Technology Diet Revelations from the Screen-Free Trenches

Social Media Marketing 9 Comments

Just imagine what you would do with your time and life if you had no access to the screens that consume your attention, just about every day, so it seems.  As you walk down a crowded street, notice how many people are walking “heads down” — staring at their phones instead of watching where they are going or taking in the beauty and bounty all around or treating the people in their lives and work to the extraordinary gift of their full attention.

It is quite a refreshing experience if you give it a try. So that is what I did. I needed to calm my head, clear my mind, and remember the source of joy for my life and work.

I set aside five glorious days for my “technology diet.” That meant:

• No cell phone

• No social media

• No email

• No access to a computer keyboard of any kind

The first day or so, I was very uncomfortable. I felt very disconnected. I wondered and worried about what could be going on online that I might be missing.

To divert my attention and focus, I read a few books. I removed the wallpaper border in our guest room and painted it. I took the dog for a walk. I went to the gym to exercise. I napped … a lot. And I spent some quality time with my husband, son, and dog.

And guess what?

My head calmed down. I allowed space to dream about new and creative things beyond the tasks of my day to day life and work. And I came back to work refreshed.

The world and my own business did not stop spinning because I untethered from technology for a few days. Alert the media, so I say with a wink and a grin.

Best of all, my head stopped spinning with all the noise that crowds my head. And that was a delightful and welcome result.

I highly recommend disconnecting from technology for a few days to welcome the fresh perspective that comes about when you open your eyes to the things that really matter.

For me, that means making room for better relationships, real connections, and purposeful actions that invite welcome and abundant rewards.

I am happiest in my work and my life when I am connecting in a real, genuine way to make my best impact.

Yes, technology has a role, and it is just one ingredient in a more complete package of skills, gifts, and abilities that make me come alive.

Going forward, I will be adopting new standards and expectations with respect to the use of technology in my life and work. For example:

• I will post to Facebook less frequently.

• It may take 24 hours for me to reply to emails that come my way, excluding the weekends.

• Customer service requests will be tended to during “regular” business hours and not at all hours of the day and night.

• And I’ll continue to tinker with the recipe until the seasoning is just right in service to your needs while tending to my own.

Just curious, what adjustments can you make in your business to use technology in a way that supports your success without compromising the quality of your life?

It’s an interesting question to ponder, and I’d love to hear your thoughts. Share them here.

Looking forward to the opportunity to connect with you one day soon.

 

 

 

 

 RSS Updates   |    Email Updates

The Best Social Media is Still Person to Person

Event Promotion, Social Media Marketing No Comments

On Tuesday, I am among four speakers who will be talking about social media in some shape or form at the Constant Contact Business Conference at the Columbia Winery.  The event is “sold out” with 150 or more people on the wait list, so this topic is resonating with a great many people.  And, while we are all interested in learning to use Twitter, Facebook, and LinkedIn to our best advantage, let’s not forget that the best social media of all is person to person.

Let’s me share a rather compelling story.  About a year ago, I had the good fortune to welcome almost 800 new ezine subscribers within a three week period of time.  It happened during the 2010 Done for You Giveaway of the Century.  Not quite sure how to upload all of those names into my system, I called the good folks at  Constant Contact for help.   The service technician told me it was rather unusual to have that many new subscribers opt in within such a short period of time.

Not missing a beat, I asked if the marketing department at Constant Contact would be interested in the back story.  She said, “Yes.”   A few weeks later, I received a telephone call for an interview, which resulted in a story about this success shared with over 300,000 readers of the Constant Contact ezine and the active community at the Constant Contact Fan Page on Facebook.   Not long after that, I was invited to speak before a group of Seattle business people who were to attend a Constant Contact workshop at the Museum of Flight.   And, not long after that, the PR person for Constant Contact and I connected, and we started collaborating on story pitches to showcase the value of an ezine for building relationships with clients and prospects.  One good thing has led to another, and it all started with good connections made person to person out of a spirit of making a contribution, being of service, and telling a good story.

