December 2, 2014
Attract High Paying Clients, Business Success, Get Known Get Paid Success Story
Right about this time of year, business owners around the world go shopping for mentors.
I know … because I do the same thing.
The best way to grow bigger in your business is to work with someone who can call you forward to dream bigger than you can on your own and hold you accountable for big results.
In 2011, I hired Top Business Coach Bill Baren.
I truly had reached that “now or never” place at which my future success and control over my destiny depended on getting expert guidance and support to make my business vision real … and profitable. Going it alone for a longer period of time wasn’t going to get the job done.
So, I did my due diligence and made a very serious commitment. Aside from making a down payment on a house, I had never invested at that level in my success ever before. Making that decision scared me to my core. I shed plenty of tears about it. Growth is hard, and operating outside of the comfort zone is not easy either.
And, I took a lot of imperfect action to create the business I proudly operate today at a profit in service to spotlight seekers around the world.
Right about now, you are seeing dozens of messages from colleagues and luminaries you know and admire about the various gifts that Bill Baren is sharing to guide you to consider the high end programs to create to overcome undercharging and underearning.
I am coming forth in my typical transparent way to tell you that Bill’s guidance is the guidance I invested in myself to overcome these challenges in my own business. And the journey I traveled between my ears is one that was the biggest shift of all.
I champion his work because I have experienced first- hand the BIG IMPACT it made on my own happiness and business success … in the balance sheet and beyond.
A crisis of confidence is something that many business owners struggle with, and I know that all too well. It’s not easy to reinvent from that thing you used to do to this NEW thing you are called to do and have unshakable confidence that you are ready and worthy to welcome the big success you dream about.
When I graduated from Bill’s coaching program, I created a video to express my gratitude. It seems timely to share it with you now so click on the link above to watch.
If Bill is your mentor, you will know it. And if he is not, you will know that, too.
The key thing is to make a choice and take inspired action to make your boldest intentions for your business real. Otherwise, you could find yourself a year from now, still feeling frustrated about undercharging, underearning, and wondering how to turn the tide. If not now, then when?
Regardless, let today be the day you declare your independence from underearning and undercharging. Bill’s manifesto will light the way.
October 2, 2014
Get Known Get Paid Success Story, Good News
VANCOUVER, British Columbia, October 2, 2014/ — With a New Year fast approaching, workshop, retreat, and seminar leaders have one big challenge to overcome: How can they fill their events with ease when so many struggle and make the same mistakes that keep event rooms empty?
Answering that question is Master Educator for Workshop, Retreat and Seminar Leaders Callan Rush. In business since 2008, Rush leads more than 30 live seminars and workshops every year and has built a profitable 7-figure business guiding others to succeed with her proven approach.
Rush’s best-selling how-to book – Wealth Through Workshops: Your Step By Step Guide to Creating a Life-Changing Lucrative Workshop, Retreat, or Seminar Business levels the playing field so business owners serious about leading successful events can use education based marketing to their best advantage.
“This book has the potential to transform workshop leaders to luminaries who can change the world,” Rush believes. The book is available for free download at www.GetKnownGetPaid/Callan2014 through October 16, 2014.
“Live events are are harder to fill, and it is growing more challenging to compel people to rush to the back of the room to make purchases. And, there is no better vehicle today to create real transformation than through the hosting of live events,” Rush maintains.
“The truth is there are three major mistakes workshop leaders make that lead to potential disappointment or disaster,” Rush explains.
Mistake #1: Failing to name and claim the specific problem they solve,
Mistake #2: Failing to name and claim a specific audience to be served,
Mistake #3: Failing to sell problem solving solutions in a group setting.
She adds, “Reaching out to generic audience of authors, speakers, coaches, and business owners without specific clarity around the real problem that needs to be solved is where the trouble begins. An over reliance on word of mouth marketing, ineffective use of email marketing, and failure to use education based marketing add to the difficulty.”
With the re-release of her comprehensive how-to book – Wealth Through Workshops — Rush defines and explains how to use education based marketing to build a foundation of real trust between a specific audience to solve a specific problem with a proven solution. She also details the nitty-gritty details and specific order of tasks to execute so serious event hosts can succeed.
