Are you a Hobbyist, or a Business Owner? Business Building Expert Melinda Cohan Weighs In

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Today’s guest blog post comes to you from  Business Building Coach and Coaches Console Co-Founder Melinda Cohan.


Are you a Hobbyist, or a Business Owner?

Do you even know?

Do you even realize how this one, single insight can impact the level of success you have in your business and with your coaching?

If you don’t know this answer or don’t even realize the importance of this distinction then you may be hitting upper limits of your level of success and not even realize it. If that is the case then no matter how great your efforts, no matter how impeccable you implement the best strategies you will not be seeing the results you desire.

There are two potential levels at which you can participate in pursuing your passion as a coach. That of a Hobbyist. That of a Business Owner.

Hobbyists can articulate a general direction for their business. They grasp the idea of business discipline, but tend to think it’s too early to get it fully under control — or feel they don’t have time. Hobbyists’ planning, goals, priority-setting and sense of business purpose also tend to be less focused, more difficult to understand.

Business Owners, on the other hand, can clearly define how they will make a difference in the world, and who they will serve. They know it takes a thriving, profitable business to create that difference. Far more than Hobbyists, they have practical, well-grounded faith in the discipline and the systems that build greatness in any business. Because they are clear and specific, Business Owners’ strategies, articulation, priorities, choices, goals and even words have more impact.

Are you a Hobbyist, or a Business Owner?

How The Hobbyist Will Experience The Business of Coaching:

  • Business and client support is reactive versus proactive. They figure out the answers as they go.
  • Jack of all, master of none
  • Provide the support to their clients on a situational basis. Things are unique to each client and situation and often done differently each time. There is customization in how they support and work with their clients because the hobbyist only coaches when they want to coach.
  • Run their business manually with limited technologies and support resources. They aren’t necessary since they sporadically do marketing and support clients.
  • Coach few clients and continue to dream of having a deeper impact on the world.

How The Business Owner Will Experience The Business of Coaching.

  • Build a strong foundation up front for their business.
  • Collaborate with great people to leverage their own time.
  • Use the right technologies, tools and resources to simplify and automate tasks that don’t produce new business directly.
  • Use effective internal (and integrated) systems.
  • Use their systems consistently.
  • Coach more clients, make more money, and make a far greater difference in the world.

Both types are great coaches. Since founding The Coaches Console in 2004, we have also learned that Hobbyists share the dream, but not the discipline. Business Owners are different; they take enlightened, disciplined action to make their dreams, and many more clients’ dreams, come true. It’s vital to your success to know which approach you desire and which approach you are taking each moment. Otherwise growing your business will seem like you are pushing a boulder up a hill.

It’s understandable if, as a Business Owner, you feel overwhelmed sometimes. There’s so much to learn, such an array of new skills to master. You’d be less than human to feel otherwise! Hobbyists feel that pressure too. The difference is in how they respond. Hobbyists think they need to learn every single thing, as in everything. They never will, of course, but they beat themselves up for not knowing it all, and even for having just “average” skills.

Really, the Hobbyist’s response to pressure is a kind of perfectionism: Like all forms of that Holy Grail, it’s not reachable. Not on this planet, anyway. Still, on and on the Hobbyists go, endlessly expecting what amounts to a long list of daily miracles, then blaming themselves for endlessly falling short.

Business Owners don’t attempt the impossible. Their outlook is a lot more useful, and healthier, especially on two points:

1) They’ve learned to be profoundly comfortable with the discomfort that accompanies life as an entrepreneur (it means we’re living at our edge and outside of our comfort zones).

2) They focus on their greatest strengths, and find systems, tools and experts (assistants) to help them with the things they don’t do as well. They don’t waste time trying to learn things they’ll never be good at. Instead, they “leverage their community,” surrounding themselves – from the outset — with experts and resources.

Every single part of Hobbyists’ business carries the same weight. They haven’t identified specific actions that bring new clients, business growth and income. Stress and pressure drive Hobbyists back into their comfort zone, where they keep on spending all their time and energy on the same things – the activities they know how to do and/or love to do. Business Owners, on the other hand, understand that running a business means wearing many hats, and that some actions help build your income a lot more than others. They know how to choose which hat to wear, and when.

