My Work Is So Much Bigger & Bolder Than the Bio

Business Success No Comments

4171670-hand-holding-a-burning-match-on-black-backgroundBeing so well known as the go-to expert for making bios better is a great thing. And as the New Year gets underway, I am present to a truth that needs to be called out. This work is so much bigger and bolder than the bio.  It’s where we start, and it is JUST the beginning.

How my journey serves you:

I started out as a top publicist and marketer for people and companies with big names who wanted to go big in the media. I proved my value in that role until the Great Recession dished up other plans. In 2008, I reinvented as a business bio expert and Get Known to Get Paid mentor to navigate a new marketplace in a more relevant way. Speaking/training and leading intimate group events have always been part of my approach to build buzz and business. I started leading teleclasses and webinars and learned to moderate private Facebook groups like a pro. I even hosted a live event or two that attracted 100 people each time.

Having trained with the best to learn Education Based Marketing and how to design and deliver talks that convert to leads, sales, and fill live VIRTUAL group events, I am happy to report that my Worldwide Virtual Get Your Client Attracting Story Done Workshop graduated 600 people in 2014.  Dozens of Get Known to Get Paid Private Mentoring Program clients are getting known and getting paid in big, bold ways with my unwavering championship and support.

Clients tell me that their results are so much bigger than the bio. They find their voices. They discover confidence to serve that they didn’t know they had. They step up and out in big ways to make impact, grow influence, and accelerate their income. I ignite their courage, and that is HUGE.

Over time, I turned into a very capable list builder – growing my list from 180 – 18000+ loyal followers and champions in a few years.  In fact, I have become a Rock Star JV Partner for some of the biggest names in the coaching/personal development arena and am described as a “JV Leaderboard Topping Angel” by some of them.

In doing all of this, I have also proven myself to be someone who knows how to:

== Create and sell information products online

== Create Facebook ads that deliver and convert leads

== Explain business models that can work for service businesses and how to build them;

== Deploy tools such as 1 Shopping Cart, Constant Contact, LeadPages, Stealth Seminar, prReach, WordPress, and Instant Teleseminar to support all of these activities.

I’ve come a long way in the space between my ears to work on my MINDSET, and I’ll never be done with that. And, I am still a Cracker Jack publicist, though this is a tool in my online marketing tool chest now instead of the main dish as it was when I started.

It’s been a full circle kind of journey, and the best part of all of this is that I run a profitable online business from my home office with my dog at my feet. I serve amazing clients from around the world to guide them to get ready, known, and paid for their winning ways. 

All this is to say that if you dream it, you can do it. 

You just have to I.G.N.I.T.E. Courage.

I – Identify Big Intention for Big Impact.
G – Game Plan Creation.
N – Name Desired Results.
I – Initiate Inspired Action.
T – Take Tenacious Steps Over Time to Make the Big Intention True.
E – Express the Message in Action, Word, an Deed with Enthusiasm, Commitment, Conviction, and COURAGE. Execute. Evaluate. Return to Start at Regularly Scheduled Intervals to Refine, Recalibrate, and Refocus.

What is YOUR big intention for big impact? 

Please share and declare.  And if I can be of support to guide your successful journey, get in touch. Send me email at Nancy@authenticvisibility.com.  The next session of the Worldwide Virtual Get Your Client Attracting Story Done Workshop starts tomorrow.  Have you claimed your place?  The bonus bundle I have assembled will turn your head in a big way, and it vanishes at midnight tonight.  Take a look and dig deep to say YES.  Your bio and a whole lot more are hanging in the balance.  And action takes you forward.  Standing still … well, not so much.

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“Be a Pit Bull for Your Life and Your Time” and Other Tips for the New Year

Business Success No Comments

While doing my annual “ditch it or keep it” file clearing, I found an email from Feb. 11, 2007 with some useful tips.  They are STILL very timely for the welcome of a shiny New Year.