Rush’s proven approach is based on three essential steps to take in service to a defined audience in order:
== Mesmerize, and
“Rather than focus on being the best presenter or the most accomplished expert, the best and highest use of time and effort is to learn how to attract ideal clients to events first. When you have a full room, then it is time to apply focus on serving participants with the solution to a problem they are eager and motivated to solve.”
Industry leaders such as Master of Enrollment Coach Bill Baren are raving about Rush’s book. Baren says, “Wealth Through Workshops is an instant classic for anyone who wants to lead workshops and get paid well for it. If you love books with no fluff and tons of timely information you can use NOW, you’ll love this. My top recommendation.”
Business Bio Expert Nancy Juetten graduated from all three elements of Rush’s program. “I earned return on my investment in this training within 48 hours of leaving the first Magnetize workshop last January, and business just keeps getting better for me. I applied the content Callan Rush delivered in her book and related training to grow my bottom line results for 2014 by better than 30% this year. I couldn’t be more satisfied with my results.”
About Master Educator for Workshop, Retreat, and Seminar Leader Callan Rush
Since 2008, Callan Rush has trained thousands of aspiring workshop, retreat, and seminar leaders to become luminaries in their fields by filling, leading, and monetizing their live events. The first woman to lead from the stage for the largest personal development company in the world, Rush is the CEO and founder of highly successful Leader to Luminary Training Inc. A top-notch trainer with over 15 years of success in the speaking, training and educational seminar industry, Rush has mastered the secrets to creating a life-changing, lucrative live event business. An expert in sales & marketing and a genius in program design and facilitation, Rush delights her audiences with her unique blend of humor and wisdom, honesty and openness, and complete generosity of self and spirit. To access a free copy of her book before October 16, 2014 – Wealth Through Workshops – visit www.getknowngetpaid.com/Callan2014.
September 9, 2014
Be Heard, Get Known Get Paid Success Story
You could say my husband of almost 27 years — Certified Financial Planner Steve Juetten — is my best and most appreciative client.
And since we live together, parent together, and run two businesses across the hall from one another in our home, we talk business and evaluate results quite a bit.
On August 29, Steve got inspired to issue a press release to bring attention to the importance of getting estate planning documents in order based on reading about the estate planning challenges of music legend James Brown. And he took action to get the news out.
So what actually happened for him over the last week or so as a direct result of the press release?
== When you do an internet search for “James Brown, Estate plan tips” Steve Juetten’s prREACH video comes up #1 in the search. Here is a screen capture from yesterday, and Steve’s press release comes up #1, just below the paid advertisement for Laird Norton.
== Steve’s Google Analytics reveal that his website has welcomed 50% more traffic than normal since the release was issued on Aug. 29, 2014.
== Steve reports that the number of opt ins to download his Smart Money Rules gift booklet are up by ten times.
== Steve showcased the video in his recent ezine to his financial planning clients and welcomed a number of compliments by return email. He created real engagement!
== Client said things like, “how amusing,” “I didn’t know that and am glad to know now,” and “Steve, I need to check my estate documents. Let’s schedule an appointment.”
== Financial planning can be a rather dry subject matter, so being recognized as amusing and funny and insightful is a good thing in Steve’s line of work and also quite refreshing.
== Steve has showcased the video clip on his LinkedIn to add a “cool quotient” to his profile.
== I have showcased the video clip in a solo email and several blog posts to my own tribe, too.
== This is one of the benefits of being married to me and having a relevant success story to share that can serve and educate my community about actions that deliver results. This kind of championship is also a benefit of being among my Jumpstart clients that I speak about from stages, teleseminars, and webinars.
Steve’s business is very demanding and he doesn’t have a lot of time to do marketing. And, he is so happy with his results that he can’t wait to do another press release next month.
So, I hope these very specific, terrific results for Steve inspire you about getting your story out to the world in a bigger way.
If you want to learn even more about how to use press releases to build big buzz for your business, join me today for a content-rich webinar I’ll be sharing via the Business Mastery Series for Direct Pay. Here is a link to claim your place. It’s high value and free!
