Should You Pay for Classes When So Much Good Information is Available for Free?

Blogging Basics, Business Success 2 Comments

One of my loyal blog readers connected over the weekend to ask me if I had any insider information about the value of a top blogger’s training course to pass along to help guide her decision.  That got me thinking about the difference between free courses and those with fees attached in my own experience.

Like many business owners, I spend my money carefully.   I have a strong do-it-yourself bias, so if there is a way for me to learn how to do what needs to be done without paying the big bucks, I am usually first in line to take that route.   There is plenty of false economy in this approach, and I am first to admit it.

However, there have been a number of times over the last eight years that I have struggled to solve important problems in my business and made the decision to invest in quality coaching, support, or tools to help me reason through the difficulties and come out rosier on the other side.   In every case, I had “skin in the game.”  I invested hard-earned dollars with exceptional professionals and their programming.  I did the hard work required to make the dollars pay off.  In every case, I earned a new colleague and advocate of my work in the process. My business was ultimately better for every dollar I invested.

Every one of the people I hired is someone whose work I followed through an ezine, a blog, a free seminar, or some other convenient way to gain access to their expertise without breaking the bank.  As I learned more about each and gained value from the quality information they generously provided for free, my confidence grew in how they could customize their solutions to ease the specific problems in my business for a fee.   When people I liked, trusted, and respected added that these same individuals added value to their business, my own decision to “get to YES” was a lot easier.  Here are three examples:

Henry DeVries – New Client Marketing Institute — Henry’s coaching helped me double my business in six months and attract more perfect clients to my door.  Enough said.

Paulette Ensign – Tips Booklets Coaching and Tips Booklets Information Products.  I am preparing for a third printing of my popular and well-reviewed Authentic Visibility Publicity Tips Booklets as I type this message.  Thousands of people are benefiting from useful tips that have helped them get on the front page of their hometown newspaper all the way to the pages of USA Today in exchange for their $10 investment.  Hiring Paulette was a very good decision.

Patricia Fripp – Patricia Fripp Speaking School – The single best investment I’ve made to improve my skills and presentation as a professional speaker.  People who have known me for years and saw me in action “before” and “after” taking Patricia Fripp’s course have seen a positive difference in powerful action.

If you believe the truism that the rising tide lifts all boats, you are wise to invest in training courses with exceptional professionals who can smartly guide your business to achieve a more rapid growth trajectory to the success you seek.

Many professionals offer free ezines, frequent, free and insightful blog posts, and free or low fee e-books to guide your journey.   Many of them are of very high quality.  If folks are willing to give away or sell for a modest fee remarkable and useful information, just what bounty might be waiting when you elect to invest in services that are customized specifically to address your needs?

When you INVEST in very specific programming that solves a real problem that is standing in the way of your success, you INVEST the time and effort to make certain the problem gets solved.  Having “skin in the game” makes a huge difference in the actions you decide to take every day.

So, loyal blog reader who wants to know if I have any insider information about whether Yaro Starak’s blog course is a good investment, I have this to say about that.  His free “Blog Mastermind Blueprint” manifesto is among the best, highest value free resources I have ever read on the topic of monetizing your blog.  I’ve read it from cover to cover several times and recommend it frequently to others who are serious about creating a sustainable business out of blogging.

Given the quality of the information he shares for free, I have no doubt that his paid course is well worth whatever fee he is charging.   If monetizing your blog is a priority, you’ll make every moment of time and money you put forth in this course to deliver value where you need it most because you have “skin in the game.”

So go forth and invest in the products, coaching, tools, and resources you need to most to get your business where you know it can go.    And don’t be afraid to put some “skin in the game” because the rewards you reap will likely be well worth the time, money, and investment you make to benefit.  Your business will be better for it.

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Getting Over the Fear of Blogging is the First Step Toward Building a Better Blog

Blogging Basics No Comments

For many people, seeing the word B-L-O-G creates a sense of fear and overwhelm.  All all the social media, blogging seems to invite the most of both.  Folks wonder if they can learn how to blog and what blogging will do for their business. Others worry that they won’t have enough to blog about. Then, there is the sense of overwhelm about having to learn still one more new thing in the context of everything else that is a high priority for running a business.

Believe me, I understand these concerns all too well.  That is why I am offering as my gift to you my new special report entitled, “Get Over Your Fear of Blogging So Your Can Build the Buzz and Grow Your Business Now.”   This report tells my own story about how I did exactly that.

