How much should you invest in professional development?

Business Success No Comments

I asked this question from my personal Facebook page yesterday, and a firestorm of comments flowed in overnight.

If this is a question on your mind right about now, join the conversation and add your two cents.

Before asking the question, I conferred with three of my favorite financial wizards — Justin Krane, Debbie Page, and my husband Steve Juetten.

Cash Flow Expert for Women Justin Krane says it’s a good rule of thumb to intend to earn at least three times the tuition as a result of an investment in professional development. I interviewed him earlier this year about money savvy, pricing and packaging for big profits and the importance of knowing your numbers.

Just click on the link, you can access that interview packed with timely and practical wisdom in Justin Krane style. He’ll be the first to tell you that “You’ve got this.”  No opt in is required.

I also conferred with Debbie Page. She guides women business owners to keep more of the money they make. Debbie suggests that the allocation range to invest for professional development is 3% – 10% of gross revenue.  Once the six-figure threshold is met and continues to grow, at a minimum budget of 3% for every $100,000 of gross revenue.  If you earned $350,000 in revenue this year, budget for $7500 – $25,000.

And then I asked my amazing husband of 30 years Steve about his point of view.

Certified Financial Planner Professional Steve Juetten

Steve says “Hope is not a plan.”

Invest a reasonable percentage of LAST YEAR’s revenues into professional development for the subsequent year.

If the business is new, he suggests being reasonable. If the business is going great guns, invest to the level that makes good sense and also supports you in acquiring the skills you need, while also achieving the desired results.

Isn’t it great to have these guidelines in your pocket at this time of year when you are soon to be on the receiving end of many invitations to invest wisely in your future success?

Here’s what I know for sure based on having been in business since 2001 and invested in a variety of top notch programs and mentors over the years.

Not everyone who starts these programs — even with the best of intentions — finishes the programs to achieve the promised results. It’s often the top 6% of all who enroll who achieve the 3X – 10X returns that were promised in the marketing pitch.

Why is that?

  • Sometimes life gets in the way.
  • Sometimes mindset issues get in the way.
  • Sometimes the level of effort required to bring in the results is beyond what the participant expected or was willing to put forth.
  • There may be other factors at play, too.

For me, here is what I know.

I am a strong starter. And I am also a strong finisher.

That gives me confidence that when I invest in something that I want, I am going to do whatever it takes to get the value. It’s just that simple. I start these programs with the intention to get 3-10 times the value in ways that I can measure in my shopping cart.  Otherwise, I pass.

Decisions start by knowing the numbers.

I know the top categories to which revenue flows. I know my expenses. And the profit margin is rock solid.

Because I want this trend to continue, now is the time in the calendar year when I consider what I will start, stop and keep doing.

That means taking a careful look at the services I use to fuel the engine that is my business, the investments I make to fund my professional development, and evaluate what I need to do differently to make sure things keep moving in a favorable direction.

Do I need a new computer?  Yes.  That is essential.  It is pretty hard to run a successful business online without an up-to-date computer system.

Do I need to invest in my professional development?  Yes. And I am going to be very mindful of the specific skills I need to develop and deliberate in my actions so I can continue to grow along my path to mastery.

And here is where things get interesting.

Every day, like you, I am on the receiving end of invitations to fill in gaps in my skill set. The price points vary widely. Given the sheer number of choices and how compelling and inviting the offers, I have to go back to one of my favorite books of all time for some timeless wisdom.

There is a conversation between the Cheshire Cat and Alice within the classic novel Alice in Wonderland that says, “If you don’t know where you’re going, any road will get you there.”

So here is what I know:

  • I need to be in the company of successful entrepreneurs who call me forward to achieve even more contribution, value exchange, and success, while speaking the truth — even when it is hard to hear.  Going it alone in isolation is a recipe for disaster.
  • I want to speak more to earn more.  That is why I teach my clients to do. And my professional development absolutely must include focus on speaking mastery.
  • I also need to expand the reach and impact of my message.  That means that ongoing lead generation needs to be a high priority.

Now that I know my priorities, what then?

I look at the revenues and profits I earned.

Then, I decide to invest a reasonable percentage in professional development.