March 29, 2014
Get Known Get Paid Success Story, Joint Ventures
Have you ever created a product, program, or service that you just KNEW could make a huge difference in the world … if only the right people could find out about it?
It takes time, effort, toil, trouble, and passion to create a way to serve. I know because I have done my time in the creation trenches and I know how PERSONAL it is to go to market with an offer uniquely my own.
And, I’ve had some disappointments along the journey. Last June, I was debuting my Get Known to Get Paid Success System to the world. I enlisted the support of five amazing and influential Joint Venture partners to support me. I worked like a dog to create compelling and inviting emails to make it easy for my partners to promote me. I worked closely with a virtual assistant to make sure all the emails were set up correctly and that all the links worked and tracked properly. There were so many details to attend to, and we did everything we could to attend to each one of them to achieve success.
It was a bit like planning a Thanksgiving dinner and hoping that all the dishes would come out in perfect timing to create the perfect result.
And, then, when it was time to launch, it seemed that everything that could go wrong did.
== Traffic to my site escalated so quickly that my host dropped me because of the excessive traffic.
== One of my partners sent an eblast to a five-figure list and did something “special” with my link that caused all the traffic to end up in cyberspace instead of direct to my opt in page.
== We had to scramble at the 11th hour to create a work-around solution to save the day.
== And these were just a few of the major glitches that tested my resolve and commitment.
== After doing “The Ugly Cry” for being in a situation that was not at all what I had intended, I pulled myself together the best I could. And, when I found the courage to ask my partners and my technology team to support me, they did. While my results from that launch were not nearly as stellar as they might have been had everything gone according to plan, the true colors of those I counted on for support were as brilliant as ever.
Why do I tell you this? Well, because you remember what it feels like to get support when you most need it far more than when everything goes well.
So, earlier this week, when Milana Leshinsky and Rich German were delivering their Instant Client Formula webinar live event in service to 9200 people who signed up, I tuned in to show my support. And when they were having difficulty with their slides due to a technical difficulty caused by their teleseminar company at the worst possible time, my heart just ached for them.
And immediately, I thought — “What can I do to support them now?”
Just imagine. What if you invited 9200 people to a big event and some “Act of God” prevented folks from getting to your party? It would be hugely disappointing because it takes a tremendous effort to invite that interest in the first place. And what can happen for those who get the chance to hear the message can be powerful for business growth, big results, and so much more.
So, I decided to lend even more support, send encouraging notes, and intend for their ENCORE to be flawless. That is what it means to be a partner.
When you are doing big things, it’s impossible to go it alone. You have to ask for and receive support. And you need to deliver that support when it is needed most because it is the right thing to do. And because it feels GREAT to do it.
My business would not be as successful as it is today without the support of friends, colleagues, co-collaborators, clients, joint venture partners, and angels in the outfield who saw brilliance in what I had to offer and extended a “hand up” to support my success in the perfect timing to encourage me to keep moving forward.
As you consider how you can lend support to those in your world, I hope you will take your support to the finish line for your people when it matters most. Regardless of the outcome, your efforts will be long remembered because you put the relationship first before your own needs. And that is the kind of thing that makes a world of difference that sets you apart in a way that makes everyone glad to have YOU in their corner.
The reach, impact, influence and future potential income you can welcome for your own amazing products, services and programs will one day benefit from how you show up to serve others. That has been my experience, and I wish the same for you.
If you enjoyed this post, you will love this one, too. It’s about “going to the mattresses” to make big impact for a partner for entirely different reasons.
If you didn’t catch Rich and Milana’s BIG webinar, here’s the recording – it goes down in 48 hours!
==> Instant Clients Formula: CLICK HERE FOR REPLAY
Make sure to watch it ASAP – it’ll only be available until Monday!
On the webinar they shared priceless information on how you can tap into the power of joint ventures to grow your business exponentially, build a massive mailing list, and position yourself as the top expert in your niche market!
In addition to a ton of great content, they revealed the details and invited you to join their private
community, the JV Insider Circle. Check out the replay to learn all about the program and also the $7000+ worth of free bonuses they are offering. Or, if you’re ready to join now, here’s the link:
==> Watch the webinar replay now
==> REGISTRATION NOW OPEN
Oh yes. In addition, I am going to give you something else to make it a real no-brainer for you to join. The Get Known to Get Paid Success System! It is your Bonus $997 Value for Taking Fast Action!!!!
