Make the Most of Your Amazon Central Profile with Author-to-Income Formula Expert Tamara Monosoff

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I declared I wanted to get known as the Business Bio Expert, and look what happened!

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How to make your VIRTUAL speaking gigs pay off with Nancy Juetten

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Watch this video to learn how to make your VIRTUAL speaking gigs pay off with Get Known Get Paid Mentor Nancy Juetten.

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This ‘Looking Back’ Exercise May Help Ignite Your Finest Hour of Service Still to Come

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Today I found myself reflecting on all the business reinventions I’ve done over the years. They were all ignited because of a major event that caused me to pivot.

1993 — The e Coli crisis hit at Jack in the Box Restaurants, taking the lives of children and causing horrible health consequences for so many. I was the local marketing manager for the Seattle areas at the time. Needless to say, that event brought the restaurant chain to its knees. No amount of local restaurant marketing was going to solve that problem quickly. It was heart-breaking to leave as I had worked proudly for that company for ten years.

1997 — My only son was born. Right away, I knew that doing the daycare shuffle wasn’t my favorite dance. I sold myself as a copywriter to some top Seattle area companies so I could make money and also spend time with my son.

2001 — The Twin Towers went down. Time to kick things up a notch and find some way to navigate a new world. I started a boutique public relations agency and got to work with banks, chocolatiers, and celebrities to prepare and share their stories in the media.

2008 — The Great Recession happened, My public relations agency crashed right with it. I wrote Bye-Bye Boring Bio on a dare from a friend to help folks get hired as consultants quickly since so many had been shown the door. That book saved my bacon at the exact time I needed to bring it home. Time to learn to speak from the stage, learn how to do online marketing, and bring the world to my internet front door.

2018 — Life hit the fan for me in a bunch of ways. Home burglary, illness in the family, friends divorcing, and so much more. Hubby and I created the Life Goes On Roadmap system for personal financial information organization to support other families dealing with similar things. LIfe is what happens while we are making other plans. No doubt about that.

2020 — Corona Virus hits. The world turned on a dime again. We are sheltering in place, working from home, and questioning what the new normal will be and when it will emerge.

New Ways to Serve.

It’s time for all of that and so much more.

‘Looking back’ is a good exercise to remind me that I’ve found ways to rise up from challenging times in the past.

I have found ways to reinvent so I can serve, grow, and add value as I make my way in the world.

If you haven’t done this ‘looking back’ exercise yet, that’s a good ‘work from home’ project to take on right about now. Look for recurring themes that remind you about your best work and how you can make a big impact in your own best way.

Your best next step may soon reveal itself.

That might be the breakthrough we all need to know about right now.

I’d love to hear about the new ideas that come up for you.

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Dana Hall Kennon has a Bucket List Wish … Can You Help a Classmate Out Kennedy Cougars of 1979?

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In about a week, 140 or so graduates of the 1979 class from John F. Kennedy High School in Granada Hills, Californa will gather for their 40th High School Reunion. I’ll be among them.

Right about now, guests may be trying to figure out what to wear that meets the ‘cocktail casual’ dress code or wondering how well the years have treated them by taking a careful look at their reflections in the mirror.

The memories of happy moments, team victories, important ‘firsts’ in life and so much more are spinning in our heads as we anticipate seeing people we may not have crossed paths with in decades.

Here’s what stopped me dead in my tracks and gave me a powerful wake up call.

One of my classmates is suffering from Stage 4 Breast Cancer that is now in her bones and metastasized to her lungs.

Dana Hall Kennon.

The chemo therapy treatments have her wishing her mom was by her side, feeding her good, old-fashioned chicken soup — the kind you get at a Jewish deli that comes with a matzoh ball.

I saw her post to Facebook that she is putting together a Bucket List of things she wants to do.

One of the things she wants is a weekend trip to Disneyland.

Here’s the thing.

With Stage 4 Cancer, Dana’s runway may be short.

Way back in 1979, one of the ways we got the word out to make a difference was by working together on the weekly school newspaper by the same name. The Word came out every Friday, sharing news, opinions, sports coverage, and feature stories about difference makers among us.

(That’s me — fourth from the left — kind of in the middle, wearing a cowl neck sweater.   Dana is in the front row, second from the right, dressed in white.)

