June 27, 2016
Be Heard, Business Success, Good News, Public Speaking
With the first six months of 2016 coming to a close, I took to my journal to reflect on accomplishments achieved so far. The most important part of this exercise is identifying what I have learned.
The lessons have been bountiful and humbling at the same time. I’ve decided to share my lessons on the blog so they might serve you, too.
- After a breast cancer scare and a emergency retina repair surgery for my husband in March, I am reminded that the greatest of all blessings is good health.
- Sometimes, a quarter turn of a message can make a world of difference. I shifted much of my marketing messaging to focus on guiding aspiring speakers to get ready for opportunity before opportunity knocks early this year. I still speak from my expertise as a business bio expert, though the slight messaging shift has made a world of difference in my business results. This audience urgently desires to get booked and often can monetize their messages in the moment with their powerful and authentic offers made from the stage. That makes getting to return on investment on my training so much more immediate for them and so rewarding for me.
- I love when clients succeed. Broadcasting their brilliance via my ezine and other means is the best demonstration of what it is to be a champion of others’ success. Everyone wins.
- Stop telling stories that are no longer true. “You are not a speaker” has been my inner dialogue. However, this year, I have given the same talk 22 times to appreciative audiences. Whether I was invited to share it via teleclass, webinar or live or created my own opportunities to share it, I am a speaker.
- Sharing stories is so much more memorable and compelling than sharing action tips and information. Going forward, I am going below the surface to share the vulnerable stories and powerful insights from the wisdom of hard won experience instead of speaking just ‘from the neck up.’
- With the right speaker and authentic championship, filling a room doesn’t have to be hard. I have heard many people say that it is hard to fill live events. I have been reluctant to host my own as a result. In March of this year, I played a major role in filling a hotel room with 38 awesome guests who could be in the house to benefit from one of my most trusted and admired business colleagues. The guests raved about the value, and a meaningful group of those guests decided to invest more deeply to get even more support. I may very well host my own local and live events and workshops after all!
- SHOWING UP IN PERSON is fun and rewarding. I’ve relied on teleclasses and webinars to deliver my message over the last few years. What a thrill it is to look into the eyes of those I meet and know in my heart, head, and gut whether the message is landing squarely. I can’t wait to speak live and in person to even more groups this year and next in my own backyard and beyond.
- Boundary setting is a beautiful thing. That means “No” can be a complete sentence. Not all invitations are “YES” decisions. Not everyone who wants to be a partner, co-collaborator, or referral source is a fit to play that role. That is OK.
- Give your clients and best partners the benefit of the doubt. When people have the CONTEXT over time to value a pattern of ongoing contribution, service, and championship, there is GRACE in that. There should always be room for the benefit of the doubt.
- People come into our lives for a reason, a season, or a lifetime. It stings when things don’t last. As long as I go deep to find the blessing in each transition, I can be twice blessed.
What are your biggest lessons so far for 2016?
November 18, 2014
Business Success, Event Promotion, Good News
By Susan Harrow
So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. It comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.
- Cultivate an opinion.
Thought leaders have opinions. They shape a story. They position facts in a context. They make statistics come alive by interpreting them. We value people who give us perspective on things that matter most in our culture today.
Sheryl Sandberg, COO of Facebook and their first woman to sit on their board, said of the differences about how men and women respond to taking credit for their success, “If you ask men why they did a good job, they’ll say, ‘I’m awesome. Obviously. Why are you even asking?’ If you ask women why they did a good job, what they’ll say is someone helped them, they got lucky, they worked really hard.”
To follow her lead take a look at your field or industry and find something that irks or inspires you and start to formulate some opinions about it. Then put those thoughts into a press release.
Folk singer Joan Baez said, “I’ve never had a humble opinion. If you’ve got an opinion, why be humble about it?” Thought leaders aren’t afraid to voice a strong opinion. The media seek guests who have opinions that help us ponder what’s important.
- Make a prediction.