So … as you reflect on your own success this year and anticipate how it will GROW in the New Year, what will you start, stop, and keep doing?

How will you invest in your success?

And how fiercely will you fight for your results so you can be proud of your achievements and smile all the way to the bank?

These are good questions to consider right about now.

And, if you are a speaker and an expert who wants to speak more to earn more in the New Year, I’d love to be a resource for your professional development.

I’ll be teaching about the 3 best ways to get booked on more live and virtual stages, even if no one knows your name yet on December 12, 2017 at 10 a.m. Pacific.  Here is link to register to benefit from this high value and FREE training.

 RSS Updates   |    Email Updates

[Video] Use the Right Words to Elevate your Ideal Audience!

Business Success No Comments

Are you thinking about raising the bar for the audience you get to serve in the New Year?

Maybe you are running into too many prospects who complain about not having the money, time, or resources to make your products, programs or services a top priority.

If that is the case, tune in to this powerful training as I talk about the power of word choice and share at least 5 awesome examples to inspire you to choose words even more wisely to attract the ideal clients you seek. I want you to talk to the right people who want AND need what you offer AND are inspired to invest wisely to get the benefit or the relief! Start today.

2500 views, 4 shares, scores of comments and counting.   Jump on in and get the lessons!

 RSS Updates   |    Email Updates

[Video] Speak but Don’t Sell — What Do You Do?

Business Success No Comments

Speakers: You’ve been invited to speak for 20 minutes for a local business group. The host says you can teach, but you can’t sell anything.

What do you do to make the most of this opportunity?

During this BeLive.TV broadcast, I share 5 tried and true ways to make these kinds of engagements pay off.  You’ll want to take them for a test drive soon and share with other speakers.

With 1565 people reached, hundreds of video views, and scores and comments, you’ll get huge value. I promise.

 

 RSS Updates   |    Email Updates

20 minutes of stage time can turn into thousands of dollars — It just happened for me!

Be Heard, Business Success, Get booked as a speaker, Measuring Results No Comments

What if you could turn 20 minutes of stage time into thousands of dollars?

What could happen for you?

Last Friday, I was fortunate to take the stage for 20 minutes at a live event that was attended by aspiring speakers up to big things.

There were 36 people in the audience of whom two were already my clients. When the talk was over, 31 of them had rushed to the back of the room to make a purchase from me.

31 buyers from 34 potential clients represents a 91% conversion rate!

This was the right audience for my message about making your speaker one-sheet rock. BELOW is access to a clip from the 20 minute talk I gave from Mark Grainger and Shannon Law’s Big Impact Speaker event.

I brought my full, quirky essence to their stage, delivered content that served a specific need for their audience, and was fortunate to be introduced in such a powerful way that the audience was set up to fall in love at ‘hello.’

I hope this inspires you to take stages in service to your perfect audience so you can welcome results that delight you, while boosting your confidence big time.

This brings me to a few questions for you.

>> What specifically are you doing to get yourself booked on live and virtual stages?

>> Are you reaching out to decision makers?

>> Are you hosting your own live or virtual events?

If you do nothing, nothing happens. And when you ask for what you want and take action, amazing things can unfold for your audience, for you, and also for the marketplace.

What is it going to be for you?

If you’d like to learn more about how to make speaking rock for your best audience with your best message front and center, I’ll be interviewing Shannon Law via BeLive.TV on July 11 at 3 p.m. Pacific from my business fan page.  Join us and bring along some of your speaker and expert friends!  The more, the merrier!

This is a generous clip from my talk from Mark and Shannon's Big Impact Speaker event from last Friday. The way they introduced me touched my heart in a big way and the audience enjoyed my talk. It cuts off near the end because my phone storage was at capacity. That is a lesson learned for the next time. >> Check phone storage before recording the next big gig. Oy!

Posted by Nancy Juetten on Tuesday, July 4, 2017

 RSS Updates   |    Email Updates

I am such a fire starter!

Be Heard, Business Success No Comments

I am such a fire starter!

Last week, I hosted a VIP Raise Your Voice – Make Your Impact Dinner Mastermind in Portland, Oregon.

I reached out to the ‘movers and shakers’ in the industry who live and work in that city and extended an invitation for them to join me for dinner around a conference table.

