Two Chance Meetings with Breast Cancer Survivors are Proof Positive that from our Deepest Wounds Come Our Greatest Gifts to Share

Life Goes on Roadmap 4 Comments

Jeffrey Van Dyk was once quoted to say, “From our of our deepest wounds in life come our greatest gifts to share.”

When I heard it first,  I knew that powerful truth was spoken.

Since then, I have seen this truth come alive many times through the powerful contributions I see others make in their lives and work.

Beverly Vote

For example, recently I talked with a woman named Beverly Vote who was diagnosed with breast cancer decades ago.  When she beat the disease, she went on to create a magazine for breast cancer survivors and an annual cruise for them, as well.

I met Beverly the first time a couple of years ago, just days after my own doctor told me that I would need a biopsy for an abnormal mammogram.

All I could think about at the time was what my life would be like if my diagnosis was cancer.

She and a group of inspiring women from her breast cancer survivor community had so many encouraging words for me that came at just the perfect moment.

I have never forgotten that late night in the bar in Carlsbad, California.

Suffice it to say, I returned from the event in San Diego to my home in Bellevue, WA to have that biopsy and worry and wait for my results.

Fortunately, no cancer was found, and I dodged a bullet that time.

Not everyone is so lucky.

Who among us has a sister, niece, mother, aunt, co-worker, neighbor, or friend whose life has NOT been touched by breast cancer?

The truth is that we are just one mammogram away from that scary news.

Beverly told me that when she was diagnosed, she felt a deep desire to get control over SOMETHING since her life at that time was overtaken with medical treatments related to her diagnosis.

She decided to get her affairs in order, and that felt very empowering to her.

Beverly Vote has created many gifts for those surviving breast cancer.

It all stemmed from her own personal experience with breast cancer.

No doubt, she has more still to give to make her best impact in the world.

I can’t wait to see what shape that takes.

Another woman I met years ago turned her breast cancer experience into a non profit organization called Northwest Hope and Healing Foundation.

Northwest Hope & Healing provides immediate financial assistance to women undergoing breast or gynecologic cancer treatment at Swedish Cancer Institute who are struggling to meet their basic needs.

Studies show that cancer can be financially devastating to women and their families. Financial grants pay for necessities such as food, utilities, and childcare so that women can focus on healing.

I met the founder in a memorable way.

Christine and I were both undressing in the locker room at the Bellevue Place Club.  It must have been 20 years ago now.

Her sons were playing “Cowboys and Indians” in the locker room, and her breast prosthetic was the toy they were playing tag with! I heard her calling their names trying to calm the chaos.

Recognizing that something was amiss, I came to her aid.

I caught one of the boys red handed with the breast prosthetic in hand.  Gently, I asked him to give it to me so I could return it to his mom.

Relieved and maybe a little bit embarrassed, Christine Smith and I started a conversation while in varying stages of undress.

She was in her 30’s.  Being diagnosed with breast cancer at such an early age came as a complete surprise.  So heartened was she by the kindness of friends and family who helped her manage childcare and other essentials during her treatment, she created a non profit organization that does that for those who are diagnosed today.

Our of her greatest wound came her greatest gift to share.

I was so inspired.

After that chance meeting, I started sending Northwest Hope and Healing Baskets to friends and family when their lives were touched by breast cancer. It just felt like a lovely thing to do to show that I cared about them.

When people are suffering, you can’t take the suffering away.  You can be present. You can be thoughtful.  You can find a way to demonstrate that you care. Life sometimes takes a turn.

As Yvonne Heath of Love Your Life  To Death often says, you can just show up.

That is a beautiful thing in those moments when words fail and care is what is most needed.

All is well one day and not so well the next.

That’s why I continue to advocate for getting ahead of life before life happens.

Yvonne has often said , “Grief is enough without having to crack codes and figure out how to live on your own.”

This free gift report is one to share with those who find themselves inspired to get their acts together and course correct for a smoother journey, regardless of their circumstances. It may start conversations around power and access over important documents and personal financial information that need to happen right now to bring some much needed control before life hits the fan.

It so smart to start now, before disease, disability or death get in the way.  And so empowering, too.

#LifeGoesonRoadmap #NWHopeandHealing #LoveYourLifetoDeath #BeverlyVote #ChristineSmith

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A gentle way to lend support to a family dealing with Alzheimer’s disease

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1 in 10 Americans over the age of 65 has Alzheimer’s disease.