Can you see the future? Look into your private crystal ball and share it in a press release. Ten years ago I told my literary agent that getting on TV and grasping at fame was going to become a national obsession. I wrote up a book proposal about how to get on TV, supplied anecdotes from my own experience as a publicist and media coach, and gathered statistics to show that this was going to be a hot new trend. He pitched my idea to all the top New York publishing houses.
Alas, the traditional book industry didn’t buy it. It was too far ahead of its time. But guess what? Didn’t that prediction come true? Practically everyone is now scrabbling for his 15 seconds of fame. New reality TV shows are popping up every year. The Fishbowl Effect has become our current reality where your iPhone video can make national news.
Know that when you make a prediction you’re intrinsically ahead of your time – and most likely will get disapproval and pushback. No worries. Time will bear you out. The important thing is to stand by your word, continue to accumulate evidence and keep touting your prediction during your media appearances.
- Shape thinking.
Keep up on current events. Thought leaders can comment on national radio and TV on events as they happen. They are the first people the media call to put a story in perspective, to help shape thinking. They are often the people who pose the questions to ponder. They don’t necessarily have all the answers. What they have is a point of view that helps others to consider consequences, options, and directions to difficult or perplexing problems.
Robert Reich, professor of public policy at UC Berkeley, often comments on political and social problems such as how public higher education is being starved which will result in a shrinking middle class. His clearly expressed and statistically well-supported opinions are regularly heard on MSNBC and NPR. He’s a great example of someone who is personal, energetic, and captivating. I’m particularly endeared by how he bounces up when he can’t contain his energy as he delivers his message.
Your delivery and demeanor is every bit as important as the words you speak and can influence people subconsciously. Thought leaders are aware of how they are being perceived and work on refining their inner consciousness and outer appearance. How can you start to shape a conversation that’s at the heart of your business or industry and at the same time reflect who you are and what you think?
- Have a philosophy.
Have you noticed how many people have written a manifesto? It’s kind of becoming de rigueur. But many aren’t worth reading. They are trite or light. Your audience wants to know not only what you believe, but what you believe in. They want a philosophy that dives into their deepest longings — things that they feel that haven’t been expressed directly in a way that they can understand.
Manifestos are a sort of formalized philosophy. Wikipedia defines philosophy as “In more casual speech, by extension, ‘philosophy’ can refer to “the most basic beliefs, concepts, and attitudes of an individual or group”.
I love TED favorite Brene Brown’s The Wholehearted Parenting Manifesto, her leadership manifesto and my friend, photographer/writer Andrea Scher’s Superhero Manifesto. They are heartfelt, revere beauty and are holy without pretention.
During every media appearance you want to make sure that your philosophy comes through loud and clear in a story, vignette or example so your audience has a sense of who you are. One of my favorite sayings is by Gandhi, “My life is my message.”
When everything you do, say, are and think from your words to your website is in alignment then you’re completely congruent and your life becomes your message. This is what I have my clients and sound bite course participants put into practice before ever sending a press release out to the media. Often publicity hopefuls want to rush their offer to the media before all the pieces are in place. And that’s a big mistake. A reputation is easy to ruin and hard to regain.
In her media appearance on Oprah’s Super Soul Sunday, Brene Brown told a story about her daughter, Ellen. To my best recollection she said that Ellen’s teacher called her up to tell her she could tell whose daughter Ellen was by how she handled an incident in art class. As I remember it the teacher said, “You’re messy.” Ellen sat up straight and said, “No, I’m not messy. I’ve just made a mess.”
Brown told this story to illustrate a point about self-talk and not calling ourselves names or saying derogatory things about the core of us, but to focus on behavior instead of being. It shows you that Brown is walking her talk by transmitting her values and behaviors to her daughter and it gives you a sense of who she is. Your philosophy should shine through your stories in a natural way in every media appearance.
- Spearhead a movement.
My client, journalist and author David Sheff who wrote the #1 New York Times best-selling book Beautiful Boy, just wrote his second book called Clean, Overcoming Addiction and Ending America’s Greatest Tragedy. The title itself is an opinion. Sheff thinks that addiction is the worst problem in the U.S. today. You can tell immediately that he’s serious about this topic and wants to make an impact on this epidemic.