Why?

Two reasons:

>> I wanted to make the most of my trip to Portland, Oregon as I was the featured guest speaker for eWomenNetwork.

>> I love connecting and creating across the dining room table. It’s my favorite way to serve so  why not do what I love and see what magic can be co-created to the success of others and for myself, too!

The event was magical in so many ways.

It turns out that many of the experts in the room were “Facebook Live Virgins.”  I took matters into my own hands to slay that dragon right away as I saw, heard, and celebrated every guest around the table in a spontaneous Facebook Live Broadcast direct from our boardroom.  We even broke into song as we introduced everyone and her or his big mission to all who watched us live and continue to enjoy the replay.

Most notable for me is that so many of my ‘mover and shaker’ guests were inspired by the event to the point that they decided to do Facebook LIVE interviews about their own ‘aha’ insights and take-away lessons.

This awesome event idea I cooked up served up a reason for luminaries to speak up, show up, and inspire their tribes, too.  I am awe-struck about this. Here are links to their live broadcasts so you can meet them, too.

Kathleen Gage’s FB Live

Patti Keating’s FB Live

Marcia Bench’s FB Live

If you are a ‘mover and a shaker’ up to big things and want to join the Raise Your Voice – Make Your Impact conversation,  I am leading three additional events like this throughout this summer in Newport Beach, CA and Bellevue and Bellingham, WA.

July 27 – Newport Beach, CA

August 23 – Bellevue, WA

August 31 — Bellingham, WA 

When you make your $97 seat reservation, you’ll get “Raise Your Voice – Make Your Impact” inspiration instantly.

You’ll receive your digital copy of the ever-popular and super useful Bye-Bye Boring Bio Workbook plus a bundle of 5 audio masterclasses to support  you in boosting your credibility, authority, Bio Wow Factor, visibility, and improving your skills as a master of new client enrollment. This is a $297 bundle of awesomeness that  delivers instantly to your inbox.

At the dinner event, you’ll also:

  • Take the Get Ready, Get Known, Get Paid QUIZ to know where you stand so you can plot your best next steps forward;
  • Get introduced to the “Get Known in Your Own Backyard and Beyond” System to guide you to the visibility, credibility, authority, and opportunities you most desire;
  • Be inspired to craft a ‘virtual cocktail napkin’ of awesomeness that makes it easy for your ideal clients to say YES to your most compelling offers;
  • Learn how to use the ‘Signature Talk Delivery Cheat Sheet’ to give you confidence to deliver your message right every time, even in the clutch moments; and;
  • Learn to create and deliver an offer than converts from the live or virtual stage.

Every group is different. And when we gather with the intention to elevate our conversations as we raise our voices, we all get inspired to make big impact in service to those we are here to serve.

There are just 11 seats at every table to insure intimacy, connection, and impact.

Does one of them have YOUR NAME on it?

If you are a ‘mover and shaker’ who is darn serious about giving and receiving big value and connecting with like-minded experts and speakers up to big things, claim your place.

July 27 – Newport Beach, CA

August 23 – Bellevue, WA

August 31 — Bellingham, WA 

With so much bounty to be shared and just a few seats to offer at each event, this is for serious guests who are eager to give, receive and show up fully to benefit big time.

I hope to meet you one day very soon as we raise our voices and make some powerful, important noise!

Let the fire starting continue in a city near you.

 RSS Updates   |    Email Updates

6 Months of Powerful Lessons in 2016 — What are Yours?

Be Heard, Business Success, Good News, Public Speaking No Comments

With the first six months of 2016 coming to a close, I took to my journal to reflect on accomplishments achieved so far.  The most important part of this exercise is identifying what I have learned.

The lessons have been bountiful and humbling at the same time. I’ve decided to share my lessons on the blog so they might serve you, too.

