Turn to Page 288 of O The Oprah Magazine to See Seattle Chocolates!

PR Beyond the Backyard, Seattle Chocolate Company 1 Comment

OMG.  Hurray.   Seattle Chocolate Company’s Extreme Dark Chocolate Truffle Bar to benefit breast cancer charities appears on the “Love That” page of the October 2008 issue of O The O Magazine.   Now, the readers of this most influential magazine will learn that the company donates 100% of its net profits from the sale of this gorgeous and very delicious dark chocolate bar to make life better for women who crave a cure for breast cancer probably as much as they crave and deserve fine dark chocolate.   I’ve been dreaming of a placement in this magazine for a long time, so today is a red letter day for me, too.  Love that.  I can’t wait to report back what happens for Seattle Chocolate Company as a result, though the credibility of this media placement will last indefinitely, and that is a beautiful thing.

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Publici-Tea™ Guest Asks for and Earns Her Own Seattle PI Reader Blog

Publici-Tea™ Graduate Success Story No Comments

I am so proud to post this glowing testimonial from one of my Publici-Tea™ guests from June of this year.

“On June 13th or three months ago to be exact, I attended Nancy Juetten’s Publici-Tea. I was immediately impressed with the environment she had set up for our round table learning session and was impressed with her grace as the room started to fill with people. I enjoyed seeing who showed up for a day of inspiration and learning and was impressed by the mix of people in every possible stage of their own personal development. There were self made millionaires and self starting visionaries with nothing more than their dreams.  All were on equal ground as we learned about each other and our individual challenges. Nancy presented her simple and amazing material and explanations in such an appetizing way. She never lost focus or momentum and I felt as though we were at a very important board meeting of our destinies. Not one person was left out or felt intimidated by what they did or did not know.
Nancy interjected a most brilliant woman, Betsy Talbot, as her blogging expert with unlimited ideas, patience and direct insight into the blogging pheonomenum. Nancy suggested to me at this event that I contact the Seattle P.I. about writing a blog for my trademark “Real Beauty.” I did just that and now I am blogging on line for the Seattle P.I. from Bellingham, Washington.
Since attending Public-Tea I have been taking Betsy Talbot’s hour long, 8-week session of “Blogging University” and have found myself demystifying the blogging world and the opportunities to be gained from hosting one. I have just been interviewed on KVOS television as the “Real Beauty” expert and it looks as though I will be a monthly guest on KVOS “Experience North West” with Deb Slater.
My advice to you is simple: Take this opportunity to explore what you are needing help with. I guarantee Nancy Juetten is the kind of person both professionally and personally that will not disappoint you!
Jude Grimm
Real Beauty Reader Blogger – The Seattle Post Intelligencer
Would you like to be a reader blogger for the Seattle PI?  Why not inquire, make clear how your blog will serve the readers, and ask for what you want?  Here is a link to make it read more about this opportunity.
That is what I advised Jude to do, and she got what she wanted.   When she didn’t receive a reply, I implored her to pick up the phone and call.  If you believe in how you can serve, there is no reason to be nervous when following up.   Chances are, the decision maker will be glad to hear from you because so many other pots on the stove have been spilling over, and he or she just didn’t yet have time to connect with you.
What DIY publicity success are you seeking right now, and is there any way I can help?  Let me know.
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There was a Run on the Zook Hooks, Thanks to a Great Story in the Tacoma News Tribune

Publici-Tea™ Graduate Success Story No Comments

Alexis Meisel, owner of Zook Hooks Inc., called me on Friday with happy news.  Dan Voelpel, business columnist for the Tacoma News Tribune, wrote a wonderful story about her company that creates purse hangers that keep handbags off the floor and away from nasty germs, while adding a bit of bling at the same time.  She said she received 16 orders by 10 a.m. that day!   I am sure even more activity flowed over the weekend, and I can’t wait to learn the details when Alexis updates me later this morning. My hat is off to Dan for writing an engaging article that just might have the potential to capture Oprah’s attention.  Dan did some background research to find out what Oprah carries in her handbag, and he suggested that she should add a Zook Hook from Alexis Meisel’s company to the bounty.  Given how carefully the producers at the Oprah Winfrey Show scout the Internet for story ideas, Alexis’ Zook Hooks just might earn the attention they deserve. That, my friends, will be an “alert the media” moment for sure!

If you’ve been intending to invite Oprah’s attention — either on her TV show or her magazine — in your products or services, be sure to claim your place at the October 17 Grande Sized Publici-Tea Workshop taking place at the Mercer Island Community Center from 12:30 – 5 p.m.   Susan Harrow,  the “Get Booked on Oprah” Expert herself will be flying to Seattle at my invitation to let you in on how to do exactly that.  Whether you have intentions of inviting Oprah’s attention or the media in your own backyard, this promises to be a worthwhile, inspiring session that will empower your DIY publicity success.  Register today.