  • Avoid toxic people.  Bless them and release them.
  • Rediscover the “delete” key.  Two emails, and you are done.
  • Say “no” within three minutes.  Say something like, “This isn’t an ideal fit for me right now” or “I’m not in a position to take on that project right now.”
  • Only take A+, values-aligned clients.
  • Not everyone has to like you.
  • Protect your time like your life depends on it — because it does. 
  • Be a pit bull for your life and your time.
  • Define the qualities of an ideal client.
  • Define what is not acceptable and stay true to those standards.
  • Set specific boundaries for how much time you give away to people.
  • Revisit pricing to make sure it is on target for the work, like, and clients you want.
  • Specify the mix of work you want, and go get it.
  • Keep track of your book of business by revenue stream.
  • Keep your eye on the ball at all times.

What tips can you add to the list?  Bring them on!

10252076_10152912236722941_5703323144875749636_nJoin me, Tiamo De Vettori, and Jeanna Gabellini for the Rock Your 2015 Campfire Call on Jan. 5.  Details are postedspeeddialmassive here. www.getknowngetpaid.com/rock2015.

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Want to IGNITE MORE COURAGE to make your best impact in 2015?

Attract High Paying Clients, Business Success No Comments

Take these steps out for a spin and see if they guide you to the clarity and big impact you crave in life and business.

I – Identify Big Intention for Big Impact.

G – Game Plan Creation.

N – Name Desired Results.

I – Initiate Inspired Action.

T – Take Tenacious Steps Over Time to Make the Big Intention True.

E – Express the Message in Action, Word, an Deed with Enthusiasm, Commitment, Conviction, and COURAGE. Execute. Evaluate. Return to Start at Regularly Scheduled Intervals to Refine, Recalibrate, and Refocus.

I can be your guide to light the way through this process.  We can make it happen during a VIP day at my beautiful Bellevue, WA view home or virtually through the magic of Skype.  I am happy to tell you more about it, so send me an email at Nancy@authenticvisibility.com if you are serious and ready to ignite courage in your life and business in a big way in the New Year. And remember this most of all.

BELIEVE if your big intention and want the result enough to stay the course to make it real.

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What Playing the Clarinet as a Kid Taught Me about Using My Voice … or Not

Be Heard, Business Success No Comments

As a kid growing up, my parents emphasized music and the arts.  The public schools made it easy for kids to participate, so when music classes were an option, my mom made sure that my sister and I were quickly enrolled.  She played the violin.  I played the clarinet.

Truth be told, what I wanted to play was the flute.  I liked the sound of it, and it wasn’t super loud.  But my dad played the clarinet when he was a kid and we had one in the house.  For budget reasons, the clarinet won the day.

26199094-little-girl-playing-clarinet-on-a-gray-wallI wasn’t super excited about it, but I was a good student, so I practiced a lot.  The trouble was we lived in a neighborhood where all the houses were really close together.  My bedroom window faced directly to the neighbor’s open garage where a bunch of teenage guys were always working on their cars. Here was the rub.  The clarinet is not an instrument you can play without blowing hard and making noise.  And when you are first learning, the noise is NOT pretty. 

Add to that, I would practice with the windows open — because I grew up in the San Fernando Valley — and it was always HOTTER than blazes — especially in the summer.  The kids next door would yell through the window to cut it out, hurry it up, or close the window.  It was not exactly the best environment to learn to make beautiful music.

I kept practicing, and step by step. the noise became music. The ribbing I took from the neighbors was just one more challenge to overcome as I stayed with it despite how embarrassed I was.  Step by step, I got a lot better as a musician.  At one time, I was “second chair” seated right next to the #1 guy who just happened to have a very expensive clarinet that sounded better, no matter how he played it.

So why do I tell you this story?

Playing the clarinet in close quarters is a bit like finding your own voice.  If you get encouraged, receive applause, and are recognized for your talent, it’s pretty swell.   But while you are learning all the “how to” bits, finding your style, refining your approach, and working on your technique and finesse, it is just NOT so swell.  You have to want the result enough to stick with it.  And that means a lot of practice, implementation, interpretation and a lot of “wash, rinse and repeat” to get it right.