No matter how proficient we all become with Twitter, Facebook, Linked In, or any other type of social media, the really good stuff happens person to person.  I hope to meet up with many of you person to person on Tuesday at the Columbia Winery.

And, oh by the way, the 2011 Done for You Giveaway of the Century got off to a fabulous start today.    I am giving away five custom bio box copy blocks to help five lucky winners set their article submissions apart to attract interest in their products and services, and a number of high integrity service providers are giving away their done for you services, as well.   Click on the Done for You banner at the top of this page so you can enter to win the $750,000 in done for you services to help you kick your business to the next level of fabulous.

Already I’ve welcomed 242 new ezine opt-in subscribers just TODAY, and I know that total is going to rise as the event gets into full swing.    As the list grows, so grows my influence and the opportunity to connect with even more people to make a contribution,  be of service, and help shape some powerful stories.  One good thing leads to another, and it’s all good.

 RSS Updates   |    Email Updates

Social Media Wow with George Kao Webinar is Today at 10 a.m. PST

Event Promotion, Social Media Marketing No Comments

If you would like to learn a few new skills to make the most of your 15-minutes a day with social media, don’t miss today’s live webinar with Social Media Expert George Kao from 10:oo a.m. – 11:30 a.m. PST.   My new Facebook Fan Page is going to serve as our chat room for your questions and learning.  There is still time to register, so please do.  Here is the link to make that easy.

 RSS Updates   |    Email Updates

Social Media Expert George Kao Gently Guides Me to Step Out on Facebook

Event Promotion, Social Media Marketing No Comments

Yesterday I ventured out to Facebook to set up a Nancy Juetten Fan Page.  To say that I was nervous about this is a bit of an understatement.   I’ve been leading with my Extreme Bio Makeover Salon and the Publici-Tea™ pages for a while, as opposed to standing on my own name.

Social Media Expert George Kao gently encouraged me to play a bit bigger on Facebook, and now my page is live and inviting “Likes” quickly.

George has a very calm, centered, and strategic way of explaining things to me in a “non geek speak” sort of way.  Through understanding, there is action that invites results.   Heck, I had 25 “Likes” on my new page  so I could qualify for my vanity URL almost immediately.   That was an “alert the media” moment for me for sure.   It sure calmed my Sally Field worries about whether on not the members of the Academy really like me after all.  Who hasn’t experienced those kinds of fears and self doubts?  I sure have.

All this is to say that George can help calm down your social media fears and self doubts so you can play a bigger game on social media with just 15 minutes of focused activity each day.   Please join in the LIVE webinar we have brewing on 4-12 from 10- 11:30 a.m. to learn actionable steps to take to play a bigger game as you grow your buzz and your business.  Click here to register.

And, if you’d like to check out and “Like” my new fan page, I’d be honored if you stopped by, shared a comment, and joined this growing community.  Here is the link to make that easy and immediate.

 RSS Updates   |    Email Updates

Make Your 15-Minutes on Social Media Pay Off with George Kao

Event Promotion, Social Media Marketing No Comments

Social media can be huge time taker without discipline, focus, and a plan to use it wisely.  That is why I would love for you to join me for a LIVE webinar with Social Media Expert George Kao on April 12 from 10-11:30 a.m. PST.  We’ll meet up at the Extreme Bio Makeover Salon Fan Page at Facebook.  We’ll  engage right away and learn essential lessons that can pack a George Kao brand of WOW to your social media efforts going forward.  Your ultimate result is the ability to build your business with just 15 minutes of focused effort each day.

George Kao

Social Media Expert George Kao

Just click this link. On that page, enter your email address and you’ll be all set to engage in this LIVE event and benefit.  Please invite your friends seeking social media savvy to join in this LIVE conversation.