The easiest way to get the FREE special report is to opt-in to receive the free Authentic Visibility ezine by entering your email address in the sign up box.    If you are already a subscriber to the ezine, you can send me an email at, and I’ll send it to you by return email. You can also listen to this audio file on the same topic.  I tell my story straight and in an engaging way.  Listen in and enjoy.

And, if you’ve decided that now is the time to start blogging, my recommendation is that you begin by building a better blog in the first place.  Darren Rowse, a professional blogger, is among the best authorities on blogging according to Technorati and tens of thousands of professional bloggers who follow his work.  I just completed his “31 Days to Build a Better Blog” challenge and have seen meaningful audience growth as a direct result of implementing the tips and suggestions he generously shared during the 31-day event.

The good news is that he has put all the lessons from the 31-day event into a “31 Days to Build a Better Blog” Workbook, and you can buy it for a song and have this invaluable tool to serve as a powerful desk reference to guide your own successful blogging effort forever.

So, with my free “Get Over the Fear of Blogging” special report and Darren’s new and fabulous workbook, you can ready for blogging action and inviting meaningful results in short order.   Here is the link to learn more about and purchase Darren’s workbook.   (It’s just $19.95.)

And my “Get Over the Fear of Blogging…” special report is yours immediately by digital download when you sign up to receive my Authentic Visibility ezine.   I always have useful tips to share to support your DIY publicity success and advance your learning within the ezine, and I’d be honored to have you among my loyal subscribers.

Here’s to better blogging, one and all!

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Alert the Media! June is Entrepreneurs “Do It Yourself” Marketing Month — What is Your DIY Publicity Action Plan?

Blogging Basics, Event Promotion, Local PR Success No Comments

Did you know that the Chase Annual List of Events proudly declares June to be Entrepreneurs “Do It Yourself” Marketing Month?  Bloggers the world over are finding ways to bring attention to this important event at a time when it has never been more timely or relevant for business owners to roll up their sleeves, learn new skills, and make their marketing and public relations dollars work harder than ever to build the buzz and invite the right engagements to their doors.

Here are a few examples that also include sassy contests and empowering ways to get involved:

Example 1

Example 2

Example 3

What is your action plan for June to acquire new skills, deploy new tactics, and make some noise in the marketplace on a DIY basis?  If you need some helpful and timely DIY publicity suggestions and tools, I’ve got plenty brewing at Authentic Visibility to keep you in action.

  • Any minute, my new “Get Over Your Fear of Blogging So You Can Build the Buzz and Grow Your Business Now” special report will be added as a NEW special bonus when you sign up to receive the fabulous and free Authentic Visibility ezine.  If you are already a valued subscriber, send me an email at, and I’ll gladly send the report to you by email.  It’s my gift to you, and I’d be thrilled if you shared it with everyone you know who can benefit.
  • Publici-Tea™ workshops are scheduled for June 12 in Portland and June 24 in Tacoma.  Make your DIY publicity action plan a priority and make plans NOW to benefit from this high value workshop that consistently earns raves.  Here is the link to sign up.
  • By mid-month, the new “Bye-Bye Boring Bio eToolkit” will be ready to help you finally get your bio in shape on a DIY basis in a way that people beyond your mother will notice. This isn’t a thin, content-shy report that leaves you with more questions than answers.  It’s a 60+ page e-workbook that dazzles with content, examples, worksheets, and resources to inspire your confidence and guide you to create a winning bio that will attract ideal clients and make you beam with pride.  If you want to be among the first 20 people to PREVIEW this engaging and comprehensive toolkit that shares just about everything you need to know to create short blurb bios, speaker sheets, social networking bios, alternative format bios — including handy-dandy worksheets to make the process fun, efficient, and rewarding — send me an email at, and I’ll tell you how you can contribute.
  • Finally, make a comment here at the blog about why the Authentic Visibility Publicity eToolkit is exactly what you need to get started along your journey.  The most inspiring comment will win the eToolkit as a prize.  You must comment by June 5 to qualify.  This is a $97 value, so think big, go deep, and comment to earn your chance to win.
  • Action is the key to your success during Entreprenuers “Do It Yourself” Marketing Month — and every day.   Go forth and make magic happen in the marketplace on a DIY basis.  You’ll be glad that you did, and your business will be better for it.