  • After a breast cancer scare and a emergency retina repair surgery for my husband in March, I am reminded that the greatest of all blessings is good health.
  • Sometimes, a quarter turn of a message can make a world of difference.  I shifted much of my marketing messaging to focus on guiding aspiring speakers to get ready for opportunity before opportunity knocks early this year. I still speak from my expertise as a business bio expert, though the slight messaging shift has made a world of difference in my business results.  This audience urgently desires to get booked and often can monetize their messages in the moment with their powerful and authentic offers made from the stage.  That makes getting to return on investment on my training so much more immediate for them and so rewarding for me.
  • I love when clients succeed. Broadcasting their brilliance via my ezine and other means is the best demonstration of what it is to be a champion of others’ success.  Everyone wins.
  • Stop telling stories that are no longer true.  “You are not a speaker” has been my inner dialogue. However, this year, I have given the same talk 22 times to appreciative audiences. Whether I was invited to share it via teleclass, webinar or live or created my own opportunities to share it, I am a speaker.
  • Sharing stories is so much more memorable and compelling than sharing action tips and information.  Going forward, I am going below the surface to share the vulnerable stories and powerful insights from the wisdom of hard won experience instead of speaking just ‘from the neck up.’
  • With the right speaker and authentic championship, filling a room doesn’t have to be hard. I have heard many people say that it is hard to fill live events.  I have been reluctant to host my own as a result.  In March of this year, I played a major role in filling a hotel room with 38 awesome guests who could be in the house to benefit from one of my most trusted and admired business colleagues.  The guests  raved about the value, and a meaningful group of those guests decided to invest more deeply to get even more support.  I may very well host my own local and live events and workshops after all!
  • SHOWING UP IN PERSON is fun and rewarding. I’ve relied on teleclasses and webinars to deliver my message over the last few years.  What a thrill it is to look into the eyes of those I meet and know in my heart, head, and gut whether the message is landing squarely. I can’t wait to speak live and in person to even more groups this year and next in my own backyard and beyond.
  • Boundary setting is a beautiful thing.  That means “No” can be a complete sentence.  Not all invitations are “YES” decisions.  Not everyone who wants to be a partner, co-collaborator, or referral source is a fit to play that role.  That is OK.
  • Give your clients and best partners the benefit of the doubt.  When people have the CONTEXT over time to value a pattern of ongoing contribution, service, and championship, there is GRACE in that. There should always be room for the benefit of the doubt.
  • People come into our lives for a reason, a season, or a lifetime.  It stings when things don’t last.  As long as I go deep to find the blessing in each transition, I can be twice blessed.BethePersonMyDogThinksIam_n

What are your biggest lessons so far for 2016?

 RSS Updates   |    Email Updates

Business Coach Launcher Tommi Wolfe Offers March 31 Bellevue Event for Coaches Seeking Bigger Profits

Business Success, Event Promotion No Comments

Tommi Wolfe_nBusiness Coach Launcher Tommi Wolfe is making a rare appearance in Bellevue, WA for a one-day business event designed to serve business coaches seeking bigger profits in 2016.

“Getting stuck in five-figures is something I want business coaches everywhere to get beyond. This one-day training event will give them tools and tactics to achieve that and so much more,” Wolfe said.

During the one-day event, Wolfe will showcase the seven cornerstones high earning coaches deploy to build solid businesses. She will also explain why one-on-one coaching bankrupts most coaches. Wolfe will share the pitfalls of private coaching, explain how to price private coaching, and offer guidance around when to coach one-on-one or in a group. She will also explain how to package coaching to charge a premium fee.

Business coaches who attend will leave the event with specific learning outcomes.

• Participants will acquire a set of skills and tools few business coaches own, ready to implement at work.
• They will gain a deep understanding of exactly how to monetize a business coaching practice.
• They will obtain clear knowledge of what obstacles to avoid, and how to avoid them and benefit from clarity on how and when to do private coaching.
• Participants will receive the scripts, templates, and skills to be able to implement a successful coaching practice and meet new people who are sharing the same journey who can become their newest colleagues and co-collaborators in business.

A limited number of VIP tickets are available for business coaches who are serious about their success.

To claim one of these VIP tickets, follow this two-step process:

Step 1: Visit http://www.businesscoachlaunch.com/events-Nancy to read more about the event and agenda.

Step 2: Visit http://www.businesscoachlaunch.com/events-BT-Nancy to claim your VIP seat at this event for a $97 seat reservation fee that will be refunded upon arrival at the March 31 event.