I became present to this lesson and reflection over the weekend as I was revisiting my love of music while playing the electronic keyboard in my living room that simulates a grand piano. With a teenager downstairs and a husband in the other room, I was thinking to myself how glad I was that the keyboard offered VOLUME CONTROL  I didn’t want to annoy either of them with the imperfect notes of music practice. I didn’t want to be embarrassed about not getting it right.  And I sure as heck didn’t want neighbors walking their dogs outside to hear me and laugh — or worse.

Then, it occurred to me that I likely keep the volume low when I try new things in my business for the same reasons.  I play the 26199169-little-girl-playing-clarinet-on-a-wharfstudent far longer than I should as opposed to getting out there in a big way to speak my truth, wave the flag, and do my thing.

Here’s the lesson, and I need to embrace it. We are all on the path to mastery, and we are always getting better through practice, trial and error, success, and failure.   It’s the ongoing effort in pursuit of a worthy ideal that keeps life interesting.

So, if you experience me raising the volume around the work I do in the coming months and it feels or sounds clunky, loud, imperfect or awkward as I find my new groove, consider yourself warned.   I’ve got more music to make to make my best impact, and this girl won’t be stopped.  How about YOU?

 

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Who is YOUR Mentor? Top Business Coach Bill Baren Was Mine

Attract High Paying Clients, Business Success, Get Known Get Paid Success Story No Comments

Right about this time of year, business owners around the world go shopping for mentors. 

I know … because I do the same thing.

The best way to grow bigger in your business is to work with someone who can call you forward to dream bigger than you can on your own and hold you accountable for big results.

In 2011, I hired Top Business Coach Bill Baren

I truly had reached that “now or never” place at which my future success and control over my destiny depended on getting expert guidance and support to make my business vision real … and profitable.   Going it alone for a longer period of time wasn’t going to get the job done.

So, I did my due diligence and made a very serious commitment.  Aside from making a down payment on a house, I had never invested at that level in my success ever before.   Making that decision scared me to my core.  I shed plenty of tears about it.  Growth is hard, and operating outside of the comfort zone is not easy either.

And, I took a lot of imperfect action to create the business I proudly operate today at a profit in service to spotlight seekers around the world.

Bill-200x300Right about now, you are seeing dozens of messages from colleagues and luminaries you know and admire about the various gifts that Bill Baren is sharing to guide you to consider the high end programs to create to overcome undercharging and underearning.  

I am coming forth in my typical transparent way to tell you that Bill’s guidance is the guidance I invested in myself to overcome these challenges in my own business.  And the journey I traveled between my ears is one that was the biggest shift of all. 

I champion his work because I have experienced first- hand the BIG IMPACT it made on my own happiness and business success … in the balance sheet and beyond.

A crisis of confidence is something that many business owners struggle with, and I know that all too well.  It’s not easy to reinvent from that thing you used to do to this NEW thing you are called to do and have unshakable confidence that you are ready and worthy to welcome the big success you dream about. 

When I graduated from Bill’s coaching program, I created a video to express my gratitude.  It seems timely to share it with NancyandBill_nyou now so click on the link above to watch.

If Bill is your mentor, you will know it.  And if he is not, you will know that, too.

The key thing is to make a choice and take inspired action to make your boldest intentions for your business real.  Otherwise, you could find yourself a year from now, still feeling frustrated about undercharging, underearning, and wondering how to turn the tide.  If not now, then when? 

Regardless, let today be the day you declare your independence from underearning and undercharging.   Bill’s manifesto will light the way.

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Straight Talk about Hanging Out Your Shingle – Small Business Saturday Perspective

Business Success No Comments

Since I opened the doors to my small business in 2001, I have met hundreds of business owners and spoken to thousands. Everyone has a reason for hanging out that shingle and doing business. And on Small Business Saturday, I celebrate all who have found the courage to take the journey of starting, growing, and sustaining a small business.

For those who are just making that decision now, listen up.

You want to open this business.  You have a passion for this product/service/idea.  And, the one thing you need to believe and know in your gut before you start is whether or not there are people in the marketplace that both want, need, and are prepared to invest real dollars to get your solution. Otherwise, you are destined for a long and windy learning curve that will not deliver the freedom and profits you read about from friends on Facebook or blogs like this one.