Today, we have the benefit of social media, Facebook Live, and BeLive.TV to get the word out to invite action in perfect timing.

This brings me to a bright idea for the difference makers in our class who are poised to gather in a few short days.

>> What if every guest of the John F. Kennedy High School Class of 1979 reached into his or her pocket to share a “donate what you can” amount to make Dana Hall Kennon’s Weekend in Disneyland Bucket List Wish come true?

>> What if the dollars flowed generously via the ‘friends and family’ option to my PayPal account over the next few days so we can all take heart in coming together to make a Bucket List Dream come true for one of our own in perfect timing?

Reunions offer us all the opportunity to revisit years gone by, remember good times, reflect on lessons learned, and move forward with intention.

I keep coming back to this idea: “To whom much is given, much is expected.”

These last 40 years have been good to me.

I’m healthy, happy, and blessed with good work to do and friends and family to make the journey even better.

These last few years, however, so many people I know and care about have been faced with diagnosis, disaster, divorce or death.

It’s sobering to say the least.

What I know for sure, borrowing a phrase from Oprah, is that the time is now to put more life in our years.

Tomorrow is not promised.

Now is the time to make sure our legacies are alive TODAY by taking actions that make a difference for others in personal, practical and profound ways when timing really matters.

If we have an opportunity to grant a Bucket List Wish to a classmate with a dream and perhaps a shorter runway by which to achieve it, let’s embrace it.

Your Contributions Will Make a BIG Difference:

  • If you’re moved to reach into your wallet to make a contribution to make Dana Hall Kennon’s Bucket List Wish come true, send what you can via PayPal via the ‘friends and family’ option to I’ll use the donation to purchase a weekend pass for two to Disneyland for Dana and share any extra funds with her to use as she chooses.
  • You can also bring a check to the reunion and give it to me in person.
  • If you can’t attend and don’t have PayPal, here is my business mailing address to which you can mail your check:   Nancy Juetten, c/o Gateway Executive Centre, 109 E. Maple, Suite 109, Bellingham, WA 98225.

Won’t you join me?

Thank you!

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What if you got the bitter surprise that you were written out of the will?

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What if you found out you were written out of the will after your last surviving parent died?

Can you imagine the betrayal, the hurt, and the surprise?

It could be enough to derail any sibling relationship or create rifts in the family that could last for generations to come.

This is just one of the stories Senior Care Home Owner and Life Transition Advisor Annette Pang shared during this interview.

Click on the image or this link to tune into this conversation.

When you do, you’ll:

  • Learn the bitter consequences that can unfold in families when important conversations about care go unspoken;
  • Hear real and riveting stories from the elder care trenches to get you thinking differently about the future you want for yourself and your loved ones; and
  • Discover a new way to start conversations across the generations before challenges become hardships to save drama, trauma and chaos and welcome peace, calm, and presence to deal with life united as a family.

If you haven’t yet started the process of getting your act together, here’s my advice.

Buy Life Goes on Roadmap™ right now. Then, commit to completing the three most important sections that would give you or your family the biggest run for the money in case something strange or random should happen to you.

At the very least, make sure your beneficiary designations are up to date so there are no surprises later.

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What if you don’t want grandma’s dining room table?

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A senior care center owner and I were talking the other day. Annette Pang has worked closely with adult children and their parents and extended families for years. I asked what kinds of conflicts come up, and I got an ear-full.

> Who gets to decide if mom gets a new recliner or a new bed?

> Who gets grandma’s dining room table?

> Who disposes of dad’s ashes?

> Did he want to be cremated in the first place?

> How will we divide the family trust?

> What did mom or dad really want at end of life?

> Extraordinary measures or palliative care?

She told me that these kinds of things have caused huge rifts in families that have taken hours or years of coaching and support after the fact to attempt to heal.

Having served as a life transition coach for families who are in the aftermath of the grief that is their reality when these things are not discussed, Annette is the first to say that this is not easy work for any of the parties involved.

When I asked what the alternative would be, she said to talk these things through ahead of time.

It would be far less expensive and save everyone costly emotional heartache.

Amen Annette.

Maybe talking through things like this isn’t on your priority list in this moment.

I get it.

And when I think about the consequences of not doing it, that shifts my perspective.

