The Common Thread: Guiding Clients to Get What They Want When They Want It

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Do you ever look at the sum total of your career or business contributions and get a BIG AHA and a fresh perspective?

In doing this myself not long ago,  I got this big AHA of a common thread that is woven throughout all of my various success reinventions over the years.

I’ve been guiding my clients to get what they want when they want it.

That is the overarching, common theme to everything I have ever done.

  • In the early days, it was truly about satisfying real hunger with fast food as I worked as a regional marketing manager and a director of marketing for two fast food companies.
  • When I turned to entrepreneurship when my baby boy turned one year old in 1998, I was very present about getting what I wanted on a schedule that would work for me.  Anyone who has ever balanced the demands of career, marriage, and new motherhood in the aftermath of post-partum depression knows what I am talking about here. I worked as a copywriter and a publicist for big clients about ten years before shifting my focus to writing books, speaking, and guiding my ‘author, expert, speaker’ clients to get known and paid.
  • From 2008 through 2017, a big focus of my work was guiding experts and speakers to earn recognition for their winning ways and the money that goes with that. Writing books, getting seen and heard, and creating multiple streams of revenue from my own brand of brilliance was a huge area of focus as I contributed to the success of my clients through my books, group training programs, and private mentoring program.
  • In 2018, together with my husband Steve – a Certified Financial Planner© Professional — we are guiding Baby Boomer married women to have control and power over their personal financial information, even after life has served up a bump in the road.  The two of us still run our mainline businesses — www.getknowngetpaid.com and www.finpath.comAND we have a gut feeling that the work we are doing with www.LifeGoesOnRoadmap.com is the most important and empowering work of our lives so far.

My various reinventions are a mirror to this model called Maslow’s Hierarchy of Needs.  As I have grown older, my businesses have evolved to reflect where I am in my own development.  I imagine I am not the only one, but this is the first time I made that connection.

As time marches on, our interests shift. Our own definition of success evolves as we do. And the sum total of all we have learned, experienced, and achieved becomes fuel to ignite whatever may be coming next.  The cool thing about this is that the success flows with so much more ease because of the foundation of learning already achieved that sets the stage for the new initiative to succeed even faster.

You can’t force a rose to bloom. Sometimes the wine takes a good long time to come to its perfect bouquet. And when you get a big idea and have that ‘head, heart, gut’ feeling that you are onto something important and of real service, you just have to GO FOR IT.

My husband Steve and I got the bright idea to create the Life Goes on Roadmap on January 11, 2018 while waiting for a flight home from the Orange  County Airport. We took inspired action to create a gift that would compel people to opt in to subscribe and got busy building big buzz step by step.

We already have thousands of appreciative opt in subscribers and we’ve successfully completed our pilot road test of our Life Goes on Road Trip to rave reviews during which we actually held our client’s feet to the fire to get their personal financial information organized as we make it fun while they get it done.

We are inspired to serve thousands more, and the good publicity we are earning, online support we are welcoming, and the speaking and podcast guesting opportunities I am seeking out are opening doors for us to wave the flag for the newest revolution we are fighting for.  We know the best is yet to come, and we are ‘arms wide open’ to experience how that will unfold for us, our clients and our own living legacies.

While preparing to share my Redefining Success story for Kate Navarro Fessler’s podcast by the same name. these ideas came to mind. Here is the link to the podcast so you can tune in as you ponder your next reinvention!

 

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Life Goes on Roadmap in the Spotlight Today – Thank You Debbie Page

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Excited to share that Life Goes on Roadmap is showcased in this blog interview.

How did I get the gig?

I responded to an email from a valued colleague and long time friend and did my best to tell a good story. Thank you Debbie Page.

Could it be that you have a truth telling from the trenches story to share?

See the link on Debbie’s blog and make your best submission. Your story could be next!

 

 

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Celebrating 2018 Ezine Open Rates of 31% – 33% So Far …

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I did something really bold late in 2017.

With the help of the folks at Constant Contact, I identified who had not opened my ezine in a very long time. In an instant, I deleted those names from my list — just like that.

I didn’t save the names to one day re-target via Facebook ads.

I just deleted them. Clean and neat.

(Some might say that was reckless or worse.)

The truth is that ezine open rates were hovering between 8% – 10% for quite some time. In my gut, I felt and still believe that it is far better to serve those who open and read my ezines than kid myself that a big list is more important.

For 2018, my focus has been on delivering massive value to my engaged subscribers by offering content and perspectives that invite “opens” and “click throughs.”

What are my results so far?

For the first ten ezines for 2018, my open rate has hovered between 31% and 33%.