Every 66 seconds, someone in the United States develops Alzheimer’s.

1 in 3 seniors dies with some form of dementia.

These are alarming statistics with serious consequences for family members and caregivers.

As mental capacity diminishes, the day to day management of daily life becomes a serious challenge.

Practical considerations such as how to gain access to investment and bank accounts, remembering passwords and security questions, and having access to important contacts for support take center stage.

If someone in your family or circle of close friends is diagnosed with early stage Alzheimer’s, it’s crucial to start conversations to capture this information before the disease stops access in its tracks.

What is a gentle way to start the conversation, while lending a hand at the same time?

One suggestion is to share a gift report that can ignite a conversation about getting personal finances organized before life gets more challenging than it is right now.

Visit to download a special report and checklist called The 5 Blind Spots that Stop Financial Empowerment and How to Course Correct for a Smoother Journey.

Sometimes, the practical steps we can take to gain control are hiding in plain sight. This report can ignite important conversations within families and inspire actions that can bring about clarity at a time when it is deeply needed.

Please share this out if it can help those you love.


#alzheimersdisease #dementia #lifegoesonroadmap #caregiving #retirement

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Estate Planning Basics Inspired by the Music of Aretha Franklin

Life Goes on Roadmap 5 Comments

When Aretha Franklin — the Queen of Soul — died without a will, she joined a long line of entertainers who also died without leaving a clear path to divide their worldly goods.

Other entertainers who passed away without a will include Prince, Michael Jackson, Amy Winehouse, Bob Marley, Jimi Hendrix, Sonny Bono and Kurt Cobain.

Perhaps the most notorious case of an entertainer who died without a will is James Brown. It’s been 11 years since he died and not a penny of his estate has been distributed yet. There is no end in sight to the chaos of his estate.

With Aretha’s passing in mind, here are smart tips for estate planning to ponder that are inspired by among her top song titles and performances.

  • A recent study shows that over 60% of American adults don’t have a will. Show a little ‘RESPECT’ to your heirs and get organized now. Think of your estate documents like ‘A Bridge Over Troubled Water’ to help those who survive you to get through the tough times and move on.
  • Recognize that ‘A Change Is Gonna Come.’ Even though we don’t like to think about the end of life, it’s going to happen. Rather than just ‘Day Dreaming’ about creating estate documents for your heirs, get started by finding a good estate attorney. Ask friends for referrals or look at the State Bar Association website for a list of estate planning attorneys. Consider engaging a tax adviser for complicated estates.
  • Take inventory of your assets. Then ‘Think’ about what you want to have happen with assets accumulated over time. Sit down with an estate attorney to make sure wishes are put down on paper in a legally binding way.
  • Once you are gone, you want your wishes to be ‘Rock Steady.’ It’s too easy for your assets to be mishandled by a ‘Chain of Fools.’
  • Everyone needs four estate planning documents: a will, durable power of attorney, medical power of attorney and medical directive. These documents are your ‘Freeway of Love.’
  • As you think about who you want to inherit your property, be ‘Willing to Forgive.’  Many times clients regret the passing of a relative. Be forgiving of family issues before it’s too late.
  • Finally wills and estate documents are not just for the rich. They are for ‘Everyday People’ including young adults — especially if there are children involved.

Once you’ve committed to creating an estate plan, it ‘Won’t Be Long’ before you have it all together for your heirs.  That’s a more complete option than just ‘Saying a Little Prayer for You’ and hoping for the best.

Keep in mind that estate plans may need to be adjusted over time as circumstances change.

As Aretha sang, these are ‘Ever Changing Times’ and your estate documents need to keep up.

Steve Juetten is a CERTIFIED FINANCIAL PLANNER™ Professional and the Co-Founder of Life Goes on Roadmap™.   

This is  system for personal financial information organization that gives couples power, access, and control over their most important financial documents and accounts so either party can drive life forward, no matter what life serves up next.  Learn more at this link.

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Life Goes on Roadmap™ is taking off after a moment of inspiration in the airport!

Life Goes on Roadmap No Comments

It’s crazy how ideas come to us and what can happen in a short period of time when you believe in what you are doing and take inspired action every day.