Hobbyists know they need to market. They do learn specific strategies and try them out, here and there. But they don’t do it consistently enough, and they don’t create a system to help them market and sell.   Business Owners take a different view. They know marketing is the lifeblood of a healthy, vibrant practice. To them, “marketing” is a description, just a header referring to a more specific idea that they find far more important and exciting: Marketing is a conversation. It’s a way of helping others by sharing a great tool with them. And wanting to tell them!

Business Owners think differently, choosing a “One-to-Many” mindset.  That means they realize that, to double their practice, serve more clients and charge higher fees, they must leverage their relationships. So they build strong networks and partner with like-minded colleagues.

So are you a hobbyist or a business owner? The real question is: are you reaching the level of success you desire? If you are, then exactly where you are – hobbyist or business owner –  is perfect. If not, take a closer look at the distinction to identify where you are and where you want to be. Then place your attention on closing that gap. As you do you will begin to have the desired impact you wish to have on this world.

Are you ready to become the Business Owner you know you can be so your business can make it’s biggest impact?  If your answer is yes, we invite you to educating and equipping yourself with what it means to be a business owner. This series of videos will begin that education and provide you with immediate actions you can take today!

Try it out. You will soon know if you are a Hobbyist or a Budding Business Owner.

>> Click on the image or this link to learn more.


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Problem, Product, Partners — How Coaches, Authors and Experts Put It Together for Big Profit

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FB Ad Blue Sky Expert Profit Formula_o




Joint Ventures Explained.

Thank you Rich German and Milana Leshinky.

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Five Practices to Increase Profits Without Stress – Double Your Profits and Fun Expert Jeanna Gabellini

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jv-jeannajvWhen your main focus is on increasing profits and expanding the reach of your marketing it’s incredibly easy to be taken down a dozen rabbit holes each day. There are so many marketing, leadership and small business experts giving abundant strategies to grow your business that it creates an obstacle course of to-dos for the average entrepreneur.

If you’ll think less of implementing the 101 profit ideas you have and give more time to the following five, simple practices, you’ll find that you’ll have less stress and more profits without trying.

Your mind will want to divert you, but don’t give in. Profitable businesses use some version of the following practices and have results to prove their power.

1. Always begin each brainstorming session, networking conversation or task knowing exactly what you want to get out of it. Never just show up and plunge into the task at hand without sitting down and giving conscious thought to your ideal outcome for each segment of your day.

2. Tap into your Inner Business Expert several times each day. Most people save their spiritual connection and intuition for after work-hours or when there is a crisis. When you decide to partner with your inner guidance, your business genius will be at full power. You can access out-of-the-box solutions, create new products and services, and feel at peace no matter how chaotic things might appear.

3. Ask yourself, “How can I make this more fun, easier and increase profitability?” It’s amazing what can happen when you ask yourself a powerful RockYourProfitsJeannaBookCover_ninquiry. It’s even better when you use this question to make an already good thing even better. Go through all the main areas of your business at least once a month and use this inquiry. And don’t forget to connect with your Inner Business Expert before you answer.

4. Use the talent and expertise of others. You may be brilliant at several things but there are other people who can put a different spin on what you’re already doing and you can change your entire market place. When pondering your newest offering or tweaking a system, ask colleagues how they might improve what you’re doing. It’s best to use this practice before things go haywire. Join masterminds and get coached by people who freely share their information. Yes, you’ll have to ask questions that expose your weaknesses but you’ll be rewarded handsomely.

5. Stretch yourself. It’s easy to fall into a pattern of only doing what you need to get by. Challenge yourself every week to go beyond what’s normal for you. If you never give services and products away, do it. If you give everything away, stop … charge more. Use new technology to simplify the way you market or deliver your goods and services. Hire a coach that will cause you to think HUGE. Hire someone to help you market, file, or do customer care … before you think you can afford it! Commit yourself fully to a project that scares the pants off you (because YOU CAN handle it!).

How can one of these practices offer you more profits and less stress? Share with me below!

Jeanna Gabellini is a Master Business Coach who supports conscious entrepreneurs to double (and even triple) their profits by leveraging attraction principles, proven strategies and fun. She is co-author of Life Lessons for Mastering the Law of Attraction, which she wrote with Eva Gregory, Mark Victor Hansen & Jack Canfield. Her new book, Rock your Profits: Stress-Free Steps that turn your Biz into a Badass Money-Making Machine is yours free for 5 days HERE!




