September 28, 2015
Event Promotion, Joint Ventures, Measuring Results, New Audio File to Support Your DIY Publicity Success
My first group program delivered with a partner enrolled 11 people.
My second group with the same partner enrolled 33 people.
The third group program delivered solo enrolled 65 people.
My fourth group program enrolled fewer people, and I had more fun.
- Keep focus always on growing your list. The more people who are your fans, followers, and believers, the greater the likelihood that they will enroll in your programs.
- Become a fabulous host of content-rich teleseminars so your message can extend far and wide to more of the right people.
- Be crystal clear about WHO your people are with great specificity so you can be strategic in inviting the right co-collaborators.
- Host your own teleseminars or webinars.
- Contribute to the events of the right “hubs” where your content can add real value without being in competition.
- Foster strategic partnerships through which your partners are delighted to introduce you to their communities.
- Give before you get. Be the kind of partner who is a joy to work with in every way, who meets and exceeds commitments, and shows up as the kind of partner YOU would love to welcome supporting your most pressing business initiatives.
- Make your partner commissions generous enough to invite enthusiastic participation.
- Make it easy for partners to promote you by offering a promotional packet that gives them everything they need to deliver your good news, including solo emails, Tweets, Facebook Posts, articles to showcase in their ezines/blogs, and images of your program to turn heads and invite interest.
- Plan in advance so your partners have adequate time to plan around your event and can give you “full court press.”
- Capture compelling testimonials on a systematic basis so your offers are packed with powerful proof.
- Adapt this approach as your own and see how it can lend strength to your marketing and guide the right people to say YES to what you have to offer.
- Create a compelling opt in page. And track conversions. You want at least 50% of the people who visit to opt in. If your numbers are less than that, you have to improve the look and message you share to make it an easy YES.
- Create an equally compelling sales page for your offer.
- Promote the call two to three times before the call with solo emails.
- Allow sufficient time during the call to make an offer you feel is so compelling that even YOU would make the wise choice to invest.
- 70% of your sales will happen AFTER the preview call. So you absolutely need to create and send an after-the-call email sequence to everyone who opted in to invite them to take a closer look and invite action. Tell a story with each email you send to bring about greater commitment and urgency to take action.
- Track your sales conversions so you can set the bar higher each time you launch your program.
- Set big goals and reach high to achieve them. Don’t set the bar too low. This takes work, and it must pay off.
- Express thanks to your strategic partners by paying them on time and with great appreciation.
- Consider turning your live group program into a digital information product so you have “an irresistible down sell” to offer for those who can’t make your live session dates.
- Choose partners wisely. Make sure style, brand, message and values are well aligned.
- If your program is truly a signature program, deliver it solo with guest experts as opposed to delivering it jointly. Why? Because when it comes time for folks to make a decision to go deeper in their work, they don’t have to make an uncomfortable choice.
- Make sure your curriculum makes crystal clear the value packed within.
- Offer payment plans to make it easy for clients to say YES to what you offer.
- Add a private group forum or private Facebook group so people can connect and create new relationships to support their success.
- If your ideal client still has a “real job” consider stretching out the schedule so they can avoid that feeling of overwhelm.
- Find fabulous partners who can offer enticing bonuses that are relevant to your offering and add remarkable value.
- Offer a guarantee that is fair to your participants and to you.
- Set boundaries around your availability and expectations for folks to meet deadlines for participation, homework review, etc.
- Recognize that the journey is as important as the success destination. Keep on making improvements to your program. Keep listening for ways to serve differently and better. Tune in to your own needs and make sure the program is a fit for you and for your clients.
There is so much more to learn on this topic. That is why I interviewed Group Training Expert Michelle Schubnel this morning about her best observations from having coaches thousands of coaches to group coaching success.
“Insider Secrets on Running Transformational Group Coaching Programs that Maximize Your Visibility, Impact, and Income” is her topic.
Access the Replay!
Title: [Private LIVE Interview] Maximize Visibility, Impact and Income with Groups – Nancy Juetten and Michelle Schubnel
November 6, 2013
Be Heard, Measuring Results
Yesterday, I received several comments from people from my own tribe. They said that the perceived those emails as “spam” and wouldn’t open them. I think that is pretty strong, but that’s what they said. And, they wrote to me to say they opened my email in a sea of sameness because it offered a distinct and authentic message. One reader said it was a courageous message. Their comments were heart-felt. And that did my heart good.
I am a huge fan of getting known. And these joint venture campaigns certainly bring the name of the featured expert center stage in a big way. That gets a whole lot of people talking.