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Seattle Chocolates Earns “Ink” for Doing Business and Doing Good

Local Publicity, Seattle Chocolate Company No Comments

Did you see this fabulous blog post by Whitney Keyes, who writes the Biz Bite for the Seattle PI as a reader blogger?   It tells the story of how Seattle Chocolate Company CEO Jean Thompson launched cause related initiatives to make life better for women enduring breast cancer.  It’s a great read, and I invite you to check it out.

As you do, consider how news and expertise you offer can add value to this blog.  Whitney Keyes is a talented journalist, TV producer, and publicist.   She has a great nose for news.  With just the right approach on your part, your story just might earn a mention in her blog.  Why not take a shot and let me know how that works out for you.

In the meantime, next time you are shopping at your favorite grocery or drug store, keep your eyes open for the Extreme Dark Chocolate Truffle Bar from Seattle Chocolate Company and buy a bundle of them because 100% of the net profits benefit breast cancer charities.

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Last Chance to Sign Up for Free DIY Publicity Teleseminar for 9-9 at 9 a.m. Are You Registered?

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I am the featured speaker about getting known as an expert in your field through the power of DIY publicity on Tuesday, September 9 and 9 a.m. (Pacific) in the Kathleen Gage “Top of Their Game Teleseminar” Series.  If you still want to sign up or receive the audio file after the fact, now is the time!.  Here is the link to make it easy for you.  “See” you on the call!

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Publisher of Eastside Business to Present at Sept. 12 Publici-Tea™

Event Promotion 1 Comment

Joe Kennedy, the publisher of Eastside Business, will be stopping by the September 12 Publici-Tea™ workshop at 11 a.m. at The Village Bellevue to share a few details about how to earn attention in this widely read publication that is dedicated to covering what is going on with Eastside Business and Eastside Life.   His comments, combined with those of the Chat with Women radio show co-hosts, will add value to an already information-packed, inspiring session intended to help you come out of the darkness and into the media spotlight in short order without spending a fortune or spinning your wheels.  Check your calendar for Friday, September 12 between 9 a.m. and 2 p.m. to see if you can make the investment of time and money to attend this session.  If you are like the 88 Publici-Tea™ graduates to come before, you’ll be glad that you did!  Register at this link. And, if you are wondering about the cool, split image Joe offers as a headshot, click here to learn about his hair farming project.  He is growing his hair to make donations to Locks of Love, and he is recruiting 999 other people around the world to join with him.   Locks of love is a not-for-profit organization that provides natural-hair wigs for financially disadvantaged children suffering long-term hair loss.  I love what Joe is doing and know that the right 999 people will soon show up to join with him to contribute their hair to this worthy cause.  And, I look forward to welcoming him and his beautiful, shaggy hair on a mission for good at the Publici-Tea™ this coming Friday and he shares a few clips and tips of his own for your DIY publicity benefit.

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Chat with Women Hosts to Share What They Look for from Ideal Radio Show Guests

Event Promotion, Media Savvy 101 1 Comment

Great news.  The hosts of the “Chat with Women” radio show will be stopping by the September 12, 2008 Publici-Tea™ taking place at the Village Bellevue to share what they look from from ideal radio show guests.  Pam Gray and Rochelle Alhadeff have useful tips to share if earning radio attention is high on your priority list.  When you pay attention to what these radio hosts have to say, you’ll be steps closer to earning the “air” you seek to spread your message far and wide.   I had the good fortune to be interviewed by Pam and Rochelle the very day the first Authentic Visibility Tips Booklets came off the press (you can listen to this July 12, 2006 interview at this link), and their show generated a flurry of interest in my products and services.  Do yourself a favor and listen to the program to get a sense of the guests that are ideal for the show and how you can go them one better.  The show airs weekdays on 1150 am during the 8 a.m. hour.

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Publici-Tea Guest Earns Regular Spot on “About the Money” TV Show

Publici-Tea™ Graduate Success Story No Comments

Marcia Brixey, a Publici-Tea™ graduate and the author of
The Money Therapist: A Woman’s Guide to Creating a Healthy Financial Life , knows how to ask for what she wants.  She wanted a segment on the KCTS Public Television Show “About the Money.”  She asked for it, and now she has earned a monthly guest spot on the shot.  Her first appearance will be Tuesday, October 7, and she will appear the first Tuesday of every month after that through May 2009.

She also set the intention of earning a columnist position in a new eWomenNetwork publication called The Glow Project Magazine   She asked for what she wanted, did the proper phone follow up, and now she has that gig, too.

This is high value exposure to the right people who can benefit from Marcia’s expertise and consider making her book a part of their personal libraries.  The value of connecting with so many people with such high impact is priceless, and Marcia made these media placements happen on a do-it-yourself basis.

