September 14, 2016
The stories we tell ourselves can lift us up, keep us stuck, or lead us forward. Each of us gets to decide.
Boy oh boy. When I look back at the messages I received from many sources over the years, it astounds me that I have arrived to create what my life is like today.
What are some of the old stories I used to carry around with me?
Some of them are hard to type, let alone speak out loud.
- “You are dumb, stupid, and have poor judgment.”
- “I don’t want to hear about that.”
- “Don’t go farther than can my voice can carry.”
- “You can’t do that.”
- “You don’t want that.”
- “No. We can’t afford that.”
- “You can’t have more than one of those. If you get a second one, we are taking the other one back.”
- “Vacations are for other people.”
- “You are playing too small and are easy to dismiss.”
Being a life-long over-achiever, I spent decades PROVING these stories wrong.
- I am deliberate and thoughtful with my decision making.
- I am an extraordinary listener.
- I lead teleclasses and webinars that bring my voice to listeners around the world.
- I can do just about anything I put my mind to.
- I can name and claim experiences and material items that I want.
- I choose to invest into the experiences and material items that matter most to me.
- If I want two of the same thing, that’s fine.
- Vacations are for me and my family, too.
- I play the game that is right for me, stay in my own lane without apology, and I won’t be dismissed.
But here is the thing.
I have proven every one of these statements to be true to myself and to others again and again and again.
The trouble is that I have lingered in the PROVING ENERGY to the point of exhaustion.
As I reflected on this, I realized something that was really disturbing to me.
When I succeeded in achieving a big goal, I didn’t celebrate the joy of that accomplishment. I just kept pushing and proving.
That is why a few months ago, I started saying “NO.”
I was done DOING FOR OTHERS as a means of demonstrating my value or worth. Finished. Complete.
In my rare quiet moments of reflection, I found myself feeling a lot of negative emotions.
At a gut level, I knew those negative feelings were holding me back from stepping up to be the mom, wife, friend, or business owner I wanted to be. I was BEYOND ready to write a new story for myself.
If you have ever felt stuck in fear, hurt, blame, or despair because life or business isn’t unfolding according to the awesome vision that is unfolding in your head, you know how frustrating, confusing, and worrisome this can be. And those FEELINGS just keep what you want most and can’t quite describe yet at arm’s length.
So, as I said “NO” to lots of things. I tuned in to my own wishes. I opened up my heart to feel differently about what might be next.
I started taking better care of myself. I released some extra weight and started exercising more. I started setting aside some of the negative judgments I was placing on myself and others.
And guess what?
I started to feel new emotions — like hope, trust, optimism, and a sense of well-being. And none of those feelings had anything to do with what I had done for others lately. They just started to bloom within my own soul. I started to feel some playful energy come back. And I am leaning into that with gratitude because it seems as though the ‘mojo’ had gone missing for way too long.
Now, I can declare a day for doing absolutely nothing, and let it be what it will be.
If someone says that a big player is quick to discount this or that about me, I can shrug it off and say, “Who cares that that person thinks” and be completely OK with that.
Believe me. This is an epic shift for someone who has been a classic ‘people pleaser’ and over-achiever all of her life.
The truth is that I overstayed my welcome in my ‘Overcoming Stories’ for way too long.
Today my arms are wide open to what the next phase of my life will be.
With my son officially launched and a devoted husband of almost 29 years by my side to continue my journey, I know at some deep level that the best is yet to come. The ‘Great Story’ piece of my path is preparing to unfold. I am not attached to what that looks like or what shape it takes. What I know without a doubt is that I’ve got a lot to contribute and plenty of magic to share. Showing up as the best expression of what that is will be my greatest triumph. My arms are wide open to BE THAT. And it will be enough.
If what I have shared today touches your soul, know that I did not make this journey alone. I studied the Break Through to Your Great Story training created by Leza Danly and Jeanine Mancusi of Lucid Living.
I continue to study it and savor it as I move through perhaps the greatest and most personal transformation of my life.
There was something that Jeanine said during a call that touched my heart. She said, “There comes a time when the burdens of old stories become so great that you just have to set aside that burden.”