DIY Publicity Tip: Subscribe the the Chase Annual List of Events, and use it as inspiration to find the appropriate story hook to bring your expertise into the media spotlight.   With publicity, timeliness and relevance are essential recipes to be newsworthy.  With some advance planning, you could find yourself in the media spotlight for taking advantage of an event opportunity you never prior knew existed.

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Why Every Company Needs a Blog for Social Networking

Blogging Basics, Social Media Marketing No Comments

I stumbled upon this article by Carin Galleta on one of the LinkedIn forums to which I belong, and I think you’ll gain value from reading it.   It’s called “Why Every Company Needs a Blog for Social Networking.”

I love linking to useful content I find on the internet and sharing it with you here.  And, it’s a nice kindness I can extend to professionals I meet in my own networking efforts to bring their expertise to your attention.

Speaking of which, when you read things here at the DIY publicity blog that you enjoy, feel free to Digg them, Tweet about them, and link back to them from your own blog.  I am on a mission to build my audience in a big way, and it will happen one happy link at a time with your support.

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Publici-Tea™ Graduate Steve Juetten Blogs His Way to Greater Prosperity, One Personal Finance Post at a Time

Blogging Basics, Publici-Tea™ Graduate Success Story No Comments

Today’s blog post hits a bit close to home, but the story is worth telling because it shows how powerful blogging about a topic of passion can be to building community, inviting quality business leads, and contributing to greater prosperity.

My husband Steve Juetten is a Certified Financial Planner™ professional based in Bellevue, WA who offers fee only financial planning.   His message is that you can take control over your money and your life, and he blogs about this message just about every other day at   He started the blog because we agreed that sharing his expertise in a manner that would reach a wide audience of potential clients would be a powerful way to attract the right clients to his door.

Steve prefers connecting with people in small groups or on a one-on-one basis.  That means that attending networking lunches and other group events isn’t the perfect way for him to invest his time.  Blogging opens the door for Steve to share his valuable expertise and empowering point of view with a growing audience so they can sample his approach and find their way to him.

Steve has been learning from Darren Rowse of and Yaro Starak of and getting into action on the tried-and-true approaches they recommend for building blog traffic and influence.

To follow is Steve’s account of what has happened in his financial planning practice since he started blogging in January.

My new business activity is about double in the first four months of the year compared to the same time in previous years. I can’t give all the credit to the new blog because the economy has been terrible and people have felt the need to seek help from my specialty. However, as a result of the blog, I’ve been asked to review three books on personal finance and several online sites that offer personal finance software.  In addition, three investment product suppliers have found me and opened a dialogue about their products.  Many of them are linking back to my blog posts from their sites, bringing new readers my way.

The top tactics I use to build viewership are:

  • Finding a voice and being consistent in using it (mine is “you can take control of your money and your life”);
  • Writing good content that is timely, useful and relevant to anyone who reads my column; I spend about an hour per post and each post averages 250 words;
  • Writing headlines that are clear and compelling.  My rule is “content over cute“;
  • Using relevant SEO key words in headlines and the first paragraph;
  • Searching Google trends regularly for hot topics to which I can anchor my posts;
  • Posting often (I’ve written almost 60 columns since I started — about every other day);
  • Inviting guest writers and ask them to link to my blog when they post their guest column.
  • So, Steve is growing his influence and enjoying more new business activity than in prior years. A Google search for his name reveals plenty of favorable and influential results that reinforce his expertise, and his blog appears on page one.

    He is inviting opportunities to connect with influential authors, business owners, and others who are happy to link back to his posts about them, bringing his potential blog readership to even wider audiences.  Business is good and getting better every day.  And all of this has happened since January 30, 2009.

    So, if you are pondering the prospect of blogging, Steve’s progress over four months offers proof that good results await.

    DIY Publicity Tip: Learn more about blogging from Darren Rowse and Yaro Starak via the active links above. Both offer abundant, free, and fee services.   Their blogs and free reports are high value and worth your time.  If ths timing is right for you to add blogging to your marketing mix, you know it.  What you do next is up to you.