 RSS Updates   |    Email Updates

5 Tips to Get Your Business OUT of the Shadows and INTO the Spotlight

Social Media Marketing 2 Comments

If you’re a coach, consultant, speaker, author, trainer, or other service professional, then you have a powerful message to share with the world and your business is how you get it out there.

What good is that message is it’s hidden in the shadows and no one can find you?

It’s time to get your business out of the shadows and into the spotlight so more people can know about your message, your business, and your expertise.

These 5 tips will get you started so more people know about you, connect with your offers, and buy from you!

Claim Your Expertise, Claim Your Medicine

Your expertise is more than what you know; it’s medicine for the world. Don’t be reluctant to claim your expertise. In fact, it’s really not about you; it’s about the transformation your work activates. Let your message and your “medicine” lead you to step up into a bigger arena and get your name out to the people who want and need what you have.

Use Your “Spotlight Style” for Maximum Marketing Impact

There are 3 distinct “Spotlight Styles”, which is how we’re wired for marketing success. They’re based on personality traits and comfort level with certain actions. Knowing your Spotlight Style keeps you from making the marketing mistakes that trap your business in the shadows.

Let’s use online video as an example. Video is great for certain things, but if you’re not comfortable on camera, then why risk your reputation and credibility? When you know your Spotlight Style, you’ll understand exactly how to use marketing tactics so they work with your personality and your message.

Understand “The Expertise Gap”

Good news: You don’t have to be the supreme authority on your subject to call yourself an expert. You simply need to know WHO your target market is AND the gap between what you know and what they don’t know.

For example, if you’re a book coach who helps first time authors get published, then you need to know more about first time book publishing than your audience. Maybe you don’t know as much about getting the 3rd or 4th book published, but that’s OK because that’s not what you’re offering. It’s not necessary to measure your knowledge against the top dogs in your industry; you’ll always feel less than if you do that. Measure first against the needs of your specific audience and be the expert for them. 

Don’t Get Trapped in Someone Else’s Blueprint

There are lots of blueprints out there to guide your marketing, but many of them are one-size-fits-all and don’t speak to different marketing styles. What works for one person may not work for you. Before you try a blueprint, make sure that it’s adaptable to your personality, strengths, and style.

Say It Loud and Proud: “I’m an Expert!”

This takes us back to claiming your expertise and your “medicine”. Let the world know you’re an expert. You can put it in your bio, on your website, and in all your communications. If you’ve been featured somewhere as an author, blogger, speaker, or special guest, then let shout if from the mountain tops!

There’s no reason to stay in the shadows anymore. Your business deserves to be in the Spotlight and now is the time to take action!

About the author:

Nancy Marmolejo teaches entrepreneurs how to get out of the shadows and into the spotlight with her unique approach to visibility. As the co-creator of the Spotlight Styles Assessment™, Nancy is on a mission to help business owners authentically market their expertise so they can impact more lives, make more money, and create positive change in the world. Find out about YOUR Spotlight Style by joining Nancy on a free call February 24. Click this link for more information.

 RSS Updates   |    Email Updates

Yes – You Too Can Add Video To Your Facebook Wall — Gina O’Daniel Explains

Social Media Marketing, Video PR No Comments

Today, my guest blogger is Gina O’Daniel — a talented graphic designer who also has quite a talent for video production.   I’ve engaged her to create a sassy video to capture the magic that unfolds at the December 10 Publici-Tea™ and Book Publishing Summit.  I can’t wait to see what she and her team create!

If you’ve been shooting video and asking yourself how you add it to your Facebook wall, you will love Gina’s step by step explanation.   And, if you get into any difficulty, post a question here so Gina can respond to everyone’s collective benefit.

Take it away Gina!

Read the rest…

 RSS Updates   |    Email Updates

Why Your Event Needs a Hashtag on Twitter

Event Promotion, Social Media Marketing No Comments

If you are a newbie to social media, my guess is that you are saying to yourself, “What is a hashtag, and why do I need one anyway.”  Did I get that right?