Bellevue-based Entrepreneur and Event Sponsor Nancy Juetten says this is a rare opportunity to sit at the feet of the wisdom of one of the smartest, most successful business coaches in the world and be in the company of other business coaches who are serious about elevating their own big games in the marketplace.

About Business Coach Launcher Tommi Wolfe

Tommi Wolfe — The Business Coach Launcher — guides business coaches to build their own dream businesses and fill them with clients, freedom and joy. This creates deep 6-figure businesses for their owners and lasting impact for their entrepreneurial communities. Business coaches hire Tommi Wolfe for her smarts, trust her for her heart and create extraordinary businesses five times faster than they can on their own. Visit this link to register for the March 31 event in Bellevue, WA.

Media Contact: Nancy Juetten, 425-641-5214, nancy@getknowngetpaid.com

 

 RSS Updates   |    Email Updates

Success Case Study: Financial Planner Doubles His List, Adds 5-Figures to His Biz, and So Much More

Business Success, Client Attraction No Comments

NancySteveBTL_oMy husband Steve Juetten will tell you that there are many benefits of our marriage.  One of them is that he gets to benefit from Get Known to Get Paid Private Mentoring just by sharing the pillow with me.

Working together, we created a new marketing funnel for his personal financial planning business that has doubled his opt in subscriber list and generated five-figures in revenue in a few short months.

Click here to access the success case study.

If you would like to welcome similar big results in your business — minus the pillow talk — apply for one of 3 rare spots in my Get Known to Get Paid Private Mentoring Program.

Applications are due by January 28, 2016.

 RSS Updates   |    Email Updates

How to Create Revenue “In the Meantime”

Business Success, Joint Ventures No Comments

Over the last 40 days or so, I’ve had my head down, creating a new way to serve. That meant applying a high level of laser focus on the new initiative that — even for me — was uncommon. Here is one thing about this that I think is pretty remarkable.

>> I didn’t worry about money for a moment during the creation process.

Why? I strategically lent support to the products and programs of luminaries whose work I use and know to be outstanding. I referred enough new business to them as their champion and partner so my own money needs were more than taken care of IN THE MAILBOX in thanks for my quality referrals.

If you are someone who finds yourself in that “rock and a hard place” position where your products, programs and services are not yet done or perfect, you can still serve and profit in the meantime.

It is a matter of championing the ALREADY PROVEN offerings of leaders you admire in perfect timing to build that bridge to revenue while you get the rest of your own act together. It pays off. And it does my heart good to know that and share that good news with you.

If you would like to learn how, get know touch with me by email at nancy@getknowngetpaid.com, or send me a note with “Revenue In the Meantime” in the subject line so I can get back to you.  Talk soon!

 

 RSS Updates   |    Email Updates

Are you a Hobbyist, or a Business Owner? Business Building Expert Melinda Cohan Weighs In

Business Success No Comments

Today’s guest blog post comes to you from  Business Building Coach and Coaches Console Co-Founder Melinda Cohan.

melinda-250-250

Are you a Hobbyist, or a Business Owner?

Do you even know?

Do you even realize how this one, single insight can impact the level of success you have in your business and with your coaching?

If you don’t know this answer or don’t even realize the importance of this distinction then you may be hitting upper limits of your level of success and not even realize it. If that is the case then no matter how great your efforts, no matter how impeccable you implement the best strategies you will not be seeing the results you desire.

There are two potential levels at which you can participate in pursuing your passion as a coach. That of a Hobbyist. That of a Business Owner.

Hobbyists can articulate a general direction for their business. They grasp the idea of business discipline, but tend to think it’s too early to get it fully under control — or feel they don’t have time. Hobbyists’ planning, goals, priority-setting and sense of business purpose also tend to be less focused, more difficult to understand.

Business Owners, on the other hand, can clearly define how they will make a difference in the world, and who they will serve. They know it takes a thriving, profitable business to create that difference. Far more than Hobbyists, they have practical, well-grounded faith in the discipline and the systems that build greatness in any business. Because they are clear and specific, Business Owners’ strategies, articulation, priorities, choices, goals and even words have more impact.

Are you a Hobbyist, or a Business Owner?