It also sets the stage for that expert to offer real value in the short term and ultimately get paid when the time comes. This is provided that the expert makes a winning invitation to provide a quality solution to a serious problem that is giving a great many frustrated workshop, retreat, and seminar leaders serious grief.
The results are where the rubber meets the road, which is why joint venture partnerships continue to hold favor among so many internet entrepreneurs — including me.
Let me be clear. I am in the mix, right there with them, because reaching more people with my own message is important and influential, and the math does work out. But, at what expense?
Math has never been my strong suit. Words are my favorite currency. I may not have the answers, but I can ask the questions and invite your replies at a time when so many of us are thinking about this.
I’d love to hear your thoughts on these questions:
- How do you react when you receive the same email in your inbox from multiple sources?
- Does this powerful influx compel you to pay more attention or less?
- Does this improve or take away from the way you feel about the expert?
- Does this influence the actions you intend to take?
- If you had a wish about how this could be done differently or better, what would it be?
- And if the message travels across a news wire to reach hundreds of media outlets as news with the potential to reach people beyond the lists to which so many of us subscribe, is that better? Or do you consider that spam, too?
I think this could be a very juicy conversation. Won’t you join in and comment? Can’t wait to read what you have to say.
October 18, 2013
Measuring Results, Media Savvy 101
Hubby — Steve Juetten — was interviewed for an article in the Alaska Airlines in-flight magazine about social security. When the article came out, only one “sassy sound bite” made the final article. That can happen when editors pull out their red pens. And, that single “sassy sound bite” compelled the reader to call me when she touched down to ask if the expert was my husband AND to search Google for my husband’s name.
Turns out she was looking for a fee-only Certified Financial Planner in Bellevue, WA. She found one — from ONE LINE OF TEXT in an in-flight magazine and a couple of follow up phone calls. She must have liked what Steve said. Steve has been serving as an expert resource to Sharon Baker, a freelance writer, for some time. And interview by interview with her and others, he is getting known and getting paid for his expert status.
All this is to say that media relations is a bit like baseball. Not every hit is a home run. And it takes a lot of singles to round the bases and score. Suiting up to play is where it all starts.
May 20, 2013
Get Known Get Paid Success Story, Measuring Results
Receiving coaching from Nancy Juetten has been the bomb! In fact it set up a small explosion in me to learn how to “get known to get paid.” I’ve taken her sage advice and strategy to start getting known in the media. Last year I launched a blog dedicated to helping single women buy their home solo. My desire was to start building traction for my message. Nancy taught me tips on how to express myself in ways which are media friendly and how to make it easy for a reporter to get the information they’re looking for.
Her introduction to www.helpareporter.com has been invaluable. I’ve responded to several queries from reporters. One landed me in The Washington Post. In addition I’ve been quoted in www.mymove.com, and www.homefinder.com. Also a single women client of mine was interviewed by CNBC.
All of this happened in a short 30 day period of time. Now I watch HARO closely twice a day when the feed comes out with the request for queries.
For my forthcoming book, “Bounty and Bliss, A Woman’s Guide to Buying a Home Solo,” I created and submitted my own query. My goal was to interview single women who had successfully purchased their homes. My book includes stories of inspiration and success from women who’ve already done this. I received 14 responses from women willing to tell their stories. I thought this was a smashing success.
Well-known Realtor Sandra Rinomato — the former host of HGTV’s “Property Virgins”– agreed to be interviewed for my book as a result of a pitch Nancy helped me write. Sandra hosts a HGTV show airing in Canada for single women who buy a home solo called, “Buy Herself.” With Nancy’s encouragement, I declared my intention to connect with Sandra. And it happened!
Lastly in this flurry of pro-active activity I interviewed Jill Butler author of “Create the Space Your Deserve.” She writes and shows single women the secret sauce to cleaning up their head trash through intentionally creating their ideal nest. Nancy suggested I create juicy retreats for women in life transitions who need to buy a home at the same time. Jill is considering being a speaker.
I want to give credit to Nancy’s brilliance, guidance, and absolute astounding ability to see the “gems” in her client’s stories, often when we don’t see them for ourselves. I highly recommend having Nancy polish your gem of a bio and story to help you “get know to get paid.”
Here’s a deep bow to you Nancy.
Francesca Gianaris, Certified Residential Specialist ®, Re/Max Metropolitan Realty
Fran invested in three Build Your Buzz PRIVATE Strategy Sessions with me, and she is off and running now. If you would like to follow Fran’s lead to welcome similar results in your business, I look forward to our work together.
December 21, 2011
Ah yes, it is that time of year to reflect on steps taken to move forward and to look ahead to see what might be coming next.
