our neighbors of 20 years know we couldn’t make it.

In the depths of my despair, I had a moment of clarity. I realized that now was the time to Release the Brakes — Success Principle #10 and unleash my publicity skills on my own behalf.

On a dare from a friend and within three weeks, I wrote a workbook called Bye-Bye Boring Bio. I took my manuscript to the local quick print copy store and ordered 20 spiral-bound draft copies.

I took the workbooks to a do-it-yourself publicity workshop I was leading in Portland, Oregon and gifted them to my guests under one condition.

Within the next 10 days, read the book. Use the worksheets. Create a client attracting bio that will turn the heads of the clients you most want to serve. And, if you find any typographical errors or misspellings, please let me know.

Ten days later, my email inbox was full of glowing comments about the workbook. Several readers said they had attracted clients already as a result.

Encouraged, I decided to tell my 1085 e-zine newsletter subscribers about this affordable workbook that could help them attract ideal clients at first glance. I included a link to make a purchase within the newsletter, hit ‘send’ and took my dog for a walk.

Several hours later, I couldn’t believe my eyes when I returned to my computer. It was if I was looking at a slot machine in Las Vegas.

“You have an order” messages filled the screen several times over.

In disbelief, I bought my husband Steve into my office to show him.

He said, “What is that?”

I replied, “That is money in my shopping cart. It’s enough to pay the mortgage.”

We celebrated, and I cried happy tears of relief.

That’s when my fire was ignited to take even more massive action.

Since Jack Canfield spoke so highly about John Kremer’s book called 1001 Ways to Market Your Book, I used it as a resource to market my book, too.

By practicing The Rule of Five – Success Principle #23, I took five actions each day to get my book in the hands of readers and people of influence who could invite me to their radio shows, podcasts, tele summits, and live stages.

Leading with generosity, I offered to re-work the bios of luminaries whose work I admired – including eWomenNetwork Founder and CEO Sandra Yancey, Millionaire Maker Loral Langemeier, Big Impact Speaker Inc. CEO and COO Mark and Shannon Grainger, and the World’s Leading Relationship with Money Keynote Speaker Morgana Rae, among others. That invited opportunities to share my expertise with perfect tribes of experts and speakers who could benefit from my expertise and message.

Not everything I touched turned to gold. I wasn’t the best speaker. Not by a long shot.

I remember reading the evaluations from the talk I gave over lunch for the members of the Woman Business Owners of Seattle.

Isn’t it true that the anonymous reviews are the hardest to take?

One woman wrote: “I didn’t pay $45 for the chicken lunch and $10 for parking to watch a speaker hold onto the podium for dear life, lean on PowerPoint like a crutch, and pray for the presentation to be over.”

Ouch.

Clearly, my delivery and stage presence needed serious improvement.

I decided to Use Feedback to My Advantage – Success Principle #19.

I committed to get better because I knew I could touch and empower thousands of lives if I could just take my place on more live and virtual stages to make my best impact.

Instead of quitting and spending more time with my pen — which was clearly within my comfort zone — I decided to Learn More to Earn More — Success Principle #26.

I invested in speaker training to improve my delivery. I watched TED talks. I practiced by recording my talks and listening back. I hosted local workshops. I learned to deliver teleclasses and webinars.

I also stepped forward to use new video platforms – Embrace Change – Success Principle #31 — such as Zoom and BeLive.TV, even though technology is not my favorite thing.

I did a lot of things badly in the beginning. Through a lot of practice, I got better.

In 2016, I took the stage to at Tiamo De Vettori’s Fearless Speaker Emergence LIVE Event in San Diego. He asked me to share stories with the 197 aspiring speakers about why getting ready for opportunity before it knocks pays off.

Speaking from my heart without PowerPoint, a podium, or notes, I shared memorable moments from my own Get Known to Get Paid journey. In my quirky, authentic way packed with actionable content and stories packed with memorable details, I inspired the audience to learn, laugh, and cheer.

Demand for my products and services was high on the last day of the event. In fact, I was stuffing thousands of dollars cash in my bra because I forgot to bring a cash box to my marketing table!

That single talk was the catalyst for me to create a sizzling speaker sheet gift template that I have since gifted to thousands of aspiring speakers and experts around the world.

I started speaking on live and virtual stages about the value of getting ready for opportunity before it knocks and welcomed almost 100 speaking gigs in 2016 and 2017 combined.

In 2016, while delivering a webinar of my own to 1250 viewers entitled “The 3 Best Ways to Booked on More Live and Virtual Stages – Even If No One Knows Your Name” inspired one author to invite me to be among the luminaries she featured in her 2017 book.

The title?

The World’s Greatest Speakers: Insider Secrets on How to Engage and Move Your Audience to Action.

My own perspectives are shared along with those of great speakers including Brian Tracy, Lisa Sasevich, Suze Orman, and Craig Valentine.

Today icons of influence reach out to me weekly to invite me to step up to contribute more from the live and virtual stage. I am in the company of very successful people who call me forward to think bigger and reach higher to make deeper contributions to others and achieve bolder dreams.