For Christmas 2017, I asked my husband to help me get on the same page with him regarding our personal financial information. It was a blind spot for me, and I wanted to feel empowered to look after him or drive my own life forward if life served up a bump in the road.

We got our act together, and the process was so profound for both of us. Not long after, it occurred to me that couples everywhere could benefit from the same important conversation. My mind was racing about how to serve families across the nation who could benefit.

On January 11, 2018 while Steve and I were waiting to board a flight from Orange County, CA to Seattle, WA , I started scribbling potential domain names we could buy to give this new idea a place to live online. Life Goes on Roadmap dot com came to mind.  I had a gut feeling we were onto something.

Since then, Steve and I have been on purpose and on fire with action to bring our product to market.

  • We’ve used Facebook Advertising to create thousands of opt in subscribers to benefit from our free gift and get inspired to get their acts together.
  • We’ve sought out and welcomed a fair amount of good press for our offering.
  • We are super easy to find in a Google search.

  • We’ve served scores and scores of happy clients who are singing our praises to their friends.
  • We’ve welcomed new licensees to our system who are now excited to use it as a benefit for their financial planning clients.
  • We’ve consistently been ‘sending out ships’ every day to have new conversations that can lead to new and exciting outcomes.
  • As a result, we’ve earned the endorsement of Garrett Planning Network Founder Sheryl Garrett for our product.
  • We have dozens of conversations in play with estate planning attorneys, financial institutions, podcast hosts, and others to explore how our product can serve, how our story can inspire, and so much more.
  • It’s been such a thrilling ride to land on an idea, practice singular focus to bring it to market, and the bend and sway as we’ve traveled to learn from our efforts, course correct as necessary, and keep driving forward to bring about results that are worthy of celebration.

We know we’ve only just begun to make our best impact.

This all started when I got present to something very important and personal to me. The more people I’ve talked to about it, the more convinced I am that Life Goes on Roadmap™ can fill a need for millions of families who need to get on the same page with regard to having power, access and control over the important documents and accounts that hold the bounty of our lives.

It’s crazy how ideas come to us and what can happen in a short period of time when you believe in what you are doing and take inspired action every day. I can’t wait to see what happens next!




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Life Goes on Roadmap Co-Founders Announce Licensing Opportunity for Financial Advisers to Support Clients in Gaining Power, Access and Control Over Crucial Accounts

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The co-founders of Life Goes on Roadmap™ today announce that their system for personal financial information organization is available for licensing by financial advisers who seek to support their clients in getting their financial information and documents organized to give power, access and control for those moments in life when the moments matter most of all.

Early Adopter Pricing is in place through August 31, 2018.  More details can be found at



(Bellevue, WA – August 7, 2018) — Last week in Denver, Colorado, the Life Goes on Roadmap™ system for personal financial information organization made its debut before just shy of 100 fee-only CERTIFIED FINANCIAL PLANNER™ Professionals at the annual professional development retreat for the Garrett Planning Network to welcome new licensees, rave reviews and strong interest.

Created by CFP Steve Juetten and his wife Nancy Juetten, Life Goes on Roadmap is a proven, practical, engaging system for personal financial information organization that financial advisers can brand as their own to serve their clients more deeply, fill a gap that may exist within their own service offerings, set themselves apart as Life Goes on Roadmap™ preferred providers, attract referrals, and also make more money through inspired service.

The need to create this product came to light in late 2017 when Nancy asked her husband Steve to get her up to speed about all their passwords, account information, and other crucial documents and information so she would be empowered to drive life forward if something should happen to him.

When they completed that assignment on a rainy day in Bellevue, WA, they realized that families everywhere could benefit from the same system. They decided to first reach out to fee-only financial advisers in efforts to potentially reach the greatest number of families in the least amount of time.

Nancy explains, “Financial advisers guide their clients to save for retirement, manage their investments, mitigate their risks, and support them in making wise choices for the future.

However, many stop short when it comes to making sure their clients have power, access, and control over their most crucial financial information and documents for those moments when life takes a turn for the worse.

Life Goes on Roadmap™ bridges that gap to serve clients more completely.  We’ve also ‘gamified’ the process so this can be an epic journey of discovery instead of an administrative task that they keep delaying until another day, often to their detriment.”

Many a financial adviser has been challenged when clients share that their partner is ill and has a short runway to prepare for what’s coming next.

