Getting the YouTube Game On and a Resource to Help You Get It Done!

Life Goes on Roadmap, Video PR No Comments

Do you struggle taking on just one more initiative to get even more visible to your niche market?

Join the club!

When I find myself in that situation, do you know what I do?

I bring in the reinforcements!

I’ve known for a while that setting up a YouTube channel for Life Goes on Roadmap™ would be a good idea.

This week, I hired someone to help bring the channel alive and tend to the technical details that are absolutely not my jam.

Her name is Sue Ferriera of Wisdom to Wealth Mastery. Sue’s expertise is guiding women on the other side of 40 to push that red record button on their smartphones to bring their wisdom to the world.

Even if technology is not your thing, she can help make the tech piece so simple.

If you need more hand holding, she can provide it. That’s the option I chose.

Now, Life Goes on Roadmap has its very own YouTube channel where videos, webinars, video news releases, and EXPERT INTERVIEWS reside (and more are soon to come!)  The latest two interviews with me and Love Your Life to Death Author and Speaker Yvonne Heath are packed with insights and action steps.

I’d love for you to take a look at what we’ve cooked up there and click on the RED SUBSCRIBE button so you can be alerted when new videos post to guide you to get ahead of ‘God  Forbid’ and ‘What If” situations before they become hardships. I’d love to welcome 75 new subscribers so we can change the URL to a branded channel, and you can help me get to my goal and benefit from some great interviews and insights when you subscribe today!

Oh by the way, we’ve got a special promotion running through 10-13-18 on Life Goes on Roadmap so you can get ahead of God Forbid and What If situations before they become hardships.

You and your family are cordially invited to join us for the next Life Goes on Roadmap™ Virtual Road Trip if you have not signed up already.

We’re going to hold your feet to the fire to get your personal financial information and documents organized so everything you need is where you can find it quickly and easily when life serves up a bump in the road.

This is among the greatest gifts you can give to yourself and those you care the most about, and you’ll never regret getting this done.

Say YES and use this PROMO CODE to save $100, provided you take action by 10-13-18:

JPFP VIP 10-13-18p

when you visit www.authenticvisibility.com/roadmap

You’ll get the digital AND the physical version shipped direct to the doorstep, including the encrypted thumb drive that will come in handy to safely store your crucial information off of your computer.

Your modest fee for everything is just $97 plus shipping. That is peanuts compared to the lost wages, missed revenue opportunities, drama, trauma and chaos that can result when life happens and you or loved ones aren’t prepared. I can’t wait for you to join us and invite your friends, too!

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10 Certified Financial Planner Professionals Sign On as Life Goes on Roadmap™ Licensees

Life Goes on Roadmap No Comments

Summary:

Ten CERTIFIED FINANCIAL PLANNER™ Professional financial advisors have signed on as Life Goes on Roadmap™ licensees. Life Goes on Roadmap is a system for personal financial information organization that empowers families to gain power, access and control over crucial documents, accounts, and household operations before disability, disease, or death stop them. Endorsed by Garrett Planning Network Founder Sheryl Garrett, the doors are welcome for new licensees to come on board to serve clients in this practical, yet profound way.

Ten CERTIFIED FINANCIAL PLANNER™ Professional financial advisors have signed on as proud Life Goes on Roadmap™ licensees this month, opening the door for thousands of families to soon be served by this powerful, practical, and simple system for personal financial information organization that is useful for today’s digital age.

Life Goes on Roadmap is a step by step, secure way to save and store personal financial information that gives users power, access, and control when life serves up an unexpected situation such as disease, disability or death.

Unlike old fashioned paper systems, Life Goes on Roadmap is suitable for today’s digital age. It offers a safe and secure way to enter, save, update, and share the information with the right people who have a need to know, along with a guidebook to serve as their GPS to success.

Another factor that sets Life Goes on Roadmap apart is that it approaches the important task of getting organized as a game to win instead of something to put off.

Now there is a secure system that makes it easy to enter, save, update, and share the information with the right people who have a need to know. This can save families hours of drama, trauma and chaos when life serves up an unexpected event such as disability, disease, or death.

