Life Goes on Roadmap in the Spotlight Today – Thank You Debbie Page

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Excited to share that Life Goes on Roadmap is showcased in this blog interview.

How did I get the gig?

I responded to an email from a valued colleague and long time friend and did my best to tell a good story. Thank you Debbie Page.

Could it be that you have a truth telling from the trenches story to share?

See the link on Debbie’s blog and make your best submission. Your story could be next!



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17 Years of Getting It Done — and I’ve Only Just Begun to Serve at the Highest Level

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February 2 marked the 17th year of me starting my business, and my oh my, what a journey it has been.

Step by step and sometimes in a leaps and bounds kind of way, I have created a successful business that serves speakers and experts around the world.

I never bought into the ‘six figures in 20 minutes’ hype that is served up so often today as the path to fast success. Mine has been a steady and deliberate journey to credibility, visibility, and profitability. A lot of that has to do with acquiring confidence along the way.

Unlike so many people who come out of the gate with high tuition programs — perhaps before they have the credibility and experience to deliver on their promises —  I took a step by step approach to building my business because confidence took a while to build as a transitioned from being a public relations agency owner to an online entrepreneur.

Having invested in mentors and programs over the years, I’ve acquired skills and abilities to fill in gaps in my skill set. I’ve worked hard to stay up to date on best practices that are also in alignment with what feels right to me. In doing so, I have been of service to my clients and my community in a fast changing world on Internet commerce without selling my soul in the process.

By doing this in my own best way, I’ve been lucky to support and serve literally hundreds of happy clients with unwavering championship to get the results they came for.

I don’t regret my journey for a minute because this was my path to travel, and there is no doubt about my credibility or confidence now.

I’ve ‘been there, done that, and earned the t-shirt’ as I’ve grown my business from a simple idea to a thriving company.
Humbled by my disappointments and failures, I have kept on going to appreciate the successes that flow from staying with it.
I still connect with what it feels like to struggle, fail, and get back up again which is why I can be such a great champion for those with whom I work very closely.

With inspired action, I made a lot of magic happen for my clients and have the testimonials and tribe of DEVOTEES to prove it.

So far, I …

>> Wrote a book (and got featured as a contributing author in a few more)
>> Created information products that sell
>> Launched and sustained this ezine
>> Got known through the power of publicity
>> Grew my list to 20,000 +
>> Became a highly sought after and results producing joint venture partner
>> Networked at the right events to connect with icons of influence who have helped my star to rise
>> Tended to my mindset (not to be underestimated …)
>> Launched, revised and upgraded a website as change has unfolded, because it always does
>> Created a strong presence on social media
>> Started and grew a Facebook group that rocks
>> Spoke a lot to earn more – webinars, telesummits, podcasts and the live stage and everything in between and beyond
>> Got my sizzling speaker demo reel and speaker sheet done and dialed (and supported hundreds more to do this, too!)
>> Sold myself and my skills to invite opportunities to serve clients and organizations
>> Hosted live events such as dinner masterminds and tuition based workshops
>> Worked one-on-one with clients to create success stories and proof behind every promise
>> Launched and served clients in a group leveraged program that delivers on every promise that boasts hundreds of happy graduates who got what they came for and more!

It’s been a lot to learn and do over time, and I’ve stepped up over time to do it.

That’s why 2018 is my year to step up and serve at the highest level because my experience so far has prepared me to do exactly that.

The wine comes to its perfect time when it is ready and not before. That time for me is now.

I am curating an amazing group of eight amazing “movers and shakers” to link arms with me starting in April of this year to collectively raise our voices and make our impact in big, bold ways.

If you are serious about climbing under my wing so you can take action to speak more, earn more, and rock your business as a VIP or ELITE member  (ELITE includes PRIVATE COACHING!)  of the Raise Your Voice – Make Your Impact Inner Circle that will be starting in early April 2018, I want to hear from you.

This close community of rapid get it done rock stars will be linking arms and lifting each other up as we climb to visibility, authority, and profitability together!

This is the link to visit to determine if this carefully crafted invitation is right for you.

Reach out by email at or by private message to tell me “This is exactly what I need and I want to claim my place.”

Well schedule a chat to make sure this is a best fit match.

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Opportunity for Visibility is Everywhere …

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frankie_nIf you are open to the idea of getting more visibility, you’ll find it everywhere — especially in your own backyard.