How can you find that out if your idea has legs to run?

1) Do your homework to make sure there is a need for the solution you are offering.

2) Seek out your successful competitors to see how they are serving the marketplace so you can figure out a unique spin that sets your offering apart.

3) Test out your idea with prospective clients who can let you know if you have created something that they would gladly buy and recommend to others. Know enough about that group of clients to have confidence that there are enough of them in the marketplace to sustain a business like yours.

There are “gurus” in the world who say that everyone is an expert as something and can make a success of it with enough hard work, tenacity, focus, and clarity.

“Success” has many definitions, and if making money is at the top of the list, here is a simple truth.  If the consumers in the marketplace that you are targeting do not want, need, or invest into the solution being brought to market, that is a serious problem that no amount of expertise in a niche arena can possibly overcome to earn success as measured by dollars and sense.

Small business success is something to celebrate and champion. 

I wave the flag for it and am proud to be in business 13 years after I started

And not every product, service, or idea I have created has paid off.

I’ve followed my own advice to keep the doors open, reinvented my business and offerings when a changing marketplace demanded it, and stayed with it long enough to make it work.  And I try to have a little fun along the way. 

It’s been a wild ride full of twists and turns.  I have been tested by having to learn new skills, technologies, and methods to stay relevant in quickly changing times.  The time I spend outside of my comfort zone is considerable.  I don’t always have fun in my business.  Sometimes, I lose sleep over money matters and how much more there is to do and achieve.  There have been days I have wondered if it would be easier and less time-consuming to get a J-O-B.  

And I stay with it. 

It’s a hero’s journey.

So on this Small Business Saturday, I salute those with the courage, tenacity, and drive to stay the course.  I am right there with you.

If you have done business with me, I thank you. 

And if you are thinking about doing business with me, I thank you for that, too. 

Let’s get to work!

 

 

 

 

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3 Internet Business Owners Join Forces to Make Impact Greater Than They Can by Themselves

Business Success, Joint Ventures No Comments

Do you believe that we can accomplish more together than we ever can alone? I sure do.  I am counting my blessings and lucky stars today because with that deep knowing, anything is possible.

10252076_10152912236722941_5703323144875749636_nJust two weeks ago, while attending JVX — an industry gathering of 300 + joint venture partners created by Milana Leshinsky and Rich German — I was thinking about how challenging it can be to break through the noise and make real impact — especially when competition for attention can be so fierce at holiday time.  

Any one of us by herself can only do so much.  I looked around the room of luminaries and asked myself if there was a power partnership that could take shape in perfect timing to serve a huge number of newer entrepreneurs in time for the New Year with the best each had to offer. 

I reached out to award-winning singer/songwriter Tiamo De Vettori and my good friend and co-leader in JV Leaderboard Secrets Virtual Mastermind Jeanna Gabellini to suggest a way that the three of us could play together for fun, good, and profit. 

We have joined together to bring Tiamo’s “Living the Lyrics” MP3 Album Download, Jeanna‘a Speed Dial the Universe to Double Your speeddialmassiveProfits daily journal, and my popular Bye-Bye Boring Bio workbook together in a digital trifecta of inspiration, words, and music to guide mission driven entrepreneurs to make their boldest intentions for the New Year their reality. We are calling it the Holiday Gift Trifecta.

Tiamo even penned a custom song about it.  It’s the “Ti-Nan-Jeanna” anthem for success creation in 2015. 

It is so FUN to collaborate with creative, high energy business owners who have their own blend of artistry, talent, and internet savvy to build something of high value that can serve so many … for a song.  Listen to Tiamo’s song and get your groove on for what you can create with our collective support in 2015. 