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14 Year Business Anniversary Today – Lessons Learned About Success

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tnhwizardofoz0018Today is my 14-year business anniversary. I am still here, and I have learned so much.  Here are some of my favorite lessons around success, inspired by one of my favorite classic films of all time — The Wizard of Oz.

1. You don’t have to fly over the rainbow to get much of what you want. Most of the new business, media coverage and speaking invitations you seek can be found in your own backyard.
2. Don’t let “blue bird envy” stand in your way. Wishing and hoping doesn’t get the job done. Get into action today to earn the attention and opportunities you seek for your message and your unique brand of brilliance.
3. Urgent problems and big news always ring loud and clear – Ding Dong the Witch is Dead.
4. Don’t be afraid to ask for help to get what you need. Good witches and mentors are everywhere — if you just ask the local munchkins for quality recommendations.
5. Along the yellow brick road to success, don’t settle for Munchkin Land when the Land of Oz is what you really want. Think big about what you want to accomplish.  Reach high to attract the perfect premium clients, speaking gigs, joint venture partners, and media opportunities that can advance your message, offer more opportunities to share your expertise, and escalate your revenues and profitability to new heights.
6. Frame your message as a horse of a different color so it stands apart.
7. Choose local color to invite memorable and remarkable photo opportunities.
8. There is no place like home. Start your efforts to attract the premium opportunities you seek close to home.
9. Earn loyal friends, fans and followers with every step you take. That will go a long way to lend strength and momentum to your business building effort here and beyond, today and forever.
10. Put your best dress on and your best face forward before you make your approach.
11. Collaborate with a quality team when making your best impact.
12. Celebrate new media and embrace new tools. If the crystal ball isn’t delivering the solutions and information you need, find alternative ways learn what you need to know to carry your message forward. You are not in Kansas anymore.
13. There will be forks in the road and different paths to take along your journey to take on a bigger platform or reinvent from what you used to do to what you are doing now. Make a choice, put some spring in your step, and have some fun along the way.
14. It takes brains, courage, and heart to make your message stand out and to stay with it.
15. You have to be willing to put up with things that get in your way, like angry apples, flying monkeys, wicked witches, and sleep-inducing poppies.
16. Don’t easily surrender Dorothy. Be willing to fight for the results you want.
17. Never underestimate the power of a sassy pair of shoes to boost your confidence when selling an idea, leading an enrollment conversation, pitching a story or doing anything that really matters in your life or work.
18. “Pay no attention to that man behind the curtain.” You have more power to make things happen in your business than you ever thought possible. You just have to look in your bag of tricks to find the right tools and resources to the get the mission accomplished. And you have to use them.

Set your course, make your plans, and journey forward with quality effort and the conviction to achieve the success you seek. Just as Dorothy discovered, you can make a lot of magic happen if you just click your heels together and get to work.

In honor of my business anniversary, I created a special “Get Your Client Attracting Story Done Success System” to guide aspiring experts to get that mission accomplished.   Read all about it and take action so you can can stand in and on your true value. You can feel even more confident in your offerings, and you can charge more for your expertise. That is the ultimate value of getting this done.  The sale is in progress through Friday, February 6, 2014 at midnight. 

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My Work Is So Much Bigger & Bolder Than the Bio

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4171670-hand-holding-a-burning-match-on-black-backgroundBeing so well known as the go-to expert for making bios better is a great thing. And as the New Year gets underway, I am present to a truth that needs to be called out. This work is so much bigger and bolder than the bio.  It’s where we start, and it is JUST the beginning.

How my journey serves you:

I started out as a top publicist and marketer for people and companies with big names who wanted to go big in the media. I proved my value in that role until the Great Recession dished up other plans. In 2008, I reinvented as a business bio expert and Get Known to Get Paid mentor to navigate a new marketplace in a more relevant way. Speaking/training and leading intimate group events have always been part of my approach to build buzz and business. I started leading teleclasses and webinars and learned to moderate private Facebook groups like a pro. I even hosted a live event or two that attracted 100 people each time.

Having trained with the best to learn Education Based Marketing and how to design and deliver talks that convert to leads, sales, and fill live VIRTUAL group events, I am happy to report that my Worldwide Virtual Get Your Client Attracting Story Done Workshop graduated 600 people in 2014.  Dozens of Get Known to Get Paid Private Mentoring Program clients are getting known and getting paid in big, bold ways with my unwavering championship and support.

