Aspiring Speakers: If You Want to Step Up to Bigger Stages, Get Ready First

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Note: I wrote this article in 2012, and it bears repeating.

James Taylor’s classic song “That’s Why I’m Here” offers lyrics that speak to the desires of many consultants, experts, authors and speakers to get known and get paid. He writes, “Fortune and fame. Such a curious game. Perfect strangers call you by name. Ask you to sing ‘Fire and Rain’ again and again and again.”  This is a refrain that a great many would like to be the song and story of their lives and businesses.

And it’s all within reach, provided there is readiness to make it happen. Justin Beiber, a rock star in his own right was once quoted in USA Today as saying, “People think that being famous is easy, but there’s so much hard work in it.”  He would know.

That said, here is a simple, four-step process to follow to get  “rock star ready” to welcome opportunities to fuel the sales funnel and fan the flames of prosperity in this New Year, even if your particular brand of marketplace magic has nothing to do with singing to throngs of people from a stage:

1. Declare your expertise.

2. Prepare your story.

3. Share your story.

4. Rinse and repeat.

Declare Your Expertise and Kick Generic to the Curb

“Author, Expert and Speaker” isn’t nearly as compelling as: “Humorous Keynote Speaker, Beatles Expert, and Comedy Writer Bill Stainton.” What is your expertise, and does the message break through the clutter to invite a decision maker to take a closer look?

Prepare Your Story

Making it easy for decision makers to get what they want often makes it easier for you to get what you want.  One-size-profile does not suit all situations in today’s technology-charged, interactive, and global marketplace. Those who want to be ready to say YES when opportunity strikes do themselves and gate keepers to leveraged opportunities many favors by anticipating content needs long before invitations to get hired.  Preparing and posting to your website or blog bios of varying word counts – 50, 100, and 300 — makes it easy for those who need your information to find it without having to ask you for a new version at the 11th hour.

Telesummits, webinars, live events, and media interviews offer leveraged ways to share information with the right people.  And each opportunity has its own set of readiness requirements.

Imagine for a moment that an influential internet entrepreneur is coordinating 20 content experts to contribute to her 5-day telesummit.  She is going to need 20 bios, 20 head shots, and 20 sets of interview questions in perfect timing to be in strong position to promote this event to her community, provide content to the speakers so they can promote it to their respective communities, and be well prepared to interview each on event day.  This is no small task that requires extraordinary organizational skills.

Participants who are ready to submit their materials well in advance of the stated deadline show up as “a joy to work with” as they set the stage to do a great job on event day. When they deliver their messages with impact as promised and expected, the event producer is in good position to extend repeat invitations to contribute to future events.  Best of all, that event producer is likely to refer the best performers to other people with impact and influence to open even more doors to opportunity. Those who do the opposite set up a different set of unwelcome consequences.

That is why the key is to be 24/7 ready for opportunity so you never suffer from the 11th hour scramble, message point SOS, or “why didn’t I get my story together before” situations again.  Don’t let these “bio emergency” situations be your reality.

Share Your Story

Once you’ve prepared your story, it’s time to share it with the right people and leveraged audiences to fuel your lead generation pipeline and your future prosperity.  Share your story in a variety of ways including these:

• In the “about me” section of your website or blog;

• Via the profiles you post to social media;

• In the “boilerplate” paragraph of every press release you send;

• In the teleseminar packets you share with your joint venture partners; and via the speaker sheet that clearly describes what kind of a speaker you are, the hot topic you speak about, and how to book you.

Rinse & Repeat

Anything you do one time never delivers enough impact to make the right kind of noise. You’ve got to stick with this and continue to share your message so more of the right people can be compelled to like, trust, respect and do business with you. The key is to focus on the “big rocks” that have the greatest potential to create awareness, excitement, and momentum in your business among your ideal clients. By following each of these essential steps, you create a rolling wheel of revenue generating opportunity for your business that creates powerful momentum as you grow your influence, impact, and income.

Your Call to Action

Get ready now and start sharing your story in all the ways that you can to attract more of the right opportunities with ease and grace and set yourself apart from the crowd as you do.

>> If you need to roll up your sleeves to get all this done, the Get Known to Get Paid Success Training to ‘Broadcast Your Brilliance’ is a great way to begin.  Learn more and enroll at this link.

