HARO! Wow, Thank You, and Lessons for You From My Winning Advertising Experience

3:31 pm Be Heard, Event Promotion

Help a Reporter is one of my favorite media query services.  I scan the leads every day to seek out perfect media opportunities that can put my publicity and storytelling expertise in the spotlight.  Because I know that somewhere in the neighborhood of 135,000 and 200,000 spotlight seekers love and use this service, I made the wise investment to buy an ad on 1-17 to invite people to enjoy a “pink spoon” to get an irresistible taste of what Bye-Bye Boring Bio PLUS! offers.

If you didn’t know, the first message on the HARO feed is a paid advertisement.

My primary objective in placing this ad at the start of this New Year was to grow my list.  Let me share what has happened so far.

  • Since 1-17, 19,580 people have clicked on my ad.
  • Hundreds of people have opted in to enjoy the free gift.
  • Hundreds of people have opted in to enjoy a free webinar I am hosting tomorrow, Jan. 25 at 3 p.m.
  • Two interview requests have come in.
  • Two speaking invitations have come in.
  • Google Analytics for the 12-24-12 through 1-23-12 show that blog traffic at my site is up over 100% over the same period last year.
  • And, I got to ROI on my ad investment by 8:30 a.m. Pacific Time after my morning ad debuted, and the sales continue to flow.

When I saw how well things were unfolding, I wrote to the advertising manager at HARO to share my success.  Then, guess what happened next? My expectations were exceeded beyond measure when the good folks at HARO ran a bonus ad for me because they had an opening on their calendar.  They also shared my success on their Facebook Fan page.

All I can say is WOW and THANK YOU.

By the way, this is not my first time placing an ad on HARO.  The first time was in 2009.  I got to ROI on my ad investment within the first twelve hours, and this success was reported in the Inc. Start Up Blog.  The second time was late last year when I ran a test ad for the business/finance segmented list to introduce Bye-Bye Boring Bio PLUS!   The traffic that flowed to my site as a result of that segmented ad convinced me that advertising to the master list would be a good decision.

With all that said, there are a few lessons for you in my example.

  1. If you buy an ad and experience success, be sure you spell it out so the media outlet can enjoy hearing your good news.  You just might welcome an unexpected and welcome bonus or additional and fabulous visibility that makes a big difference in your success  to take YOUR message far and wide.
  2. Take your message out for a spin to a segmented list to make sure the fit and the results are right.
  3. And, if you have an audience of spotlight seekers among your ideal clients, take a fresh look at HARO as a way to advertise your product or service.  It sure has been decisive and rewarding for me.

 

 

 

 

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4 Responses

  1. Beth Buelow, ACC, The Introvert Entrepreneur Says:

    Congrats, Nancy! Sounds like you made an extremely wise investment in your business, as well as introduced your fabulous products and services to your ideal audience. Thanks for sharing your experience and tips!

  2. NancyJ Says:

    Hi Beth,

    Thank you. This has been a wonderful experience that has been instructive for me on many levels. I hope this post serves others who are curious about how HARO advertising can pay off. By the way, I noticed that there is a book on the NYT Best Seller List about introversion. You are an expert on a hot topic. And, I referred you to a group of high end mentoring clients yesterday during a live Webinar, so I hope you get some calls to engage your fine services!

  3. Karen Clark Says:

    Nancy I’m so glad I saw this! I’ve used HARO for years and often wondered about the success of the ads. I’m sure knowing how to write great copy helps! :) Since list building and media attention are both focuses for me this year, I’ll be considering this – and maybe hiring you for help! Thanks for sharing your experience so openly!

  4. NancyJ Says:

    HI Karen, I am always happy to share so others can benefit from my experience. It takes a village to build a business, and this blog is one of the ways I build my community. So glad you are one of my readers. Can’t wait to meet you in Dallas at the Monetize Your Message event for NSA.

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