Clients tell me that their results are so much bigger than the bio. They find their voices. They discover confidence to serve that they didn’t know they had. They step up and out in big ways to make impact, grow influence, and accelerate their income. I ignite their courage, and that is HUGE.

Over time, I turned into a very capable list builder – growing my list from 180 – 18000+ loyal followers and champions in a few years.  In fact, I have become a Rock Star JV Partner for some of the biggest names in the coaching/personal development arena and am described as a “JV Leaderboard Topping Angel” by some of them.

In doing all of this, I have also proven myself to be someone who knows how to:

== Create and sell information products online

== Create Facebook ads that deliver and convert leads

== Explain business models that can work for service businesses and how to build them;

== Deploy tools such as 1 Shopping Cart, Constant Contact, LeadPages, Stealth Seminar, prReach, WordPress, and Instant Teleseminar to support all of these activities.

I’ve come a long way in the space between my ears to work on my MINDSET, and I’ll never be done with that. And, I am still a Cracker Jack publicist, though this is a tool in my online marketing tool chest now instead of the main dish as it was when I started.

It’s been a full circle kind of journey, and the best part of all of this is that I run a profitable online business from my home office with my dog at my feet. I serve amazing clients from around the world to guide them to get ready, known, and paid for their winning ways. 

All this is to say that if you dream it, you can do it. 

You just have to I.G.N.I.T.E. Courage.

I – Identify Big Intention for Big Impact.
G – Game Plan Creation.
N – Name Desired Results.
I – Initiate Inspired Action.
T – Take Tenacious Steps Over Time to Make the Big Intention True.
E – Express the Message in Action, Word, an Deed with Enthusiasm, Commitment, Conviction, and COURAGE. Execute. Evaluate. Return to Start at Regularly Scheduled Intervals to Refine, Recalibrate, and Refocus.

What is YOUR big intention for big impact? 

Please share and declare.  And if I can be of support to guide your successful journey, get in touch. Send me email at  The next session of the Worldwide Virtual Get Your Client Attracting Story Done Workshop starts tomorrow.  Have you claimed your place?  The bonus bundle I have assembled will turn your head in a big way, and it vanishes at midnight tonight.  Take a look and dig deep to say YES.  Your bio and a whole lot more are hanging in the balance.  And action takes you forward.  Standing still … well, not so much.

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“Be a Pit Bull for Your Life and Your Time” and Other Tips for the New Year

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While doing my annual “ditch it or keep it” file clearing, I found an email from Feb. 11, 2007 with some useful tips.  They are STILL very timely for the welcome of a shiny New Year.

  • Avoid toxic people.  Bless them and release them.
  • Rediscover the “delete” key.  Two emails, and you are done.
  • Say “no” within three minutes.  Say something like, “This isn’t an ideal fit for me right now” or “I’m not in a position to take on that project right now.”
  • Only take A+, values-aligned clients.
  • Not everyone has to like you.
  • Protect your time like your life depends on it — because it does. 
  • Be a pit bull for your life and your time.
  • Define the qualities of an ideal client.
  • Define what is not acceptable and stay true to those standards.
  • Set specific boundaries for how much time you give away to people.
  • Revisit pricing to make sure it is on target for the work, like, and clients you want.
  • Specify the mix of work you want, and go get it.
  • Keep track of your book of business by revenue stream.
  • Keep your eye on the ball at all times.

What tips can you add to the list?  Bring them on!

10252076_10152912236722941_5703323144875749636_nJoin me, Tiamo De Vettori, and Jeanna Gabellini for the Rock Your 2015 Campfire Call on Jan. 5.  Details are postedspeeddialmassive here.

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Want to IGNITE MORE COURAGE to make your best impact in 2015?

Attract High Paying Clients, Business Success No Comments

Take these steps out for a spin and see if they guide you to the clarity and big impact you crave in life and business.

I – Identify Big Intention for Big Impact.

G – Game Plan Creation.

N – Name Desired Results.

I – Initiate Inspired Action.

T – Take Tenacious Steps Over Time to Make the Big Intention True.