Life Goes on Roadmap is endorsed by Garrett Planning Network Founder Sheryl Garrett. She says, “Financial planners and advisors are licensing these resources and personalizing them for their clients’ use. What a wonderful, out of the ordinary, but extremely practical and affordable gift. I think it’ll be a holiday gift for my extended family this year. Wonderful resource!”

All of the licensees have earned the prestigious CERTIFIED FINANCIAL PLANNER™ Professional designation. The newest licensees include:

Skip Fleming – Colorado

Leisa Brown Aiken – Chicago

Jean Keener – Texas

Sheri Conklin – California

Clare Fazackerley – Ohio

Albert Teplin – Maryland

Pat Green – Florida

Kristin Rogers – Minnesota

Tresa Leftenant – Washington

Jack DiNardo – Canada

Created by CERTIFIED FINANCIAL PLANNER™ Professional Steve Juetten and his wife Nancy Juetten, Life Goes on Roadmap is a proven, practical, engaging system for personal financial information organization that financial advisors can brand as their own to serve their clients more deeply, fill a gap that may exist within their own service offerings, set themselves apart as Life Goes on Roadmap™ preferred providers, attract referrals, and also make more money through inspired service.

The need to create this product came to light in late 2017 when Nancy asked her husband Steve to get her up to speed about all their passwords, account information, and other crucial documents and information so she would be empowered to drive life forward if something should happen to him.

When they completed that assignment on a rainy day in Bellevue, WA, they realized that families everywhere could benefit from the same system. They decided to first reach out to financial advisors in efforts to potentially serve the greatest number of families in the least amount of time.

Nancy explains, “Financial advisors guide their clients to save for retirement, manage their investments, mitigate their risks, and support them in making wise choices for the future. However, many stop short when it comes to making sure their clients have power, access, and control over their most crucial financial information and documents for those moments when life takes a turn. Life Goes on Roadmap™ bridges that gap to serve clients more completely. We’ve also gamified the process so this can be an epic journey of discovery instead of an administrative task that gets put off for way too long and often to their detriment.”

Many a financial advisor has been challenged when clients share that their partner is ill and has a short runway to prepare for what’s coming next.

Friends and family members whose lives are touched by the urgent situations like these may be triggered to get their own acts together before life happens to them.

The Life Goes on Roadmap™ system for personal financial information organization meets this need in an engaging way that ignites powerful conversations as couples course correct to make sure all the parties are on equal footing when it comes to having power, access, and control over their most important accounts.

More details about how to use Life Goes on Roadmap™ in a financial planning practice are posted to www.bit.ly/deeperservice. Those interested in licensing can get in touch with Nancy Juetten at nancy@lifegoesonroadmap.com to learn more.

About Life Goes on Roadmap™

Created by CFP Steve Juetten and his wife Nancy Juetten, Life Goes on Roadmap is a proven, practical, engaging system for personal financial information organization that financial advisors can brand as their own to serve their clients more deeply, fill a gap that may exist within their own service offerings, set themselves apart as Life Goes on Roadmap™ preferred providers, attract referrals, and also make more money through inspired service. Life Goes on Roadmap can also be purchased on an a la carte basis to serve as a gift for a loved one. Nancy Juetten says, “Life Goes on Roadmap™ is a great gift that shifts conversations from drama, trauma, and chaos to calm, ease, and peace of mind for those moments in life when the moments matter most of all.”

Contact

Nancy Juetten

4256415214

https://bit.ly/deeperservice

#CFP

#LifegoesonRoadmap

#Licensing

#SherylGarrett

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Are you loving your life to death? This interview provides a wake up call!

Life Goes on Roadmap No Comments

This interview about Loving Your Life to Death with Yvonne Heath may provide a timely wake up call. We talk about how to JUST SHOW UP for ourselves and each other so we are empowered and resilient when it counts. Feel free to share it with others.