Hail to Constant Contact for explaining in very clear terms why your event needs a hashtag on Twitter.  Click here to read this very useful post.

In the world of small worlds, just yesterday, I was on the phone with my good friend and business growth strategist Tammy Redmon as we talked about this very subject, and today the perfect, informative explanation appears.   Serendipity is a beautiful thing.

As media savvy as I am, there is always something new to learn, and my lesson today was “hashtags.”  In fact, I am already in action on Twitter with the new hashtag for the December 10 Publici-Tea™  and Book Publishing SummitThe hashtag is #publicitea.

Since we’ve got 120 or so people already signed up (and room to welcome 10 more) to enjoy this content-rich session, the timing is perfect to invite everyone to start asking questions, posting comments, and letting me and my event co-host Patrick Snow know what they most want to learn on event day.  This hashtag will also be useful during the event as guests take their opportunity to Tweet about the content as it is shared and post about the event after the fact.

So, there is your lesson for today about hashtags on Twitter.  If you are inclined to help build some buzz, consider sharing these Tweets using the #publicitea hashtag, and see how easy and immediate it is to search for the conversation string and see what the buzz is about.

 RSS Updates   |    Email Updates

Sven Mogelgaard of Byte Slaves Inc. Shares More LinkedIn Video Posting Tips

Social Media Marketing, Video PR No Comments

Let the good how-to information keep flowing for those of you who want to upload your video links to LinkedIn.  Kelsey Foster’s prior post has been quite popular and much appreciated.

Today, I share another guest post from Sven Mogelgaard of Byte Slaves Inc. And, I worked through his first video placement instructions and quickly added two of my newest videos to my profile page in less than five minutes.  You can too.  Take it away Sven, and thank you.


Inserting and Displaying Video On Your LinkedIn Profile Page

There are three ways to display video on your LinkedIn profile page.  Each has its pros and cons.  Let’s look at the easiest way first.

LinkedIn allows you to post three URLs in your Profile box under Websites.  If you haven’t used all three it’s very simple to add video from any site that allows you to share video with a URL (YouTube, SlideShare, etc).

1.     Log in to your account and select Edit Profile

2.     In the light blue box with your profile information click on Edit next to Websites

3.     You will see a page entitled Additional Information

4.     Click the drop down menu for any of the three Websites and select Other

5.     You will be given the option to enter a description of your link – describe your video here (e.g. My Video or Meet Me)

6.     Paste the URL that links to your video into the URL field

7.     Click Save

That’s all there is to it.  Now the link shows up in your profile box and visitors can click a link to view your video, and the video opens in a separate window.  Easy squeezy!  But what if you have used up all your Websites or want to post video in another format?

The other two methods involve adding Applications to your profile.  To add an application to your profile:

1.     On the Edit Profile page, scroll down to the Applications section and select Add an application

2.     Choose the application you wish to install (in this case Box.net or Creative Portfolio Display)

3.     Follow the instructions to set up a new account for your profile (you can use an existing account if you have one, but they’re free and you can devote these to LinkedIn exclusively)

4.     Upload the video you wish to display.

Box.net does impose file size restrictions on its free accounts.  There is no video player application associated with Box.net, so the visitor must have a compatible program with which to view your production.

Creative Portfolio Display is the most elegant – and most complex – option for adding video.  Once you have installed the app and set up your Behance account you are presented with a wizard that takes you through the process of displaying your video or other media.  There are several steps and you’ll need to have some graphics, keywords, descriptions and tags ready to enter.  Once this is done, however, your video is published to your LinkedIn profile page.  You can post multiple projects and visitors can view them without ever leaving your profile.  You can manage what visitors see and your account setting (for the most part) from within LinkedIn.