At this season of my life, I was ready to hear that message. I embraced the training to do this important work. And I continue to do it. Some of those transitional or imprisoning emotions still creep in. Of course they do. I am the author of my own life, and I get to write the next story. My intention is that it will be a great one. Time will tell.
July 3, 2016
When I started my journey to build an online business, I got advice from many sources and mentors. Some advice was louder than others.
Chances are, you have been hearing the same voices and have been working hard to do these things and plenty more:
- Name and claim a profitable niche audience.
- Create a money making marketing message.
- Master the new client enrollment conversation.
- Create an information product that meets an urgent need.
- Write a book that can be a ‘big business card.’
- Grow your list so you can have influence and impact that leads to income.
- Create a business model with three choices even Goldilocks would love.
- Launch a group training program.
- Speak from live and virtual stages.
- Speak to sell.
- Master your mindset.
- Master your metrics.
- Learn to become a ‘rock star’ joint venture partner.
- Create your own live events.
- Get known for doing one thing really well.
Here is a confession.
Since 2009, I have been maverick enough to do things in the order that suited me and not what was prescribed. Experience is always the best teacher.
I have learned a heck of a lot.
I know which approaches work well for me and pay off and which ones don’t.
And you know what?
I have been running my own race and doing just fine, thank you very much.
I’ve discovered that there is a whole lot of power under the tent over here.
What is most important is that I believe it.
The woman who started this journey in 2009 with a $47 book called Bye-Bye Boring Bio is NOT the same woman who is on the journey today. It’s time to raise my voice and show up as the long distance runner I have become with huge value to offer.
- My skill set is comprehensive.
- My track record is rock solid.
- My voice and distinct point of view matter — especially for reluctant messengers in the world who want to step up to share theirs.
Lots of big ideas are swirling as I kick off self-imposed ‘training wheels’ and step up to a bigger version of what I am here to do.
Just this week, someone who knows me described me as a well-dressed elegant rebel. She said, “You look like Jackio O, but you are a badass underneath.”
Here are three big ideas that are coming through me as I write this post:
- I declare my independence from mentors whose voices and approaches no longer serve me.
- I will raise my voice and speak up.
- Perhaps in doing so, I can encourage you to do the same.
I am strapping on my rocket belt because it may be a bumpy ride that will be worth the turbulence.
June 27, 2016
Be Heard, Business Success, Good News, Public Speaking
With the first six months of 2016 coming to a close, I took to my journal to reflect on accomplishments achieved so far. The most important part of this exercise is identifying what I have learned.
The lessons have been bountiful and humbling at the same time. I’ve decided to share my lessons on the blog so they might serve you, too.
- After a breast cancer scare and a emergency retina repair surgery for my husband in March, I am reminded that the greatest of all blessings is good health.
- Sometimes, a quarter turn of a message can make a world of difference. I shifted much of my marketing messaging to focus on guiding aspiring speakers to get ready for opportunity before opportunity knocks early this year. I still speak from my expertise as a business bio expert, though the slight messaging shift has made a world of difference in my business results. This audience urgently desires to get booked and often can monetize their messages in the moment with their powerful and authentic offers made from the stage. That makes getting to return on investment on my training so much more immediate for them and so rewarding for me.
- I love when clients succeed. Broadcasting their brilliance via my ezine and other means is the best demonstration of what it is to be a champion of others’ success. Everyone wins.
- Stop telling stories that are no longer true. “You are not a speaker” has been my inner dialogue. However, this year, I have given the same talk 22 times to appreciative audiences. Whether I was invited to share it via teleclass, webinar or live or created my own opportunities to share it, I am a speaker.
- Sharing stories is so much more memorable and compelling than sharing action tips and information. Going forward, I am going below the surface to share the vulnerable stories and powerful insights from the wisdom of hard won experience instead of speaking just ‘from the neck up.’
- With the right speaker and authentic championship, filling a room doesn’t have to be hard. I have heard many people say that it is hard to fill live events. I have been reluctant to host my own as a result. In March of this year, I played a major role in filling a hotel room with 38 awesome guests who could be in the house to benefit from one of my most trusted and admired business colleagues. The guests raved about the value, and a meaningful group of those guests decided to invest more deeply to get even more support. I may very well host my own local and live events and workshops after all!