So, with that said, here are some of my big lessons from 2011.
- Move the big rocks first. (Thanks Bill Baren for this simple, yet powerful idea.)
- Speak with authenticity to make a deep connection with those you are meant to serve, even though it is uncomfortable.
- Leverage packs a punch.
- Grow your list. Grow your wealth.
- Be a “rock star” joint venture partner . That means delivering on every promise and going the extra mile. One good contribution often leads to another, and good news travels fast to the right people.
- It pays off to be ready when opportunity knocks, and it turns heads in a good way.
- Practice “sustainable generosity.” (Thank you George Kao for this “aha” insight.) That means giving generously and over-delivering for those who invest wisely in your services.
- Less is more. Offer fewer products and services in winning bundles to make “getting to YES” easier for your clients.
- Invest wisely to get help in areas beyond your genius.
- Take consistent, tenacious action every day to advance toward your goals.
Prior to 2011, I was one of those “get it done myself” people. And, truth be told, I wasn’t achieving the success I was dreaming of by following this approach. That is why — even though it was VERY uncomfortable for me — I invested in coaching this year change the game for my life and business. Every day, I am uncomfortable. Every day, my business takes bigger and different steps forward than I could imagine taking before getting this extra measure of strategic support.
This journey isn’t easy. I am being challenged in ways that bring up all kinds of “inner game” stuff that is hard to address or talk about.
And, step by step, the results are flowing in the balance sheet and beyond.
And, for 2012, I am going to put more emphasis on the “and beyond” part of this equation. I’ve worked very hard, sometimes to the exclusion of taking good care of myself. I think the concept of “sustainable generosity” needs to be applied to my personal life. It’s a very big rock that needs attention. That means putting my fitness, health, and self-care at the top of the list so I can be present for my husband, son, and puppy and equally energized to do great work with my clients.
This is going to require some mindset shifts and behavior changes that are going to be uncomfortable for me. Borrowing a phrase from Oprah, “what I know for sure” is that If I apply the same level of discipline and focus to my personal life as I do to my business in the New Year, wonderful things are going to happen that will be priceless in their rewards. Those priceless rewards count for a lot. To me, they matter the most of all. So, I’ve got my eye on that prize, and I’m going to take step-by-step progress to see what shape it takes with high hopes and high expectations. I’ll keep you posted on how things go.
What are your biggest lessons from 2011? What will you do differently in the New Year. Please share, and let’s help keep each other accountable for making our dreams come true in 2012.
July 3, 2011
Business Success, Measuring Results
Three years ago, my husband Steve and I bought a new house for our treasured family that includes our son Kyle and our golden retriever Shadow. Some would say that the timing was bad, and they would be right. Have the last three years been a challenge for us? You bet. But there is a beautiful silver lining that makes the journey so worthwhile.
It was a BIG leap to make the commitment to buy a new house. Once we stepped forward, there was no turning back. We had no Plan B. We made the commitment. We moved. And we did everything we could to navigate the demanding economy to serve our clients, earn enough money to pay the higher mortgage, and make our new house a home. This was no small feat, given the demands of the Great Recession.
Had we stayed in the other house, it would have been so much easier. We could have hidden out until the dust of the rocky economy cleared. We could have enjoyed more leisure time. We could have marched in place with a whole lot less worry and wonder.
But here’s the thing. Where I live is important to me. Living and working in a space that inspires me to be my best has compelled me to reach higher, go deeper, and find even more satisfying ways to contribute to my clients, bring rewards to them and to me through my work, and build a business that makes me and my family proud. All the reinventing over the last three years has been challenging to my growth as a business owner and in every other way. And that is an understatement to be quite candid with you. When I see photos of me and my son from our move-in date to yesterday — which was our three-year anniversary of moving in — the growth is unmistakable.
Reaching higher — or growing taller as the case may be — requires a great deal of care and feeding. We are all growing in ways that are obvious, subtle, and game-changing if we dare to think bigger for what is possible for our lives and work. Today I can say that I am a great deal happier than I was three years ago, and that is the most priceless reward for having made the move.
Taking a big leap, making a commitment, doing the work, and staying with it have paid off. These are the kinds of lessons my husband Steve and I model for our son, and he’s growing into a fine young man so far. And day by day we are each creating and growing businesses that make us proud. On this Independence Day weekend, that gives us even more reason to celebrate.
January 26, 2011
I’ll be the first to confess that words are my favorite currency. When it comes to “doing the math,” things don’t flow with as much ease. I graduated with a Bachelor of Science degree in business administration and took more than my share of accounting, finance, and statistics courses. Truth be told, math isn’t intuitive for me. There you have it — a revealing personal reflection that is now public knowledge.