Applying time and effort to create a system to support clients in getting their practical paperwork and documents organized and in the right places may have been on the to-do list for way too long.

Friends and family members whose lives are touched by the urgent situations like these may be triggered to get their own acts together before life happens to them — while they are in the prime of their lives and looking forward to epic adventures still to come.

The Life Goes on Roadmap™ system for personal financial information organization meets this need in an engaging way that ignites powerful conversations as couples course correct to make sure both parties are on equal footing when it comes to having power, access, and control over their most important accounts.

Combining Nancy’s marketing and communications talents with Steve’s financial planning expertise to create this system has proven to be effective.

Thousands of couples have downloaded their 5 Blind Spots for Couples That Stop Financial Empowerment and How to Course Correct for a Smoother Journey special report.

Scores of special report subscribers have become clients of the Life Goes on Roadmap system in a short period of time.

With the endorsement of Sheryl Garrett, founder of Garrett Planning Network, and the raves of clients across the country who sing the praises of Life Goes on Roadmap™, the Juettens welcome conversations with financial advisers who want to brand this system as their own to serve their own clients in this powerful, engaging way.

An educational video that explains the licensing opportunity can be found at
Early Adopter Pricing is valid through August 31, 2018.

About Life Goes on Roadmap™

Created by CFP Steve Juetten and his wife Nancy Juetten, Life Goes on Roadmap is a proven, practical, engaging system for personal financial information organization that financial advisers can brand as their own to serve their clients more deeply, fill a gap that may exist within their own service offerings, set themselves apart as Life Goes on Roadmap™ preferred providers, attract referrals, and also make more money through inspired service.

The product is also available for purchase on an a la carte basis at this link.

Nancy Juetten says, “Life Goes on Roadmap™ is a great gift that shifts conversations from drama, trauma, and chaos to calm, ease, and peace of mind for those moments in life when the moments matter most of all.”





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[Case Study] What you measure gets treasured … Open rates increased from 21% to 24%

Life Goes on Roadmap, Measuring Results No Comments

You spend time obsessing about the right words to use in your autoresponder sequence to nurture new leads to become clients.

You set them up in your shopping cart to do their job.

But do you ever circle back to see how those emails are working for you?

If you are getting lots of sales, chances are, you know things are working.

Good for you.

But if sales are lackluster, what then?

Well, one thing to check out is how well your audience is opening and clicking on the links you provide.

My shopping cart makes it easy to monitor these kinds of things, and my virtual assistant runs reports so I can check the status over time.

I’ve been watching a particular follow up sequence over the last 60 days to notice open rates and click rates, and I’ve been making adjustments every 30 days to see about improving my results.

Everything is testing, testing, testing. We can always improve and find leaks in the “lead faucet” that need to be plugged.

I decided to accelerate the sequence of emails because the prior sequence was taking a bit too long to deliver.

Over the last 30 days, open rates for my sequence improved by about 3% — going from 21% to 24%.

That’s progress!

I noticed that one of our emails in the sequence (the last one) has been particularly strong the whole time because a ‘spike’ in open rates has been apparent.

That sure reads like an URGENCY opportunity for action to me!

However , two of the messages leading up to that final message have been considerably weaker by comparison.

What did I do?

I deleted those messages from the sequence because I want readers to be engaged with every message at the highest level.

I also want them to be inspired to take the next step and consider taking that next step to be URGENT as a way to get a real problem solved.

We’ll see how these adjustments play out over the next 30 days with improved engagement, clicks to the call to action, sales for the featured product, or get acquainted sessions with the fee only financial planning team.

>> As a result of reading this post, are you inspired to find a leak in your ‘lead faucet”?

If so, share what you find out and how your actions to make the most of what you learn pay off.> Are you inspired to get your personal financial life organized before life serves up a bump in the road?

>> Take the new and improved message sequence for spin and see how well it serves you and the people you love.

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Focus pays off — Follow One Course Until Successful

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Are you a spinner of multiple plates or a king or queen of focus?

For years, I have been the queen of spinning many plates.

This summer, I have given myself permission to FOCUS on one big initiative.

My big initiative is the launch of Life Goes on Roadmap™ as a business to consumer offer as well as a business to business invitation for licensing this system as a done-for-you-private-label offer to support financial advisors and other professional service providers to serve their clients more deeply, attract leads, make more money, differentiate, and welcome enthusiastic referrals.