- SHOWING UP IN PERSON is fun and rewarding. I’ve relied on teleclasses and webinars to deliver my message over the last few years. What a thrill it is to look into the eyes of those I meet and know in my heart, head, and gut whether the message is landing squarely. I can’t wait to speak live and in person to even more groups this year and next in my own backyard and beyond.
- Boundary setting is a beautiful thing. That means “No” can be a complete sentence. Not all invitations are “YES” decisions. Not everyone who wants to be a partner, co-collaborator, or referral source is a fit to play that role. That is OK.
- Give your clients and best partners the benefit of the doubt. When people have the CONTEXT over time to value a pattern of ongoing contribution, service, and championship, there is GRACE in that. There should always be room for the benefit of the doubt.
- People come into our lives for a reason, a season, or a lifetime. It stings when things don’t last. As long as I go deep to find the blessing in each transition, I can be twice blessed.
What are your biggest lessons so far for 2016?
April 15, 2016
Be Heard, Book Publishing, Local Publicity
When big news is announced in your industry, take the opportunity to share your distinct point of view by sharing a press release. Here is an example from my husband Steve Juetten, who also released a new book this week titled Ditch the Guesswork: Creating Reliable ROI for Time Starved Investors.
Bellevue Certified Financial Planner Steve Juetten is worried about the false sense of security some people will have after hearing about the new Department of Labor rule, which requires advisers who work with retirement plans and IRAs to be a “fiduciary.” According to Juetten, a fiduciary is someone who always puts the best interest of their client first and operates with fee transparency. But, as he cautions, the new legal guidelines, which went into effect April 6, muddy these waters and make it easy for pretty much any adviser to call him or herself a fiduciary. This makes it more dangerous for the average person because it will be more difficult to identify when an adviser is truly acting in an investor’s best interest.
Juetten believes that the Labor Department bowed to intense industry pressure and watered down the new regulations to the point where they are almost pointless. “The intent of the regulations is positive, but the way they were written basically allows advisers to keep doing what they have always done and claim they are following the fiduciary rules. This is scary. Based on the reading of these rules, I have no idea what the Labor Department thinks it means to work in a client’s best interest.”
He says Wall Street believes the new law is good thing for the companies that sell investment products and provide financial services more so than for investors. Stock prices for brokerage firms like Ameriprise jumped almost immediately after the guidelines were published. The stock of LPL, the largest independent broker/dealer in the county, shot up 7% at one point on the day the regulations were announced.
Juetten cautions investors about what he sees as several flaws in the new Labor Department guidelines.
- They only apply to an adviser when they are giving advice to participants in retirement plans like a 401(k) plan or an individual retirement account. Juetten observes that if an adviser is giving advice about a brokerage account, the adviser does not have to act in the client’s best interest. The adviser only has to give advice that is “suitable” for the investor. “This is a vague and dubious standard,” Juetten says.
- Juetten warns, the new regulations don’t go into effect for at least a year. Some parts of it start in April 2017 and some parts start in 2018. In the meantime, it’s the usual buyer beware approach.
- The new rules allow an adviser to be paid in a variety of ways that are not easy to decipher or understand. Advisors can still be paid in commissions or use other sales-based compensation structures and still claim to be a fiduciary. Juetten says that the only way that an individual can be certain an advisor is working only in their best interest is to ask three questions:
1) Is the adviser a fiduciary? YES is the right answer.
2) Who pays the adviser? The client pays the adviser.
3) How much is the adviser getting paid for selling a product or service? Fee transparency is key.
Finally Juetten says that the new guidelines give advisers wide latitude to recommend whatever they want to a retirement client as long as they meet some very low standards. Juetten observes that by the Labor Department’s own admissions, the hurdles to meeting the fiduciary requirement were lowered substantially. He warns investors to be wary and believes this regulation is more about the exceptions and how to legally get around the fiduciary intent than it is about protecting the average person.
Juetten notes that most investment products, such as complex annuities that were sold to unwary and unsuspecting clients before the new guidelines, are still going to be sold. For example, an adviser can sell a product from his company’s lineup and not tell the client if there are other products from a competitor that might be better or cheaper or both while still being able to claim that he is a fiduciary. “Advisers are free to sell pretty much anything they want as long as fees aren’t egregious and conflicts are disclosed,” says Juetten, who wonders how an average investor will be able to determine if fees are fair and doubts they’ll read the small print on disclosure documents.