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Brilliant Bio Now Gift Template Helps Business Owners Attract Premium Clients in the New Year

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Stumped about how to write a business bio that attracts premium clients? This video news release showcases powerful tips and the Brilliant Bio Now gift template to make the process fast and easy. Overcome writer’s block and get this done right at the start of this New Year. Your business will be better for it, along with your confidence. Thank you prREACH for another influential broadcast news release.  If you are curious, I wrote the press release, and prREACH produced the video news release.   These are services you can enjoy, too.  Ask me how!

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The World’s Leading Master Trainer to Virtual Trainers Alex Mandossian to Explain How to Profit from Google Hangouts November 20, 2014

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SEATTLE, Nov. 14, 2014  — The Larry King of “Google Hangouts” — Alex Mandossian — and Get Known to Get Paid Mentor Nancy Juetten are joining forces on Thursday, November 20 at 4 p.m. PST  to guide aspiring VIRTUAL workshop, retreat, and seminar leaders to use the power and influence of Google Hangouts to reach more people faster and with greater impact and ease.
 
During this  free live VIRTUAL event , participants will learn how to:
  • Eliminate the 5 most EMBARRASSING MISTAKES most Marketers make conducting LIVE G+ Hangouts,
  • Discover the 3 reasons why most Marketers FAIL to MONETIZE Hangouts and useful tips on how to AVOID them,
  • ATTRACT thought leaders to joint venture with you utilizing a 3-STEP FORMULA,
  • Learn 7 types of Marketing PROFESSIONALS who can quickly MONETIZE Hangouts,
  • INTEGRATE 9 Social Media platforms that GENERATE more LEADS to grow faster, better, easier and MORE.

“Experts who want to connect with potential clients around the world to educate, inspire, motivate, and transform lives can use Google Hangouts to get the job done from the freedom of their laptop computers. And they can do so without the expense or inconvenience of travel, huge hotel fee guarantees for live events, or the aggravation of juggling child care arrangements,” Mandossian said.  “Best of all,” he adds “You don’t have to be a technology genius to make them pay off for delivering your message faster, easier and with more impact.”

AlexMandossianHeadShot2014_nSince 1993, Mandossian has generated almost $400 million in sales and profits for his marketing students, clients, and strategic alliance partners on five continents. His colleagues acknowledge him the Warren Buffet of the Internet because of his unique ability to make money for his partners, clients and students. Juetten has been guiding aspiring experts to get known and paid through the power of better business bios, storytelling and publicity since 2001. 

About Alex Mandossian – the World’s Leading Master Trainer to Virtual Trainers

Virtual Trainers the world over turn to Master Trainer Alex Mandossian to expose and get more marketing reach for their clear, compelling, and consistent marketing messages … faster, better, and easier. By demystifying for millions the power within electronic broadcast media such as teleseminars, webinars, podcasts and most recently, Google Hangouts, his followers learn to earn millions on their own terms. Alex’s lifetime goal is to become the world’s 1st “work-at-home” billionaire by creating over one thousand other Internet marketing millionaires before his 77th birthday.  His colleagues acknowledge him the Warren Buffet of the Internet because of his unique ability to make money for his partners, clients and students. Clients and luminaries alike say that his training and principles cause greater return on investment and also point of inflection that create legacy. His expertise has been showcased on ABC, NBC, and Fox television, National Achiever’s Congress, Speaker, and Billionaire Mentor Magazine. To claim your place at the Google Hangout Challenge virtual event on Thursday, November 20, visit http://HangoutMarketingChallenge.com/Nancy.

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Tips to be a Super TV Guest from Broadcast Expert Janet Vasil

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With all the excitement brewing about submitting videos for the Oprah Winfrey Network and beyond, it seems timely to share useful tips to be a super TV guest.  Here with a new guest blog post is Janet Vasil of Your Media Moment.   Take it away Janet!

Polishing your TV interview skills takes time and practice, but rest assured, great guests are made, not born.

Here are some ways to be a super guest.

  • Be low maintenance

Arrive early. Be prepared to deliver what you pitched. Politely ask the questions you need answered before your appearance, but don’t be pushy or badger the producer for special treatment.  Be patient and flexible.  Live shows and tapings can be chaotic.   Don’t add to the mayhem.

