January 26, 2016
Broadcast Media Training, Bye-Bye Boring Bio Success Story, Public Speaking
Note: I wrote this article in 2012, and it bears repeating.
James Taylor’s classic song “That’s Why I’m Here” offers lyrics that speak to the desires of many consultants, experts, authors and speakers to get known and get paid. He writes, “Fortune and fame. Such a curious game. Perfect strangers call you by name. Ask you to sing ‘Fire and Rain’ again and again and again.” This is a refrain that a great many would like to be the song and story of their lives and businesses.
And it’s all within reach, provided there is readiness to make it happen. Justin Beiber, a rock star in his own right was once quoted in USA Today as saying, “People think that being famous is easy, but there’s so much hard work in it.” He would know.
That said, here is a simple, four-step process to follow to get “rock star ready” to welcome opportunities to fuel the sales funnel and fan the flames of prosperity in this New Year, even if your particular brand of marketplace magic has nothing to do with singing to throngs of people from a stage:
1. Declare your expertise.
2. Prepare your story.
3. Share your story.
4. Rinse and repeat.
Declare Your Expertise and Kick Generic to the Curb
“Author, Expert and Speaker” isn’t nearly as compelling as: “Humorous Keynote Speaker, Beatles Expert, and Comedy Writer Bill Stainton.” What is your expertise, and does the message break through the clutter to invite a decision maker to take a closer look?
Prepare Your Story
Making it easy for decision makers to get what they want often makes it easier for you to get what you want. One-size-profile does not suit all situations in today’s technology-charged, interactive, and global marketplace. Those who want to be ready to say YES when opportunity strikes do themselves and gate keepers to leveraged opportunities many favors by anticipating content needs long before invitations to get hired. Preparing and posting to your website or blog bios of varying word counts – 50, 100, and 300 — makes it easy for those who need your information to find it without having to ask you for a new version at the 11th hour.
Telesummits, webinars, live events, and media interviews offer leveraged ways to share information with the right people. And each opportunity has its own set of readiness requirements.
Imagine for a moment that an influential internet entrepreneur is coordinating 20 content experts to contribute to her 5-day telesummit. She is going to need 20 bios, 20 head shots, and 20 sets of interview questions in perfect timing to be in strong position to promote this event to her community, provide content to the speakers so they can promote it to their respective communities, and be well prepared to interview each on event day. This is no small task that requires extraordinary organizational skills.
Participants who are ready to submit their materials well in advance of the stated deadline show up as “a joy to work with” as they set the stage to do a great job on event day. When they deliver their messages with impact as promised and expected, the event producer is in good position to extend repeat invitations to contribute to future events. Best of all, that event producer is likely to refer the best performers to other people with impact and influence to open even more doors to opportunity. Those who do the opposite set up a different set of unwelcome consequences.
That is why the key is to be 24/7 ready for opportunity so you never suffer from the 11th hour scramble, message point SOS, or “why didn’t I get my story together before” situations again. Don’t let these “bio emergency” situations be your reality.
Share Your Story
Once you’ve prepared your story, it’s time to share it with the right people and leveraged audiences to fuel your lead generation pipeline and your future prosperity. Share your story in a variety of ways including these:
• In the “about me” section of your website or blog;
• Via the profiles you post to social media;
• In the “boilerplate” paragraph of every press release you send;
• In the teleseminar packets you share with your joint venture partners; and via the speaker sheet that clearly describes what kind of a speaker you are, the hot topic you speak about, and how to book you.
Rinse & Repeat
Anything you do one time never delivers enough impact to make the right kind of noise. You’ve got to stick with this and continue to share your message so more of the right people can be compelled to like, trust, respect and do business with you. The key is to focus on the “big rocks” that have the greatest potential to create awareness, excitement, and momentum in your business among your ideal clients. By following each of these essential steps, you create a rolling wheel of revenue generating opportunity for your business that creates powerful momentum as you grow your influence, impact, and income.
Your Call to Action
Get ready now and start sharing your story in all the ways that you can to attract more of the right opportunities with ease and grace and set yourself apart from the crowd as you do.
>> If you need to roll up your sleeves to get all this done, the Get Known to Get Paid Success Training to ‘Broadcast Your Brilliance’ is a great way to begin. Learn more and enroll at this link.
April 29, 2015
Bye-Bye Boring Bio Success Story
Just about every quarter, I lead training to guide serious entrepreneurs to attract clients at first glance with a client attracting message. Today I share one of the Before and After bio transformations.