 

 

 

 

 

#YvonneHeath

#LifeGoesonRoadmap

#NancyJuetten

# LoveYourLifeToDeath

# IJustShowedUpMovement

 

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Making the Most of Your Guest Interviews to Raise Your Voice and Make Big Impact

Be Heard, Life Goes on Roadmap, Recommended Resources No Comments

Let’s say you interview a guest by video?

>> WHAT DO YOU DO to make the most of that conversation in service to your tribe?

I gave that some thought this morning, and I thought I would share what I do and ALSO invite you to chime in your suggestions. There are experts here who have bright ideas in this regard, and the rising tide always lifts all the boats.

>> Please comment below and add your very valuable two cents!

Here are some of the steps I consider.

1) I want to make sure my tribe knows the interview is even happening so they can make plans to enjoy it right on time and live!

2) I’ll find a way to use my personal Facebook page to give friends a ‘heads up’ about the interview and share a link so they can save the date and join us. I may even create a Facebook EVENT and invite my friends to join in.

3) I’ll schedule my Facebook LIVE Broadcast using Be Live Dot TV to occur on the right Facebook page for a specific date and time. I typically do my guest interviews from my Facebook business page.

>> Visit www.BeLive.TV to sign up for an account. It’s super affordable and easy to use. There is a free trial you can take for a spin. Try it. You’ll like it.

4) I’ll ask my guest to provide her short bio, the topic we’ll be talking about, interview questions, and the call to action AHEAD OF TIME so I can get familiar with the flow of the content and do any homework if necessary. Knowing what we’ll be talking about ahead of time helps me communicate WHY my tribe would want to tune in and actually make it a priority.

5) I’ll use my ezine or a solo email to give my tribe a heads up to save the time and date and get them excited about tuning in.

6) I’ll set intentions to serve my tribe and my guest with the best mindset possible so value is delivered as we share great rapport during the interview.

7) After the interview, I circle back to reply to comments are questions so folks know that they’ve been heard. I re-purpose the content in as many ways as make sense. For example, I can share a ‘screen shot’ from the interview and the interview replay link in an email to my tribe. I can SHARE the interview in my Facebook Groups I lead if the content is relevant to the members. I can share the interview on Twitter, LinkedIn, and YouTube, using relevant hashtags to make it easy for folks to find the interview in the first place.

8) If I want lots of people to see the interview because it is JUST THAT GOOD, I may consider using Facebook Ads to bring more viewers to enjoy the content and benefit from the call to action.

Please, chime in your ideas and let’s see if we can all learn something new!

I’ll be interviewing Yvonne Heath from my Life Goes on Roadmap Facebook Business Page on September 26, 2018 at 9 a.m. Pacific.

She is the author of Love Your Live to Death and the creator of the ‘I Just Showed Up’ Movement.

https://www.loveyourlifetodeath.com/

She’s on a mission to empower compassionate communities and professionals to live life to the fullest, learn to grieve and support others, and to have “The Talk” about end of life … long before it arrives.

I’ve read her book twice and found myself moved to good tears. If this topic resonates with you, I know you’ll love her perspective, her suggestions, and her amazing spirit. I know I do!

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Two Chance Meetings with Breast Cancer Survivors are Proof Positive that from our Deepest Wounds Come Our Greatest Gifts to Share

Life Goes on Roadmap 4 Comments

Jeffrey Van Dyk was once quoted to say, “From our of our deepest wounds in life come our greatest gifts to share.”

When I heard it first,  I knew that powerful truth was spoken.

Since then, I have seen this truth come alive many times through the powerful contributions I see others make in their lives and work.

Beverly Vote

For example, recently I talked with a woman named Beverly Vote who was diagnosed with breast cancer decades ago.  When she beat the disease, she went on to create a magazine for breast cancer survivors and an annual cruise for them, as well.

I met Beverly the first time a couple of years ago, just days after my own doctor told me that I would need a biopsy for an abnormal mammogram.

All I could think about at the time was what my life would be like if my diagnosis was cancer.

She and a group of inspiring women from her breast cancer survivor community had so many encouraging words for me that came at just the perfect moment.

I have never forgotten that late night in the bar in Carlsbad, California.