I guide speakers to transform from reluctant to confident marketers so they speak more to earn more. My keynotes and workshops focus on inspiring and educating my audiences to take their place on bigger stages by getting ready for big opportunity first. I also freely share my D.A.R.E. system from the stage:

D  Decide what you want to achieve.

A  Ask for what you want, while always aiming high.

R  Resist the temptation to quit.

E  Execute because nothing happens without action.

 

 

 

 

 

My husband and I just celebrated our 32th wedding anniversary. Our son Kyle will graduate this June as a Chemistry major at Western Washington University with funds we saved carefully and consistently, no matter how challenging our cash flow might have been in the darkest days of the Great Recession – Develop a Positive Money Consciousness – Success Principle #56.

We’ve saved for retirement and can easily afford the mortgage. Our health is good. Our hearts are full of gratitude for what is and what will be – Practice Uncommon Appreciation – Success Principle #53.

Back in 2009, I heard Marci Shimoff – co-author of Jack Canfield’s Chicken Soup for the Women’s Soul — speak from the eWomenNetwork International Conference stage in Dallas, Texas. She spoke about her research in connection with her best-selling book titled “Happy for No Reason.”

I was in the thick of figuring out how I could be happy and successful while dealing with the challenges of creating an entirely new business in the aftermath of the Great Recession. Her talk came to me in perfect timing to create a serious mindset adjustment.

I met her briefly while waiting for the elevator. In a short ride to the top of the hotel tower, I complimented her on her inspiring keynote and asked her about the key to her success.

She laughed and said, “I am an overnight success story that took ten years to build. And I am sure you are, too.”

As she said that, she looked me right in the eye as if to speak to my soul.

Today I am happy for many reasons because I have worked so many of Jack Canfield’s Success Principles over the years. I have created a happy life and a successful business that is the source of joy, satisfaction and prosperity while serving experts and speakers around the world.

I have taken 100% responsibility for my life – Success Principle #1.

With tenacity, perseverance, and commitment to serving others, I have become a success story that took ten years to build. And why is that?

It’s simple but not easy.

When you work the success principles, the principles work.

Resources Referenced in This Submission:

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[Celebrating 18 Years] Igniting Even More Courage for the Next Leg in My Entrepreneurial Journey and Inviting YOU to Ignite Yours!

Business Success, Courage, Public Speaking No Comments

February 2, 2020 is my 18-year business anniversary. Such a magical date and what an incredible, ever-changing journey. This video about Igniting Courage feels fitting to share on this day.

YouTube Preview Image

The message is still so relevant today for me as I find ways to give Life Goes On Roadmap wings to fly and tend to other initiatives that bring me alive in my life and work.

I am aiming to live in the full color of Oz instead of the black and white world of dry, arid Kansas. How about you?

I Identify intention to create big Impact

G Create a game plan to make the dream real

N Name results in specific terrific detail

I Initiate inspired and imperfect actions

T Take tenacious steps to make it happen

E Express the message in action, word and deed

Wash, rinse and repeat at regular intervals, and want your result enough to fight for your result.

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Dr. Susan O’Malley’s Road to the TedX Stage and What You Can Learn From It

Business Success, Courage, Get booked as a speaker 1 Comment

My good friend Dr. Susan O’Malley is the Queen of Tenacity and Goal Setting.  This has been a a pattern throughout her life.

She once applied to every medical school in the country to be rejected, only to begin the process anew the following year to earn her acceptance when she was 35 years old, pregnant, and without a husband.

She graduated nevertheless and became a top emergency room physician who saved thousands of lives.

Later she opened a medical spa to turn back the hands of time with needles and not knives.

She then decided she wanted to become a professional speaker and set her sights on taking the  TedX stage.

Tenacity and goal setting work well for this woman who believes in working for her results rather than manifesting without effort.   Her book — Tough Cookies Don’t Crumble: Turn Set-Backs into Success — is a great read to inspire doing the work and staying on track, despite the obstacles that get in the way.

Below are three blog posts penned by Dr. Susan O’Malley, sharing her experience as she prepared to take her place on that red dot on stage. This is important reading for anyone who dreams of taking that stage and making the most of it through proper preparation in service to the audience with excellence.

If you are a woman concerned about aging authentically, Dr. Susan’s TedX talk is ‘must watch TV’ that will stir you up, make you laugh, and shift the conversation about cosmetic procedures in  a refreshing way that will give every reader permission to feel great about whatever choices she makes.

Take it away Dr. Susan O’Malley!

Blog Post #1

The email arrived in my inbox on September 25, 2018 at 12:31pm. I saw it at 12:58pm. Like many of you, my inbox is overloaded and I do a lot of subject scanning before opening. But there it was – Your Official Invitation to Give a TEDx Wilmington Talk in November – in my inbox!!

A gasp came out of me and I just sat there, frozen. Is this real? Could it be? A two and a half year journey, nine applications, six different ideas I deemed worthy of spreading, advancing to the next level three times – is the dream really coming true?

Subject to approval by TED for TEDxWilmington to host the 2018 TEDxWilmingtonWomen Conference, the TEDxWilmington tribe is delighted to inform you…

I had the ALL CAPS THANK YOU email off to Ajit before I even opened the eight attachments. And then I re-read the email. Subject to approval – what does that mean? No! Impossible – I could not have gotten this far and still be in jeopardy of losing it!