Allow me to proudly introduce Women’s Midlife Mentor Susan Letourneau!
Susan Letourneau is an inspiring woman with a profound gift of guiding women to transform their lives through collaborating with their inner guidance – the most insightful and intelligent mentor. Following inner guidance results in challenges being resolved, direction clarified and more joy being experienced in life. It is rare to find someone with whom people feel comfortable and safe enough to explore their inner landscapes and to experience that exploration as an adventure and treasure hunt where the treasure is a greater sense of meaning and connection with self, life and relationships. Susan has been through most of the challenges faced by her clients so, in many cases, she has found solutions through first hand experience. Her intuition and experience combined with your inner guidance create an exciting roadmap for your new life. Her sessions are full of laughter, insights and “aha” moments. She is available for one on one sessions and offers courses in dream interpretation and discovering life purpose.
Women’s Midlife Mentor Susan Letourneau
“Life after 50 can be fun, full and fascinating when you partner with your inner guidance system.”
Since 1986, Midlife Mentor Susan Letourneau has been guiding women 50 and better to transform unsettled mid-lives into magical ones filled with joy, peace and meaning. Her clients call her their trusted midlife midwife because she helps them give birth to a whole new second half of life which they love even more than the first.
One of her clients described it this way: “For so long, my life has been all about my job, husband and children. Now that I am retiring and my children have left, I can explore what feels fun and fulfilling to me, and Susan is helping me clarify what those things are!”
If you are feeling lost and would like a trusted guide to help you find joy, you’ve come to the right place. With decades of working with hundreds of women who describe the work as fun, impactful and life-changing, Susan delivers tools that will uplevel your life to joy by guiding you to partner with your inner wisdom – your most powerful ally.
If you are wondering what light might be shone on your path, begin by scheduling a complimentary “30 Minutes to Lift the Fog” phone session with Susan. The awareness and insights you will gain from this call will shine a brighter light on your current situation and help you see that much more is possible in your life than you have known. Susan offers one on one sessions in person or via Skype as well as one day “Date With Joy” intensives and longer term programs. You can also follow the yellow brick road laid out in her book “22 Steps From Jaded to Joy!” Call her at (403) 240-0352; email her at firstname.lastname@example.org or visit www.intentionalhealth.ca.
What Susan Says about Her Experience Getting Her Client Attracting Story Done with My Support:
“Nancy Juetten’s ‘Bye-Bye Boring Bio’ training was of tremendous benefit as it made me focus and gain clarity on how to succinctly describe what I do so others can understand. Nancy is a superb wordsmith, able to instantaneously come up with the perfect word or phrase to convey a concept, and she is also very adept at quickly grasping and articulating illusive concepts in a way that is immediately understandable. Although I consider myself to be pretty good with words, my ability pales in comparison to Nancy who is the champion!”
The Get Your Client Attracting Story Done Home Study and More Success System is a great way to get this done. Click here to learn more.
January 6, 2015
Broadcast Media Training, Bye-Bye Boring Bio Success Story
Stumped about how to write a business bio that attracts premium clients? This video news release showcases powerful tips and the Brilliant Bio Now gift template to make the process fast and easy. Overcome writer’s block and get this done right at the start of this New Year. Your business will be better for it, along with your confidence. Thank you prREACH for another influential broadcast news release. If you are curious, I wrote the press release, and prREACH produced the video news release. These are services you can enjoy, too. Ask me how!
December 30, 2014
Be Heard, Bye-Bye Boring Bio Success Story
FOR IMMEDIATE RELEASE – Bellevue, WA — With a shiny New Year debuting soon, Business Bio Expert Nancy Juetten says now is the time to refresh business bios for optimal client attraction in 2015.
“You really can create know-like-trust at first glance without speaking a word when you let your client-attracting business bio do the talking,” Juetten says.
Today, the solutions to what so many consumers and potential clients are looking for can be found in a quick internet search. The message that comes up quickly can make the difference between picking up the phone, sending an email, or clicking away – never to be seen or heard from again.
That is why creating know-like-trust in your expertise at first glance matters. After all, when potential clients are seeking solutions to problems, they look for proven experts with whom they can wisely invest to give them relief to whatever is ailing them. Whether clients are seeking investment advice, medical care, or eyelash extensions, decisions to engage are often made in an instant based on the information found with the click of a mouse.