Everything you need to know AND DO to say bye-bye to your boring bio, name and claim your niche, build big buzz, and become a Rock Star JV partner, EVEN if you are just starting out is within. You’ll receive it within days of your JVIC membership confirmation.
November 14, 2013
Get Known Get Paid Success Story
Joint ventures are the power plays that lead to getting known and getting paid because they deliver impact, influence and income. When partners advocate for your programs and offerings with “full court press” as true believers, the people they serve listen and take action. Those are people who are likely to follow their leader and invest wisely in services, products, and programs that can address real problems in their businesses and lives. This is among the most powerful ways to build big influence and impact quickly. Those who deploy this strategy get known in a big way among tribes of people who are serious about success.
Since I am a Get Known to Get Paid Mentor, advancing along my own path to mastery with this strategy has been a huge area of emphasis in my business and my professional development over the last two years. When I advocate for others, I have very high standards.
- I believe 100% in the expert and the offer and have done my due diligence by reading the book, studying their program and knowing in my heart, head, and gut that it is well worth my advocacy.
- The match to the needs of my audience is spot on.
- The folks behind the scenes are total professionals who know what they are doing.
Right now, there is a group of 70 entrepreneurs with very big lists, 6 and 7-figure incomes, and lots of influence. We are all advocating powerfully for the outstanding work of Callan Rush. She is a master educator for workshop, retreat, and seminar leaders around the world. Her particular brand of brilliance is guiding leaders to become luminaries who can magnetize, mesmerize and monetize their live retreats, workshops, and seminars in service to important work in the world.
We’ve all been working hard to build big buzz for Callan’s expertise and — in doing so — earn a place on the joint venture leader board for creating opt ins and sales for Callan’s brand new Magnetize Your Audience Coaching Program.
And, yes, that means that you have likely been on the receiving end of far more email than you prefer because we all believe in her training and know it can serve those we serve.
I’ve been “going to the mattresses” to make my impact. This expression was first used in “The Godfather.” And it also got showcased in the Tom Hanks/Meg Ryan romantic comedy “You’ve Got Mail.” Ryan’s character was going to the mattresses to save The Little Shop Around the Corner from big, behemoth Fox Books. The press got involved. It made for great drama and impact. It really got people talking, taking sides, and making decisions.
So, on Monday of this week, the leader board came out. Of all the folks on the list, guess who was in the #1 position?
Yes. For a brief moment in time, it was Nancy Juetten.
On Tuesday, my name dropped to the #2 position. And I’ve been holding steady there — perhaps by a thread.
Today is the LAST day, and I am still #2 among a field of 70 partners.
Everything I have ever learned about building big buzz, credibility, and impact over a lifetime has come into play during this joint venture. I’ve built on my years as a publicist, storyteller, and serving as among the best “setters” on the planet to the “spikes” of my powerful partners.
- I created and issued a press release across PR Newswire to bring the quality news and information to a much wider audience of people to benefit.
- I created and issued a second press release across PR Newswire to announce a special webinar just for my tribe. That one landed on Bloomberg Businessweek.
I am “going to the mattresses” to advocate for a partner for whom I have great respect, admiration and belief. That feels great.
But why does this matter to me personally? I’ll tell you why in the true spirit of authentic visibility.
I’ve been fighting this battle between my ears and “going to the mattresses” for something not so easy to win that matters to me.
After years of working really hard, learning new ways of doing business, and earning success one modest step at a time, I have lamented to my husband and close colleagues that I am tired of sitting at the little kid’s table at Thanksgiving. I’ve been angling for a chance to take my seat at the Big Kids Table through my inspired and results-generating advocacy, gifts, and talent.
It is not enough to be good at what you do and earn applause and raves. You need to turn heads with RESULTS that count. These results need to be the kinds of results that people of influence can SEE and experience in ways that matter to them.