Suffice it to say, I returned from the event in San Diego to my home in Bellevue, WA to have that biopsy and worry and wait for my results.

Fortunately, no cancer was found, and I dodged a bullet that time.

Not everyone is so lucky.

Who among us has a sister, niece, mother, aunt, co-worker, neighbor, or friend whose life has NOT been touched by breast cancer?

The truth is that we are just one mammogram away from that scary news.

Beverly told me that when she was diagnosed, she felt a deep desire to get control over SOMETHING since her life at that time was overtaken with medical treatments related to her diagnosis.

She decided to get her affairs in order, and that felt very empowering to her.

Beverly Vote has created many gifts for those surviving breast cancer.

It all stemmed from her own personal experience with breast cancer.

No doubt, she has more still to give to make her best impact in the world.

I can’t wait to see what shape that takes.

Another woman I met years ago turned her breast cancer experience into a non profit organization called Northwest Hope and Healing Foundation.

Northwest Hope & Healing provides immediate financial assistance to women undergoing breast or gynecologic cancer treatment at Swedish Cancer Institute who are struggling to meet their basic needs.

Studies show that cancer can be financially devastating to women and their families. Financial grants pay for necessities such as food, utilities, and childcare so that women can focus on healing.

I met the founder in a memorable way.

Christine and I were both undressing in the locker room at the Bellevue Place Club.  It must have been 20 years ago now.

Her sons were playing “Cowboys and Indians” in the locker room, and her breast prosthetic was the toy they were playing tag with! I heard her calling their names trying to calm the chaos.

Recognizing that something was amiss, I came to her aid.

I caught one of the boys red handed with the breast prosthetic in hand.  Gently, I asked him to give it to me so I could return it to his mom.

Relieved and maybe a little bit embarrassed, Christine Smith and I started a conversation while in varying stages of undress.

She was in her 30’s.  Being diagnosed with breast cancer at such an early age came as a complete surprise.  So heartened was she by the kindness of friends and family who helped her manage childcare and other essentials during her treatment, she created a non profit organization that does that for those who are diagnosed today.

Our of her greatest wound came her greatest gift to share.

I was so inspired.

After that chance meeting, I started sending Northwest Hope and Healing Baskets to friends and family when their lives were touched by breast cancer. It just felt like a lovely thing to do to show that I cared about them.

When people are suffering, you can’t take the suffering away.  You can be present. You can be thoughtful.  You can find a way to demonstrate that you care. Life sometimes takes a turn.

As Yvonne Heath of Love Your Life  To Death often says, you can just show up.

That is a beautiful thing in those moments when words fail and care is what is most needed.

All is well one day and not so well the next.

That’s why I continue to advocate for getting ahead of life before life happens.

Yvonne has often said , “Grief is enough without having to crack codes and figure out how to live on your own.”

This free gift report is one to share with those who find themselves inspired to get their acts together and course correct for a smoother journey, regardless of their circumstances. It may start conversations around power and access over important documents and personal financial information that need to happen right now to bring some much needed control before life hits the fan.

It so smart to start now, before disease, disability or death get in the way.  And so empowering, too.

#LifeGoesonRoadmap #NWHopeandHealing #LoveYourLifetoDeath #BeverlyVote #ChristineSmith

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A gentle way to lend support to a family dealing with Alzheimer’s disease

Life Goes on Roadmap No Comments

1 in 10 Americans over the age of 65 has Alzheimer’s disease.

Every 66 seconds, someone in the United States develops Alzheimer’s.

1 in 3 seniors dies with some form of dementia.

These are alarming statistics with serious consequences for family members and caregivers.

As mental capacity diminishes, the day to day management of daily life becomes a serious challenge.

Practical considerations such as how to gain access to investment and bank accounts, remembering passwords and security questions, and having access to important contacts for support take center stage.

If someone in your family or circle of close friends is diagnosed with early stage Alzheimer’s, it’s crucial to start conversations to capture this information before the disease stops access in its tracks.

What is a gentle way to start the conversation, while lending a hand at the same time?