I asked Marcia for the nitty-gritty specifics about how she earned her spot on “About the Money,” and here is what she said.

“I approached them in April about being on the show to talk about my new book. Elaine Purchase (producer) replied they were off for the summer, but was interested in having me on the show in the fall. All I did was  follow-up. When she replied that she would be in contact with me the first week in September, I followed-up (by email) again. Elaine came up with the idea of a monthly slot and we worked out the logistics.  I am pretty sure she reviewed my interview on their show in April 2007 and visited my website to see my credentials. It’s all about connecting, relationship building and follow-up. My experience with the Glow Project Magazine was similar…”

Marcia’s success is based on her clarity about what she wants and her direct and consistent follow through to bring about the results she seeks.  It’s just that simple.

Have you gotten clear about the top media placements that would be the biggest “win” for you, your products, your services, and your cause?  Have you initiated contact to suggest how your contribution can add value for the readers, viewers, or listeners?  And, most importantly, are you following up to ask for what you want?  Follow Marcia’s lead, and you and your business will be very well served.

Marcia is one of 88 Publici-Tea™ graduates I’ve had the opportunity to mentor during my do-it-yourself publicity workshops that I hold in Bellevue, Tacoma, Portland, Mercer Island, and beyond.  She is successful because she applies the lessons she has learned and made magic happen through her deliberate actions.  I am seeking more success-seeking business owners who want to learn more about applying the power of DIY publicity to their buzz building advantage.   If you are such a person or know others who are, join me at the upcoming events on September 10 in Portland, September 12 in Bellevue, and the Grande Sized Publici-Tea with Special Guest Susan Harrow on October 17 on Mercer Island.  All the details can be found at this link.

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8-15 Publici-Tea™ Guest Gets Big Ink, Big Sales, and More

Publici-Tea™ Graduate Success Story No Comments

Sandra Alonzo, owner of Queens’ Closet in Tacoma, called to register for the 8-15 Publici-Tea™ after registration closed.  She was relieved to learn that another guest’s last minute cancellation was the reason we could set a place for her.  And what a great day she had.   Sandra introduced a room full of 26 people — including Tacoma News Tribune business columnist Dan Voelpel — to her business story and mission.  Days later, Dan elected to write about her.  The story he wrote was high impact, favorable, and inviting for plenty of locals who decided to shop in the days to follow at her store.  If you missed Dan’s great article, here is the link.

Sandra wrote to both Dan and me tonight to share her gratitude.  Her business saw a decisive and immediate bump as a result of Dan’s article for well beyond a week after its debut.  Sandra was also invited to be filmed by TV Tacoma for a show called Business Matters.

These tough economic times have given Sandra plenty of pause, and the impact of the favorable publicity has made a world of difference for the staff at Queen’s Closet and the bottom line for the business.

Sandra writes, “Nancy, I am absolutely thrilled with where we are already since your wonderful Publici-Tea™ seminar that I took less than a month ago.  Dan, you are a genius to make these things happen in the City of Tacoma for small business people like myself that are really trying , especially in these hard economic times.  Many thanks (Mahalo Nui Loa) to you both.”

Is it any wonder that I can’t wait to share Publici-Tea™ with more business owners?  There is still room at the Publici-Tea™ table for the September 10 event in Portland and the September 12 event in Bellevue.  Are you ready to register?  I can’t wait to meet you.  Here is the link to claim your place.

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Want to Be on the Radio? Read This for What NOT to Do

Media Savvy 101 No Comments

I subscribe to a free media lead service called Help a Reporter Out (HARO), and I learn a lot by reading the queries.   This one caught my attention because I’ve been booking one of my clients for radio interviews lately.

“We meed non-boring business financial and legal experts (especially for small business and entrepreneurs) for The Wealth Spa Radio Show, live weekly on VoiceAmerica Business and podcasted and via iTunes. Shows are live Wed. 11 a.m. Pacific but many interviews are pre-recorded.  The host only wants experts who are capable of speaking in normal-person English, who have energy and are talkative, and who can give realistic and easy to implement tips for small business owners.  If you have fancy credentials but talk in monotone or give one-word answers, then don’t worry about sending us an email. The producer would rather have a non-fancy person who is fun and smart on the radio.  No attachments please.  Send an email with your topic(s) and credentials, and links to your website or blog.  Thanks!”

So, not having to read too much between the lines, if you have fancy credentials but talk in monotone or give one-word answers, your future in radio is pretty much toast.  The best way to address this potential issue is to practice your sound bites so you sound interesting.   As Susan Harrow, the “Get Booked on Oprah” expert often says, “If you don’t practice your sound bites to groups of 23 people, how can you possibly hope to ‘wow’ Oprah’s worldwide audience of 23 million.”
Getting the radio interview is one thing.  Delivering fabulous content that engages the audience and makes friends with radio producers is another.  Are you ready?
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