Like it or not, it meant exactly what it said. I was totally qualified, my idea was worthy of spreading AND the rest was out of my control. The lesson in proceeding  As If  began. But I had been there before. TEDxWW, I can wait. I can proceed as if.

I’m the girl who was rejected from 42 medical schools the first year and twenty-one the second year. I’m the girl who found herself on the waiting list of the one and only school who showed any interest. I’m the girl whose life changed with a phone call three weeks before medical school started. I’m the girl who started medical school six months pregnant without a husband, medical insurance, furniture, child care or any semblance of a plan. I’m Dr. Susan O’Malley, yeah, I can wait. I can proceed as if.

As I write this blog, I have already met two of the application deadlines submitting three head shot, two bios, a working title, an outline and a 60 second promotional video. And I’m still not sure that I’ll be speaking on November 30th.

It’s like being on the waiting list again for medical school. I was qualified to get in but the rest is out of my control. As I reflect on the why of this situation, I am reminded that any great honor that was bestowed upon me in my life came when the time was right, not when I wanted the time to be right. And it will be the same for this. Isn’t the lesson always patience?

Blog Post #2

The countdown is on! Three weeks to go! I have accomplished so much and yet there is so much more to finish before I take my place on the red circle.

My idea worth spreading had been in my head for over a year. I crafted my idea with my coach, Geoffrey Berwind long before TEDxWW said yes. Boy, was I glad about that because there have been a few curve balls that could have derailed me during the last six weeks. The world may stand still the moment you get accepted, but life doesn’t stop!

Curve ball #1: The same week I got accepted for TEDxWW, I was also chosen to give a webinar for a Human Resources Summit. (Isn’t it always all or nothing!?) Taping the webinar, putting together the slide deck and synchronizing the slides to video took a lot of time and brainpower.

Curve ball #2: A pinched nerve in my back and my neck slowed me down on good days and brought me to a screeching halt on others. It also bought me three visits a week with a chiropractor. Just another thing to fit into the schedule! Funny thing about pain, it takes center stage whether you give it a spotlight or not.

Curve ball #3: Because the cliché is true – timing is everything, my coach left for a three week planned vacation days after my acceptance arrived. I felt a moment of panic, but realized very quickly that we had already laid the foundation and all I had to do was stand on it.

I’m at the point in the process where I’m talking to myself. I have repeated my talk in my head at least fifty times and there will be hundreds more to go before I share it. I say it in the shower, in the car, first thing waking up in the morning, last thought trying to go to sleep at night.

Over and over and over again; and every time I make a mistake, I start from the beginning. As you might imagine, I can now recite the beginning of my talk in my sleep!

In my first post, I compared waiting for TEDxWW to being on the waiting list for medical school. As I reflect on this process, there is yet another similarity. Without even realizing it, I had laid a strong foundation during college so that when a baby came in my first year of medical school, I was tired and overwhelmed, but I wasn’t lost.

So too with this process. Because I worked with Geoffrey for a year on this talk, my message was internalized which made the curve balls much less daunting.

And so the lesson? (Because there’s always a lesson) Whatever your path, lay a good foundation.

Blog Post #3

I have spoken on stages before. As a former emergency room doctor, author and owner and medical director of Madison Med Spa I have addressed many issues; leadership, adversity and women’s empowerment to name a few. All of those talks were different, but they all had three similarities – they were all at least thirty minutes long, they were based on a theme and they included stories.

This was different. There was no approaching a theme from different perspectives, no examples from my own experiences to support the message, no extraneous stories from which to draw parallels. Today was ten minutes and an idea.

This was an experience like no other. We all gathered at 8:30am the day before the event for rehearsal. Ajit sat on the stage giving us a little debrief and then spontaneously decided to have us come up one by one, sit next to him on the stage and introduce ourselves. Within two hours, we went from 27 people to a bonded group.

After an entire day of rehearsal and a speaker’s dinner that ended at 9pm, we went from a bonded group to lifelong friends. It sounds crazy, but it happened. The next day, we were all each other’s champion. And two days later, giving everyone just enough time to travel home, the social media connections were flying!

I worked harder on this ten minute talk than any hour presentation I have ever given. It was all in my head and in my heart. Now it had to come out of my mouth. There would be no second chance, no slides to prompt me, no opportunity to go back and clarify an issue that might not have landed as well as I had hoped.

As I was waiting in the wings being introduced, I offered up a silent prayer. I asked God to help me honor Him and to help me reach just one person. An incredible sense of calm came over me as I walked onto the red circle. And I delivered my talk flawlessly.

My talk was based on statistics from the American Society of Plastic Surgeons and my experience as a cosmetic doctor watching women contort themselves to hide their cosmetic treatments. I discussed the role that judgement plays in holding us back from aging authentically.

After my talk, many women came up to me to thank me for sharing my message, letting me know I gave them a lot to think about. But it was a fifteen year old girl who touched my heart. TEDxWilmington Women had given some scholarship tickets to a dozen Catholic high school girls. They were all in their uniform and took up an entire row.