The Holiday Gift Trifecta is standing by to delight and serve you and the entrepreneurs on your gift list this year. Spread the good news, and we’ll thank you with a gift of our own. When your name is noted in the “how did you hear about us?” required field five or more times, you’ll receive the JV Leaderboard Secrets Virtual Mastermind Jeanna and I taught this year to share how we get noticed, compensated, and rewarded for championing products and programs we believe in.  It’s a $997 gift for referring five or more sales through December 1, 2014.  Everyone wins.  Love that.  Thanks for giving and receiving!

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9 Strategies to Becoming a Thought Leader—and a Media Darling

Business Success, Event Promotion, Good News No Comments

By Susan Harrow

So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. It comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.

  1. Cultivate an opinion.

Thought leaders have opinions. They shape a story. They position facts in a context. They make statistics come alive by interpreting them. We value people who give us perspective on things that matter most in our culture today.

041313-sandbergSheryl Sandberg, COO of Facebook and their first woman to sit on their board, said of the differences about how men and women respond to taking credit for their success, “If you ask men why they did a good job, they’ll say, ‘I’m awesome. Obviously. Why are you even asking?’ If you ask women why they did a good job, what they’ll say is someone helped them, they got lucky, they worked really hard.”

To follow her lead take a look at your field or industry and find something that irks or inspires you and start to formulate some opinions about it. Then put those thoughts into a press release.

Folk singer Joan Baez said, “I’ve never had a humble opinion. If you’ve got an opinion, why be humble about it?” Thought leaders aren’t afraid to voice a strong opinion. The media seek guests who have opinions that help us ponder what’s important.

  1. Make a prediction.
 Can you see the future? Look into your private crystal ball and share it in a press release. Ten years ago I told my literary agent that getting on TV and grasping at fame was going to become a national obsession. I wrote up a book proposal about how to get on TV, supplied anecdotes from my own experience as a publicist and media coach, and gathered statistics to show that this was going to be a hot new trend. He pitched my idea to all the top New York publishing houses.

Alas, the traditional book industry didn’t buy it. It was too far ahead of its time. But guess what? Didn’t that prediction come true? Practically everyone is now scrabbling for his 15 seconds of fame. New reality TV shows are popping up every year. The Fishbowl Effect has become our current reality where your iPhone video can make national news.

Know that when you make a prediction you’re intrinsically ahead of your time – and most likely will get disapproval and pushback. No worries. Time will bear you out. The important thing is to stand by your word, continue to accumulate evidence and keep touting your prediction during your media appearances.

  1. Shape thinking.


Keep up on current events. Thought leaders can comment on national radio and TV on events as they happen. They are the first people the media call to put a story in perspective, to help shape thinking. They are often the people who pose the questions to ponder. They don’t necessarily have all the answers. What they have is a point of view that helps others to consider consequences, options, and directions to difficult or perplexing problems.

Robert Reich, professor of public policy at UC Berkeley, often comments on political and social problems such as how public higher education is being starved which will result in a shrinking middle class. His clearly expressed and statistically well-supported opinions are regularly heard on MSNBC and NPR. He’s a great example of someone who is personal, energetic, and captivating. I’m particularly endeared by how he bounces up when he can’t contain his energy as he delivers his message.

Your delivery and demeanor is every bit as important as the words you speak and can influence people subconsciously. Thought leaders are aware of how they are being perceived and work on refining their inner consciousness and outer appearance. How can you start to shape a conversation that’s at the heart of your business or industry and at the same time reflect who you are and what you think?

  1. 041313-1Have a philosophy.
 Have you noticed how many people have written a manifesto? It’s kind of becoming de rigueur. But many aren’t worth reading. They are trite or light. Your audience wants to know not only what you believe, but what you believe in. They want a philosophy that dives into their deepest longings — things that they feel that haven’t been expressed directly in a way that they can understand.

Manifestos are a sort of formalized philosophy. Wikipedia defines philosophy as “In more casual speech, by extension, ‘philosophy’ can refer to “the most basic beliefs, concepts, and attitudes of an individual or group”.

I love TED favorite Brene Brown’s The Wholehearted Parenting Manifesto, her leadership manifesto and my friend, photographer/writer Andrea Scher’s Superhero Manifesto. They are heartfelt, revere beauty and are holy without pretention.

