Are You a Tigger or an Eyore?

Business Success, Media Savvy 101 No Comments

I just did a radio interview intended for with Lorraine Howell, owner of Media Skills Training and author of Give Your Elevator Speech a Lift! While we were chatting, we got on the subject of the Law of Attraction, personal energy, and the difference between Tigger and Eyores. Tiggers are high energy people who bounce around with enthusiasm for life and always seem to look at the glass as half full. Eyores see the problems first and approach challenges with a sense of things working out, but with a negative expectation. Which kind of person are you? And how is that working out for your life and business?

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Is Thanksgiving the New Christmas for Gift Giving? Sounds Like a PR Opportunity to Me.

Local PR Success, Media Savvy 101 1 Comment

The fleece is flying at Affirmagy, a Seattle-area company that makes affirmation blankets that celebrate big ideas like courage, love, gratitude, and joy. While talking with Company Founder Kristen Marie Schuerlein earlier this week, we pondered the idea of “Thanksgiving as the New Christmas for Gift Giving.” I did a quick “Google” search to see what I could find on the topic. Bingo! Articles popped up with quotes from experts saying this is a trend gathering speed and why that is the case. Read the rest…

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Drive Your DIY Publicity Success with This Free Media-Savvy-to-Go Tool!

Media Savvy 101 No Comments

Are you ready to rock and roll with your DIY publicity? And, do you need a little help right now? Sign up for my ezine and you’ll receive my new Authentic Visibility E-Book that includes 12 sassy, useful, and relevant media relations articles I wrote for the Snohomish County Business Journal in 2006 and 2007. The information is as timely as it is timeless, and I know you’ll find it empowering for your DIY publicity success. Sign up for the Authentic Visibility ezine today (sign up box in the right hand corner of this blog), and you’ll receive the report as an immediate download. My gift to you. How cool is that? Already a subscriber and still want the e-book? Send me an e-mail at, and I’ll send it over.

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Are Your Products/Services Easy to Buy, Own, and Refer?

Business Success No Comments

Earlier this week, I made a request to a vendor who changed her product from a print to a digital version. I liked the printed format I was used to working with as opposed to receiving the information on a CD, and I asked if I could pay a premium to receive the information as a Word file that worked for me.

Three emails later, I was frustrated that she couldn’t simply say, “Yes, I would be happy to do that for you. Will next week be soon enough to receive your new copy.” Instead, I got a litany of reasons why my request was going to be an inconvenience. Read the rest…

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Women’s Media Summit Podcast is Available Now

Media Savvy 101, Networking PR 2 Comments

Did you make the Women’s Media Summit a priority? And, if the answer is “no,” are you wishing you could listen in after the fact? I am writing today to report that you can! You can access all of the podcasts from this event that featured some of the nation’s leading publicity experts for just $57. You can visit to make your purchase.

And, if you want to listen in to my presentation about the deadly sins of media relations, here is that audio file for your listening pleasure:

The length is about 1.5 hours, and there is a lot of useful information within this presentation to support your quest for do-it-yourself publicity success. The last half hour or so is questions, answers, and feedback from the audience, and the feedback was very positive.

This is the first time I participated as a speaker in a webinar of this type. There was new technology to manage. It was an interesting experience to speak into a microphone and visually monitor the text messages from the audience participants to address their questions in real time. Best of all, the exchange gave everyone the opportunity to authentically connect and earn trust among and between the parties. Technology does really unlock the nation and the world for all of us, provided we take advantage of opportunities to get in the game. Special thanks to Heidi Richards, the CEO and founder of Women’s E-Commerce Association International ( for inviting me to contribute. This organization helps women do business on the web, and it is a beautiful thing.

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Are You on a Journalist’s Banned List?

Media Savvy 101, Networking PR, PR in Action No Comments

What a powerful email to receive on a Monday morning from Shannon Cherry of Be Heard Solutions. She writes about an editor at Wired magazine who has compiled and published a list of banned PR people who can know longer connect with him by email because they have shot themselves in the foot with sorry approaches to pitching their stories. Are you on this list? And what are you going to do to make sure you never earn a place on this list or any other list like it? Here is the link to learn more:

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