A beautiful, fresh faced young child in her high school uniform broke from the pack to speak to me. “I wanted to let you know that I really enjoyed your talk. You’re a doctor and you said that we could age however we wanted and that was very empowering to me.”

That was very empowering to me. Fifteen years old. That could have only happened at TEDx Wilmington. I believe my prayer was answered.

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Business Professionals and Leaders Optimize Productivity and Morale with One-Time Your Business™ Course

Business Success, Recommended Resources No Comments

With a New Year soon to debut, team leaders and business professionals are thinking about how they can inspire and support their teams to be more productive in 2019 so they can have more time to do what they love. That’s why gifts that relate to better organization are so timely right now.

“Managers and leaders looking for gifts to support their teams in achieving big, bold goals for the New Year will find One-Time Your Business to be a gift that keeps on giving in terms of improved team productivity, improved morale, and less team turnover,” Top 1% Mortgage Professional and Course Creator Mitchell says.

After all, the average American spends 2.5 days each year looking for lost items, collectively costing U.S. households $2.7 billion annually in replacement costs so suggests a recent report from Pixie Technology Inc. The report also states that multitasking is the most cited cause for misplacing items with almost half of Americans saying trying to juggle more than one task leads to them forgetting where they placed a valuable.

The OTYB™ course covers hot topics week by week to guide students to optimize their productivity so they can have more time to do what they love.

 

 

 

Week 1: Get Organized, Time Blocking, Online Calendar, Voicemail & One-timing
Week 2: Task Management, One-tasking, Checklists & Web Forms
Week 3: Inbox Efficiency, Email Tips, Email Templates & Landing Pages
Week 4: Eliminating Objections & Avoiding Mistakes
Week 5: Scripts, Video & Reviews
Week 6: Presentation, Embracing Your Strengths & Team Building
Week 7: Touch Points, Lead Generation & Database Management (CRM)
Week 8: Next Steps, Time Wasters, Conclusion & Graduation

The lost time experienced on the job searching for items that can’t easily be located also has costly consequences. That is one of the reasons Tina Mitchell created the One-Time Your Business 8 Week Burn. This is an 8-week course business professionals can take from wherever they live, work way too hard or play. It’s designed for those who are tired of being busy, not getting anything done, and still not making the money they want to.

To date, hundreds of business professionals have graduated from the eight week online course to eliminate time and money wasters, organize their electronic inbox to save hours of time, make the most of time-saving apps, and gain mastery over change and mistakes.

Graduates define clear goals, stay focused, stop draining creative and physical energy, and deploy powerful strategies to follow through with confidence, while easily identifying and ditching distractions and dead ends.
Mitchell says the course focuses on small successes, taking the hard road, and embracing failures as participants create new, lasting habits that make a profound difference in the quality of life each and every student enjoys – on the job and off.

About Tina Mitchell

Top 1% Mortgage Professional, Radio Show Host, Author, and OTYB™ Course Creator Tina Mitchell created the One-Time Your Business course to support business professionals who complain all too often about not having enough time to get their most crucial business tasks completed so they can have more time to do what they love. Mitchell is also the founder and creator of Mortgage Triangle Software that is used by mortgage professionals nationwide.

Today hundreds of graduates are celebrating the results the course promises to enjoy productive, happy lives of achievement and contribution while opening up valuable time to enjoy family, friends, and hobbies.

Learn more at www.onetimeyourbusiness.com.

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Progress from a Lean Start Up Called Life Goes on Roadmap™

Business Success, Courage, Life Goes on Roadmap, Measuring Results No Comments

What if you left behind what you used to do and went ALL IN to create the product, service, or offering that felt like your most important work to do?

What if you applied your 100% focus to that new endeavor and let the cards fall where they may?

What then?

These are the questions I have considered most of 2018 as I did exactly that.

After spending years creating a platform as the Bye Bye Boring Bio expert and Get Known Get Paid Mentor, I set it aside to put my focus almost exclusively on Life Goes on Roadmap™ in January of this year.

Life Goes on Roadmap™ is a system for personal financial information organization that I felt called to co-create with my husband Steve to meet a very important need. I wanted power, access and control over our most important financial information and documents in case something should happen to him.  I also wanted to have the peace of mind that I could drive my life forward with confidence if it should come to that.

Once we got my own needs met in this regard, it occurred to us that families everywhere could benefit from what we created. We decided to go ALL IN and offer our ‘experience product’ for sale online.

Decisions We Made Early On

  • Operate as a lean start up and fund every initiative from cash flow.
  • Measure success by lessons learned and progress made, in addition to sales.
  • Earn social proof of the product and media credibility through the power of publicity and outstanding virtual training delivery.
  • Make it easy for potential clients and licensees to find us in a Google search, even as a new offering.
  • Forgo a fancy website in favor of a simple opt in page and a sales letter for consumer sales that promises powerful benefits.
  • Focus on three niches:  consumers – Prime Timers in particular, financial advisors, and real estate professionals.
  • Have a presence at two of the most relevant industry conferences that serve fee only financial advisors and seek out connection opportunities with real estate professionals, starting with people we already know.
  • Create special web pages to serve financial advisors and real estate/mortgage professionals to answer their questions and showcase the benefits of licensing our system as their own.