What a revelation this has been.

I feel so clear and purposeful in my actions. Results are absolutely flowing in all good ways.

Why did I wait so long?

Truth is, the 2008 Great Recession was really tough, and I had a lot of my former publicity business dry up in what seemed like an instant.

Tough times those were.

Having only one source of revenue made me very fearful and vulnerable in an economic downturn.

That’s when I decided to get serious about creating multiple streams of income so if one well would run dry, the others would still carry me forward.

Well, a lot of years have passed since then.

Not long ago, I had this ‘wake up call’ that operating from that old place of fear and vulnerability from 2008 wasn’t in my best interests today. I just decided to FOCUS on the one course of action that calls me forward in a big way.

Every day, I take action on at least five things to advance toward my big goal, and many days, I exceed that.

Everything is working out great!

What is the lesson?

FOCUS: Follow One Course Until Successful

You may be thinking, “Duh moment.”

And you might be right.

I may be a bit of a slow learner, but when I get the lesson, I GET the lesson.

This one is as clear as day.




#Financial Peace

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Local Publicity Pays Off in “This Or Something Better” Kinds of Ways

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If Facebook Advertising isn’t your lead generation tool of choice and strategic partnerships (or joint ventures) feel premature for your new offering, what can you do to build the buzz?

Try local publicity!

My husband and I each have mature businesses doing what we do.

This summer, we’ve been building the buzz for our newest initiative — Life Goes on Roadmap™.

Local publicity has been paying off for us. Last week, three sales came in for Life Goes on Roadmap™ as a direct result of local publicity. Two came as a result of reading a feature about us in Bellevue Club Reflections Magazine. One came as a result of reading a cover story about us in Somerset Neighbors magazine.

3 Ways PR Delivered Unexpected and Welcome Opportunities

Good publicity is one thing. And it’s the “this or something better” outcomes that can be the best outcomes of all.

Example #1

I met the most amazing woman at a live event last weekend who was inspired to make a purchase and also create a rather compelling video testimonial about the value of our offering.

The credibility of Sue Ferreria’s delivery is very persuasive, and plenty of comments are already posted from viewers who are speaking up about how a product such as ours is so deeply needed by so many. Watch and post a comment if you are so inspired.

Example #2

I was a guest on The Money Hour radio show with Tina Mitchell and Keelan Harvey last week. I’ll share the link to the rebroadcast in a few days as I had quite a few sassy sound bites to share.

My favorite: “Without this GPS, you could be SOL.”

While networking with the hosts and two other guests in the studio, one of the hosts mentioned he knows people in high places at an organization that would likely be interested in Life Goes on Roadmap™. He offered to follow up with me this coming week with an introduction.

You never know what magic can unfold while waiting for your turn to take the microphone. Be open to those kinds of magic moments of opportunity.

Example #3

3) Friday, my husband Steve and I delivered a practice management case study by webinar about Steve’s firm, while also weaving in a mention about our done for you licensing opportunity for Life Goes on Roadmap™ to the members of the Garrett Planning Network. This invitation came after the founder, Sheryl Garrett, endorsed Life Goes on Roadmap™ after reviewing it per our request.

(We’ve been aiming high, right out of the gate.)

Garrett Planning Network is a professional organization comprised of 250+ fee only CERTIFIED FINANCIAL PLANNER™ Professionals.

The members are now are considering how Life Goes on Roadmap™ can support them in serving their clients more deeply, filling a gap in their serving offerings that can help them make more money, and setting themselves apart from other advisors who don’t offer this benefit.

Yesterday I was invited to attend a women-only networking event where I’ll get to connect in person with decision makers who may find our system to be a good fit to support their client service and growth goals. This invitation would not have come my way if we had not been invited to deliver that webinar.

Several financial planners have already reached out to learn more about how they can participate as licensees of our system.

If this interests you, we have a link to visit that shares more about that.

A Request

We believe we have a message that needs to be heard and seen by millions, and we’ve only just begun to make our best impact.

That’s why local and national publicity opportunities are a priority for us.

We are looking for all the “this or something better” outcomes that publicity provides.

I’m doing my share of reaching out to the right people. My arms are wide open to hear from those who find our message about financial empowerment for couples to be timely and of service.