The click rate has hovered between 1% and 8% with the average being 3%.

I am corresponding with far viewer subscribers and getting some good conversations going that are absolutely leading to great results for my newest clients and welcome results in my shopping cart.

And because I am doing my part of deliver massive value to my community, my own ‘DELETE KEY’ is getting a lot more exercise. I am not spending time or diluting my focus by opening emails packed with hype. That is a very good thing.

This leads me to ask questions about how you are using email to serve your audience in the best possible way.

>> Are you paying attention to open and click through rates?

>> Have you found ways to engage and serve that are paying off for you?

Please post in the comments. I’d love to hear from you!

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CFP® Steve Juetten offers timely personal finance organizing tips for baby boomer married women and those who love them

For Women Only, PR in Action, product publicity No Comments

Certified Financial Planner Professional™ Steve Juetten’s wife Nancy asked an important question over the holiday season.

“What if you were hit by a truck tomorrow? What would I need to do to keep our household, finances, and assets moving forward, no matter what?”

Juetten responded by organizing their financial lives built over 30 years of marriage in a few sheets of paper and a password protected thumb drive that is now safely stored in the couple’s safe deposit box.

Today, he makes a portion of his system of personal finance organization available to Baby Boomer married women and those who love them as a free digital download so families across the nation can do the same thing.

Juetten’s clients often ask him to look after the financial welfare of their surviving spouses, should something happen to them. That is what fueled his creativity to come up with a solution that could be of service to families everywhere.

Juetten encourages users to follow the R.O.A.D.M.A.P. to achieve power and control, no matter what life dishes up next.

He says that organization offers peace of mind, while saving precious time and resources. Those are powerful benefits worthy of timely attention right now.

The Life Goes On Roadmap is a simple checklist that can be downloaded for free at www.lifegoesonroadmap.com to start the process of getting one’s personal finance information in order.

 

About Steve Juetten, Certified Financial Planner Professional:

CFP® Steve Juetten is the Principal of Juetten Personal Financial Planning, LLC – a fee-only financial planning company that guides busy professional people to make the most of their money so they have more time to do what they love. One division serves baby boomers. Another division serves early career professionals who want to get a jumpstart on using their money wisely to achieve their goals in life. He invites families everywhere to download the Life Goes on Roadmap to start the process of organizing personal finances today at www.LifeGoesOnRoadmap.com.

For Media Interviews, Contact:

Nancy Juetten – 425 641 5214

https://www.LifeGoesOnRoadmap.com

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17 Years of Getting It Done — and I’ve Only Just Begun to Serve at the Highest Level

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February 2 marked the 17th year of me starting my business, and my oh my, what a journey it has been.

Step by step and sometimes in a leaps and bounds kind of way, I have created a successful business that serves speakers and experts around the world.

I never bought into the ‘six figures in 20 minutes’ hype that is served up so often today as the path to fast success. Mine has been a steady and deliberate journey to credibility, visibility, and profitability. A lot of that has to do with acquiring confidence along the way.

Unlike so many people who come out of the gate with high tuition programs — perhaps before they have the credibility and experience to deliver on their promises —  I took a step by step approach to building my business because confidence took a while to build as a transitioned from being a public relations agency owner to an online entrepreneur.

Having invested in mentors and programs over the years, I’ve acquired skills and abilities to fill in gaps in my skill set. I’ve worked hard to stay up to date on best practices that are also in alignment with what feels right to me. In doing so, I have been of service to my clients and my community in a fast changing world on Internet commerce without selling my soul in the process.

By doing this in my own best way, I’ve been lucky to support and serve literally hundreds of happy clients with unwavering championship to get the results they came for.

I don’t regret my journey for a minute because this was my path to travel, and there is no doubt about my credibility or confidence now.

I’ve ‘been there, done that, and earned the t-shirt’ as I’ve grown my business from a simple idea to a thriving company.
Humbled by my disappointments and failures, I have kept on going to appreciate the successes that flow from staying with it.
I still connect with what it feels like to struggle, fail, and get back up again which is why I can be such a great champion for those with whom I work very closely.

With inspired action, I made a lot of magic happen for my clients and have the testimonials and tribe of DEVOTEES to prove it.