You may know that I run a hobby business called The Very Important Pup Hotel. It’s my ’empty nest’ project that brings happy vacationing pups to my home when their owners go on vacation. It’s a fun way to welcome wagging tails and happy paws into my life, now that my son is attending university.

Well, not long ago, one of my happy clients posted a favorable review about this service on a Facebook page for our neighborhood called NextDoor. Another neighbor saw the review, reached out, and asked if I could look after her French Bull Dog named ‘Frankie’ for a few days.

We met for a ‘meet and greet’ and decided to do business. While we were ditch-the-guesswork-cover-draft-2chatting, I asked her what she did for a living. She edits the Points Living Magazine that is distributed in the adjacent neighborhood to where we live. I asked for a copy, and she happened to have one in her car. In return, I shared a copy of my husband Steve’s recently released book, Ditch the Guesswork: Creating Reliable ROI for Time-Starved Investors.

Steve and I enjoyed looking after ‘Frankie’ over the weekend, and when the client returned from her trip, she said she loved Steve’s book, thought my business was a hoot, and asked if she could write a story about us for the magazine.

Within a few days, photos were taken and shared, answers to interview questions were provided, and the magazine layout was shared for our blessing. We managed to talk about all three of our businesses in the interview and inserts links in the text to make it easy for our neighbors to learn more about us. In a week or so, everyone in the neighborhood will receive a copy of the glossy magazine in their mailbox.

I can’t wait to see what happens next and hope this story about being open to opportunity can open your eyes to great ways to get more visible in your neighborhood so you can do more of what you love.

The magazine feature is below. Read it and grin!




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Amateur or Pro? Casualness Breeds Casualty — Jeanna Gabellini

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JeannaGabellini_nIt felt like a wake-up call the first time I heard the seminar leader say, “Casualness breeds Casualty.”

He was referring to how we treat our goals and the people on our team. When we don’t give them our intention and attention, they fizzle instead of sizzle.

I’ve never forgotten that phrase, but I still catch myself frequently trying to get a task done quickly rather than doing it well. And when it comes to running a business, it’s the difference between acting like an amateur and acting like a professional in your industry.

Going pro means no more casualness in the way you treat your goals, team, systems and deliverables.

Being a professional doesn’t mean suits, ties, formality, talking like a scholar or putting your authenticity on the back burner so you can look “appropriate.”

Professionals are people who take their hobby, sport or passion seriously. They’ve decided they no longer are satisfied with being an amateur. They want the challenge and fulfillment of fully living into their potential.

And when it comes to generating a FAT profit, you can’t really get there by thinking like an amateur. If your business is treated like a hobby, it will be reflected in your bank account and your level of fulfillment.

You may not be aware of the areas in your business where you’re “going through the motions” and not giving it the energy it needs to breed success.

Here’s an example of what can happen to your profits when you stop being casual and start putting some focus on the desired outcome …

  • When I began writing my ezine in the late 1990s, I received several requests from colleagues to promote them to my email list. If I believed in what they were doing and knew that my audience would benefit from the information, I said, “yes.”
  • But I never made any money! This went on for over a decade.
  • I had no intention, emotional energy or strategy invested in promoting other people. I didn’t expect to make money, so I didn’t.

As soon as I put a little focus toward converting those ads into sales, they started trickling in. I began to get creative with my efforts and that trickle turned into a cascading waterfall of four-figure commission checks!

Plus I won prizes! Like 5 iPads, paid vacations, coaching time with top experts, and mastermind sessions with colleagues who made ten times more revenue than me. And I make life-long friends.

Breathe new life into the dead areas of your business by turning casualness into consciousness and you’ll have a lot more fun (not to mention profit!).

Jeanna Gabellini is a Master Business Coach who assists high achieving entrepreneurs and their teams to double (and even triple) their profits by leveraging intention, systems and fun. Grab her FREE audio on dialing in your biz here: .

JVLeaderboardSecretsLogoYou can also learn more about the JV Leaderboard Secrets VIRTUAL Mastermind Jeanna and I are leading, starting August 14, at this link:


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Get Known to Get Paid Lessons from the Wizard of Oz to Get 2014 Off on the Right Ruby Slipper

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This is a repeat of a prior blog post that seems timely to welcome and inspire a prosperous and rewarding 2014.  Enjoy!