On his website he has a link to sign a petition to send to President Obama to end the war on drubs and declare war on addiction. Right next to that he has a link to an organization called Brian’s Wish to pull people together into a national movement to end addiction.
Sheff believes that we’re fighting the wrong war and he is making his opinion known – backed with five years of research and facts.
He’s just started his book tour and has already been on The Last Word with Lawrence O’Donnell, NPR’s Fresh Air and Weekend Edition to discuss his views and to shift American opinion with the facts, stories and statistics in his book, speeches, and media appearances.
I media trained him to insure that he incorporated his most important points into every interview since he especially wanted to talk about this new movement.
We also wanted to make sure he could stand firm on his controversial beliefs when challenged. We practiced worst-case scenario questions and surprise ones too so he could maintain his equanimity and stay on point during each media appearance.
The media is interested in people who have inspired a movement. It shows that the topic has enduring value and interest if a substantial number of people have joined it. Spearheading a movement is so much more interesting than just claiming you have a big following. A movement shifts thought into action to create real and lasting change.
- Be controversial.
Another client of mine, Dr. Sara Gottfried, a Harvard trained integrative physician, science nerd, yogini and author of the New York Times best-seller The Hormone Cure, speaks out on the overuse of pharmaceuticals for peri-menopausal and menopausal women. She says of women dealing with hormonal issues such as depression, lack of sleep, weight gain, mind fog, low sex drive, “You won’t find the answer in the bottom of a pill bottle.”
Gottfried takes a stand against the practice many physicians have to medicate their patients to appease the problem without seeking the core issue or root cause that’s the source of the complaint. Instead she advocates lifestyle shifts: “How to think, eat, move and supplement.”
Once you take a strong stance you can expect to be pitted against someone with the opposite view during your radio or TV interviews – because friction makes for good TV. Audiences love to see people pitted against each other because sparks fly and unexpected things happen — which equal good ratings.
If you want to be controversial you also need to be prepared to be challenged and able to stay on message with equanimity and grace no matter how forceful or hostile the host or other guests become.
- Play both sides.
While you can choose to be controversial, you can also choose to appoint yourself the voice of reason and examine both sides of an issue. Susan Freinkel, a journalist who wrote the book, Plastic: a Toxic Love Story, began an experiment that turned into an investigation of how plastic affects our behavior, our environment and our lives. The premise: To go one day without touching anything plastic. What she discovered? It was impossible — starting with her toothbrush and toilet.
Instead of taking one side to the story – plastic is evil. She explored how plastic is both a boon and a bane to the way we live in a New York Times Op Ed piece. In one sentence she played both sides of the topic: “In other words, plastics aren’t necessarily bad for the environment; it’s the way we tend to make and use them that’s the problem.” Op Ed pages thrive on people who take a strong stand on one side of an issue as well as those who can shed light on both sides in an intelligent, thoughtful or provocative way.
In our media coaching sessions together Freinkel and I focused on stories about how certain plastics are negatively effecting our health, children, land and seas, and also which plastics are safe and useful and help save lives.
On Fresh Air, she discussed both sides of this fiery debate with a level head. In other media appearances she backed up her findings with solid statistics and also by moving fascinating facts into the conversation like: “The average person is never more than three feet from something made of plastic.” And, “In 1960, the average American consumed 30 pounds of plastics a year. Today, just 50 years later, Americans consume on average 300 pounds a year.” Here is something a bit startling: “Just because a plastic is made of plants doesn’t make it ‘green.’”
By moderating the positives and negatives, by sharing information not widely known and educating us, and by using stories and statistics, you can become a trusted neutral source for change.
- Coin a term.
During her appearance on The Ricki Lake show Dr. Sara Gottfried reached into her prop basket and pulled out a gleaming diamond Tiara, put it on her head and offered it to Lake, who said she didn’t want to take it off. Gottfried called taking uninterrupted time for yourself, Tiara Time.™ It’s catchy and easy to remember. Can’t you just imagine saying to your BFF, “I need some Tiara Time™ right NOW.”