During every media appearance you want to make sure that your philosophy comes through loud and clear in a story, vignette or example so your audience has a sense of who you are. One of my favorite sayings is by Gandhi, “My life is my message.”

When everything you do, say, are and think from your words to your website is in alignment then you’re completely congruent and your life becomes your message. This is what I have my clients and sound bite course participants put into practice before ever sending a press release out to the media. Often publicity hopefuls want to rush their offer to the media before all the pieces are in place. And that’s a big mistake. A reputation is easy to ruin and hard to regain.

In her media appearance on Oprah’s Super Soul Sunday, Brene Brown told a story about her daughter, Ellen. To my best recollection she said that Ellen’s teacher called her up to tell her she could tell whose daughter Ellen was by how she handled an incident in art class. As I remember it the teacher said, “You’re messy.” Ellen sat up straight and said, “No, I’m not messy. I’ve just made a mess.”

Brown told this story to illustrate a point about self-talk and not calling ourselves names or saying derogatory things about the core of us, but to focus on behavior instead of being. It shows you that Brown is walking her talk by transmitting her values and behaviors to her daughter and it gives you a sense of who she is. Your philosophy should shine through your stories in a natural way in every media appearance.

  1. 041313-3-1Spearhead a movement.
 My client, journalist and author David Sheff who wrote the #1 New York Times best-selling book Beautiful Boy, just wrote his second book called Clean, Overcoming Addiction and Ending America’s Greatest Tragedy. The title itself is an opinion. Sheff thinks that addiction is the worst problem in the U.S. today. You can tell immediately that he’s serious about this topic and wants to make an impact on this epidemic.

On his website he has a link to sign a petition to send to President Obama to end the war on drubs and declare war on addiction. Right next to that he has a link to an organization called Brian’s Wish to pull people together into a national movement to end addiction.

Sheff believes that we’re fighting the wrong war and he is making his opinion known – backed with five years of research and facts.

He’s just started his book tour and has already been on The Last Word with Lawrence O’Donnell, NPR’s Fresh Air and Weekend Edition to discuss his views and to shift American opinion with the facts, stories and statistics in his book, speeches, and media appearances.

I media trained him to insure that he incorporated his most important points into every interview since he especially wanted to talk about this new movement.

We also wanted to make sure he could stand firm on his controversial beliefs when challenged. We practiced worst-case scenario questions and surprise ones too so he could maintain his equanimity and stay on point during each media appearance.

The media is interested in people who have inspired a movement. It shows that the topic has enduring value and interest if a substantial number of people have joined it. Spearheading a movement is so much more interesting than just claiming you have a big following. A movement shifts thought into action to create real and lasting change.

  1. 041313-2Be controversial.
 Another client of mine, Dr. Sara Gottfried, a Harvard trained integrative physician, science nerd, yogini and author of the New York Times best-seller The Hormone Cure, speaks out on the overuse of pharmaceuticals for peri-menopausal and menopausal women. She says of women dealing with hormonal issues such as depression, lack of sleep, weight gain, mind fog, low sex drive, “You won’t find the answer in the bottom of a pill bottle.”

Gottfried takes a stand against the practice many physicians have to medicate their patients to appease the problem without seeking the core issue or root cause that’s the source of the complaint. Instead she advocates lifestyle shifts: “How to think, eat, move and supplement.”

Once you take a strong stance you can expect to be pitted against someone with the opposite view during your radio or TV interviews – because friction makes for good TV. Audiences love to see people pitted against each other because sparks fly and unexpected things happen — which equal good ratings.

If you want to be controversial you also need to be prepared to be challenged and able to stay on message with equanimity and grace no matter how forceful or hostile the host or other guests become.

  1. Play both sides.
 While you can choose to be controversial, you can also choose to appoint yourself the voice of reason and examine both sides of an issue. Susan Freinkel, a journalist who wrote the book, Plastic: a Toxic Love Story, began an experiment that turned into an investigation of how plastic affects our behavior, our environment and our lives. The premise: To go one day without touching anything plastic. What she discovered? It was impossible — starting with her toothbrush and toilet.