The 75th Anniversary Edition of the classic film “The Wizard of Oz” brings to mind parallels from this film to the demands of getting known and getting paid for expert status.

  • Never underestimate the power of a really sassy pair of shoes to boost your confidence when pitching a story or doing anything that really matters in your life.
  • Thing big about what you want to accomplish, and take one joyful step at a time as you make the journey.
  • It takes brains, courage, and heart to make your message stand out.
  • Collaborating with a quality team can make a world of difference when making your approach.
  • If you want it, you have to be willing to put up with things that get in your way, like apples, flying monkeys, witches, and sleep-inducing poppies.
  • Before you make your big pitch, put your best dress on and your best face forward.
  • “Pay no attention to that man behind the curtain.” You have more power to make things happen in your business than you ever thought possible. You just have to look in your bag of tricks to find the right tools and resources to the get the mission accomplished. And you have to use them.
  • Most of the coverage you seek that can make a powerful difference in your business can be found in your own backyard right now.
  • You don’t have to fly over the rainbow to get much of what you want.
  • There is no place like home. That’s where you and most of your customers live, work, and play. Start at home.
  • You can make a lot of magic happen if you just click your heels together and get to work.
  • Click on the images below for two powerful ways to get started today to say “Bye-Bye Boring Bio” and start along your rewarding journey to Get Known and Get Paid.  And, if you would rather work ONE ON ONE with me, check out the Blast Off Package.  You can save $300 when you say YES by January 7, 2014 when you apply “BlastOff300” as your coupon code.
  • Happy 2014, one and all.

   B4FindOutMoreImage       3-D binder small  (5)

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What’s Red and White and Turns Over Like Crazy? Using Humor to Get Free Publicity

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A PR agent, a rabbi and a minister go into a bar…

That could be the start of a joke, but it is the start of this article on when and how to use humor in your publicity.

There is a time and a place for just about anything and humor can be a good tool to get attention from reporters and prospects.

You can put a pun in a headline on a press release, an article or a blog post. Many people consider puns to be the lowest form of humor, sort of the amoeba of jokes. But people who love words love puns. And reporters and bloggers are word people, so puns could work.

For example, a story about ice skating:
Have An Ice Day

One word of warning about puns: don’t overdo it. One pun in a headline a year is good enough. Two puns could be overkill.

Opening paragraphs of press releases, articles and blogs can also contain humor. You can set up a joke, for example:

What’s red and white and turns over like crazy?

Our new gizmo which will help busy professionals track their expenses better.

Okay, that might not rival Jay Leno, but you get the idea.

You can open with a short, humorous story or anecdote. A good example would be a story about a funny thing that happened to a person who uses your product.

Another winner is a story that has irony.

It should go without saying that humor should not be used in certain situations, like any kind of bad news such as deaths or natural disasters. There are no good jokes about Mt. St. Helens or the Japanese tsunami.

Avoid bad taste. Jokes about mass murders can be funny at the bar or between friends, but could offend others.

The best way to get a feel for using humor in publicity is to read newspapers, and magazines as well as publicity materials like press releases and articles so you can learn from the masters – and see what actually gets into print.

Remember to have several people read your attempt at humor before sending it to a reporter or publishing it. What you think is funny other people might think as lame, juvenile or offensive. But if they laugh, you very well might have a winner.

And everyone loves a good laugh – even reporters.

Dan Janal is one of the Founding Fathers of Internet Marketing and Publicity. He believes press releases are an art form – and he can make your message sing and dance to the front page of Google. Learn more by visiting this link.

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10 Things Not to Do When Making an Elevator Pitch

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When a query crossed my inbox about how to make elevator pitches better, I was an early bird with my reply.  And my tips is among the ten showcased in this article.

When I review queries, here are questions I ask myself:

  • Is the subject matter for the query RELEVANT TO MY EXPERTISE?
  • Do I have something of value to add to the conversation?
  • Would showing up in connection with this topic reflect well on my brand, reputation, and ways of being of service?

If my answers are YES, I jump in and offer my compelling, concise, and useful reply, along with a link to my bio/credentials and my contact information.  I review exactly what the query  is asking for, and I deliver as requested.  Making it easy for the reporter to write a great story is always my priority.   It’s a pretty good approach that pays ongoing and visible rewards.  One good thing just about always leads to many others.