CFP Steve Juetten shows busy professionals how to take care of their money so they can do more of what they love since 2002. Steve has contributed expert insights to Bankrate.com, PBS.com, Forbes.com, MSNMoney.com, FOXBusiness.com, and the Puget Sound Business Journal. Seattle Magazine has awarded Steve a FIVE STAR WEALTH MANAGER honor for five years in a row based on client votes of satisfaction. His passion for financial planning and investing took root while he was in high school. Juetten has always enjoyed organizing financial data and learning about financial markets. Today he applies those passions to help clients identify and make their financial dreams come true on a fee-only, fiduciary basis.
>> To schedule interviews with Steve Juetten, call 425-373-9393 or send email to Steve@finpath.com.
>> To sample the first two chapters of the book, visit ditchtheguesswork-pinkspoon.com.
May 11, 2015
Be Heard, Book Publishing, Joint Ventures
Have you dreamed of writing a book or becoming a successful published author? Do you have a valuable message that – if put in print – will help grow your business and transform more lives? If you answered yes, but don’t have your book written yet… keep reading!
There has never been a better time to write your book and become an author. The opportunities available for authors in the 21st Century are endless. Yet, the majority of entrepreneurs who say they want to write a book don’t actually do it. Why? Based on more than 900 responses to a recent survey by Transformational Book Coach, Christine Kloser, aspiring authors revealed what holds them back.
Most authors don’t know where to start or what to do first. They are overwhelmed with too much information and not enough action. Sometimes things like fear and doubt creep in. Other times, its confusion, lack of clarity or confidence that can stop an author in their tracks. Another big challenge for authors is feeling like their book has already been written… by somebody else.
Not to mention the maze of information out there about writing and publishing a book. Is it best to self-publish or try to get an agent and sell your manuscript? How important is it to build your platform? What are the first things to do to start writing your book? How can you leverage your book to grow your business? What do you do about “writer’s block?” How much will it cost to publish?
The questions facing an aspiring author can be endless and the answers are often times confusing. But, it doesn’t have to be that way. There are great people out there who want to help you write your BEST book, who are interested in your message and committed to your success.
And it’s absolutely possible to write your book in a way that is easy, joyful and fun – without wasting your precious time, money or energy going in circles. It’s also possible your book will bring about profound personal, professional, and even planetary transformation. Consider this…
Throughout history, books have played a critical role in impacting readers to create positive changes in their lives. Seeing that individual transformation impacts global transformation – it can be said the books truly do have the power to transform the world. And YOUR book can be one of those books that transforms lives forever.
So, if you’re ready to take the next step with your book (even just a little bit interested in writing a book someday) you’ll want to join me for Christine Kloser’s Transformational Author Experience®. Christine is a transformational book coach and is offering one of the best trainings I’ve ever seen for authors. Her faculty (besides me) includes New York Times Bestselling authors like Lisa Nichols, Chris Attwood and Marcia Wieder, as well as publishing industry experts like Wendy Keller (Senior Literary Agent), and Marc Allen (CEO and Publisher of Eckhart Tolle’s “Power of Now”). And that’s just the beginning of what’s in store for you at her f-r-e-e Transformational Author Experience®.
I hope you’ll take a look at what she’s put together for you and join us. It truly is a phenomenal program that has the power to transform your life if you let it…
December 30, 2014
Be Heard, Bye-Bye Boring Bio Success Story
FOR IMMEDIATE RELEASE – Bellevue, WA — With a shiny New Year debuting soon, Business Bio Expert Nancy Juetten says now is the time to refresh business bios for optimal client attraction in 2015.
“You really can create know-like-trust at first glance without speaking a word when you let your client-attracting business bio do the talking,” Juetten says.
Today, the solutions to what so many consumers and potential clients are looking for can be found in a quick internet search. The message that comes up quickly can make the difference between picking up the phone, sending an email, or clicking away – never to be seen or heard from again.