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    If You Missed My Talk about Blogging, Here is the FREE Audio File, Offering Nitty-Gritty Details, Including Metrics and Dollars

    Blogging Basics, New Audio File to Support Your DIY Publicity Success 2 Comments

    If you weren’t able to attend Steve MacDonald’s Practicial Social Networking presentation at The Village Bellevue last night and wanted to hear my presentation about what blogging has done for my business, take heart.  I captured my 30 minutes of remarks on audio file.  You can listen in —  Why and How Nancy Juetten Blogs to Grow Her Business — and it’s the next best thing to having been there.  Find out the nitty-gritty details, including the metrics and the dollars.  I hold nothing back, and there is lots to learn. Your comments are always welcome.

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    Blogger Link Up is a New, Free Service that Promises to Bring Bloggers and Their Content Together

    Blogging Basics No Comments

    Help a Reporter Out (HARO) Founder Peter Shankman alerted me to a new service debuting April 20 that do-it-yourself publicists and bloggers will want to know about and benefit from.  It’s called Blogger Link Up, and it’s a free service being launched by Cathy Stucker, the Idea Lady herself.

    The purpose of the service is to help bloggers get exposure for their content and find content for their blogs. Much like HARO, this is a free service through which you can post queries or respond to queries that bring bloggers and their expertise together.  Blogger Link Up makes it easy for you to:

    • Request guest blogger posts
    • Request sources for interviews or round ups
    • Offer guest posts to bloggers
    • Offer products for bloggers to review

    The service is slated to officially launch on  April 20, though you can start making requests now.  Why not sign up and see what kind of magic you can manifest for your expertise or your products?  Again, it’s free to sign up and benefit, and the opportunities you bring about are up to you.

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    How Blogging Adds Value to My Business – Details Tonight

    Blogging Basics 1 Comment

    Practical Social Media Expert Steve MacDonald is presenting a free seminar tonight at The Village Bellevue entitled How to Start Using Social Media and Branding to Grow Your Business.   He’s invited me to speak for 20 minutes during the presentation about how blogging contributes to the growth and success of my business.  If you are among the lucky 100 guests to attend tonight’s free event from 6:15 – 8:30 p.m., I look forward to seeing you there.  You can learn more about Steve and this event and sign up for future BizNik events by visiting this link.

    If you’ve been wondering if blogging is the right tool to deploy to build your business, ask yourself if the following objectives are on your buzz-building wish list:

    • Build community among your ideal clients and customers;
    • Make friends and influence people;
    • Earn Page One rankings for your name or company name on Google;
    • Reinforce your expertise as an expert;
    • Invite and convert fans into ezine subscribers efficiently;
    • Influence fans to become customers more readily;
    • Save valuable time delivering information one-to-many;
    • Invite new opportunities to be of service, participate in joint ventures, speak, and grow your influence;
    • Showcase the success you help contribute to others;
    • Contribute to revenue generation.

    Based on my experience since September 1, 2007, blogging has proven to be a powerful way to enjoy all of these benefits.

    For those of you who are completely new to blogging, take heart.   You don’t have to be a “techie” to blog.  Yes, there is plenty to learn, and you’ll learn what you need to learn one step at a time.  Rome wasn’t build in a day.  It happened brick by brick.  The key is to get started because great rewards are waiting, provided you are ready to rock and roll.  I’ll share the nitty-gritty details at tonight’s event.   See you then.

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    31 Days to Build a Better Blog – The Challenge Starts Next Week at

    Blogging Basics No Comments

    If you are already blogging or thinking about launching a blog of your own, sign up now to participate in the “31 Days to  Build a Better Blog” challenge that starts next week, thanks to ProBlogger Darren Rouse .  You can sign up here. It’s free to participate, and the lessons you will learn will be priceless and lasting, especially if you are committed to serving your readers with a stellar blog. Nearly 5,000 people have already signed up for this free challenge that is sure to be packed with relevant, useful, actionable  tips and information to make the most of your blog. I am committed to building a better blog to serve aspiring DIY publicists in my own backyard and well beyond.  As I’ve said many times before, launching this DIY publicity blog has been the single most powerful initiative I’ve put in place to build the buzz about my do-it-yourself publicity expertise and invite more of the right opportunities to be of service. Why not sign up for this 31-day challenge and see what fabulous lessons you can learn to serve your readers better, too?  Blogging is here to stay.  Whether you are sitting on the sidelines or playing big, it’s time to learn more so you can navigate the landscape successfully.

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    Twitter Gets You Fired in 140 Characters or Less – Yikes!

    Blogging Basics No Comments

    This is a must-read article about the dangers of revealing too much information in Twitter posts.  Check it out, and heed this timely advice before trouble strikes.

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