One suggestion is to share a gift report that can ignite a conversation about getting personal finances organized before life gets more challenging than it is right now.

Visit www.lifegoesonroadmap.com to download a special report and checklist called The 5 Blind Spots that Stop Financial Empowerment and How to Course Correct for a Smoother Journey.

Sometimes, the practical steps we can take to gain control are hiding in plain sight. This report can ignite important conversations within families and inspire actions that can bring about clarity at a time when it is deeply needed.

Please share this out if it can help those you love.

 

#alzheimersdisease #dementia #lifegoesonroadmap #caregiving #retirement

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Estate Planning Basics Inspired by the Music of Aretha Franklin

Life Goes on Roadmap 5 Comments

When Aretha Franklin — the Queen of Soul — died without a will, she joined a long line of entertainers who also died without leaving a clear path to divide their worldly goods.

Other entertainers who passed away without a will include Prince, Michael Jackson, Amy Winehouse, Bob Marley, Jimi Hendrix, Sonny Bono and Kurt Cobain.

Perhaps the most notorious case of an entertainer who died without a will is James Brown. It’s been 11 years since he died and not a penny of his estate has been distributed yet. There is no end in sight to the chaos of his estate.

With Aretha’s passing in mind, here are smart tips for estate planning to ponder that are inspired by among her top song titles and performances.

  • A recent study shows that over 60% of American adults don’t have a will. Show a little ‘RESPECT’ to your heirs and get organized now. Think of your estate documents like ‘A Bridge Over Troubled Water’ to help those who survive you to get through the tough times and move on.
  • Recognize that ‘A Change Is Gonna Come.’ Even though we don’t like to think about the end of life, it’s going to happen. Rather than just ‘Day Dreaming’ about creating estate documents for your heirs, get started by finding a good estate attorney. Ask friends for referrals or look at the State Bar Association website for a list of estate planning attorneys. Consider engaging a tax adviser for complicated estates.
  • Take inventory of your assets. Then ‘Think’ about what you want to have happen with assets accumulated over time. Sit down with an estate attorney to make sure wishes are put down on paper in a legally binding way.
  • Once you are gone, you want your wishes to be ‘Rock Steady.’ It’s too easy for your assets to be mishandled by a ‘Chain of Fools.’
  • Everyone needs four estate planning documents: a will, durable power of attorney, medical power of attorney and medical directive. These documents are your ‘Freeway of Love.’
  • As you think about who you want to inherit your property, be ‘Willing to Forgive.’  Many times clients regret the passing of a relative. Be forgiving of family issues before it’s too late.
  • Finally wills and estate documents are not just for the rich. They are for ‘Everyday People’ including young adults — especially if there are children involved.

Once you’ve committed to creating an estate plan, it ‘Won’t Be Long’ before you have it all together for your heirs.  That’s a more complete option than just ‘Saying a Little Prayer for You’ and hoping for the best.

Keep in mind that estate plans may need to be adjusted over time as circumstances change.

As Aretha sang, these are ‘Ever Changing Times’ and your estate documents need to keep up.

Steve Juetten is a CERTIFIED FINANCIAL PLANNER™ Professional and the Co-Founder of Life Goes on Roadmap™.   

This is  system for personal financial information organization that gives couples power, access, and control over their most important financial documents and accounts so either party can drive life forward, no matter what life serves up next.  Learn more at this link.

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Life Goes on Roadmap™ is taking off after a moment of inspiration in the airport!

Life Goes on Roadmap No Comments

It’s crazy how ideas come to us and what can happen in a short period of time when you believe in what you are doing and take inspired action every day.

For Christmas 2017, I asked my husband to help me get on the same page with him regarding our personal financial information. It was a blind spot for me, and I wanted to feel empowered to look after him or drive my own life forward if life served up a bump in the road.

We got our act together, and the process was so profound for both of us. Not long after, it occurred to me that couples everywhere could benefit from the same important conversation. My mind was racing about how to serve families across the nation who could benefit.