Instead of taking one side to the story – plastic is evil. She explored how plastic is both a boon and a bane to the way we live in a New York Times Op Ed piece. In one sentence she played both sides of the topic: “In other words, plastics aren’t necessarily bad for the environment; it’s the way we tend to make and use them that’s the problem.” Op Ed pages thrive on people who take a strong stand on one side of an issue as well as those who can shed light on both sides in an intelligent, thoughtful or provocative way.

In our media coaching sessions together Freinkel and I focused on stories about how certain plastics are negatively effecting our health, children, land and seas, and also which plastics are safe and useful and help save lives.

On Fresh Air, she discussed both sides of this fiery debate with a level head. In other media appearances she backed up her findings with solid statistics and also by moving fascinating facts into the conversation like: “The average person is never more than three feet from something made of plastic.” And, “In 1960, the average American consumed 30 pounds of plastics a year. Today, just 50 years later, Americans consume on average 300 pounds a year.” Here is something a bit startling: “Just because a plastic is made of plants doesn’t make it ‘green.’”

By moderating the positives and negatives, by sharing information not widely known and educating us, and by using stories and statistics, you can become a trusted neutral source for change.

  1. Coin a term.
 During her appearance on The Ricki Lake show Dr. Sara Gottfried reached into her prop basket and pulled out a gleaming diamond Tiara, put it on her head and offered it to Lake, who said she didn’t want to take it off. Gottfried called taking uninterrupted time for yourself, Tiara Time.™ It’s catchy and easy to remember. Can’t you just imagine saying to your BFF, “I need some Tiara Time™ right NOW.”
  1. Declare your vision.
 Your vision is how you see the world in the future. It’s what you’re aspiring to in the big picture. It incorporates how you are going to serve. For example, I’d like to see Aikido, a type of Japanese Martial Arts, which I’ve been training in for four years, incorporated into every school in the world.

The principles of Aikido, The Way of Harmony, work as a way to polish the spirit, to turn lead into gold. The founder, Morihei Ueshiba says, “True victory is self-victory; let that day arrive quickly!” I believe that, through this practice we can eradicate bullying and practice respect, compassion, and self-mastery on a daily basis in our hearts, homes, schools, and communities.

Declaring your vision during a media interview moves it out in a big way into the public eye. Not only have you taken a stand but you give thousands or millions of people a chance to take a stand with you. That in itself creates powerful change.

The point of being a thought leader isn’t just to get more media appearances, more sales, more followers, or more money. It’s an opportunity to make great shifts inside yourself and out in the world. So if you aspire to taking yourself and your business forward in small or big ways, then focus on these seven things. And even if it isn’t in your nature to be on national TV or to gain an international platform, just pondering these points will give you clarity for your business as you grow and change.

Are you a thought leader? Tell us why.

 

Susan Harrow is a top media coach, PR expert & author of Sell Yourself Without Selling Your Soul (HarperCollins). For 24 years she’s worked with clients like rock stars and celebrity chefs to CEOs of Fortune 500 companies, as well as entrepreneurs, authors, coaches, consultants, and speakers. She shows her clients and course participants how to double or triple their business with PR by using sound bites effectively.

 

GET A GOODIE:

Whether you want to be a thought leader, a celebrity in your niche, or just get more clients, customers and sales, you’re invited to a FREE webinar that will show you how to double your business in 90 days using Susan’s amazing short-cuts. Register now (It’s free!)

 

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My Single BEST Benefit from Joint Venturing Might Surprise You

Business Success, Joint Ventures No Comments

What is the single BEST benefit of joint venturing for me?

It is NOT the prizes, mailbox money, or recognition. Not by a long shot.

The best part for me is the opportunity to be in the presence of great business people who are thinking big and sharing generously their great ideas.

== The rising tide lifts all the boats.

== You become like the five people you spend the most time with.

== Or, as Oprah Winfrey says, “Surround yourself only with those who lift you higher.”

ShadowOprahPillow

Maybe you are a bit like me.