January:

  • We got a bright idea that inspired us to create a new ‘experience product’ quickly.
  • We had zero ezine subscribers.
  • We had zero endorsements from people of influence.
  • We had zero sales.

April, June and October

  • We hosted three Life Goes on Roadmap™ Virtual Road Trips for clients after promoting them by webinar, BeLive.TV broadcast, social media, and ezine. Our aim was to earn proof of concept and feedback to make our product and delivery even better, while testing various price points to determine which resonated most with buyers based on their purchase decisions.

July

  • We decided to offer our product to financial advisors to license and brand as their own as a means to touching more lives and making a bigger impact.

November

  • Life Goes on Roadmap™ has sold and served 140 families around the world to rave reviews.
  • We’ve earned 3152 opt in subscribers — thanks to creating a Facebook ad that has converted consistently. The list grows every day, and the Facebook ad has been shared 161+ times and invited 65+ comments so far.
  • Our product has earned endorsements from influential industry experts and groups, including Sheryl Garrett, NAPFA, and video bloggers to prime timers in Canada and Australia so far.
  • Our product has been approved for use by the compliance departments for LPL, GIA, and others, opening the door for thousands more to easily sign on.
  • We are proud that 11 licensees from across the USA  with one in Canada have branded our system as their own to support their clients in getting their acts together.
  • Families have become “I’m Ready for Anything Road Trippers” who are ready for whatever life serves up next, and they sing the product’s praises on social media, to their friends and family, and even produce YouTube videos to share the value.
  • We’ve refined our message as we’ve talked to thousands of people by webinar, teleclass, private and public Facebook messages, BeLive.TV video and more.
  • We’ve refined our fulfillment systems to be simpler and more efficient.
  • We’ve welcomed five figures in sales so far, and new licensees and consumers come on board every week.
  • We’ve funded our progress 100% from cash flow.

Resources that have Supported Our Progress

  • Chris Flett – Ghost CEO – business coaching on the licensing piece in particular
  • An amazing virtual assistant – Jacki Opferman
  • A talented graphic designer – Victoria Vinton
  • Facebook Faucet Training –  Tammy Lane
  • 123rf – royalty free images for Facebook Advertising
  • Copy coaching with Nancy  Tierney of Firecracker Communications
  • Web page design – Tina Walker of Delegation Divas
  • Our fulfillment house – Vervante
  • 1 Shopping Cart – online sales processing
  • LeadPages —  easy to create opt in pages that convert
  • Every online course, coaching engagement, webinar, or event I’ve attended since 2010 has played a role to acquire the know how and confidence to execute on every initiative.

Lessons Learned So Far

  • Focus matters. It’s possible to make bold progress on an inspired initiative when you declare it to be your top priority and let everything else be a distraction.
  • Think bigger from the start.  Aim high right out of the gate. We’ve been focusing on earning credibility and compliance approval among credible associations and organizations that serve hundreds or thousands of financial advisors. While it has been a slow and steady effort, we’ve gained meaningful traction in the early going with several influential organizations. This should set us up well to accelerate our results and impact in the New Year.
  • The message matters.  Listen carefully every day to what people say and respond with refinements that make a good effort even better.
  • Connect with potential clients in person — either by Zoom video conference, across the conference or dining room table, by sponsorship/exhibit table at the right ventures, or BeLive.TV. It’s a lot more effective than pounding potential clients by email.
  • Measure what you treasure and make smart decisions and take wise actions based on the numbers.  
  • Make a habit of reflecting on progress, honoring mis-steps and  mistakes to get the lessons, and celebrating wins, big or small.  It’s a long distance race, and it growth happens step by step and sometimes in a leaps and bounds kind of way.
  • Keep a positive attitude to help navigate the rough spots.
  • Make new friends along the journey.  Every conversation with a new person of influence in this new marketplace offers the opportunity to create a new relationship, be of contribution, and to receive ideas and support to fuel whatever may be coming next.  Be arms wide open to welcome the abundance with trust that it’s all good.

2019 is still to be written, and we intend to continue this journey and see what additional magic we can make.

Stay tuned for future updates from this lean start up known as Life Goes on Roadmap™.

 

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Your biggest risk …

Business Success, Courage, Life Goes on Roadmap No Comments

Risk

[risk]
noun
  1. exposure to the chance of injury or loss; a hazard or dangerous chance: It’s not worth the risk.
  2. Insurance .
    1. the hazard or chance of loss.
    2. the degree of probability of such loss.
    3. the amount that the insurance company may lose.
    4. a person or thing with reference to the hazard involved in insuring him, her, or it.
    5. the type of loss, as life, fire, marine disaster, or earthquake, against which an insurance policy is drawn.

While attending a mix and mingle party last week, the guests gathered in small groups to answer deep questions and get beyond typical small talk.

There were little cards to review — each with a provocative question on each.  Our task was to answer the question.

My question was “What is the biggest risk you’ve taken?”

I thought about it and said that it’s been a big risk to walk away from the work upon which I have built my professional reputation since 2001 to focus on a new initiative that feels like it’s my most important work to do to date.