- Declare your vision.
Your vision is how you see the world in the future. It’s what you’re aspiring to in the big picture. It incorporates how you are going to serve. For example, I’d like to see Aikido, a type of Japanese Martial Arts, which I’ve been training in for four years, incorporated into every school in the world.
The principles of Aikido, The Way of Harmony, work as a way to polish the spirit, to turn lead into gold. The founder, Morihei Ueshiba says, “True victory is self-victory; let that day arrive quickly!” I believe that, through this practice we can eradicate bullying and practice respect, compassion, and self-mastery on a daily basis in our hearts, homes, schools, and communities.
Declaring your vision during a media interview moves it out in a big way into the public eye. Not only have you taken a stand but you give thousands or millions of people a chance to take a stand with you. That in itself creates powerful change.
The point of being a thought leader isn’t just to get more media appearances, more sales, more followers, or more money. It’s an opportunity to make great shifts inside yourself and out in the world. So if you aspire to taking yourself and your business forward in small or big ways, then focus on these seven things. And even if it isn’t in your nature to be on national TV or to gain an international platform, just pondering these points will give you clarity for your business as you grow and change.
Are you a thought leader? Tell us why.
Susan Harrow is a top media coach, PR expert & author of Sell Yourself Without Selling Your Soul (HarperCollins). For 24 years she’s worked with clients like rock stars and celebrity chefs to CEOs of Fortune 500 companies, as well as entrepreneurs, authors, coaches, consultants, and speakers. She shows her clients and course participants how to double or triple their business with PR by using sound bites effectively.
GET A GOODIE:
Whether you want to be a thought leader, a celebrity in your niche, or just get more clients, customers and sales, you’re invited to a FREE webinar that will show you how to double your business in 90 days using Susan’s amazing short-cuts. Register now (It’s free!)
October 2, 2014
Get Known Get Paid Success Story, Good News
VANCOUVER, British Columbia, October 2, 2014/ — With a New Year fast approaching, workshop, retreat, and seminar leaders have one big challenge to overcome: How can they fill their events with ease when so many struggle and make the same mistakes that keep event rooms empty?
Answering that question is Master Educator for Workshop, Retreat and Seminar Leaders Callan Rush. In business since 2008, Rush leads more than 30 live seminars and workshops every year and has built a profitable 7-figure business guiding others to succeed with her proven approach.
Rush’s best-selling how-to book – Wealth Through Workshops: Your Step By Step Guide to Creating a Life-Changing Lucrative Workshop, Retreat, or Seminar Business levels the playing field so business owners serious about leading successful events can use education based marketing to their best advantage.
“This book has the potential to transform workshop leaders to luminaries who can change the world,” Rush believes. The book is available for free download at www.GetKnownGetPaid/Callan2014 through October 16, 2014.
“Live events are are harder to fill, and it is growing more challenging to compel people to rush to the back of the room to make purchases. And, there is no better vehicle today to create real transformation than through the hosting of live events,” Rush maintains.
“The truth is there are three major mistakes workshop leaders make that lead to potential disappointment or disaster,” Rush explains.
Mistake #1: Failing to name and claim the specific problem they solve,
Mistake #2: Failing to name and claim a specific audience to be served,
Mistake #3: Failing to sell problem solving solutions in a group setting.
She adds, “Reaching out to generic audience of authors, speakers, coaches, and business owners without specific clarity around the real problem that needs to be solved is where the trouble begins. An over reliance on word of mouth marketing, ineffective use of email marketing, and failure to use education based marketing add to the difficulty.”
With the re-release of her comprehensive how-to book – Wealth Through Workshops — Rush defines and explains how to use education based marketing to build a foundation of real trust between a specific audience to solve a specific problem with a proven solution. She also details the nitty-gritty details and specific order of tasks to execute so serious event hosts can succeed.
Rush’s proven approach is based on three essential steps to take in service to a defined audience in order:
== Mesmerize, and
“Rather than focus on being the best presenter or the most accomplished expert, the best and highest use of time and effort is to learn how to attract ideal clients to events first. When you have a full room, then it is time to apply focus on serving participants with the solution to a problem they are eager and motivated to solve.”