Have you replied to a media query lately to welcome great results?  New clients? New ezine opt-ins? New speaking invitations?  Follow up media interviews?   Let me hear from you so we can inspire people around the globe to have some of the success you are having!

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Free Publicity Gift to Jumpstart Your 2012 Visibility, Credibility and Prosperity

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It’s almost a brand new year.  Make yours the best it can be by standing out and sharing your stories in the media that matter most for your message.  If you would like to receive my free ebook of 32 newspaper articles to unleash the power of publicity to your expert advantage, send me an email at with “Free Ebook” in the subject line.  I’ll send your gift to you personally.  Enjoy the articles and act on what you learn to make magic happen every day in your business in 2012.

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Post a Comment – Get a Gift to Unleash the Power of Publicity to Your Expert Advantage

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If you want to earn expert status, learning how is the first step.   And here is some timely encouragement and an incentive to act now.  You can enjoy 32 articles that will guide you to unleash the power of publicity to your expert advantage as my gift to you.

Here is How:

  • Be among the first 100 people to post a comment to this blog post.
  • All posts are due no later than Friday, November 18, 2011 at midnight or sooner if you want to be assured to receive this high value gift.
  • State your name, your website or blog address, and your email address so I can send your gift by return email.
  • Tell me how expert status can serve your growing business and why you are motivated to earn it now.
  • Promise to share your gift with at least 10 people who can benefit from it and more if you are feeling super generous.
  • And, to make this even more fun, I’ll draw one lucky winner to receive a VIP ticket to the Broadcast Your Brilliance – Monetize Your Message LIVE Event taking place on 12-2-11 at Seattle Design Center.
  • Remember, the early bird catches the worm, so what are you waiting for?  Post your comment now.

Ready. Set.  Go!

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Ask for What You Want, Get What You Ask for — Action Plan Marketing Robert Middleton Founder Demonstrates

Article PR Comments Off on Ask for What You Want, Get What You Ask for — Action Plan Marketing Robert Middleton Founder Demonstrates

Last week, I had a great conversation with Action Plan Marketing Founder Robert Middleton.    He said he wanted to start writing articles to serve the right media and wanted to know if I had any suggestions.    Knowing his expertise guiding professional service providers and management consultants to enroll high end clients, I immediately suggested he make a pitch to RainToday.  This online newsletter reaches that audience with insightful articles to support their success.  In fact, the media kit for RainToday says the site reaches 100,000 marketing and sales buyers .

As the largest provider of information and tools on B2B services marketing and sales, RainToday is an indispensable resource for marketers, business developers, and owners of small and medium-sized businesses looking to grow., the Top Sales Resource Site of 2010, is the premier online source for insight, advice, and tools for growing professional services businesses. Marketers, rainmakers, and leaders in consulting, accounting, law, AEC, marketing, advertising and PR, training, financial, IT, and other professional services industries, turn to for research, tools, training programs, and recommendations to help them market and sell their services.

This is a perfect venue for Robert’s expertise to add value and bring him to the attention of the right people who can benefit from how he serves.

We talked about who to call and what to say.  The, it must have been moments later before Robert was taking action.  (The Action Plan Marketing Founder walks his own talk about Action!)

He found out the right person to approach by visiting the website.  He made his pitch.  He got to YES.  He crafted an insightful article.   His article is now posted to this influential site.  The title is Follow-Up Phone Calls: Get More Sales Meetings Using This 5-Step Process.

The Lessons Robert is Modeling:

1) Know what you want.

2) Ask for insights to get there faster from someone who is “in the know.”

3) Take action on what you learn.

4) Get what you want.

It’s really not that hard.

What do you want?  What actions will you take to get what you want?

Of course, if you need a little help to learn the “how,” you can engage with me.  The Build Your Buzz Strategy Sessions I offer guide you to success faster without spinning your wheels, and that is a beautiful thing.   Robert is benefiting as this article placement demonstrates.   You will, too.  The next session of the Broadcast Your Brilliance Webinar Series is gearing up to start again in January of 2012.

And, if you want to learn something new THIS WEEK, be sure to come to the Seattle W Hotel this Thursday, October 20 starting at 5:30 p.m. to hear me speak LIVE about how to pitch an article the media can’t resist.  Here is the link to claim one of the last remaining 50 spaces.  See you there.

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