  • Don’t push an agenda

The show invited you to be informative and share your ideas in an engaging way. Show your passion and your expertise and have three main points in mind that you’d like to make. However, don’t be so focused on delivering them that you repeat the same thing word-for-word over and over again.   Answer the questions you’re asked and subtly segue into your message points.

  • Don’t upstage the host

This may surprise you (Ha, Ha) but many on-air people have big egos. Be aware of the host’s personality and be ready to roll with it. They may interrupt you, go off on tangents, make jokes at your expense, twist your words around, etc. to get an audience reaction or entertain the viewers. Don’t be a doormat, but don’t try to one-up them or pick a fight. It’s their show.

  • Nobody’s Perfect

Even for the pros, there’s no such thing as a perfect show.  Stuff happens, especially on a live show. Many interview shows are “look lives.”   In other words they’re taped in advance and can be edited. But the purpose of the live-to-tape format is to get the “live” feeling without a lot of editing. The crew may stop a taping for technical reasons, but generally not for performance missteps. If you stumble on a word or a demonstration goes awry, don’t get flustered or freeze up.  Smile and keep going.

Appearing on TV can be exciting and the publicity boost might amaze you. Just be yourself and have fun.  You’re sure to shine.

Media Momentum Coach Janet Vasil uses her more than 25 years experience as a radio/TV anchor, reporter and producer to help women entrepreneurs, authors, service professionals and other experts step into the spotlight, reach out to the media and profit from free publicity on TV, radio and the “virtual airwaves.”  For more information, visit this link.

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On-Air Do’s and Don’ts for Authors from Broadcast Expert Janet Vasil

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Today’s broadcast tip of the day comes from Guest Blogger Janet Vasil of Your Media Moment and Beyond.
Take it away Janet!

Most authors have to do their own book promotion these days unless they are established stars. Consider interviews on radio and TV, even online podcasts and web TV, to promote yourself and your ideas. You may sell a few more books.

Here are some things to keep in mind.

DO ask the producer a few questions before the show.

How will you be introduced? Will they identify you as an author and say the name of your book or will they title you more generally as an “international adoption expert” or “registered dietitian?”

Will they show the book cover on TV?

Will they give out your website or put a link on their website to yours?

They’ll probably say yes to most of these, but don’t push. You may be able to subtly work your book title or website name into your answers.

DO bring extra copies of your book to the studio, even if you sent copies in advance. Props get misplaced in the rush to get on the air. A radio host might flip through your book and comment on something specific. A TV host may hold up the book or put a stack of them on a table in the shot.

DON’T be stingy with information. Please don’t answer questions with, “You’ll have to read the book.” Or, “I talk about that in my book.” The show is not a commercial. The interview is a showcase for you as the expert guest. Talk about the problems you solve and offer insights about issues. Do not say, “You can find the answer to that on page 46.”

DO say instead, something like, “We cover more than a dozen ways in my book. Here are the top four.” Or, “I devoted a whole chapter to that subject and here’s what we found.” Put real substance in your answers.

DON’T think your job is to plug the book. An interview is about showing personality and sharing ideas. Aim to be chatty, credible and interesting. The viewers and listeners who want more of YOU, will want your book.

Media Momentum Coach Janet Vasil uses her more than 25 years experience as a radio/TV anchor, reporter and producer to help women entrepreneurs, authors, service professionals and other experts step into the spotlight, reach out to the media and profit from free publicity on TV, radio and the “virtual airwaves.”

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Pitching TV Talk Shows — What a Producer Really Wants

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Just this month, I had the wonderful opportunity to make a pitch to a new daytime talk show in the Seattle area called New Day Northwest.   I read the press release and other stories about the show,  called to find out the best way to reach the lead producer, and I made what I thought was a pretty compelling email pitch.  Of course, I watched the debut broadcast so I had an up close and personal understanding of the show format and its overall approach.

Within hours of me sending the pitch, the producer made contact and expressed genuine interest in the segment I suggested.  I love when that happens.   And it happened just that way because I do my homework and craft pitches that are focused squarely on serving the audience and the show at hand.  If you have been wondering how to do that, you are going to love today’s post.

Today’s blog post comes to you from my colleague and co-collaborator Janet Vasil, founder of Your Media Moment and Beyond. Janet Vasil applies her more than 25 years experience as a radio/TV anchor, reporter and producer to help women entrepreneurs, authors, service professionals and other experts step into the spotlight, reach out to the media and profit from free publicity on TV, radio and the “virtual airwaves.”  Take it away Janet!

