The 2009 Quirky Marketing Calendar is Full of Do-It-Yourself Publicity and Marketing Inspiration

Media Savvy 101 No Comments

Are you hungry to learn “365 Ways to Promote Your Business Using Zany and Non-Traditional Holidays Throughout the Year?” Let me make it easy for you.  Visit this link.  Invest $19.95.  And get inspired with plenty of tools and quirky ideas to guide your do-it-yourself publicity and marketing efforts in 2009.   As part of your purchase, you’ll benefit from plenty of high value bonus materials. Book Creator Heidi Richards Mooney reports that the value of the free bonuses alone is $2,437.92!  In addition to 365 ideas to promote your business, inside the 2009 Edition of Quirky Marketing Calendar, you’ll quickly learn how to use the calendar, how to work with the media, benefit from monthly action plan templates, receive a blank monthly calendar, and more. At the end of each chapter is a comprehensive listing of additional holidays you can explore and use to promote your business. And the expanded resource section will point you in the right direction to find exactly what you need to grow your business. The high value bonuses are only available during the launch phase, so don’t delay and make your purchase today.  Your DIY publicity effort will be all the better for it.

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Need PR, Branding, More Sales, and Growth/Success Strategies? Attend this FREE 2-23-09 Event at The Village Bellevue. Pre-Registration is Required.

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Here’s an opportunity not to be missed.   Register now for the February 23, 2009 “Linking to Opportunity” event at The Village Bellevue, offering your chance to make meaningful, new connections and walk away with excellent business insights from business experts so you can capitalize on the great opportunities in the marketplace.  This is a free event. I’ll be there, along with Steve MacDonald, Lori Richardson, and Debbie Whitlock.

Event Schedule:

Meet and Greet: 5:30 – 6 p.m.

Expert Speakers; 6 – 7 p.m. — Enjoy four 15-minute presentations on each topic that promise real value!

“Net Linking”: 7 – 8:30 p.m.

The Expert Speakers include:

Me – Nancy Juetten, Publici-Tea™ Trainer, Steve MacDonald of Studio HDV – Epic Branding; Lori Richardson – Meaningful Sales Strategies, and Debbie Whitlock – Planning for growth and success

Click on the active links to learn more about each of these fine professionals who offers timely, useful, and actionable tips and advice to empower your success in the best and the worst of times.  This is a FREE event, and refreshments will be served.

We are anticipating a full house, so RSVP’s are required.  Please call 425-457-7400 or confirm your reservation by email at ColleenW@thevillagebellevue.com.  Don’t be a “last minute Suzie” and miss out on the opportunity to learn new skills and meet new people who can accelerate your path to success.

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Publici-Tea™ Graduate and Married with Luggage Blogger Betsy Talbot Earns Photo Feature in “First for Women”

PR Beyond the Backyard, Publici-Tea™ Graduate Success Story No Comments

Check out the latest Publici-Tea™  graduate success story and testimonial from Married with Luggage Blogger Betsy Talbot.

“Good news, Nancy.  I pitched like you trained me and just landed my first national print placement in First for Women Magazine.  The story is about a recipe that brings me closer to my family because we live so far apart and how it will be even more important to remind us of each other after Warren and I leave on our year long journey around the world.  Thanks to your coaching at the Publici-Tea™ event and your Media Savvy To-Go Publicity Toolkit, I knew how to respond to a query from HARO in a timely manner with all the relevant material, including a good photo, to make the journalist’s job as easy as possible. I pitched my story on October 6 and got the call in late January that the story was accepted and will run in the May edition of the magazine.  We just wrapped up the photo shoot and video this week, and you can see all the fun images at my site. I can hardly wait to see the magazine and see how the story impacts escalating traffic there, which is my ultimate goal.

And a funny P.S. to the whole story – I got the interview request while visiting my mother in New Mexico, and she was making the chosen recipe for dinner that night.  How is that for coincidence!?