When YOUR NAME shows up near the top of the leader board as an advocate that delivers results, here is what happens. In very short order, everyone who is playing in the same joint venture comes to know YOUR NAME. Those folks may be wondering, “Who the heck is that, and is that someone I can meet and co-create great results with?” And then the bigger opportunities start coming your way to deliver your message to more of the right people who can benefit from how you help.
In addition to supporting Callan’s great work during this launch, I sought out to earn a place in the Top 5 or better among a list of A-List performers on the leader board. Many of the experts I know, admire and respect are participating, so that is very fine company to keep. Earning a leader board position is a way to get seen, heard, and celebrated by folks who a week or so ago probably didn’t even know my name. Now they do, and they may be wondering how they can benefit from the kind of “full court press” advocacy I deliver for my best partners for THEIR next big launch.
Get Known. Get Paid. I wave the flag for these outcomes every day, even when it is hard. Why? Because I have walked the talk to great outcomes in my own life and business, and I want others on missions for good to welcome the same benefits.
And, I will tell you that there are nay sayers, dream smashers, and skeptics everywhere.
Maybe you are earlier in your journey and are hearing things like:
- “Your list isn’t big enough to make real impact.”
- “You are not playing a big enough game.”
- “Come talk to me when you have a better offering to share.”
- “You are welcome to promote me, but I will never promote you.”
- “Press releases don’t work.”
I have heard it all before. And these comments just compel me to prove the messengers wrong.
No matter the final outcome, landing near the top of a joint venture leader board for a behemoth launch like this is powerful proof that smaller engines with high octane heart, muscle, and commitment to long distance running can make a huge impact.
For the nay sayers out there, I would also say this.
Don’t ever underestimate or pre-judge “The Little Engine that Could” who crosses your path. There may be a great deal of power under the hood.
During this big launch which is by no means over yet, I “went to the mattresses” to do my absolute best for my partner and also wage an inner game battle.
No matter what happens next, I have put “the little card table with small chairs” in the hall closet for good. And that feels like a sweet victory to me.
June 21, 2013
Get Known Get Paid Success Story, New Audio File to Support Your DIY Publicity Success
Yesterday’s call with Christian Mickelsen’s tribe earned rave reviews from hundreds of coaches around the world who learned how to transform their boring stories into client attraction magnets. If you would like to listen to the replay, here it is.
You have 72 hours to enjoy it, and then it vanishes forever, along with a very sweet deal you won’t want to miss to work with me and benefit from some of Christian’s best training this summer. The special offer we made is described here, so check it out and say YES. Just imagine — $3500 in Get Known to Get Paid training with REAL HELP from me with three Mega VIP Success Sessions this summer for $497. Sure sounds like a “heck YES” to me. How about you?
June 20, 2013
Get Known Get Paid Success Story, New Audio File to Support Your DIY Publicity Success
If your boring bio has you stuck at the front door and you want some REAL HELP to get that problem solved, tune in to the calls coming up today through June 28 to get the relief you need.
There is a GIFT valued at $97 to guide you to build big buzz for your business so you can attract more perfect clients now to reward those who come to the calls and listen for every last morsel of juicy advice, so tell your friends. I am on a mission to touch a million people who want to declare their independence from message muddle and struggle now. If that sounds good to you, join me for one of these content rich and inspiring calls.
Date: June 20, 2013 — Host Christian Mickelsen
Time: 5 p.m. Pacific, 6 p.m. Mountain, 7 p.m. Central, and 8 p.m. Eastern
Date: June 20, 2013
Time: 11 a.m. Pacific, 12 p.m. Mountain, 1 p.m. Central, and 2 p.m. Eastern
Link to Replay for Kim Clausen’s Tribe
Date: June 27, 2013 – Hosts Kate Steinbacher and Melinda Cohan
Time: 12 p.m. Pacific, 1 p.m. Mountain, 2 p.m. Central, and 3 p.m. Eastern
Date: June 27, 2013 – Host Christine Kloser
Time: at 10 a.m. Pacific/ 11 a.m. Mountain, Noon Central, and 1 p.m. Eastern
See you soon so we can make big impact together!