Since first impressions are crucial, Juetten is offering her proven Brilliant Bio Now Template as a free download for a limited time.
She also shares 8 tips for business owners to make that first glance count.
== Declare your intention to be major in your field with every social media profile, bio box, and speaker introduction.
“Showcase the expertise you want to be known for in front of your name.” Juetten recommends. “That makes it a lot easier for potential clients to find you in an internet search and through the referrals of champions who understand your expertise well enough to recommend you to others.”
== Convey credibility and a pattern of success over time.
Juetten says that stunning, decisive results are the reason clients invest wisely to benefit from products, programs, and services. “Showcase a consistent, ongoing pattern of accomplishments and relevant credentials to build confidence in your skills and talents and inspire an immediate desire to do business,” she advises.
== Pack your profile with pizzazz, personality and a philosophy of doing business.
“Clients invest in experts they know, like and trust, Juetten says. “Go beyond ‘blah, blah, blah’ and make sure to put YOU in the story. A statement of philosophy, concise and compelling quotes from happy clients, and a statement around your reason for doing this work can make your bio stand out and ring true.”
== Your photo matters.
== Be ready for opportunity whenever it knocks.
== Message consistency keeps buyer confusion at bay.
Juetten explains, “Make sure the stories you share across social media platforms, the ‘about me’ page on your website, and the home page of your website are consistent in communicating who you serve, how you help, and why the work matters. An inconsistent message is bound to confuse a potential buyer, and a confused buyer never buys.”
== Share your story.
Juetten offers even more specifics and expert support to make business bios world-class and client attracting in an upcoming webinar that will share the 3 biggest bio blunders that even smart business owners make that prevent their ideal clients from hiring them. Claim your place at www.brilliantbionow.com.
About Business Bio Expert and Get Known to Get Paid Mentor Nancy Juetten
Nancy Juetten shows business owners how to get seen, heard, celebrated, and COMPENSATED for their expert status. Luminaries including Alex Mandossian, Sandra Yancey, Christine Kloser, Vinca Heart and more call her “The Bio Queen” for good reason. Her systems and methods deliver new clients, prestigious speaking gigs, media interviews, and joint venture partnerships with thought leaders and influence builders worldwide. She leads the Worldwide Virtual Get Your Client Attracting Story Done Workshop three times a year, and the next one begins January 28, 2015. Download your Brilliant Bio Now gift template today and get started now.
October 23, 2014
Bye-Bye Boring Bio Success Story, Video PR
Want to create Know-Like-Trust at first glance, find out about two systems that help me make the most of my time, and hear tough lessons I’ve overcome to step forward big time in my business? I even dish a bit about Oprah and other luminaries who have inspired me along the way. This video interview covers it all. Post your comments to the YouTube page and share this with others who can benefit.
Thank you America’s Leading Small Business Optimizer Melanie Benson Strick.
September 12, 2014
Bye-Bye Boring Bio Success Story
Over the last few days, I have heard from quite a few webinar guests that they love my “Make Your Business Bio Better” content, teaching style, and offer. And, they want to know if there are budget friendly ways to get the healing for their boring bios. The answer is YES. Allow me to share three great choices that even Goldilocks would love.
Worldwide Virtual Get Your Client Attracting Story Done Workshop – Most Complete, Engaging Solution
== Live 3-Hour Bye-Bye Boring Bio Intensive – September 17
== Magic Message Lab – September 24
== Bio Wow – What Now Super Charged Action Session – October 1
== Bye-Bye Boring Bio Tools and Get Known Get Paid Resources
== Private Bye Bye Boring Bio Facebook Community
== The opportunity to get seen, heard, and celebrated at by me through the most visited page on my website for having the BEST bio transformation during the course!
PLUS Fast Action Bonus:
• Private “Bio Booster Shot” Phone Chat with Nancy to Make Your Best Effort Draft BETTER for the first 13 to say YES
• $1344 in value!
Your Wise Investment: $497 or 3 easy payments of $197
Get Your Client Attracting Story Done Home Study Kit
3-Hour Bye-Bye Boring Bio Audio Plus Bye-Bye Boring Bio and Get Known to Get Paid Tools and Templates
Your Wise Investment: $297
Bye-Bye Boring Bio Book
Your Wise Investment: $47+
Here is the GREAT news. You and your bio are well served with each and every choice.
The 500 Worldwide Virtual Get Your Client Attracting Story Done Workshop graduates that sing my praises make me biased in favor of that option.