As an internet entrepreneur, I spent a lot of time by myself, thinking through my own big ideas, and testing them out to see how well they work. The isolation can be daunting at times.

When I win a seat at a VIP mastermind table with some of the brightest minds in the coaching space today, I look forward to taking my seat at the table and absorbing the quality of the thinking, the bigness of the ideas, and the bold intentions to make a big difference. And I dig deep to see what kind of contribution I can make that can make impact in my own best way.

It helps me break free of the isolation of being a solopreneur to up my own game.LakeTahoeMM

That has clearly been the BEST part of my three-year journey as a joint venture partner so far.

Have I won money, prizes, and trips? You bet.

Have I gotten known and paid for my winning ways, thanks to the powerful advocacy of influential partners  like Kim Clausen, Rich German, Milana Leshinsky, Michelle Schubnel, Justin Livingston, Linda Claire Puig, and others who value my expertise enough to proudly showcase it to their communities? Absolutely.

And the priceless benefit of working on my own inner game as a result of being in the presence of the brilliance of the group has been the greatest reward of all.

 

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Do You Suffer from “They Loved Me, But They Didn’t Buy From Me” Disease?

Business Success, Public Speaking, Video PR No Comments

NancyVideeoWTW

Truth be told, I suffered from this ailment for quite a while.

I accepted invitations to speak, spent hours to create original material, and rehearsed my presentations for hours before showing up live or by webinar to deliver them.

With high hopes and even higher expectations, I would show up and deliver the best content I knew how to deliver. 

And, sad to say, my results were disappointing.

What I wanted was to welcome a rush to the back of the room or to my online shopping cart to invest in the products or programs I was promoting.  Instead, I’d welcome warm applause, new fans and friends, and go home with a basket of business cards and disappointing sales.

Not only did they love me and not buy from me, I was guilty of a number of sins as a presenter.

== I over delivered on content and went “over the arc” way too often. That didn’t invite sales and created exhaustion for me.

== I needed to rethink the value of structure and shift my thinking to believe that “structure is friend not foe.” For an artist like me, that was BIG.

== My program descriptions needed a booster shot of results based titles to be even more action inducing.  This was a “duh moment” for sure.

== Being a student of the structure and the template is one thing. Learning to put ME in the presentation was another thing entirely.  I was fighting that tooth and nail.

It was maddening to tell you the truth.  For as hard as I was working, my results were just not good enough.

At the end of 2013, I got to that “now or never” point where something had to change.

I got serious about finding a teacher to guide my transformation as a virtual workshop leader and speaker.  Master Workshop Leader and Trainer Callan Rush offered many of her best content for free last November to help ease my pain. I quickly consumed her book, event filling blue print, and special report and got serious about improving my results. 

So impressed I was with the quality of her free materials that I invested in her Magnetize, Monetize, and Mesmerize training. 

I declared 2014 to be my year to significantly improve the design and delivery of my offerings for BIG results.

My results have been specific, terrific, and they keep getting better. 

== I attended the Magnetize training in January of 2014.  En route home from Canada to Bellevue, I wrote an email to serve my tribe with powerful education and sent it when I arrived home.  To my delight, I earned back my full tuition in the three programs within 48 hours with paid enrollments in my own Worldwide Virtual Get Your Story Done Workshop.

== Clients, fans, and followers have noticed the change in my presentations and voted with their purchases at the shopping cart and in th back of the room when I speak.

== Year to date for 2014, my sales are up 30%.

== Now that I have a proven way to structure and deliver my presentations, I spend significantly less time preparing new material so my focus can be on delivering the material I create with impact, authenticity, and PRESENCE.

== I think the biggest lesson I have learned from participating in the training is to bring my full self to every talk — in all my colors.  The more REAL I am, the better my results. 

callanbookcover

 

When this student was ready, the right teacher appeared, and my business is so much better today as a result.

So, if you are sick and tired of suffering from “They Loved Me, But They Didn’t Buy From Me” disease and it is time to bring in the relief, take a close look at the free training Callan Rush is offering to open your eyes to a better way to design and deliver your programs.   It absolutely paid off for me.

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