In any case, I’ve been wondering about how to evaluate how things are going with my ezine list and how to better serve and build my community. After listening to a few of Bill Baren’s content-rich teleseminars on this topic, I learned something that I want to pass along to you — especially if you struggle with the math as I do.
Bill suggests that you figure out well your free opt-in gift is inviting new ezine subscribers. Here are the steps to figure that out. Read the rest…
January 3, 2011
Event Promotion, Measuring Results
What gets measured gets managed. That said, what were your proudest results for 2010 in the “getting seen, heard, celebrated and compensated” department? Since it’s a shiny New Year, it’s timely to consider your accomplishments.
For example, did you:
- Win any awards?
- Earn any new professional certifications or complete additional professional training?
- Earn an abundance of remarkable and memorable testimonials from clients for your outstanding work and stunning results?
- Invite Five-Star reviews of your book on Amazon.com?
- Earn best-seller status for your new book?
- Attract invitations to address influential audiences of your ideal clients by webinar, teleseminar, or live and in person?
- Enhance your influence in the form of new ezine subscribers, blog readers, and fans and followers on social media?
- Grow RSS subscriptions to your blog?
- Grow your community of joint venture partners and affiliates to extend your message far and wide?
- Earn editorial attention in prestigious and well-targeted media outlets that are read by your ideal clients?
- Add new product/service offerings that are earning raves and fueling new and existing streams of income?
- Attract more customers than ever before to benefit from your products/services?
- Earned stronger rankings on Google for the keywords that your ideal clients search to find a business like yours?
- Give back to a cause that is near and dear to your heart?
- And, most importantly, what are your intentions to keep the flow of progress moving forward?
Take the time to complete a simple Platform Progress Status Report that shows the steps forward you and your company have made in these key areas and others that are important to your growth.
If there is good reason to update and refresh your bio with the latest accomplishments, take the opportunity to do so. Then, tuck this away until this time next year and marvel at your progress that is achieved through your deliberate, strategic actions, taken one thoughtful step at a time.
If it’s time to get your story together so you can step into the spotlight in the ways that matter to your business, join me for the next Bye-Bye Boring Bio Action Workshop at my Bellevue, WA home. The date is Friday, January 14 from 8:30 a.m. to noon. There is room for nine guests who are truly serious about attracting clients, speaking gigs, and media interviews in 2011. Register conveniently online at this link.
Most importantly, go forth to get seen, heard, celebrated and compensated. You’ll be glad that you did.
September 23, 2010
Would you believe it if I told you that 26% of the people on today’s “LIVE” call about transforming boring bios from wallpaper to wow decided to take action and make a purchase today? That was super encouraging news. Being somewhat new to this process of sharing useful content by teleseminar, I can most definitely say that I was seen, heard, celebrated and COMPEN$ATED today. And just under 200 people decided to become part of my community as a result of having the opportunity to learn how to kick their boring bios to the curb.
I am really pleased with the feedback, the opportunity to build relationships with new members of my community, and to welcome sales to reward me for the effort put forth to share this information with a wider audience. And, one new media interview invitation came my way as a direct result of the buzz created about this topic, and that interview takes place on Monday.
One good thing leads to another, and that is a beautiful thing — especially since I am in launch mode for a product that can ease the new client attraction pain that is deeply felt by so many who just struggle telling their own stories.
I’d love to hear from others who are offering teleseminars to find out the kinds of results they are welcoming. Truth be told, this is a relatively new activity for me and having benchmarks about what to expect would sure be great.
In any case, so encouraged am I that I am extending the same amazing offers to those who elect to listen in on the REPLAY, which you can opt-in to enjoy via this link.
Offer #1: Nancy’s 10-10-10 Deal for a Great 2011
Be the first 10 people to treat yourself to the newly released 2nd edition of the popular and well-reviewed Bye-Bye Boring Bio program and you’ll benefit from a 10-minute laser bio feedback session with me to kick your best effort bio draft to a higher level of fabulous. The only catch is you must submit your draft to me on or before 12-10-10 so you can start 2011 with a new, rock star bio to serve as your ultimate client magnet.
And, the next 147 people to act — either by signing up for an upcoming Bye-Bye Boring Bio Action Workshop or engaging me in an Extreme Bio Makeover — will benefit from the high value gift of 147 powerful etips to boost business and profits through the power of free publicity.