So far, I …

>> Wrote a book (and got featured as a contributing author in a few more)
>> Created information products that sell
>> Launched and sustained this ezine
>> Got known through the power of publicity
>> Grew my list to 20,000 +
>> Became a highly sought after and results producing joint venture partner
>> Networked at the right events to connect with icons of influence who have helped my star to rise
>> Tended to my mindset (not to be underestimated …)
>> Launched, revised and upgraded a website as change has unfolded, because it always does
>> Created a strong presence on social media
>> Started and grew a Facebook group that rocks
>> Spoke a lot to earn more – webinars, telesummits, podcasts and the live stage and everything in between and beyond
>> Got my sizzling speaker demo reel and speaker sheet done and dialed (and supported hundreds more to do this, too!)
>> Sold myself and my skills to invite opportunities to serve clients and organizations
>> Hosted live events such as dinner masterminds and tuition based workshops
>> Worked one-on-one with clients to create success stories and proof behind every promise
>> Launched and served clients in a group leveraged program that delivers on every promise that boasts hundreds of happy graduates who got what they came for and more!

It’s been a lot to learn and do over time, and I’ve stepped up over time to do it.

That’s why 2018 is my year to step up and serve at the highest level because my experience so far has prepared me to do exactly that.

The wine comes to its perfect time when it is ready and not before. That time for me is now.

I am curating an amazing group of eight amazing “movers and shakers” to link arms with me starting in April of this year to collectively raise our voices and make our impact in big, bold ways.

If you are serious about climbing under my wing so you can take action to speak more, earn more, and rock your business as a VIP or ELITE member  (ELITE includes PRIVATE COACHING!)  of the Raise Your Voice – Make Your Impact Inner Circle that will be starting in early April 2018, I want to hear from you.

This close community of rapid get it done rock stars will be linking arms and lifting each other up as we climb to visibility, authority, and profitability together!

This is the link to visit to determine if this carefully crafted invitation is right for you.

Reach out by email at nancy@getknowngetpaid.com or by private message to tell me “This is exactly what I need and I want to claim my place.”

Well schedule a chat to make sure this is a best fit match.

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Don’t let your song stay bottled up inside of you …

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Kathi Suprata made a huge impact on me earlier this year when she sang the “What Could Have Been Blues” at at intimate dinner event I was hosting for among my favorite clients. The joy she expressed as she delivered her message got me straight to the heart. Sadly, she passed away a few months ago from cancer.  It was just a few months, and then …. gone.

I blogged about the impact she made in an earlier blog post because it was my sincere hope that luminaries in my industry would be inspired to bring her to perform on their stages.  I wanted to do my part to make sure her message was heard. But her cancer had other plans. She didn’t feel well enough to perform. 

Her love of music was so powerful, and she ignited something in me to rediscover my own joy in writing lyrics and collaborating with others to give them voice.

In the wee hours one evening, I wrote lyrics to the “Boring Bio Blues.” I shared the words with her and asked if she could find the strength to sing them.

She wasn’t feeling well, but she told me the words lifted her spirits. That felt like a gift for us both.

That’s when I reached out to Dan Wingard and asked him if he would put the words to music. Sometimes, you ask for what you want and get what you ask for, and it’s just a beautiful thing. He performed the song at another of my intimate dinner events.

Here are the lyrics.

Click on the image  to watch Dan’s performance.

What’s my ultimate message here?

Don’t let your song stay bottled up inside of you. Your audience needs your message, and there is no time to waste.

 

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How much should you invest in professional development?

Business Success No Comments

I asked this question from my personal Facebook page yesterday, and a firestorm of comments flowed in overnight.

If this is a question on your mind right about now, join the conversation and add your two cents.

Before asking the question, I conferred with three of my favorite financial wizards — Justin Krane, Debbie Page, and my husband Steve Juetten.

Cash Flow Expert for Women Justin Krane says it’s a good rule of thumb to intend to earn at least three times the tuition as a result of an investment in professional development. I interviewed him earlier this year about money savvy, pricing and packaging for big profits and the importance of knowing your numbers.

Just click on the link, you can access that interview packed with timely and practical wisdom in Justin Krane style. He’ll be the first to tell you that “You’ve got this.”  No opt in is required.

I also conferred with Debbie Page. She guides women business owners to keep more of the money they make. Debbie suggests that the allocation range to invest for professional development is 3% – 10% of gross revenue.  Once the six-figure threshold is met and continues to grow, at a minimum budget of 3% for every $100,000 of gross revenue.  If you earned $350,000 in revenue this year, budget for $7500 – $25,000.

And then I asked my amazing husband of 30 years Steve about his point of view.

Certified Financial Planner Professional Steve Juetten

Steve says “Hope is not a plan.”

Invest a reasonable percentage of LAST YEAR’s revenues into professional development for the subsequent year.

If the business is new, he suggests being reasonable. If the business is going great guns, invest to the level that makes good sense and also supports you in acquiring the skills you need, while also achieving the desired results.

Isn’t it great to have these guidelines in your pocket at this time of year when you are soon to be on the receiving end of many invitations to invest wisely in your future success?