Thanks to HARO and thanks to you for making DIY publicity a possibility for people like me!

Betsy Talbot

Thank you Betsy for sharing your success story.   “First for Women” magazine has circulation of about 1.5 million readers, and that could bring a lot of new blog traffic your way.  Please, keep us posted how things unfold for you at Married with Luggage.

And, for those of you who want to learn these powerful DIY publicity lessons, why not set a place at the next Publici-Tea™ Workshop so you can benefit?  The next event date is March 13 from 12:30 – 5 p.m. at The Village Bellevue.   I would be delighted to welcome you there.
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Would You Like to Advertise Your Products/Services to Publicity-Seeking Business Owners Who Visit This Blog?

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This blog reaches publicity-seeking business owners who are interested in useful tips, resources, ideas, and inspiration to guide their do-it-yourself publicity success.   The readers are loyal, and their numbers have grown dramatically over the last 18 months. Blogging has become a favorite activity for me, and I am a huge proponent of doing more of what I love to serve the greatest number of people possible.

That said, are there advertisers, Authentic Visibility affiliate partners, and other advocates interested in advertising relevant products/services to this loyal and escalating readership?  Let me hear from you as I ponder the best next steps to take.

Get in touch with me in the manner that suits you best.  Call me at 425-641-5214 between 9 a.m. and 5 p.m. (PST). Send email to nancy@nsjmktg.com.  Or, post a comment here at the blog!  Your feedback is welcome and much appreciated.

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And the Oscar — and the Free Publicity that Goes with It — Goes to…

Awards PR, For Women Only No Comments

Sunday, February 22, 2009 is the biggest movie event of the year — the 81st Annual Academy Awards. For many, it’s a perfect occasion to have a party with friends, bring on the cocktails, and enjoy.   Those who win the awards have plenty to celebrate, and the nominees are pretty happy, too.  Being included among a group of talented, influential contributors has a bit of a “halo effect.”  Winning is certainly a powerful way to benefit from plenty of far-reaching, free publicity.  And, if it’s true that you are most like the five people you spend the most time with, being among award nominees for outstanding performance is a fabulous deal.  When you win, you can likely negotiate for higher pay and better opportunities.  You just might get invited to even cooler gatherings with even more remarkable people. Untold bounty is waiting.

That’s why I am a big fan of entering media supported award programs that honor excellence in business.  No one ever regrets winning.  Those who do are placed in excellent company.  They are seen, heard, and celebrated for their winning ways in the media and beyond.  Winners get invited to speak at prestigious gatherings and share their message with appreciative audiences.  Good things unfold.  It’s all good.

Here in the Puget Sound region, the Women Business Owners is seeking candidates to honor in its Nellie Cashman Woman Business Owner of the Year competition.  You can learn more and apply before the  April 10 deadline via this link.

The Make Mine a Million competition is another recognition program to consider.  This year, there is a new program called the Make Mine a Million Race.  If you are game to reach the $250,000, $500,000, $750,000, and $1 million revenue milestones and are prepared to invest $100 to apply and benefit from the support that Count Me In provides to help you achieve your goal, this competition could be just the ticket to get you there.  Learn more by visiting this link.  The deadline to apply is June 30, 2009.  Winners will be announced in Feb. of 2010.

And, if you want tips to make sure the awards you apply for have an excellent chance at bringing you to the winner’s circle, here is an article link to deliver the goods.  You are welcome to reprint this article and share it with others who can benefit with attribution to me as the author.  Over the years, I’ve written dozens of award applications for Puget Sound executives who have earned finalist and winner recognition with the Better Business Bureau, the Business of the Year Competition for the Bellevue Chamber of Commerce, the Nellie Cashman Woman Business Owner of the Year Awards, the Puget Sound Business Journal 40 Under 40 and Women of Influence Awards, and plenty more.  I’ve even won a few awards myself.   Get in touch with me at 425-641-5214 or nancy@nsjmktg.com if you want to trust your award-winning application to me.  It is my pleasure to be of service.