First, you have to PREPARE your story. Then, you have to SHARE your story. It’s really a step-by-step process that you have to keep taking to make progress along your journey to expert status. The key is to get into action because when you do nothing, nothing happens.
So, listen in to the call that generated plenty of fan mail in real time and plenty of action on the parts of those who have declared NOW as the perfect time to attract more clients with a “rock star” bio that stands out and shines from all the rest.
And, if you are in a buying mood, just visit this link. The first 10 to buy get that 10-minute bio feedback session with me, and I am pretty good at this and will do my best for you!
Special thanks to Dan Janal, founder of PR Leads, for introducing me to his community of people who are serious about earning expert status and taking action to make it happen. Welcome to the Authentic Visibility tribe. It’s great to welcome you here!
August 23, 2010
Book Publishing, Measuring Results
Last week, I sent an e-blast to the customers within the Authentic Visibility tribe and asked them one question. Given the choice between buying an e-book or a traditional book, what do they prefer and why. I also posed this question at my business Fan pages on Facebook.
Within 24 hours, I heard back from 100 people who were happy to share their opinions. Here is how the numbers have played out so far from the first 100 respondents:
- 51% prefer traditional books to ebooks.
- 34% prefer e-books to traditional books, especailly if the e-books are shorter than 50 pages.
- 15% want the choice of either format.
- About 10% expressed interest in purchasing books in a format that is compatible with a Kindle, Nook, or IPad.
Here are the most common reasons for the e-book preference:
- International customers enjoy the immediate gratification of paying and receiving their product immediately. They also appreciate saving money and hassles associated with international shipping.
- Others in the e-book camp said they consider an e-book an environmentally friendly choice that allows them to print only those pages they want and save the rest to their hard drives.
- When an e-book is longer than 50 pages, however, they are more likely to buy the printed version. Several respondents say it is too much of an inconvenience to print the pages, punch holes, and bind the content in a notebook.
Here are the most common reasons shared for the traditional book preference:
- Many of the respondents to my impromptu survey describe themselves as old-fashioned. They love holding a book in their hands, turning the pages to favorite sections, and writing in the margins.
- Readers enjoy the the convenience of being able to tuck a book into a purse or briefcase to read while traveling on an airplane or ferry boat or set that book on the night side table for reading before falling off to sleep.
- Lovers of real books said that when they buy e-books, they often file them away without digging into them, whereas when they buy a traditional book, they are more likely to dig in and start reading right away.
- Many respondents who prefer traditional books also mentioned how they enjoy sharing their books with others.
If you have a book in your future, consider this “back of the cocktail napkin” research good food for thought to help you decide how to proceed with your next project. And, you might check these numbers against what is really happening in YOUR shopping cart. For example, over the last year, 85% of buyers for the first edition of Bye-Bye Boring Bio (a 52-page workbook) have selected the e-book as opposed to the spiral bound printed workbook.
Now that the second edition (to debut 9-8-10) is approaching over 150 pages of articles, 10 Bye-Bye Boring Bio worksheets that make it easier than ever to prepare a rock star bio for the right situation, and abundant examples to inspire readers to tell their own best stories, I wonder how that will influence format preferences. After all, what people say they prefer and what they actually do are not always the same thing.
I think I’ll tip my hat to my many years working in the quick service restaurant industry and find a way for my community members to get what they want in the format they love best. As my friend, colleague, and mentor Alice Cunningham — co-owner of award-winning Olympic Hot Tub Company — always says, “Make it easy to buy, easy to own, and easy to refer.”
Speaking of book formats, check out this post from Seth Godin on a related topic. Among many thoughtful insights he shares, I like this one in particular:
“All a long way of saying that as the methods for spreading ideas and engaging with people keep changing, I can’t think of a good reason to be on the defensive. It’s been years since I woke up in the morning saying, “I need to write a book, I wonder what it should be about.” Instead, my mission is to figure out who the audience is, and take them where they want and need to go, in whatever format works, even if it’s not a traditionally published book.” — Seth Godin
Authentic Visibility Follow Up Question about Pricing:
- What factor does price play in your decision to buy either an e-book or a traditional book?
- Do you expect to pay more for an e-book because your treasure the immediate gratification of getting what you want now and you love that environmentally friendly choice?
- Do you expect to pay more for a physical product because it has more staying power on your bookshelves and more gifting power as you share your favorites with others?
- Or do you want either choice to carry the same price?
I’d love to keep this conversation going, so please post a comment to the blog. I’ll even offer a “pink spoon” so you can taste what the second edtion of Bye-Bye Boring Bio has to offer in thanks for your comments, provided you offer your email address in your post! Can’t wait to hear from you.
« Previous Entries