Women’s Midlife Mentor Susan Letourneau Transforms Her Bio from “Meh” to “Wow”

Bye-Bye Boring Bio Success Story Comments Off on Women’s Midlife Mentor Susan Letourneau Transforms Her Bio from “Meh” to “Wow”

Just about every quarter, I lead training to guide serious entrepreneurs to attract clients at first glance with a client attracting message.  Today I share one of the Before and After bio transformations.

Allow me to proudly introduce Women’s Midlife Mentor Susan Letourneau!


Susan Letourneau is an inspiring woman with a profound gift of guiding women to transform their lives through collaborating with their inner guidance – the most insightful and intelligent mentor. Following inner guidance results in challenges being resolved, direction clarified and more joy being experienced in life. It is rare to find someone with whom people feel comfortable and safe enough to explore their inner landscapes and to experience that exploration as an adventure and treasure hunt where the treasure is a greater sense of meaning and connection with self, life and relationships. Susan has been through most of the challenges faced by her clients so, in many cases, she has found solutions through first hand experience. Her intuition and experience combined with your inner guidance create an exciting roadmap for your new life. Her sessions are full of laughter, insights and “aha” moments. She is available for one on one sessions and offers courses in dream interpretation and discovering life purpose.


Women’s Midlife Mentor Susan Letourneau


“Life after 50 can be fun, full and fascinating when you partner with your inner guidance system.”

Since 1986, Midlife Mentor Susan Letourneau has been guiding women 50 and better to transform unsettled mid-lives into magical ones filled with joy, peace and meaning. Her clients call her their trusted midlife midwife because she helps them give birth to a whole new second half of life which they love even more than the first.

One of her clients described it this way: “For so long, my life has been all about my job, husband and children. Now that I am retiring and my children have left, I can explore what feels fun and fulfilling to me, and Susan is helping me clarify what those things are!”

If you are feeling lost and would like a trusted guide to help you find joy, you’ve come to the right place. With decades of working with hundreds of women who describe the work as fun, impactful and life-changing, Susan delivers tools that will uplevel your life to joy by guiding you to partner with your inner wisdom – your most powerful ally.

If you are wondering what light might be shone on your path, begin by scheduling a complimentary “30 Minutes to Lift the Fog” phone session with Susan. The awareness and insights you will gain from this call will shine a brighter light on your current situation and help you see that much more is possible in your life than you have known. Susan offers one on one sessions in person or via Skype as well as one day “Date With Joy” intensives and longer term programs. You can also follow the yellow brick road laid out in her book “22 Steps From Jaded to Joy!” Call her at (403) 240-0352; email her at susan@intentionalhealth.ca or visit www.intentionalhealth.ca.

What Susan Says about Her Experience Getting Her Client Attracting Story Done with My Support:

“Nancy Juetten’s ‘Bye-Bye Boring Bio’ training was of tremendous benefit as it made me focus and gain clarity on how to succinctly describe what I do so others can understand. Nancy is a superb wordsmith, able to instantaneously come up with the perfect word or phrase to convey a concept, and she is also very adept at quickly grasping and articulating illusive concepts in a way that is immediately understandable. Although I consider myself to be pretty good with words, my ability pales in comparison to Nancy who is the champion!”

The Get Your Client Attracting Story Done Home Study and More Success System is a great way to get this done.  Click here to learn more.


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How to be an Awesome Joint Venture Partner (And Win Launches!)

Joint Ventures Comments Off on How to be an Awesome Joint Venture Partner (And Win Launches!)

BillBarenNancyJuetten_nWhile in the company of some of the world’s leading luminaries in the professional coaching community, we brainstormed around the best ways to demonstrate that you are an awesome JV partner who has what it takes to even win the big launches.

These and other awesome tips were compiled at a VIP Mastermind in San Diego hosted by Christian Mickelsen and MelindaJustinNancy_nattended by Milana Leshinsky, Bill Baren, Justin Livingston, Ted McGrath, Eva Gregory, Jeanna Gabellini, Lisa Sasevich, Ben Saltzman, Kelly O’Neill, Melinda Cohan, Michelle Schubnel, Lisa Cherney, Rich German, Kim Clausen, Vicki Winterton, Vrinda Normand, Barb Wade, Linda Claire Puig, Jill Lublin,  Christina Hills, Jay Fiset, Morgana Rae Christine Kloser, Bret Gregory, Murray Gray, Steve Olsher,  Brian Whetten, Tiamo De Vettori, Debra Halperin Poneman, Ryan Eliason,, Neil Alcala, Marni Battista, Kristi Joba, Sage Lavine, Jennifer McLean, James Mielnik — and yours truly.

Want to see the list?  Here you go!

  1. Commit 100% to supporting the launch.
  2. Apply FOCUS.  Support one launch at a time.
  3. Do everything you promise.
  4. Add your PLUS FACTOR to exceed your partner’s expectations.  Send a press release that is unexpected.  Make personal phone calls to perfect people to benefit.  Use your imagination to think beyond email to make your best impact.  Run Facebook ads to go above and beyond the call of expectation.
  5. Send encouraging notes to the person launching because launching is not for the faint of heart. Your support will be noticed and appreciated.
  6. Position the expert you are promoting before the launch happens to prime the pump and elevate awareness.  Blog posts and ezine articles can make a difference.
  7. Segment your list.
  8. Resend to Unopens 24 – 48 hours after with a different subject line to reach more people with the message.
  9. Mail to “clickers” more often than those who take no action.
  10. Submit required materials within minutes to make things easy and create a WOW reaction for your interview, telesummit, or webinar host.
  11. Offer awesome, relevant, and congruent bonuses at cart close.
  12. Make referrals to NEW partners to open even more perfect doors.
  13. Personalize “the swipe copy” so your tribe gets a fresh message that reads like it was created just for them.
  14. Proofread your copy, test the links, and — if possible — test the effectiveness of the messages during an internal launch first before going to a partner.
  15. Offer plenty of advance notice of your launch coming up so you best and most preferred partners can plan around it and offer “full court press” and all-in support.
  16. Engage an affiliate/joint venture manager who knows what she is doing.
  17. Update partners on results and reach out to chat and make timely pivots in launch strategy.
  18. Pass along statistics to your partner so the results are clear to all.
  19. Share your learning so their next launch can benefit.
  20. Nurture the long term relationship.
  21. No One Night Stands!
  22. Both give and receive support.
  23. Play BIG in a reciprocal way.RichMilanaBret_n
  24. Drip “swipe copy” to partners to avoid overwhelm and protect against partners sending the wrong message at the wrong time.
  25. Treat the launch as you would your own. 
  26. Don’t issue an ezine to interrupt the campaign. 
  27. Have awesome sales pages that convert.
  28. Leave the cart open for just 3-4 days.
  29. Continue to advance along the path to mastery, leading with service to your tribe with every step you take.
  30. Have fun. Make a difference. Anything else just isn’t good enough.

Do you have additional tips to offer?  Please share. 



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