Industry leaders such as Master of Enrollment Coach Bill Baren are raving about Rush’s book. Baren says, “Wealth Through Workshops is an instant classic for anyone who wants to lead workshops and get paid well for it. If you love books with no fluff and tons of timely information you can use NOW, you’ll love this. My top recommendation.”
Business Bio Expert Nancy Juetten graduated from all three elements of Rush’s program. “I earned return on my investment in this training within 48 hours of leaving the first Magnetize workshop last January, and business just keeps getting better for me. I applied the content Callan Rush delivered in her book and related training to grow my bottom line results for 2014 by better than 30% this year. I couldn’t be more satisfied with my results.”
About Master Educator for Workshop, Retreat, and Seminar Leader Callan Rush
Since 2008, Callan Rush has trained thousands of aspiring workshop, retreat, and seminar leaders to become luminaries in their fields by filling, leading, and monetizing their live events. The first woman to lead from the stage for the largest personal development company in the world, Rush is the CEO and founder of highly successful Leader to Luminary Training Inc. A top-notch trainer with over 15 years of success in the speaking, training and educational seminar industry, Rush has mastered the secrets to creating a life-changing, lucrative live event business. An expert in sales & marketing and a genius in program design and facilitation, Rush delights her audiences with her unique blend of humor and wisdom, honesty and openness, and complete generosity of self and spirit. To access a free copy of her book before October 16, 2014 – Wealth Through Workshops – visit www.getknowngetpaid.com/Callan2014.
June 19, 2014
Going bigger in your business is one thing. Having the budget to get the support you need to make it real can be another. I heard from so many of you that you want my support getting your bios ready to rock, but you desire options that are more budget friendly. Great news. The menu of choices that is super friendly for your budget is ready to serve you. Choose the option that best suits your needs and learning style.
Important Note: The options below EXCLUDE direct access to me — including live help to make your bio better and the additional bells and whistles that are packed within the Get Your Client Attracting Story Done Virtual Worldwide Intensive. There is abundant proof from happy clients worldwide for both choices.
If you know it is time to UPGRADE your best written first impression, take action to make it so.
Because it’s time to show up as the world-class expert you are — on your home page, social media profiles, speaker sheets, and everywhere your ideal clients can see, hear, celebrate and be in good position to COMPENSATE you for your winning ways.
Bye-Bye Boring Bio book and 10 proven worksheets, handouts, PLUS the 3-hour Get Your Client Attracting Story DONE Audio to Guide Your Journey at your 24/7 Convenience
June 2, 2014
Business Success, Good News
Achievement Strategist and Mentor Dr. Susan O’Malley Gifts New Grads and Career Reinventioneers with 48 Strategies to Turn Try into Triumph, Starting Now
With thousands of graduates tossing mortarboards in the air this month and even more adults reengineering their lives to welcome success in the next phase, Dr. Susan O’Malley today debuts a timely gift booklet. She shares success strategies in perfect timing — 48 Tips to Turn Try into Triumph: The Best Prescription You’ll Ever Get from a Doctor. It’s a free digital download that she hopes will travel the world in record time to serve millions.
Gain immediate access via this link:
Once a college drop out without direction, she become a doctor at 39 and today is a sought after keynote speaker and author who inspires audiences to put on their helmets and get in the game of life to win.
“If I had known when I graduated what I packed within this tips booklet, who knows how much more I could have achieved with straight talk guiding my journey,” Dr. O’Malley said.
Here are sample tips to serve as an appetizer before the main dish.
Be responsible for your choices. You can have a dream and you can be successful, but you can’t dream your way to success. You have to do the work. Sometimes we say we want something. but we make choices that sabotage ourselves. Own it.
Don’t be a victim. Bad things happen to good people all the time. Some situations are out of our control. For the most part, though, things don’t happen to you. You are there participating.