Making the choice to move a family member into a senior care home means that the family is going to have to pow-wow about whether mom or dad or grandma can afford it in the first place.

That means having a handle on the bills that need to be paid, the resources available to meet those obligations, and so much more.

Kids don’t look forward to talking to their parents about this kind of stuff.

Parents may be reluctant to share.

Still, these conversations need to start and important information needs to be compiled because life turns on a dime.

Everything is fine and dandy, until it’s not.

That’s just real life.

Life Goes on Roadmap™ is a playful, empowering toolkit that guides you and your family to get your acts together before life hits a bump in the road.

This is more about LIFE than death.

That’s a refreshing take to make starting these conversations even easier.

Here’s one thing I know to be true.

In the end, it’s never about grandma’s dining room table.

It’s about being seen, heard, and understood.

Make sure your wishes are known and you’ve created a roadmap to find everything your family needs, just in case they have to step in on your behalf or keep driving somehow without you.

If this message can serve someone in your life in perfect timing, please share it. Thank you.

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Making the Most of Your Guest Interviews to Raise Your Voice and Make Big Impact

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Let’s say you interview a guest by video?

>> WHAT DO YOU DO to make the most of that conversation in service to your tribe?

I gave that some thought this morning, and I thought I would share what I do and ALSO invite you to chime in your suggestions. There are experts here who have bright ideas in this regard, and the rising tide always lifts all the boats.

>> Please comment below and add your very valuable two cents!

Here are some of the steps I consider.

1) I want to make sure my tribe knows the interview is even happening so they can make plans to enjoy it right on time and live!

2) I’ll find a way to use my personal Facebook page to give friends a ‘heads up’ about the interview and share a link so they can save the date and join us. I may even create a Facebook EVENT and invite my friends to join in.

3) I’ll schedule my Facebook LIVE Broadcast using Be Live Dot TV to occur on the right Facebook page for a specific date and time. I typically do my guest interviews from my Facebook business page.

>> Visit www.BeLive.TV to sign up for an account. It’s super affordable and easy to use. There is a free trial you can take for a spin. Try it. You’ll like it.

4) I’ll ask my guest to provide her short bio, the topic we’ll be talking about, interview questions, and the call to action AHEAD OF TIME so I can get familiar with the flow of the content and do any homework if necessary. Knowing what we’ll be talking about ahead of time helps me communicate WHY my tribe would want to tune in and actually make it a priority.

5) I’ll use my ezine or a solo email to give my tribe a heads up to save the time and date and get them excited about tuning in.

6) I’ll set intentions to serve my tribe and my guest with the best mindset possible so value is delivered as we share great rapport during the interview.

7) After the interview, I circle back to reply to comments are questions so folks know that they’ve been heard. I re-purpose the content in as many ways as make sense. For example, I can share a ‘screen shot’ from the interview and the interview replay link in an email to my tribe. I can SHARE the interview in my Facebook Groups I lead if the content is relevant to the members. I can share the interview on Twitter, LinkedIn, and YouTube, using relevant hashtags to make it easy for folks to find the interview in the first place.

8) If I want lots of people to see the interview because it is JUST THAT GOOD, I may consider using Facebook Ads to bring more viewers to enjoy the content and benefit from the call to action.

Please, chime in your ideas and let’s see if we can all learn something new!

I’ll be interviewing Yvonne Heath from my Life Goes on Roadmap Facebook Business Page on September 26, 2018 at 9 a.m. Pacific.

She is the author of Love Your Live to Death and the creator of the ‘I Just Showed Up’ Movement.

She’s on a mission to empower compassionate communities and professionals to live life to the fullest, learn to grieve and support others, and to have “The Talk” about end of life … long before it arrives.

I’ve read her book twice and found myself moved to good tears. If this topic resonates with you, I know you’ll love her perspective, her suggestions, and her amazing spirit. I know I do!

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The Common Thread: Guiding Clients to Get What They Want When They Want It

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Do you ever look at the sum total of your career or business contributions and get a BIG AHA and a fresh perspective?

In doing this myself not long ago,  I got this big AHA of a common thread that is woven throughout all of my various success reinventions over the years.

I’ve been guiding my clients to get what they want when they want it.

That is the overarching, common theme to everything I have ever done.