Folks said, “It hasn’t looked like a big risk to us. It has looked seamless and natural.”

That got me thinking.

My hubby Steve and I had quite a conversation about it.

He turned to a sports analogy.

Steve said that those divers who jump from the high tower to do all those flips, twists, and turns invest years and years of practice to make their dives look seamless and natural.  All that practice pays off in the clutch moments when gold medals are at stake.

When  Sully landed that plane with 155 passengers on board on the Hudson River, it was his 40+ years at a pilot he drew upon to make an epic decision in a dire situation to save every soul on that flight.

Since 2006, I’ve been creating information products, leading group courses, speaking live and virtually, list building, and copy writing in connection with my other business. It’s taken years to hone and practice those skills to create impact for clients and in my own balance sheet.

When I switched my focus to Life Goes on Roadmap™ this year, I applied what I had learned from all those prior years of study, practice, and action to the new initiative with extreme focus. What has been different this time is how many times I have said NO to other things that could have distracted me from my primary goal.

It’s been a huge risk to take nevertheless.

  • Walking away from being known in a certain way to blaze a whole new trail is a big deal.
  • Being resourceful to apply all the skills acquired over the years to start up and grow without taking on debt or betting the farm is a big deal.
  • Creating buzz and credibility for a new offering takes confidence, persistence, and moxie.
  • Creating something from nothing in collaboration with my husband less than a year ago to make an impact for clients and make money is a big deal, too.

If it looks seamless and natural, make no mistake.

There is a lot of paddling going on below the surface to make the dream work.

We are working it.

Every single day.

  • What is the biggest risk you’ve ever taken?
  • What have you learned?
  • What are you doing to work the dream and live the risk every day?

Comment below. Go ahead. Inspire me!

 

 

 

 

 

 

 

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Focus pays off — Follow One Course Until Successful

Business Success, Life Goes on Roadmap No Comments

Are you a spinner of multiple plates or a king or queen of focus?

For years, I have been the queen of spinning many plates.

This summer, I have given myself permission to FOCUS on one big initiative.

My big initiative is the launch of Life Goes on Roadmap™ as a business to consumer offer as well as a business to business invitation for licensing this system as a done-for-you-private-label offer to support financial advisors and other professional service providers to serve their clients more deeply, attract leads, make more money, differentiate, and welcome enthusiastic referrals.

What a revelation this has been.

I feel so clear and purposeful in my actions. Results are absolutely flowing in all good ways.

Why did I wait so long?

Truth is, the 2008 Great Recession was really tough, and I had a lot of my former publicity business dry up in what seemed like an instant.

Tough times those were.

Having only one source of revenue made me very fearful and vulnerable in an economic downturn.

That’s when I decided to get serious about creating multiple streams of income so if one well would run dry, the others would still carry me forward.

Well, a lot of years have passed since then.

Not long ago, I had this ‘wake up call’ that operating from that old place of fear and vulnerability from 2008 wasn’t in my best interests today. I just decided to FOCUS on the one course of action that calls me forward in a big way.

Every day, I take action on at least five things to advance toward my big goal, and many days, I exceed that.

Everything is working out great!

What is the lesson?

FOCUS: Follow One Course Until Successful

You may be thinking, “Duh moment.”

And you might be right.

I may be a bit of a slow learner, but when I get the lesson, I GET the lesson.

This one is as clear as day.

Onward!

#LifeGoesOnRoadmap

#Licensing

#Financial Peace

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The Common Thread: Guiding Clients to Get What They Want When They Want It

Be Heard, Business Success, Life Goes on Roadmap, Upcoming Radio Interview No Comments

Do you ever look at the sum total of your career or business contributions and get a BIG AHA and a fresh perspective?

In doing this myself not long ago,  I got this big AHA of a common thread that is woven throughout all of my various success reinventions over the years.

I’ve been guiding my clients to get what they want when they want it.

That is the overarching, common theme to everything I have ever done.

  • In the early days, it was truly about satisfying real hunger with fast food as I worked as a regional marketing manager and a director of marketing for two fast food companies.
  • When I turned to entrepreneurship when my baby boy turned one year old in 1998, I was very present about getting what I wanted on a schedule that would work for me.  Anyone who has ever balanced the demands of career, marriage, and new motherhood in the aftermath of post-partum depression knows what I am talking about here. I worked as a copywriter and a publicist for big clients about ten years before shifting my focus to writing books, speaking, and guiding my ‘author, expert, speaker’ clients to get known and paid.
  • From 2008 through 2017, a big focus of my work was guiding experts and speakers to earn recognition for their winning ways and the money that goes with that. Writing books, getting seen and heard, and creating multiple streams of revenue from my own brand of brilliance was a huge area of focus as I contributed to the success of my clients through my books, group training programs, and private mentoring program.
  • In 2018, together with my husband Steve – a Certified Financial Planner© Professional — we are guiding Baby Boomer married women to have control and power over their personal financial information, even after life has served up a bump in the road.  The two of us still run our mainline businesses — www.getknowngetpaid.com and www.finpath.comAND we have a gut feeling that the work we are doing with www.LifeGoesOnRoadmap.com is the most important and empowering work of our lives so far.