Don’t envy the lucky. Luck has nothing to do with it. Behind lucky is hard work. No one ever stumbled into success. Unfortunately success doesn’t come from a quick fix or being in the right place at the right time.
Roll up your sleeves. Action and results don’t come from magical thinking. You have to be willing to turn the M of manifesting upside down into the W of work and willpower.
Find the rules. Every situation has rules. Sometimes they’re unspoken and sometimes right in your face. When you know what they are, you’re on a level playing field with others. If you’re playing by the same set of rules that have helped others become successful, you have a better chance of success yourself.
Be willing to change course. People change careers all the time—sometimes out of choice and sometimes because they are forced out of their comfort zone. Where you start doesn’t have to be where you end, no matter how old you are. I wrote this tips booklet at age 62.
Identify the obstacle. Many times it’s harder to make the commitment to do something than to actually do it. The real obstacles to success are always internal, and they’re usually self-doubt and procrastination.
Learn how to overcome rejection. It’s hard to be rejected. Sometimes you just want to hide and you convince yourself that you really didn’t want it in the first place. Chances are you did. Feel the pain of rejection and keep on going. The ability to overcome rejection can change your life. It changed mine.
About Achievement Strategist and Mentor Dr. Susan O’Malley
A college drop-out and secretary at 19, single mother at 35, doctor at 39, entrepreneur at 50 and public speaker and author at 62, Dr. O’Malley is proof positive that anything is possible. Access her gift tips booklet right now packed with 48 tips to turn Try into Triumph at this link:
Dr. O’Malley welcomes invitations to speak to the media, conferences, and graduating classes by webinar, teleclass and live.
• Dr. Susan O’Malley
• Phone Number: 203-245-2227
February 13, 2014
Event Promotion, Good News
WordPress Expert and my good friend Christina Hills is holding a FREE webinar TODAY called “The Fundamentals of Online Marketing.” This is NOT one of those webinars where an expert will talk about new online marketing tactics laced with marketing and technology jargons, instead she teaches in an easy to understand, down to earth way. Christina is known to be somebody who can explain complicated topics in the language that non-geeks and newbies can understand; she has taught hundreds of non-techie people how to easily build their websites themselves in the Website Creation Workshop. As an Internet marketing and WordPress expert, she has SO MUCH to share… So, this will be a great chance for you to learn and finally “get” how Internet marketing works.
During this free 60 minute webinar, Christina will be using lots of pictures to help you achieve a true understanding of how marketing and making money on the Internet really works. Here are some of the key items she will be covering:
== How selling works online, including how money gets from the buyer through the murky cloud of shopping carts, gateways, merchant accounts and into your bank account
== How email marketing works where you build a list of potential customers to email your offers to
== How social media works to bring new visitors to an online business to start a relationship with them
Event: The Fundamentals of Online Businesses
Date: Thursday February 13, 2014
Time: 3:00pm Eastern / 12:00pm Pacific
Duration: 60 minutes
(You can listen by phone or computer.)
TO ATTEND THIS Webinar, Go Here NOW.
November 26, 2013
Business Success, Good News
If you have ever felt stuck in an old story that wasn’t serving you, let this very candid post be one that inspires you to write new stories and step into them, starting today. On the advice of own of my favorite coaches in the world — Bill Baren — I wrote a list of affirmations in 2012/2013 that turned whatever was bugging me into statements of truth that were unfolding every day. And guess what? Nine of the ten affirmations came true for me.
I still have room to improve on this one, but who doesn’t?
— “When conflict and other tough stuff happen, I quickly move from terror to humor by finding the pearl as quickly as I can and moving on.”
Let’s face it. Sometimes, I get knocked off the horse and stumble around a bit as I try to get back on, especially when technology stuff derails me or other things beyond my own control give me a run for the roses. But, I keep on keeping on, and that is the big idea.
Today I am writing NEW affirmations for 2014. Here are a few in progress, and you’ll notice there isn’t any “I’ve come a long way baby” language here to take the blush off the rose. It is what it is without apology. It’s all true, and that’s great. (Thank you Morgana Rae for the much appreciated application of “foot to butt” to get me to see that.