That is why creating know-like-trust in your expertise at first glance matters. After all, when potential clients are seeking solutions to problems, they look for proven experts with whom they can wisely invest to give them relief to whatever is ailing them. Whether clients are seeking investment advice, medical care, or eyelash extensions, decisions to engage are often made in an instant based on the information found with the click of a mouse.
Since first impressions are crucial, Juetten is offering her proven Brilliant Bio Now Template as a free download for a limited time.
She also shares 8 tips for business owners to make that first glance count.
== Declare your intention to be major in your field with every social media profile, bio box, and speaker introduction.
“Showcase the expertise you want to be known for in front of your name.” Juetten recommends. “That makes it a lot easier for potential clients to find you in an internet search and through the referrals of champions who understand your expertise well enough to recommend you to others.”
== Convey credibility and a pattern of success over time.
Juetten says that stunning, decisive results are the reason clients invest wisely to benefit from products, programs, and services. “Showcase a consistent, ongoing pattern of accomplishments and relevant credentials to build confidence in your skills and talents and inspire an immediate desire to do business,” she advises.
== Pack your profile with pizzazz, personality and a philosophy of doing business.
“Clients invest in experts they know, like and trust, Juetten says. “Go beyond ‘blah, blah, blah’ and make sure to put YOU in the story. A statement of philosophy, concise and compelling quotes from happy clients, and a statement around your reason for doing this work can make your bio stand out and ring true.”
== Your photo matters.
== Be ready for opportunity whenever it knocks.
== Message consistency keeps buyer confusion at bay.
Juetten explains, “Make sure the stories you share across social media platforms, the ‘about me’ page on your website, and the home page of your website are consistent in communicating who you serve, how you help, and why the work matters. An inconsistent message is bound to confuse a potential buyer, and a confused buyer never buys.”
== Share your story.
Juetten offers even more specifics and expert support to make business bios world-class and client attracting in an upcoming webinar that will share the 3 biggest bio blunders that even smart business owners make that prevent their ideal clients from hiring them. Claim your place at www.brilliantbionow.com.
About Business Bio Expert and Get Known to Get Paid Mentor Nancy Juetten
Nancy Juetten shows business owners how to get seen, heard, celebrated, and COMPENSATED for their expert status. Luminaries including Alex Mandossian, Sandra Yancey, Christine Kloser, Vinca Heart and more call her “The Bio Queen” for good reason. Her systems and methods deliver new clients, prestigious speaking gigs, media interviews, and joint venture partnerships with thought leaders and influence builders worldwide. She leads the Worldwide Virtual Get Your Client Attracting Story Done Workshop three times a year, and the next one begins January 28, 2015. Download your Brilliant Bio Now gift template today and get started now.
December 3, 2014
Be Heard, Business Success
As a kid growing up, my parents emphasized music and the arts. The public schools made it easy for kids to participate, so when music classes were an option, my mom made sure that my sister and I were quickly enrolled. She played the violin. I played the clarinet.
Truth be told, what I wanted to play was the flute. I liked the sound of it, and it wasn’t super loud. But my dad played the clarinet when he was a kid and we had one in the house. For budget reasons, the clarinet won the day.
I wasn’t super excited about it, but I was a good student, so I practiced a lot. The trouble was we lived in a neighborhood where all the houses were really close together. My bedroom window faced directly to the neighbor’s open garage where a bunch of teenage guys were always working on their cars. Here was the rub. The clarinet is not an instrument you can play without blowing hard and making noise. And when you are first learning, the noise is NOT pretty.
Add to that, I would practice with the windows open — because I grew up in the San Fernando Valley — and it was always HOTTER than blazes — especially in the summer. The kids next door would yell through the window to cut it out, hurry it up, or close the window. It was not exactly the best environment to learn to make beautiful music.
I kept practicing, and step by step. the noise became music. The ribbing I took from the neighbors was just one more challenge to overcome as I stayed with it despite how embarrassed I was. Step by step, I got a lot better as a musician. At one time, I was “second chair” seated right next to the #1 guy who just happened to have a very expensive clarinet that sounded better, no matter how he played it.
So why do I tell you this story?