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Media Relations Lessons from American Idol Unfold

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Last year, I wrote a fun column for the Puget Sound Business Journal that offered media relations lessons we can learn from American Idol.  Now that Season Eight of this popular talent contest is in full swing, millions of viewers are still tuning in for the drama, the intrigue, and the guilty pleasure.  Chances are good that even more useful lessons will continue to emerge as the season unfolds.

Here are two lessons that immediately come to mind, based on last night’s broadcast.  When you get your moment to shine in the spotlight, choose your songs carefully.  There is only one Sting and only one Michael Jackson.  Find your own authentic voice to stand out in a winning way.  And, by all means, don’t wink at the camera.   For more commentary from the American Idol site, click here.

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Trying to Decide about Becoming a Columnist at Examiner.com? Here are Links to Help You Decide.

Blogging Basics, Seattle Chocolate Company 3 Comments

If you have been pondering making your pitch to become a new columnist/blogger for Examiner.com, check out this article I stumbled upon that offers one reporter’s view of the opportunity.  Be sure to read the reader comments in response to this post to appreciate the more complete picture.

For my two cents, consider if posting on a widely viewed platform like Examiner is going to deliver the right readers to build the buzz about your particular expertise or if you would be better served to launch a blog of your own.   When you join an existing platform, you save yourself the task, trouble, and expense of setting up your own blog. You join an established and fast growing community.  However, you may be precluded from using affiliate links and actively promoting your own products or services.  You may not be able to deploy revenue generating tools like Google Adsense or paid advertising on your own behalf as an Examiner.   These are all factors to consider as you make the moves that serve your interests best.

As for me, I’ve been blogging here for 18 months and appreciate the freedom I have to say what I want and build my readership and my business as an independent blogger.  Blogging has been the single most powerful tool I’ve deployed to build the buzz about my do-it-yourself (DIY) publicity expertise.  Of that, I have no doubt.

By the way, a story about Seattle Chocolate Company CEO Jean Thompson ran in Betsy Talbot’s Women in Business Examiner Blog yesterday.  Today, the Smart Brief for the National Confectionery Association picked up that story, bringing the message to Jean’s industry.  You never know how far and wide a story will travel, thanks to the power and impact of internet links.

Best-Selling Author of “What Would Google Do?” Jeff Jarvis says, “The link changes everything.”  He also says, “Do what you do best and link to the rest.”   Right on.

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Online Publicity Offers Unlimited Opportunities for Those Who Embrace Them

Media Savvy 101 No Comments

Editorial Cartoonist David Horsey contributed a provocative column to the Seattle Post-Intelligencer on Sunday.   Within the column, Horsey laments that financial collapse threatens real journalism.  He also shares a quote from ABC News Anchor Charlie Gibson, who said: “The person who will deserve all the awards in the future will be the guy who figures out a new way to make money delivering the news.”  You can read the article by clicking on this link, and it’s an article well worth your time.

As someone who still remembers her first field trip to the newsroom at the Los Angeles Times as a young girl with dreams of becoming a journalist, I feel a great tug of sadness and dismay about the ultimate fate of newspapers.

At the same time, I am fascinated by the speed of the Internet in delivering the news.  I am compelled by the new contributors to the blogosphere every day and the influence they have in shaping public opinion and action in the marketplace.  The power and impact of social networking offer high touch ways to connect one-to-one with others in all matters.   I am amazed by the influence that Google has played in making it easy for all of us to find what we need in an instant.  The concept of “narrowcasting” as opposed to “broadcasting” has my interest in a big way.

As a publicist working in the trenches every day, this is an exciting time — not without its challenges — to learn and apply new ways to explore to help clients get seen, heard, and celebrated in their own backyards and beyond through the power of online publicity.