The most important option for you is the one that you need, want, and feel ready to invest into to get the relief.
Just remember that the Private Bio Booster Shots with me are going quickly and you must make a decision by September 15, 2014 in order to join me live when the first of 3 live calls starts on Wednesday, September 17 at noon PST.
So, which choice is “JUST RIGHT” for you?
… and your need for personal attention, messaging magic, and tremendous value?
Say YES to the right choice for you, and I will look forward to delivering the magic.
Bye-Bye Boring Bio. Hello Opportunity.
Remember, the Worldwide Virtual Get Your Client Attracting Story Done Workshop is the most complete, personal solution, and the people you meet in the private Bye-Bye Boring Bio Facebook community and the support I’ll provide there make this a very powerful choice. Visit www.byebyeboringbio.com to say YES before we close registration on September 15, 2014 at midnight.
Let’ GET THIS DONE in a world-class way together!
September 3, 2014
Bye-Bye Boring Bio Success Story, New Audio File to Support Your DIY Publicity Success
Tune in for this radio program today, September 4 at 11 a.m. PST on Blog Talk Radio. It is EFT radio — Transformational Techniques for Self-Healing and Peak Performance. My host is career coach and former corporate captive Marti Murphy. Marti guides working professionals to take the big leap from burned out to fired up. Today we are talking about a favorite topic of mine that can absolutely serve you if you are making the big leap from what you used to do to the work you were born to do and get paid well for. Please join us!
- Learn the 3 biggest bio blunders even smart business owners make that keep clients from hiring them.
August 3, 2014
Bye-Bye Boring Bio Success Story, New Audio File to Support Your DIY Publicity Success, Recommended Resources
Enjoy a full length VIDEO presentation to make your bio more client attracting. Just click here, and you are all set!
If you want to turn one of your videos into an evergreen webinar, Stealth Seminar is the service I use. They make it so easy. Try it.
July 11, 2014
Bye-Bye Boring Bio Success Story
Would it surprise you to know that with a quick read of your business bio, I can tell if your business is making money or not? It’s true. Like a private investigator, I can read between the lines and know right away if you are on fire with your results or struggling to get going.
== Would you like to know more?
== And would you like to add some powerful JUICE to your story to catapult your business results to even better and bolder heights?
Join me June 16, 2014 at noon PST for a POWERFUL game-changing free webinar.
== I’ll illuminate the finer points around how to share your
story in a way that can make a big impact
to magnetize the right clients to pay attention to you.
== That is a powerful step to open the door for your bank account can grow.
== And I’ll share the 3 biggest bio blunders even smart and successful business owners make that squash their credibility and stop perfect clients from doing business with them.
== Don’t miss this call.
== Showing up LIVE will pay off immediately.
== You’ll receive a powerful gift packed with Get Ready, Get Known Get Paid KNOW HOW at the end of the call when you show up LIVE. It’s a $197 value, and it’s yours for hearing me out to your expert and bottom line advantage.
See you on the call. And invite your friends!
P.S. Forward this email to business owners who NEED to benefit from this information. I am on a mission to guide one million business owners to create better client attracting stories. Now is the time for a Business Business Bio Makeover Revolution. Thanks for carrying the flag for this important work in the world. Register here — and get a gift to make your bio better on the spot. The rewards for you are already coming. Action taking is powerful…
July 7, 2014
Bye-Bye Boring Bio Success Story
The before and after transformations from the most recent session of the Get Your Client Attracting Story Done Virtual Worldwide Workshop are so inspiring. Want to see them? You can. Just click here to download the PDF.
Congratulations to these action takers who submitted their “before” and “after” stories by the deadline. These eight examples were selected from scores and scores of submissions as among the BEST.
- Make Your Honeymoon Last Forever Expert Fanny Ritter Milz
- Nadine Haupt — The Successful Career Woman’s Secret Weapon to Massive Impact and Financial Wealth
- Fitness and Health Mentor for Fab and Brilliant Women 50 and Beyond Susan Blais
- Business Technology Superhero Ty Pittman
- Wisdom Well Retreats Leader Nina Durfee
- Emotional Intelligence and Personal Development Expert Andrea Isaacs
- Donna Bell — The Final Answer from Transforming from Clutter to Cure
This popular virtual workshop starts again in September. Make plans to join us to create your transformation. I’ll guide you every step of the way.
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