My various reinventions are a mirror to this model called Maslow’s Hierarchy of Needs.  As I have grown older, my businesses have evolved to reflect where I am in my own development.  I imagine I am not the only one, but this is the first time I made that connection.

As time marches on, our interests shift. Our own definition of success evolves as we do. And the sum total of all we have learned, experienced, and achieved becomes fuel to ignite whatever may be coming next.  The cool thing about this is that the success flows with so much more ease because of the foundation of learning already achieved that sets the stage for the new initiative to succeed even faster.

You can’t force a rose to bloom. Sometimes the wine takes a good long time to come to its perfect bouquet. And when you get a big idea and have that ‘head, heart, gut’ feeling that you are onto something important and of real service, you just have to GO FOR IT.

My husband Steve and I got the bright idea to create the Life Goes on Roadmap on January 11, 2018 while waiting for a flight home from the Orange  County Airport. We took inspired action to create a gift that would compel people to opt in to subscribe and got busy building big buzz step by step.

We already have thousands of appreciative opt in subscribers and we’ve successfully completed our pilot road test of our Life Goes on Road Trip to rave reviews during which we actually held our client’s feet to the fire to get their personal financial information organized as we make it fun while they get it done.

We are inspired to serve thousands more, and the good publicity we are earning, online support we are welcoming, and the speaking and podcast guesting opportunities I am seeking out are opening doors for us to wave the flag for the newest revolution we are fighting for.  We know the best is yet to come, and we are ‘arms wide open’ to experience how that will unfold for us, our clients and our own living legacies.

While preparing to share my Redefining Success story for Kate Navarro Fessler’s podcast by the same name. these ideas came to mind. Here is the link to the podcast so you can tune in as you ponder your next reinvention!

 

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17 Years of Getting It Done — and I’ve Only Just Begun to Serve at the Highest Level

Article PR, Business Success No Comments

February 2 marked the 17th year of me starting my business, and my oh my, what a journey it has been.

Step by step and sometimes in a leaps and bounds kind of way, I have created a successful business that serves speakers and experts around the world.

I never bought into the ‘six figures in 20 minutes’ hype that is served up so often today as the path to fast success. Mine has been a steady and deliberate journey to credibility, visibility, and profitability. A lot of that has to do with acquiring confidence along the way.

Unlike so many people who come out of the gate with high tuition programs — perhaps before they have the credibility and experience to deliver on their promises —  I took a step by step approach to building my business because confidence took a while to build as a transitioned from being a public relations agency owner to an online entrepreneur.

Having invested in mentors and programs over the years, I’ve acquired skills and abilities to fill in gaps in my skill set. I’ve worked hard to stay up to date on best practices that are also in alignment with what feels right to me. In doing so, I have been of service to my clients and my community in a fast changing world on Internet commerce without selling my soul in the process.

By doing this in my own best way, I’ve been lucky to support and serve literally hundreds of happy clients with unwavering championship to get the results they came for.

I don’t regret my journey for a minute because this was my path to travel, and there is no doubt about my credibility or confidence now.

I’ve ‘been there, done that, and earned the t-shirt’ as I’ve grown my business from a simple idea to a thriving company.
Humbled by my disappointments and failures, I have kept on going to appreciate the successes that flow from staying with it.
I still connect with what it feels like to struggle, fail, and get back up again which is why I can be such a great champion for those with whom I work very closely.

With inspired action, I made a lot of magic happen for my clients and have the testimonials and tribe of DEVOTEES to prove it.

So far, I …

>> Wrote a book (and got featured as a contributing author in a few more)
>> Created information products that sell
>> Launched and sustained this ezine
>> Got known through the power of publicity
>> Grew my list to 20,000 +
>> Became a highly sought after and results producing joint venture partner
>> Networked at the right events to connect with icons of influence who have helped my star to rise
>> Tended to my mindset (not to be underestimated …)
>> Launched, revised and upgraded a website as change has unfolded, because it always does
>> Created a strong presence on social media
>> Started and grew a Facebook group that rocks
>> Spoke a lot to earn more – webinars, telesummits, podcasts and the live stage and everything in between and beyond
>> Got my sizzling speaker demo reel and speaker sheet done and dialed (and supported hundreds more to do this, too!)
>> Sold myself and my skills to invite opportunities to serve clients and organizations
>> Hosted live events such as dinner masterminds and tuition based workshops
>> Worked one-on-one with clients to create success stories and proof behind every promise
>> Launched and served clients in a group leveraged program that delivers on every promise that boasts hundreds of happy graduates who got what they came for and more!

It’s been a lot to learn and do over time, and I’ve stepped up over time to do it.

That’s why 2018 is my year to step up and serve at the highest level because my experience so far has prepared me to do exactly that.

The wine comes to its perfect time when it is ready and not before. That time for me is now.

I am curating an amazing group of eight amazing “movers and shakers” to link arms with me starting in April of this year to collectively raise our voices and make our impact in big, bold ways.

If you are serious about climbing under my wing so you can take action to speak more, earn more, and rock your business as a VIP or ELITE member  (ELITE includes PRIVATE COACHING!)  of the Raise Your Voice – Make Your Impact Inner Circle that will be starting in early April 2018, I want to hear from you.