To learn some new things, I read “What Would Google Do?” by Jeff Jarvis over the weekend, and I couldn’t put it down.  Craig Newmark, founder of craigslist says, “… this is an exceptional book that captures the massive changes the internet is effecting in our culture, in marketing, and in advertising.”  Seth Godin, author of Tribes, says, “Wait, Stop.  In your hands you hold a rare thing, the work of a genuine visionary, someone willing to regularly and aggressively challenge the status quo.  Five years from now, many people are going to regret the fact that they didn’t read this book today, when they had the chance.  Don’t make that mistake.  Google wouldn’t.”  Don Tapscott, coauthor of Wikinomics and Grown Up Digital says, “If you want to understand how the innovation around the New Web is the antithesis of the dot-com period, read this book.  It’ll open your eyes to a ton of real possibilities for your business in the new world.”

Jarvis has a blog called www.buzzmachine.com, and I plan to visit often to see what else he has to say based on how much I enjoyed his best-selling book.

Socrates said, “The only thing certain is change.”  With regard to the dramatic and constant change in online and traditional media, the only choice to survive, thrive, and stay in the know is to embrace it.  Ignoring it clearly isn’t an option.

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Timely Posts for President’s Day on Death, Taxes … and Chocolate!

Business Success, Seattle Chocolate Company No Comments

It’s President’s Day, and I am actually observing this national holiday.  That is an “alert the media” moment for sure. Those of you who run and own your own businesses know that taking a day off from time to time is rare and something to celebrate.

Since it is President’s Day, allow me to share two timely posts from Personal Finance Examiner Columnist Steve Juetten and Women in Business Examiner Columnist Betsy Talbot.

Did you know that Lincoln passed away without a will?   Juetten offers that interesting factoid as good reason to share timly tips on estate planning.   Talbot is celebrating women president’s at her Examiner blog, and Seattle Chocolate Company CEO Jean Thompson wins her place in cyberspace for today.  This post is even on “the best of” Examiner on the home page today.  By the way, if you haven’t yet seen Jean Thompson’s latest YouTube interview, here is the link to part one, and here is the link to part two.  You’ll learn a lot about her journey to bring “What Happiness Tastes Like™” to a nation of chocolate loving women — and the people who love them — all across the USA.

If you have not yet starting paying attention to the blogs at Examiner.com, start today.  Every single columnist is charged with making 3-4 timely posts each week, and your expertise, tips, and story ideas could very well make their jobs a whole lot easier.  I challenge you to take a look to see if there is a columnist posting there who can benefit from what you have to offer and to make your pitch this coming week.  Are you game?  I hope so.  Great coverage is waiting.

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A P.S. with Even More Details about Hypnotist Craig Sigl’s Media Win on the Sports Page of the Seattle PI

Media Savvy 101, Publici-Tea™ Graduate Success Story No Comments

Seattle Hypnotist Craig Sigl called me last night to report that he earned two new clients and a speaking engagement as a direct result of the Seattle PI story in which he was featured earlier this week.  When asked how he earned the story, Craig said he decided a big story in the PI was his goal.  He read Sports Columnist Jim Brown’s blog over a period of time to get familiar with his style of storytelling.  Then, he got in touch — first by email and then to follow up by phone — to pitch his story idea.  Craig said the reporter was quite receptive, so they set a time to  interview, and the rest can be seen in the front page sports story coverage that resulted.

When you pay attention to the reporters that have the greatest influence to carry your story far and wide to the right readers, listeners, or viewers AND offer a story that is a perfect fit for how they serve their audiences, you and your story are always well served.   A well targeted pitch to the right reporter will deliver the ink far better than just about any approach in the do-it-yourself publicity tool box.

Yes, it takes time to read and get familiar with each reporter’s work.  But that time is well spent when two clients and one speaking engagement are the decisive and immediate result of that effort.   And that time is far less expensive than many other approaches you could choose to get far less credible and far reaching results.

Thanks Craig for sharing how you earned the ink.  May many more perfect clients and speaking engagements find their way to you as word continues to spread about the difference you make in the mindsets of athletes and others near and far.

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