On January 11, 2018 while Steve and I were waiting to board a flight from Orange County, CA to Seattle, WA , I started scribbling potential domain names we could buy to give this new idea a place to live online. Life Goes on Roadmap dot com came to mind.  I had a gut feeling we were onto something.

Since then, Steve and I have been on purpose and on fire with action to bring our product to market.

  • We’ve used Facebook Advertising to create thousands of opt in subscribers to benefit from our free gift and get inspired to get their acts together.
  • We’ve sought out and welcomed a fair amount of good press for our offering.
  • We are super easy to find in a Google search.

  • We’ve served scores and scores of happy clients who are singing our praises to their friends.
  • We’ve welcomed new licensees to our system who are now excited to use it as a benefit for their financial planning clients.
  • We’ve consistently been ‘sending out ships’ every day to have new conversations that can lead to new and exciting outcomes.
  • As a result, we’ve earned the endorsement of Garrett Planning Network Founder Sheryl Garrett for our product.
  • We have dozens of conversations in play with estate planning attorneys, financial institutions, podcast hosts, and others to explore how our product can serve, how our story can inspire, and so much more.
  • It’s been such a thrilling ride to land on an idea, practice singular focus to bring it to market, and the bend and sway as we’ve traveled to learn from our efforts, course correct as necessary, and keep driving forward to bring about results that are worthy of celebration.

We know we’ve only just begun to make our best impact.

This all started when I got present to something very important and personal to me. The more people I’ve talked to about it, the more convinced I am that Life Goes on Roadmap™ can fill a need for millions of families who need to get on the same page with regard to having power, access and control over the important documents and accounts that hold the bounty of our lives.

It’s crazy how ideas come to us and what can happen in a short period of time when you believe in what you are doing and take inspired action every day. I can’t wait to see what happens next!

 

 

 

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Life Goes on Roadmap Co-Founders Announce Licensing Opportunity for Financial Advisers to Support Clients in Gaining Power, Access and Control Over Crucial Accounts

Information Product Success, Life Goes on Roadmap, PR Beyond the Backyard No Comments

 

The co-founders of Life Goes on Roadmap™ today announce that their system for personal financial information organization is available for licensing by financial advisers who seek to support their clients in getting their financial information and documents organized to give power, access and control for those moments in life when the moments matter most of all.

Early Adopter Pricing is in place through August 31, 2018.  More details can be found at www.bit.ly/deeperservice.

__________________

FOR IMMEDIATE RELEASE

(Bellevue, WA – August 7, 2018) — Last week in Denver, Colorado, the Life Goes on Roadmap™ system for personal financial information organization made its debut before just shy of 100 fee-only CERTIFIED FINANCIAL PLANNER™ Professionals at the annual professional development retreat for the Garrett Planning Network to welcome new licensees, rave reviews and strong interest.

Created by CFP Steve Juetten and his wife Nancy Juetten, Life Goes on Roadmap is a proven, practical, engaging system for personal financial information organization that financial advisers can brand as their own to serve their clients more deeply, fill a gap that may exist within their own service offerings, set themselves apart as Life Goes on Roadmap™ preferred providers, attract referrals, and also make more money through inspired service.

The need to create this product came to light in late 2017 when Nancy asked her husband Steve to get her up to speed about all their passwords, account information, and other crucial documents and information so she would be empowered to drive life forward if something should happen to him.

When they completed that assignment on a rainy day in Bellevue, WA, they realized that families everywhere could benefit from the same system. They decided to first reach out to fee-only financial advisers in efforts to potentially reach the greatest number of families in the least amount of time.

Nancy explains, “Financial advisers guide their clients to save for retirement, manage their investments, mitigate their risks, and support them in making wise choices for the future.

However, many stop short when it comes to making sure their clients have power, access, and control over their most crucial financial information and documents for those moments when life takes a turn for the worse.

Life Goes on Roadmap™ bridges that gap to serve clients more completely.  We’ve also ‘gamified’ the process so this can be an epic journey of discovery instead of an administrative task that they keep delaying until another day, often to their detriment.”