  • In the early days, it was truly about satisfying real hunger with fast food as I worked as a regional marketing manager and a director of marketing for two fast food companies.
  • When I turned to entrepreneurship when my baby boy turned one year old in 1998, I was very present about getting what I wanted on a schedule that would work for me.  Anyone who has ever balanced the demands of career, marriage, and new motherhood in the aftermath of post-partum depression knows what I am talking about here. I worked as a copywriter and a publicist for big clients about ten years before shifting my focus to writing books, speaking, and guiding my ‘author, expert, speaker’ clients to get known and paid.
  • From 2008 through 2017, a big focus of my work was guiding experts and speakers to earn recognition for their winning ways and the money that goes with that. Writing books, getting seen and heard, and creating multiple streams of revenue from my own brand of brilliance was a huge area of focus as I contributed to the success of my clients through my books, group training programs, and private mentoring program.
  • In 2018, together with my husband Steve – a Certified Financial Planner© Professional — we are guiding Baby Boomer married women to have control and power over their personal financial information, even after life has served up a bump in the road.  The two of us still run our mainline businesses — and www.finpath.comAND we have a gut feeling that the work we are doing with is the most important and empowering work of our lives so far.

My various reinventions are a mirror to this model called Maslow’s Hierarchy of Needs.  As I have grown older, my businesses have evolved to reflect where I am in my own development.  I imagine I am not the only one, but this is the first time I made that connection.

As time marches on, our interests shift. Our own definition of success evolves as we do. And the sum total of all we have learned, experienced, and achieved becomes fuel to ignite whatever may be coming next.  The cool thing about this is that the success flows with so much more ease because of the foundation of learning already achieved that sets the stage for the new initiative to succeed even faster.

You can’t force a rose to bloom. Sometimes the wine takes a good long time to come to its perfect bouquet. And when you get a big idea and have that ‘head, heart, gut’ feeling that you are onto something important and of real service, you just have to GO FOR IT.

My husband Steve and I got the bright idea to create the Life Goes on Roadmap on January 11, 2018 while waiting for a flight home from the Orange  County Airport. We took inspired action to create a gift that would compel people to opt in to subscribe and got busy building big buzz step by step.

We already have thousands of appreciative opt in subscribers and we’ve successfully completed our pilot road test of our Life Goes on Road Trip to rave reviews during which we actually held our client’s feet to the fire to get their personal financial information organized as we make it fun while they get it done.

We are inspired to serve thousands more, and the good publicity we are earning, online support we are welcoming, and the speaking and podcast guesting opportunities I am seeking out are opening doors for us to wave the flag for the newest revolution we are fighting for.  We know the best is yet to come, and we are ‘arms wide open’ to experience how that will unfold for us, our clients and our own living legacies.

While preparing to share my Redefining Success story for Kate Navarro Fessler’s podcast by the same name. these ideas came to mind. Here is the link to the podcast so you can tune in as you ponder your next reinvention!


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Don’t let your song stay bottled up inside of you …

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Kathi Suprata made a huge impact on me earlier this year when she sang the “What Could Have Been Blues” at at intimate dinner event I was hosting for among my favorite clients. The joy she expressed as she delivered her message got me straight to the heart. Sadly, she passed away a few months ago from cancer.  It was just a few months, and then …. gone.

I blogged about the impact she made in an earlier blog post because it was my sincere hope that luminaries in my industry would be inspired to bring her to perform on their stages.  I wanted to do my part to make sure her message was heard. But her cancer had other plans. She didn’t feel well enough to perform. 

Her love of music was so powerful, and she ignited something in me to rediscover my own joy in writing lyrics and collaborating with others to give them voice.

In the wee hours one evening, I wrote lyrics to the “Boring Bio Blues.” I shared the words with her and asked if she could find the strength to sing them.

She wasn’t feeling well, but she told me the words lifted her spirits. That felt like a gift for us both.

That’s when I reached out to Dan Wingard and asked him if he would put the words to music. Sometimes, you ask for what you want and get what you ask for, and it’s just a beautiful thing. He performed the song at another of my intimate dinner events.

Here are the lyrics.

Click on the image  to watch Dan’s performance.

What’s my ultimate message here?

Don’t let your song stay bottled up inside of you. Your audience needs your message, and there is no time to waste.


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