E – Express the Message in Action, Word, an Deed with Enthusiasm, Commitment, Conviction, and COURAGE. Execute. Evaluate. Return to Start at Regularly Scheduled Intervals to Refine, Recalibrate, and Refocus.

I can be your guide to light the way through this process.  We can make it happen during a VIP day at my beautiful Bellevue, WA view home or virtually through the magic of Skype.  I am happy to tell you more about it, so send me an email at if you are serious and ready to ignite courage in your life and business in a big way in the New Year. And remember this most of all.

BELIEVE if your big intention and want the result enough to stay the course to make it real.

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What Playing the Clarinet as a Kid Taught Me about Using My Voice … or Not

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As a kid growing up, my parents emphasized music and the arts.  The public schools made it easy for kids to participate, so when music classes were an option, my mom made sure that my sister and I were quickly enrolled.  She played the violin.  I played the clarinet.

Truth be told, what I wanted to play was the flute.  I liked the sound of it, and it wasn’t super loud.  But my dad played the clarinet when he was a kid and we had one in the house.  For budget reasons, the clarinet won the day.

26199094-little-girl-playing-clarinet-on-a-gray-wallI wasn’t super excited about it, but I was a good student, so I practiced a lot.  The trouble was we lived in a neighborhood where all the houses were really close together.  My bedroom window faced directly to the neighbor’s open garage where a bunch of teenage guys were always working on their cars. Here was the rub.  The clarinet is not an instrument you can play without blowing hard and making noise.  And when you are first learning, the noise is NOT pretty. 

Add to that, I would practice with the windows open — because I grew up in the San Fernando Valley — and it was always HOTTER than blazes — especially in the summer.  The kids next door would yell through the window to cut it out, hurry it up, or close the window.  It was not exactly the best environment to learn to make beautiful music.

I kept practicing, and step by step. the noise became music. The ribbing I took from the neighbors was just one more challenge to overcome as I stayed with it despite how embarrassed I was.  Step by step, I got a lot better as a musician.  At one time, I was “second chair” seated right next to the #1 guy who just happened to have a very expensive clarinet that sounded better, no matter how he played it.

So why do I tell you this story?

Playing the clarinet in close quarters is a bit like finding your own voice.  If you get encouraged, receive applause, and are recognized for your talent, it’s pretty swell.   But while you are learning all the “how to” bits, finding your style, refining your approach, and working on your technique and finesse, it is just NOT so swell.  You have to want the result enough to stick with it.  And that means a lot of practice, implementation, interpretation and a lot of “wash, rinse and repeat” to get it right.

I became present to this lesson and reflection over the weekend as I was revisiting my love of music while playing the electronic keyboard in my living room that simulates a grand piano. With a teenager downstairs and a husband in the other room, I was thinking to myself how glad I was that the keyboard offered VOLUME CONTROL  I didn’t want to annoy either of them with the imperfect notes of music practice. I didn’t want to be embarrassed about not getting it right.  And I sure as heck didn’t want neighbors walking their dogs outside to hear me and laugh — or worse.

Then, it occurred to me that I likely keep the volume low when I try new things in my business for the same reasons.  I play the 26199169-little-girl-playing-clarinet-on-a-wharfstudent far longer than I should as opposed to getting out there in a big way to speak my truth, wave the flag, and do my thing.

Here’s the lesson, and I need to embrace it. We are all on the path to mastery, and we are always getting better through practice, trial and error, success, and failure.   It’s the ongoing effort in pursuit of a worthy ideal that keeps life interesting.

So, if you experience me raising the volume around the work I do in the coming months and it feels or sounds clunky, loud, imperfect or awkward as I find my new groove, consider yourself warned.   I’ve got more music to make to make my best impact, and this girl won’t be stopped.  How about YOU?


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Who is YOUR Mentor? Top Business Coach Bill Baren Was Mine

Attract High Paying Clients, Business Success, Get Known Get Paid Success Story No Comments

Right about this time of year, business owners around the world go shopping for mentors. 

I know … because I do the same thing.

The best way to grow bigger in your business is to work with someone who can call you forward to dream bigger than you can on your own and hold you accountable for big results.

In 2011, I hired Top Business Coach Bill Baren

I truly had reached that “now or never” place at which my future success and control over my destiny depended on getting expert guidance and support to make my business vision real … and profitable.   Going it alone for a longer period of time wasn’t going to get the job done.