If you host a podcast, radio show, TV show or want to invite me to do a Facebook Live interview about the needs Life Goes on Roadmap™ meets and why it matters, I’d love to hear from you.

Just send me an email at with “media interview request” in the subject line, and I’ll gladly reply.

Inspiration for YOU!

If you have a new initiative that needs wings to fly, I D.A.R.E, you to go for it.

Decide what you want to achieve.

Ask for what you want, apply yourself, while always aiming high.

Resist the temptation to quit.

Execute — because nothing happens without inspired, imperfect action.


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The Common Thread: Guiding Clients to Get What They Want When They Want It

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Do you ever look at the sum total of your career or business contributions and get a BIG AHA and a fresh perspective?

In doing this myself not long ago,  I got this big AHA of a common thread that is woven throughout all of my various success reinventions over the years.

I’ve been guiding my clients to get what they want when they want it.

That is the overarching, common theme to everything I have ever done.

  • In the early days, it was truly about satisfying real hunger with fast food as I worked as a regional marketing manager and a director of marketing for two fast food companies.
  • When I turned to entrepreneurship when my baby boy turned one year old in 1998, I was very present about getting what I wanted on a schedule that would work for me.  Anyone who has ever balanced the demands of career, marriage, and new motherhood in the aftermath of post-partum depression knows what I am talking about here. I worked as a copywriter and a publicist for big clients about ten years before shifting my focus to writing books, speaking, and guiding my ‘author, expert, speaker’ clients to get known and paid.
  • From 2008 through 2017, a big focus of my work was guiding experts and speakers to earn recognition for their winning ways and the money that goes with that. Writing books, getting seen and heard, and creating multiple streams of revenue from my own brand of brilliance was a huge area of focus as I contributed to the success of my clients through my books, group training programs, and private mentoring program.
  • In 2018, together with my husband Steve – a Certified Financial Planner© Professional — we are guiding Baby Boomer married women to have control and power over their personal financial information, even after life has served up a bump in the road.  The two of us still run our mainline businesses — and www.finpath.comAND we have a gut feeling that the work we are doing with is the most important and empowering work of our lives so far.

My various reinventions are a mirror to this model called Maslow’s Hierarchy of Needs.  As I have grown older, my businesses have evolved to reflect where I am in my own development.  I imagine I am not the only one, but this is the first time I made that connection.

As time marches on, our interests shift. Our own definition of success evolves as we do. And the sum total of all we have learned, experienced, and achieved becomes fuel to ignite whatever may be coming next.  The cool thing about this is that the success flows with so much more ease because of the foundation of learning already achieved that sets the stage for the new initiative to succeed even faster.

You can’t force a rose to bloom. Sometimes the wine takes a good long time to come to its perfect bouquet. And when you get a big idea and have that ‘head, heart, gut’ feeling that you are onto something important and of real service, you just have to GO FOR IT.

My husband Steve and I got the bright idea to create the Life Goes on Roadmap on January 11, 2018 while waiting for a flight home from the Orange  County Airport. We took inspired action to create a gift that would compel people to opt in to subscribe and got busy building big buzz step by step.

We already have thousands of appreciative opt in subscribers and we’ve successfully completed our pilot road test of our Life Goes on Road Trip to rave reviews during which we actually held our client’s feet to the fire to get their personal financial information organized as we make it fun while they get it done.

We are inspired to serve thousands more, and the good publicity we are earning, online support we are welcoming, and the speaking and podcast guesting opportunities I am seeking out are opening doors for us to wave the flag for the newest revolution we are fighting for.  We know the best is yet to come, and we are ‘arms wide open’ to experience how that will unfold for us, our clients and our own living legacies.

While preparing to share my Redefining Success story for Kate Navarro Fessler’s podcast by the same name. these ideas came to mind. Here is the link to the podcast so you can tune in as you ponder your next reinvention!


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Life Goes on Roadmap in the Spotlight Today – Thank You Debbie Page

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Excited to share that Life Goes on Roadmap is showcased in this blog interview.

How did I get the gig?

I responded to an email from a valued colleague and long time friend and did my best to tell a good story. Thank you Debbie Page.

Could it be that you have a truth telling from the trenches story to share?

See the link on Debbie’s blog and make your best submission. Your story could be next!



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