- I am playing a bigger game, one bold step at a time.
- My community of engaged readers, followers and fans grows steadily and decisively with perfect people who are a great match for the powerful and results generating ways that I make my own impact.
- Press releases pack a punch for expert positioning, prestige, and lasting impact — delivering SEO and a whole lot more. The visibility makes it a whole lot faster, easier, and rewarding to get known and paid for the expert status we own today and make a difference for people beyond those we already know.
- Perfect joint venture partners gladly play with me in fabulous, CREATIVE and often reciprocal ways. Together we offer a perfect exchange of energy and results that makes an even bigger difference for the engaged communities serve.
This is just the tip-of-the-iceberg for the stories I am writing for 2014 to guide my forward motion, impact, and results. What are yours?
And is there one area where you still struggle along the path to mastery so you can keep your focus there and rise above it?
I would love to hear from you and cheer for you.
What I know for sure — with a tip of the hat to Oprah Winfrey — is that with daily focus, intention, and inspired action, you really can achieve everything you want and more. And life and work might turn out even better than you ever dreamed possible.
Write your new stories, starting today. And step into them with your full heart. Great results are waiting.
November 18, 2012
My son was not yet one year old, and I was trying to imagine a work vision statement that would call me forward. On March 19, 1998, after going deep and evaluating everything I felt in my heart, gut, and head to be important at that moment in time, these are the words I wrote. I’ve been carrying them around on a tattered sheet of paper to every new business meeting I’ve attended since then to keep me focused.
“My work combines my love of writing and my strength in creative ideas to influence others to take action and make a meaningful difference to improve business performance or enhance quality of life. I have autonomy to work a schedule that accommodates family commitments. I enjoy the variety of people I work with, many of whom share my love of the creative process. Team members value the contribution I make. I enjoy work I do from my home office, using the skills I have spent my career developing: writing, marketing, advertising, public relations, special event planning, public speaking, etc. I don’t have to go to an office everyday and deal with office politics. The work I do impacts the business in a way that counts, either by advancing sales or helping others become more effective so they can advance sales or impact some other meaningful business measurement. I am paid well enough to fund my interests and aspirations outside of work and enjoy a level of grace in my life. My son participates and enjoys the activities that he wants to without having to worry about whether or not we can afford it. We splurge on fresh and distinctive foods more regularly than we do now. We take special family vacations during which we can see special places and have memorable experiences together.”
It is now 14 years later. And the vision I typed on that sheet of paper is my reality. I am known as a Business Bio Expert and Get Known to Get Paid Mentor. I serve clients in my own backyard and well beyond who value my contributions to their success. I get invited to speak often, and I love that. This somewhat introverted gal gets to work independently without dealing with the chaos and drama of a typical office scenario. Better groceries are a way of life for us. Gosh, it’s always been about better groceries for me.
I attended business school with the idea that I would build a career. And all the years I worked in corporate life, I never had a good enough reason to consider creating my own business until my son was born. He was my “why.” Now, he’s 15. And my business will celebrate its 12th anniversary this February. My son, husband, and I have been figuring things out step by step the whole time. My husband also runs his own business. It’s been a step by step, deliberate journey for both of us to build businesses that express our specific talents and deliver real value. Not every step we’ve taken has been perfectly placed. We’ve made our share of mistakes along the way, and we keep moving forward.
Our son has an appreciation for what it means to work hard to succeed because we’ve been modeling that for him every day. He chose to enroll in a marketing class at school, and he seems to like it. That makes me smile.
Today I am grateful for the journey we’ve traveled so far. I am happy that my son gave me a powerful reason to bring my work vision statement to life.
There is more still to learn and accomplish, and I am going to go deep to imagine new specifics to call me forward, and I am going to write them down. Why? Because one sheet of paper can be a very powerful guide. And, the results for staying on the right path really can come true if you keep your eye on the prize.
November 1, 2012
Event Promotion, Good News
Award-winning business bio expert Nancy “The Bio Doc” Juetten will help business owners, coaches, consultants, authors, and experts who struggle to write about themselves in a way that attracts ideal clients with a free teleclass on Friday, November 2, 2012 from 9 to 10:30 a.m. PST.