How The Hobbyist Will Experience The Business of Coaching:

  • Business and client support is reactive versus proactive. They figure out the answers as they go.
  • Jack of all, master of none
  • Provide the support to their clients on a situational basis. Things are unique to each client and situation and often done differently each time. There is customization in how they support and work with their clients because the hobbyist only coaches when they want to coach.
  • Run their business manually with limited technologies and support resources. They aren’t necessary since they sporadically do marketing and support clients.
  • Coach few clients and continue to dream of having a deeper impact on the world.

How The Business Owner Will Experience The Business of Coaching.

  • Build a strong foundation up front for their business.
  • Collaborate with great people to leverage their own time.
  • Use the right technologies, tools and resources to simplify and automate tasks that don’t produce new business directly.
  • Use effective internal (and integrated) systems.
  • Use their systems consistently.
  • Coach more clients, make more money, and make a far greater difference in the world.

Both types are great coaches. Since founding The Coaches Console in 2004, we have also learned that Hobbyists share the dream, but not the discipline. Business Owners are different; they take enlightened, disciplined action to make their dreams, and many more clients’ dreams, come true. It’s vital to your success to know which approach you desire and which approach you are taking each moment. Otherwise growing your business will seem like you are pushing a boulder up a hill.

It’s understandable if, as a Business Owner, you feel overwhelmed sometimes. There’s so much to learn, such an array of new skills to master. You’d be less than human to feel otherwise! Hobbyists feel that pressure too. The difference is in how they respond. Hobbyists think they need to learn every single thing, as in everything. They never will, of course, but they beat themselves up for not knowing it all, and even for having just “average” skills.

Really, the Hobbyist’s response to pressure is a kind of perfectionism: Like all forms of that Holy Grail, it’s not reachable. Not on this planet, anyway. Still, on and on the Hobbyists go, endlessly expecting what amounts to a long list of daily miracles, then blaming themselves for endlessly falling short.

Business Owners don’t attempt the impossible. Their outlook is a lot more useful, and healthier, especially on two points:

1) They’ve learned to be profoundly comfortable with the discomfort that accompanies life as an entrepreneur (it means we’re living at our edge and outside of our comfort zones).

2) They focus on their greatest strengths, and find systems, tools and experts (assistants) to help them with the things they don’t do as well. They don’t waste time trying to learn things they’ll never be good at. Instead, they “leverage their community,” surrounding themselves – from the outset — with experts and resources.

Every single part of Hobbyists’ business carries the same weight. They haven’t identified specific actions that bring new clients, business growth and income. Stress and pressure drive Hobbyists back into their comfort zone, where they keep on spending all their time and energy on the same things – the activities they know how to do and/or love to do. Business Owners, on the other hand, understand that running a business means wearing many hats, and that some actions help build your income a lot more than others. They know how to choose which hat to wear, and when.

Hobbyists know they need to market. They do learn specific strategies and try them out, here and there. But they don’t do it consistently enough, and they don’t create a system to help them market and sell.   Business Owners take a different view. They know marketing is the lifeblood of a healthy, vibrant practice. To them, “marketing” is a description, just a header referring to a more specific idea that they find far more important and exciting: Marketing is a conversation. It’s a way of helping others by sharing a great tool with them. And wanting to tell them!

Business Owners think differently, choosing a “One-to-Many” mindset.  That means they realize that, to double their practice, serve more clients and charge higher fees, they must leverage their relationships. So they build strong networks and partner with like-minded colleagues.

So are you a hobbyist or a business owner? The real question is: are you reaching the level of success you desire? If you are, then exactly where you are – hobbyist or business owner –  is perfect. If not, take a closer look at the distinction to identify where you are and where you want to be. Then place your attention on closing that gap. As you do you will begin to have the desired impact you wish to have on this world.

Are you ready to become the Business Owner you know you can be so your business can make it’s biggest impact?  If your answer is yes, we invite you to educating and equipping yourself with what it means to be a business owner. This series of videos will begin that education and provide you with immediate actions you can take today!

Try it out. You will soon know if you are a Hobbyist or a Budding Business Owner.

>> Click on the image or this link to learn more.

PLC-1-1

 RSS Updates   |    Email Updates

« Previous Entries

Real Time Analytics