Here’s what I know for sure based on having been in business since 2001 and invested in a variety of top notch programs and mentors over the years.

Not everyone who starts these programs — even with the best of intentions — finishes the programs to achieve the promised results. It’s often the top 6% of all who enroll who achieve the 3X – 10X returns that were promised in the marketing pitch.

Why is that?

  • Sometimes life gets in the way.
  • Sometimes mindset issues get in the way.
  • Sometimes the level of effort required to bring in the results is beyond what the participant expected or was willing to put forth.
  • There may be other factors at play, too.

For me, here is what I know.

I am a strong starter. And I am also a strong finisher.

That gives me confidence that when I invest in something that I want, I am going to do whatever it takes to get the value. It’s just that simple. I start these programs with the intention to get 3-10 times the value in ways that I can measure in my shopping cart.  Otherwise, I pass.

Decisions start by knowing the numbers.

I know the top categories to which revenue flows. I know my expenses. And the profit margin is rock solid.

Because I want this trend to continue, now is the time in the calendar year when I consider what I will start, stop and keep doing.

That means taking a careful look at the services I use to fuel the engine that is my business, the investments I make to fund my professional development, and evaluate what I need to do differently to make sure things keep moving in a favorable direction.

Do I need a new computer?  Yes.  That is essential.  It is pretty hard to run a successful business online without an up-to-date computer system.

Do I need to invest in my professional development?  Yes. And I am going to be very mindful of the specific skills I need to develop and deliberate in my actions so I can continue to grow along my path to mastery.

And here is where things get interesting.

Every day, like you, I am on the receiving end of invitations to fill in gaps in my skill set. The price points vary widely. Given the sheer number of choices and how compelling and inviting the offers, I have to go back to one of my favorite books of all time for some timeless wisdom.

There is a conversation between the Cheshire Cat and Alice within the classic novel Alice in Wonderland that says, “If you don’t know where you’re going, any road will get you there.”

So here is what I know:

  • I need to be in the company of successful entrepreneurs who call me forward to achieve even more contribution, value exchange, and success, while speaking the truth — even when it is hard to hear.  Going it alone in isolation is a recipe for disaster.
  • I want to speak more to earn more.  That is why I teach my clients to do. And my professional development absolutely must include focus on speaking mastery.
  • I also need to expand the reach and impact of my message.  That means that ongoing lead generation needs to be a high priority.

Now that I know my priorities, what then?

I look at the revenues and profits I earned.

Then, I decide to invest a reasonable percentage in professional development.

So … as you reflect on your own success this year and anticipate how it will GROW in the New Year, what will you start, stop, and keep doing?

How will you invest in your success?

And how fiercely will you fight for your results so you can be proud of your achievements and smile all the way to the bank?

These are good questions to consider right about now.

And, if you are a speaker and an expert who wants to speak more to earn more in the New Year, I’d love to be a resource for your professional development.

I’ll be teaching about the 3 best ways to get booked on more live and virtual stages, even if no one knows your name yet on December 12, 2017 at 10 a.m. Pacific.  Here is link to register to benefit from this high value and FREE training.

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Nancy Juetten’s blog named among the Best Public Speaking Blogs 2017: Top Business Experts

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What a thrill for my blog to be named among the Best Public Speaking Blogs for 2017 in a wrap up created by CreditDonkey.com.  The wrap up debuted a couple of days ago to my complete surprise, and I am very excited to be recognized in this way.

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[Video] Use the Right Words to Elevate your Ideal Audience!

Business Success No Comments

Are you thinking about raising the bar for the audience you get to serve in the New Year?

Maybe you are running into too many prospects who complain about not having the money, time, or resources to make your products, programs or services a top priority.

If that is the case, tune in to this powerful training as I talk about the power of word choice and share at least 5 awesome examples to inspire you to choose words even more wisely to attract the ideal clients you seek. I want you to talk to the right people who want AND need what you offer AND are inspired to invest wisely to get the benefit or the relief! Start today.

2500 views, 4 shares, scores of comments and counting.   Jump on in and get the lessons!

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[Video] Speak but Don’t Sell — What Do You Do?

Business Success No Comments

Speakers: You’ve been invited to speak for 20 minutes for a local business group. The host says you can teach, but you can’t sell anything.

What do you do to make the most of this opportunity?

During this BeLive.TV broadcast, I share 5 tried and true ways to make these kinds of engagements pay off.  You’ll want to take them for a test drive soon and share with other speakers.

With 1565 people reached, hundreds of video views, and scores and comments, you’ll get huge value. I promise.

 

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