So, I did my due diligence and made a very serious commitment.  Aside from making a down payment on a house, I had never invested at that level in my success ever before.   Making that decision scared me to my core.  I shed plenty of tears about it.  Growth is hard, and operating outside of the comfort zone is not easy either.

And, I took a lot of imperfect action to create the business I proudly operate today at a profit in service to spotlight seekers around the world.

Bill-200x300Right about now, you are seeing dozens of messages from colleagues and luminaries you know and admire about the various gifts that Bill Baren is sharing to guide you to consider the high end programs to create to overcome undercharging and underearning.  

I am coming forth in my typical transparent way to tell you that Bill’s guidance is the guidance I invested in myself to overcome these challenges in my own business.  And the journey I traveled between my ears is one that was the biggest shift of all. 

I champion his work because I have experienced first- hand the BIG IMPACT it made on my own happiness and business success … in the balance sheet and beyond.

A crisis of confidence is something that many business owners struggle with, and I know that all too well.  It’s not easy to reinvent from that thing you used to do to this NEW thing you are called to do and have unshakable confidence that you are ready and worthy to welcome the big success you dream about. 

When I graduated from Bill’s coaching program, I created a video to express my gratitude.  It seems timely to share it with NancyandBill_nyou now so click on the link above to watch.

If Bill is your mentor, you will know it.  And if he is not, you will know that, too.

The key thing is to make a choice and take inspired action to make your boldest intentions for your business real.  Otherwise, you could find yourself a year from now, still feeling frustrated about undercharging, underearning, and wondering how to turn the tide.  If not now, then when? 

Regardless, let today be the day you declare your independence from underearning and undercharging.   Bill’s manifesto will light the way.

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Straight Talk about Hanging Out Your Shingle – Small Business Saturday Perspective

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Since I opened the doors to my small business in 2001, I have met hundreds of business owners and spoken to thousands. Everyone has a reason for hanging out that shingle and doing business. And on Small Business Saturday, I celebrate all who have found the courage to take the journey of starting, growing, and sustaining a small business.

For those who are just making that decision now, listen up.

You want to open this business.  You have a passion for this product/service/idea.  And, the one thing you need to believe and know in your gut before you start is whether or not there are people in the marketplace that both want, need, and are prepared to invest real dollars to get your solution. Otherwise, you are destined for a long and windy learning curve that will not deliver the freedom and profits you read about from friends on Facebook or blogs like this one.

How can you find that out if your idea has legs to run?

1) Do your homework to make sure there is a need for the solution you are offering.

2) Seek out your successful competitors to see how they are serving the marketplace so you can figure out a unique spin that sets your offering apart.

3) Test out your idea with prospective clients who can let you know if you have created something that they would gladly buy and recommend to others. Know enough about that group of clients to have confidence that there are enough of them in the marketplace to sustain a business like yours.

There are “gurus” in the world who say that everyone is an expert as something and can make a success of it with enough hard work, tenacity, focus, and clarity.

“Success” has many definitions, and if making money is at the top of the list, here is a simple truth.  If the consumers in the marketplace that you are targeting do not want, need, or invest into the solution being brought to market, that is a serious problem that no amount of expertise in a niche arena can possibly overcome to earn success as measured by dollars and sense.

Small business success is something to celebrate and champion. 

I wave the flag for it and am proud to be in business 13 years after I started

And not every product, service, or idea I have created has paid off.

I’ve followed my own advice to keep the doors open, reinvented my business and offerings when a changing marketplace demanded it, and stayed with it long enough to make it work.  And I try to have a little fun along the way. 

It’s been a wild ride full of twists and turns.  I have been tested by having to learn new skills, technologies, and methods to stay relevant in quickly changing times.  The time I spend outside of my comfort zone is considerable.  I don’t always have fun in my business.  Sometimes, I lose sleep over money matters and how much more there is to do and achieve.  There have been days I have wondered if it would be easier and less time-consuming to get a J-O-B.  

And I stay with it. 

It’s a hero’s journey.

So on this Small Business Saturday, I salute those with the courage, tenacity, and drive to stay the course.  I am right there with you.

If you have done business with me, I thank you. 

And if you are thinking about doing business with me, I thank you for that, too. 

Let’s get to work!





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