June 9, 2013
Business Success, Get Known Get Paid Success Story
I am debuting my best and most complete training ever to guide somewhat introverted spotlight seekers to get ready, known and paid for the expert status they own today. I have brewed up a super generous offer to make saying YES an easy decision to advance and inspire big buzz and success this summer for those who follow my work.
If you are not yet a subscriber to my ezine, now is the time to change that. Get your Quick Quiz to find out how ready you are to get known and paid by visiting my home page and opting in to receive yours immediately.
Then, you’ll be first to know when the flag is officially up to save $250 on the new Get Known Get Paid Success System so you can welcome those results in your business this summer.
June 4, 2013
Get Known Get Paid Success Story
It is so rewarding when clients take inspired action to get known and get paid for their winning ways. Amy Minkoff is a perfect example of that. Read about her results so far as a client in the Get Known Get Paid PRIVATE Mentoring Program and be inspired to take actions of your own. Oh by the way, if you know of anyone in the midst of divorce who needs support and guidance to reclaim their joy, Amy is the expert who can light the way.
I am so excited about all the progress I’ve made on my business since we started working together in the Get Known Get Paid PRIVATE Mentoring Program just a few months ago! Before we got going, my main concern was taking my Joy After Divorce Expert coaching practice to the next level because I knew I would have to get out of my comfort zone to do it. And I have!
I got paid even before my site went live. I gave powerful talks to influential hubs before my site went live. Professionals in my audience have made referrals. Now I have a rock solid website to draw even more ideal clients so they can hire me to navigate the choppy waters of divorce to the shores of Joy After Divorce with financial savvy, time for what matters, and the love they deserve! Nancy has challenged me to break through the fear of being imperfect and take action so I can be seen, heard and paid. Now I am ready to commit to the next level of action to continue my success!
Joy After Divorce Expert
May 20, 2013
Get Known Get Paid Success Story, Measuring Results
Receiving coaching from Nancy Juetten has been the bomb! In fact it set up a small explosion in me to learn how to “get known to get paid.” I’ve taken her sage advice and strategy to start getting known in the media. Last year I launched a blog dedicated to helping single women buy their home solo. My desire was to start building traction for my message. Nancy taught me tips on how to express myself in ways which are media friendly and how to make it easy for a reporter to get the information they’re looking for.
Her introduction to www.helpareporter.com has been invaluable. I’ve responded to several queries from reporters. One landed me in The Washington Post. In addition I’ve been quoted in www.mymove.com, and www.homefinder.com. Also a single women client of mine was interviewed by CNBC.
All of this happened in a short 30 day period of time. Now I watch HARO closely twice a day when the feed comes out with the request for queries.
For my forthcoming book, “Bounty and Bliss, A Woman’s Guide to Buying a Home Solo,” I created and submitted my own query. My goal was to interview single women who had successfully purchased their homes. My book includes stories of inspiration and success from women who’ve already done this. I received 14 responses from women willing to tell their stories. I thought this was a smashing success.
Well-known Realtor Sandra Rinomato — the former host of HGTV’s “Property Virgins”– agreed to be interviewed for my book as a result of a pitch Nancy helped me write. Sandra hosts a HGTV show airing in Canada for single women who buy a home solo called, “Buy Herself.” With Nancy’s encouragement, I declared my intention to connect with Sandra. And it happened!
Lastly in this flurry of pro-active activity I interviewed Jill Butler author of “Create the Space Your Deserve.” She writes and shows single women the secret sauce to cleaning up their head trash through intentionally creating their ideal nest. Nancy suggested I create juicy retreats for women in life transitions who need to buy a home at the same time. Jill is considering being a speaker.
I want to give credit to Nancy’s brilliance, guidance, and absolute astounding ability to see the “gems” in her client’s stories, often when we don’t see them for ourselves. I highly recommend having Nancy polish your gem of a bio and story to help you “get know to get paid.”
Here’s a deep bow to you Nancy.
Francesca Gianaris, Certified Residential Specialist ®, Re/Max Metropolitan Realty
Fran invested in three Build Your Buzz PRIVATE Strategy Sessions with me, and she is off and running now. If you would like to follow Fran’s lead to welcome similar results in your business, I look forward to our work together.
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