 RSS Updates   |    Email Updates

How to Add Video to Your LinkedIn Profile – Guest Post by Click Studios Group Founder Kelsey Foster

Social Media Marketing, Video PR 8 Comments

Last week, while attending the SHINE Discover Your True Wealth Conference in Las Vegas, hosted by Ali Brown, one of the speakers said that LinkedIn now allows you to post videos to your profile.  Since there is always something new to learn, I asked my Facebook community how exactly to do that, step by step. Kelsey Foster, founder of Click Studios Group, replied.  If you have been stumped about how to add video to YOUR LinkedIn profile, this guest post shows you the steps to get the mission accomplished.

And, I followed these steps myself, and my newest video is now posted to my LinkedIn profile.  Just click here and scroll to the bottom of the profile to see the magic that manifests during the Bye-Bye Boring Bio Action Workshop, and you’ll see it there.

If I can do this, you can, too.  Take it away Kelsey.

How to Add Video to Your LinkedIn Profile – Step by Step

By Kelsey Foster

LinkedIn has come a long way over the last five years. And in the last year, they’ve gone to great lengths to provide options you can use to make your profile stand out from the crowd. You can have your Twitter feed directly into your profile by adding the Twitter app, you can collaborate on documents by using the Projects & Teamspaces app, and you can have your WordPress blog seamlessly link up using the (you guessed it) WordPress app. So when Nancy posed the question about how to add video to your profile, I went to my LinkedIn profile and expected to see a YouTube app. But no such luck!

However…with a little Google help, I found out a way that you can add video to your LinkedIn profile. Actually, there are two ways to do it – you can either add the Google Presentations app or the SlideShare app to your profile. I looked at both ways and it appears that using Google Presentations might be the easier way to do it, so I’ll provide the steps here. If you prefer using SlideShare, you can Google “add video LinkedIn slideshare” and find some step-by-step guides.

This process involves YouTube, Google Presentations, and Google Docs in addition to LinkedIn. The first step is to make sure you have a Google Docs account. You start with a Gmail address, if you don’t have one currently they are a snap to set up. Once you have your Gmail set up, go into your Account to find Google Docs, just so you know what it looks like. Stay logged into your Gmail/Google account.

Alrighty…here we go!

1.      Log into your LinkedIn account. Go to your profile and find the yellow bar that allows you to add new sections to your profile.

2.      Scroll through the list and select Google Presentations. Add the application and a new window will open up to begin uploading content.

3.      If you already have a PowerPoint presentation that had video in it, you can click to upload it. If you don’t, select Create a Presentation. The Google Docs window will open.

4.      Click Create New>Presentation.

5.      Click Insert > Video from the top nav options. Note: your video must already be uploaded to YouTube.

6.      Search the YouTube pop-up window for your video. Once selected, it pops right into your presentation. I recommend deleting the text example boxes that are auto-populated in your presentation. Scale the video player to fill the entire slide area.  To do this,  click one corner of your video and hold down the Shift key and drag the player box to make it bigger.

7.      Name your presentation.

8.      Click File > Save and Close.

9.      Go back to your LinkedIn window and refresh your browser. Your newly created presentation should appear now as an option to select in your Google Presentation.   Select it and it is now in your profile! Note – the app lets you feature one presentation at a time on your LinkedIn profile.

Go forth and post your best video to YOUR LinkedIn profile.  If you get into trouble, post your question to this blog, and I’ll gladly answer it.

Kelsey Foster is the founder and owner of Click Studios Group. She is an award-winning graphic designer and former marketing director. The mission at Click is to help businesses create strategic online marketing efforts that tie-in with their overall marketing objectives. We create custom social media presences (Facebook, YouTube, Twitter, LinkedIn), provide editorial calendars for ongoing content and engagement, and can start by assessing your current situation and giving you an online marketing roadmap to maximize your success. ‘Like’ our Facebook page to receive free Click Tips!

 RSS Updates   |    Email Updates

« Previous Entries

Real Time Analytics