Many a financial adviser has been challenged when clients share that their partner is ill and has a short runway to prepare for what’s coming next.

Applying time and effort to create a system to support clients in getting their practical paperwork and documents organized and in the right places may have been on the to-do list for way too long.

Friends and family members whose lives are touched by the urgent situations like these may be triggered to get their own acts together before life happens to them — while they are in the prime of their lives and looking forward to epic adventures still to come.

The Life Goes on Roadmap™ system for personal financial information organization meets this need in an engaging way that ignites powerful conversations as couples course correct to make sure both parties are on equal footing when it comes to having power, access, and control over their most important accounts.

Combining Nancy’s marketing and communications talents with Steve’s financial planning expertise to create this system has proven to be effective.

Thousands of couples have downloaded their 5 Blind Spots for Couples That Stop Financial Empowerment and How to Course Correct for a Smoother Journey special report.

Scores of special report subscribers have become clients of the Life Goes on Roadmap system in a short period of time.

With the endorsement of Sheryl Garrett, founder of Garrett Planning Network, and the raves of clients across the country who sing the praises of Life Goes on Roadmap™, the Juettens welcome conversations with financial advisers who want to brand this system as their own to serve their own clients in this powerful, engaging way.

An educational video that explains the licensing opportunity can be found at www.bit.ly/deeperservice.
Early Adopter Pricing is valid through August 31, 2018.

About Life Goes on Roadmap™

Created by CFP Steve Juetten and his wife Nancy Juetten, Life Goes on Roadmap is a proven, practical, engaging system for personal financial information organization that financial advisers can brand as their own to serve their clients more deeply, fill a gap that may exist within their own service offerings, set themselves apart as Life Goes on Roadmap™ preferred providers, attract referrals, and also make more money through inspired service.

The product is also available for purchase on an a la carte basis at this link.

Nancy Juetten says, “Life Goes on Roadmap™ is a great gift that shifts conversations from drama, trauma, and chaos to calm, ease, and peace of mind for those moments in life when the moments matter most of all.”

 

 

 

 

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[Case Study] What you measure gets treasured … Open rates increased from 21% to 24%

Life Goes on Roadmap, Measuring Results No Comments

You spend time obsessing about the right words to use in your autoresponder sequence to nurture new leads to become clients.

You set them up in your shopping cart to do their job.

But do you ever circle back to see how those emails are working for you?

If you are getting lots of sales, chances are, you know things are working.

Good for you.

But if sales are lackluster, what then?

Well, one thing to check out is how well your audience is opening and clicking on the links you provide.

My shopping cart makes it easy to monitor these kinds of things, and my virtual assistant runs reports so I can check the status over time.

I’ve been watching a particular follow up sequence over the last 60 days to notice open rates and click rates, and I’ve been making adjustments every 30 days to see about improving my results.

Everything is testing, testing, testing. We can always improve and find leaks in the “lead faucet” that need to be plugged.

I decided to accelerate the sequence of emails because the prior sequence was taking a bit too long to deliver.

Over the last 30 days, open rates for my sequence improved by about 3% — going from 21% to 24%.

That’s progress!

I noticed that one of our emails in the sequence (the last one) has been particularly strong the whole time because a ‘spike’ in open rates has been apparent.

That sure reads like an URGENCY opportunity for action to me!

However , two of the messages leading up to that final message have been considerably weaker by comparison.

What did I do?

I deleted those messages from the sequence because I want readers to be engaged with every message at the highest level.

I also want them to be inspired to take the next step and consider taking that next step to be URGENT as a way to get a real problem solved.

We’ll see how these adjustments play out over the next 30 days with improved engagement, clicks to the call to action, sales for the featured product, or get acquainted sessions with the fee only financial planning team.

>> As a result of reading this post, are you inspired to find a leak in your ‘lead faucet”?

If so, share what you find out and how your actions to make the most of what you learn pay off.> Are you inspired to get your personal financial life organized before life serves up a bump in the road?

>> Take the new and improved message sequence for spin and see how well it serves you and the people you love.

www.lifegoesonroadmap.com

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