Pitching TV Talk Shows – What a Producer Really Wants

Local television talk shows are always on the hunt for great guests. The producers book guests for short segments on topics ranging from topical and serious to light-hearted and fun. The segments generally run three to seven minutes so a one-hour show has about seven segments. A half-hour show runs about four. That spells opportunity for publicity-seekers because the producers need a constant flow of lively informative entertaining guests every day or every week.

Here are a few things to consider when pitching TV talk shows.

Know The Show. Few things annoy producers more than wading through pitches that don’t fit their show. Just because the host talked about her pet cat that morning does not mean the show does cat stories. Use a DVR or TiVo to record a week’s worth of shows in your area and study them. Check the stations’ websites for more information and to find out how to pitch them. Some will tell you exactly what kind of stories they want and will have a guest or idea submission form right on their site. You can also call a show to ask who handles your topic so you’ll pitch the right person.

Show and Tell. During your research, keep notes on how different talk shows handle visuals. Some will do straight interviews while others love guests who do makeovers, show dramatic before and after photos or video clips, can cook on camera or do other demonstrations. What could you do or show, and especially get the host or audience members involved in, for your segment?

Local vs. National I recommend you get your start pitching local shows and with experience, widen the net to national talk shows, if that’s what you want. If your local TV market is in a major city like New York or LA, target shows in smaller nearby markets initially.

TV talk shows have a voracious appetite for fresh ideas and new faces, plus if you’re a terrific guest, the show could invite you to do regular segments.

Happy Pitching!

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Media Moment Coach Janet Vasil Offers Timely and Timeless Tips for Inviting TV Interest in Your Story

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Earning broadcast attention for your product, cause, expertise, or event can make a big difference in the results you enjoy in your business.  Today I am happy to introduce a new guest blogger to Authentic Visibility who can elaborate with a great deal of credibility on this particular subject.  Janet Vasil is an award-winning broadcast journalist with more than 25 years experience as an anchor, reporter, producer, host and voice-over narrator in radio and television news and information programming.  When your needs call for someone with this experience, Janet Vasil is one very talented professional to have on your team.  This is the first of a periodic series of blog posts Janet will be sharing to upgrade your broadcast publicity skills.  Your comments about this and all posts at this blog are always welcome and appreciated, so let me hear from you!

Take it away Janet!

Local television news is what they call in a sellers market in real estate. Because the station has what you want — free publicity — they can ask for a lot and they’ll get it. Here are a few things to consider when pitching TV news people.

Think visually. No matter how great your story is, if the reporter can’t imagine what the video will be, they’ll pass. If you call or send an email pitch that says, “CEO Bob of ABC company is holding a news conference about the new electric doo-wop,” that’s a big yawn. News conferences make bad video.  But if it’s “CEO Bob of ABC company is unveiling the new electric doo-wop with a factory tour for members of the media and the opportunity to drive the new doo-wop,” now they “see” a story for TV.

Make it easy for them. Local television news crews work on extremely tight deadlines, often with multiple deadlines, throughout the day. They want to shoot everything they need quickly and easily. Think of it like “One Stop Shopping.” They don’t have time to drive across town, picking up a sound bite here and some video there. If you pitch them a story that’s all in one place, they’re more likely to do it.

Be ready to go. If you are pitching a local connection to a big story breaking in the region, state or nation or a story that’s a localized sidebar to a major hot story making news, the TV station may want to come out right away or in a few hours to shoot it. Be sure your business calendar is clear. If you say, “That’s not a convenient time.” or “I’ll get back to you when I can do it,” forget it.

Be honest. Deliver what you promise. Getting a TV crew to come to your business or event with empty hype (Brad Pitt is invited) can backfire. Be an honest expert with a solid story and offer to act as an industry resource on future stories. That’s the way to build a relationship and can lead to more publicity.

Media Momentum Coach Janet Vasil uses her more than 25 years experience as a radio/TV anchor, reporter and producer to help women entrepreneurs, authors, service professionals and other experts step into the spotlight, reach out to the media and profit from free publicity on TV, radio and the “virtual” airwaves.  For more information, visit this link.

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