Bellevue, Wa (PRWEB) November 01, 2012
Award-winning business bio expert Nancy “The Bio Doc” Juetten will help business owners, coaches, consultants, authors, and experts who struggle to write about themselves in a way that attracts ideal clients with a free teleclass on Friday, November 2, 2012 from 9 to 10:30 a.m. PST. Juetten will provide her diagnosis on how business owners can transform their weak, boring bios into strong stories that attract clients, speaking gigs, and media interviews.
Those who want to hear Juetten’s advice on how to heal their weak bios can listen in by visiting this link: http://InstantTeleseminar.com/?eventid=34632075. Business owners who want to improve their stories before the call can access the first chapter of Bye-Bye Boring Bio for useful tips.
“What I call ‘Boring Business Bio Syndrome’ is a serious ailment in today’s anemic economy,” says Juetten. “Boring bios stand in the way of business owners connecting with the clients they most want to serve. My prescription can help business owners describe who they serve, what they offer, and why it matters to capture attention and build a level of trust right away. Armed with a healthier bio, they can get well on their way to attracting and serving their perfect clients in time to make 2013 a vibrant year to grow their businesses.”
Juetten, an author and speaker who is frequently quoted in the media, is the creator of proven and popular tools that show business owners how to get seen, heard, celebrated, and compensated for their expert status. Each year she trains thousands of coaches, consultants, solopreneurs, speakers, infopreneurs, and aspiring and thriving authors how to attract clients, speaking gigs, and media attention.
Recognized in 2010 among the Top 100 Home-Based Businesses by StartUp Nation, Juetten was named among the Top 100 Women in Ecommerce by WE magazine in February of 2012. Juetten’s entrepreneurial success offers encouraging proof that somewhat introverted messengers on missions for good can make big impact in the marketplace if they just step out from behind the curtain to speak their truth and “share their own brand of wow right now.”
Juetten tested out “The Bio Doc” sessions twice in October by offering them to subscribers to her newsletter list and fans of her social media profiles. Hundreds of business owners listened in to get help. Callers described her advice as on target and on the money. One caller applied her advice and signed up a $2,500 new client within days.
“A business bio is a terrible thing to waste,” says Juetten.
“If more solopreneurs and small business owners apply these bio techniques quickly, they will be on the road to personal business recovery.”
About Nancy “The Bio Doc” Juetten:
Nancy created Bye-Bye Boring Bio to guide service professionals, speakers, authors, coaches, and those serious about earning expert status to prepare and share their stories so they can prosper in the spotlight. Nancy’s clients describe her as self-esteem in a can. Betsy Gray Talbot of Married with Luggage says, “She sprays it and all the fabulous things about you that you had forgotten or didn’t think were important are in the air for everyone to see. You feel better, potential clients find you more appealing, and you look and sound like a professional. Just like that.” Contact Juetten for interviews, speaking engagements, and to make quantity purchases of Bye-Bye Boring Bio at 425-641-5214 or email@example.com.
June 25, 2012
Business Success, Good News
After learning from the best and welcoming the rewards from inspired and imperfect action in my own business, I am now debuting the Get Known to Get Paid(tm) PRIVATE Mentoring Program. It is the program I would have gladly invested into to get the support I needed if such a program had existed when I started along my own journey to achieve results in my balance sheet and beyond.
- If your first choice is NOT to join another group program …
- If you want to be seen, heard, and helped and for the focus to be squarely on YOU …
- And you appreciate that there is nowhere to hide out in because this is all about YOU and your results…
Your invitation is to take a look at the program I have created. Here is the link to read all about it. It this program resonates with you, opt in to receive your application and send it to me at firstname.lastname@example.org. We’ll schedule a time to chat the first or second week of July to make sure this is the perfect fit for you. And, if so, we’ll journey forward together.
There are just nine spots open at this point so take a look and see if this is the program you’ve been searching for. I’d love to be your mentor to show you how to get known to get paid.
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