This close community of rapid get it done rock stars will be linking arms and lifting each other up as we climb to visibility, authority, and profitability together!

This is the link to visit to determine if this carefully crafted invitation is right for you.

Reach out by email at nancy@getknowngetpaid.com or by private message to tell me “This is exactly what I need and I want to claim my place.”

Well schedule a chat to make sure this is a best fit match.

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How much should you invest in professional development?

Business Success No Comments

I asked this question from my personal Facebook page yesterday, and a firestorm of comments flowed in overnight.

If this is a question on your mind right about now, join the conversation and add your two cents.

Before asking the question, I conferred with three of my favorite financial wizards — Justin Krane, Debbie Page, and my husband Steve Juetten.

Cash Flow Expert for Women Justin Krane says it’s a good rule of thumb to intend to earn at least three times the tuition as a result of an investment in professional development. I interviewed him earlier this year about money savvy, pricing and packaging for big profits and the importance of knowing your numbers.

Just click on the link, you can access that interview packed with timely and practical wisdom in Justin Krane style. He’ll be the first to tell you that “You’ve got this.”  No opt in is required.

I also conferred with Debbie Page. She guides women business owners to keep more of the money they make. Debbie suggests that the allocation range to invest for professional development is 3% – 10% of gross revenue.  Once the six-figure threshold is met and continues to grow, at a minimum budget of 3% for every $100,000 of gross revenue.  If you earned $350,000 in revenue this year, budget for $7500 – $25,000.

And then I asked my amazing husband of 30 years Steve about his point of view.

Certified Financial Planner Professional Steve Juetten

Steve says “Hope is not a plan.”

Invest a reasonable percentage of LAST YEAR’s revenues into professional development for the subsequent year.

If the business is new, he suggests being reasonable. If the business is going great guns, invest to the level that makes good sense and also supports you in acquiring the skills you need, while also achieving the desired results.

Isn’t it great to have these guidelines in your pocket at this time of year when you are soon to be on the receiving end of many invitations to invest wisely in your future success?

Here’s what I know for sure based on having been in business since 2001 and invested in a variety of top notch programs and mentors over the years.

Not everyone who starts these programs — even with the best of intentions — finishes the programs to achieve the promised results. It’s often the top 6% of all who enroll who achieve the 3X – 10X returns that were promised in the marketing pitch.

Why is that?

  • Sometimes life gets in the way.
  • Sometimes mindset issues get in the way.
  • Sometimes the level of effort required to bring in the results is beyond what the participant expected or was willing to put forth.
  • There may be other factors at play, too.

For me, here is what I know.

I am a strong starter. And I am also a strong finisher.

That gives me confidence that when I invest in something that I want, I am going to do whatever it takes to get the value. It’s just that simple. I start these programs with the intention to get 3-10 times the value in ways that I can measure in my shopping cart.  Otherwise, I pass.

Decisions start by knowing the numbers.

I know the top categories to which revenue flows. I know my expenses. And the profit margin is rock solid.

Because I want this trend to continue, now is the time in the calendar year when I consider what I will start, stop and keep doing.

That means taking a careful look at the services I use to fuel the engine that is my business, the investments I make to fund my professional development, and evaluate what I need to do differently to make sure things keep moving in a favorable direction.

Do I need a new computer?  Yes.  That is essential.  It is pretty hard to run a successful business online without an up-to-date computer system.

Do I need to invest in my professional development?  Yes. And I am going to be very mindful of the specific skills I need to develop and deliberate in my actions so I can continue to grow along my path to mastery.

And here is where things get interesting.

Every day, like you, I am on the receiving end of invitations to fill in gaps in my skill set. The price points vary widely. Given the sheer number of choices and how compelling and inviting the offers, I have to go back to one of my favorite books of all time for some timeless wisdom.

There is a conversation between the Cheshire Cat and Alice within the classic novel Alice in Wonderland that says, “If you don’t know where you’re going, any road will get you there.”

So here is what I know:

  • I need to be in the company of successful entrepreneurs who call me forward to achieve even more contribution, value exchange, and success, while speaking the truth — even when it is hard to hear.  Going it alone in isolation is a recipe for disaster.
  • I want to speak more to earn more.  That is why I teach my clients to do. And my professional development absolutely must include focus on speaking mastery.
  • I also need to expand the reach and impact of my message.  That means that ongoing lead generation needs to be a high priority.

Now that I know my priorities, what then?

I look at the revenues and profits I earned.

Then, I decide to invest a reasonable percentage in professional development.

So … as you reflect on your own success this year and anticipate how it will GROW in the New Year, what will you start, stop, and keep doing?

How will you invest in your success?

And how fiercely will you fight for your results so you can be proud of your achievements and smile all the way to the bank?

These are good questions to consider right about now.

And, if you are a speaker and an expert who wants to speak more to earn more in the New Year, I’d love to be a resource for your professional development.

I’ll be teaching about the 3 best ways to get booked on more live and virtual stages, even if no one knows your name yet on December 12, 2017 at 10 a.m. Pacific.  Here is link to register to benefit from this high value and FREE training.

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