Playing the clarinet in close quarters is a bit like finding your own voice. If you get encouraged, receive applause, and are recognized for your talent, it’s pretty swell. But while you are learning all the “how to” bits, finding your style, refining your approach, and working on your technique and finesse, it is just NOT so swell. You have to want the result enough to stick with it. And that means a lot of practice, implementation, interpretation and a lot of “wash, rinse and repeat” to get it right.
I became present to this lesson and reflection over the weekend as I was revisiting my love of music while playing the electronic keyboard in my living room that simulates a grand piano. With a teenager downstairs and a husband in the other room, I was thinking to myself how glad I was that the keyboard offered VOLUME CONTROL I didn’t want to annoy either of them with the imperfect notes of music practice. I didn’t want to be embarrassed about not getting it right. And I sure as heck didn’t want neighbors walking their dogs outside to hear me and laugh — or worse.
Then, it occurred to me that I likely keep the volume low when I try new things in my business for the same reasons. I play the student far longer than I should as opposed to getting out there in a big way to speak my truth, wave the flag, and do my thing.
Here’s the lesson, and I need to embrace it. We are all on the path to mastery, and we are always getting better through practice, trial and error, success, and failure. It’s the ongoing effort in pursuit of a worthy ideal that keeps life interesting.
So, if you experience me raising the volume around the work I do in the coming months and it feels or sounds clunky, loud, imperfect or awkward as I find my new groove, consider yourself warned. I’ve got more music to make to make my best impact, and this girl won’t be stopped. How about YOU?
December 2, 2014
Attract High Paying Clients, Be Heard
Click on the images to access the high end package manifesto: The Antidote to Undercharging and Underearning.
You can also read/watch the video news release by following the link below.
September 9, 2014
Be Heard, Get Known Get Paid Success Story
You could say my husband of almost 27 years — Certified Financial Planner Steve Juetten — is my best and most appreciative client.
And since we live together, parent together, and run two businesses across the hall from one another in our home, we talk business and evaluate results quite a bit.
On August 29, Steve got inspired to issue a press release to bring attention to the importance of getting estate planning documents in order based on reading about the estate planning challenges of music legend James Brown. And he took action to get the news out.
So what actually happened for him over the last week or so as a direct result of the press release?
== When you do an internet search for “James Brown, Estate plan tips” Steve Juetten’s prREACH video comes up #1 in the search. Here is a screen capture from yesterday, and Steve’s press release comes up #1, just below the paid advertisement for Laird Norton.
== Steve’s Google Analytics reveal that his website has welcomed 50% more traffic than normal since the release was issued on Aug. 29, 2014.
== Steve reports that the number of opt ins to download his Smart Money Rules gift booklet are up by ten times.
== Steve showcased the video in his recent ezine to his financial planning clients and welcomed a number of compliments by return email. He created real engagement!
== Client said things like, “how amusing,” “I didn’t know that and am glad to know now,” and “Steve, I need to check my estate documents. Let’s schedule an appointment.”
== Financial planning can be a rather dry subject matter, so being recognized as amusing and funny and insightful is a good thing in Steve’s line of work and also quite refreshing.
== Steve has showcased the video clip on his LinkedIn to add a “cool quotient” to his profile.
== I have showcased the video clip in a solo email and several blog posts to my own tribe, too.
== This is one of the benefits of being married to me and having a relevant success story to share that can serve and educate my community about actions that deliver results. This kind of championship is also a benefit of being among my Jumpstart clients that I speak about from stages, teleseminars, and webinars.
Steve’s business is very demanding and he doesn’t have a lot of time to do marketing. And, he is so happy with his results that he can’t wait to do another press release next month.
So, I hope these very specific, terrific results for Steve inspire you about getting your story out to the world in a bigger way.
If you want to learn even more about how to use press releases to build big buzz for your business, join me today for a content-rich webinar I’ll be sharing via the Business Mastery Series for Direct Pay. Here is a link to claim your place. It’s high value and free!
August 19, 2014
Be Heard, Business Success
Hardly a day goes by when someone working in corporate life wishes and hopes to escape the nine-to-five career to pursue the idea of lucrative self-employment. That is why Pam Slim’s 2009 book Escape from Cubicle Nation touched a huge nerve to become an award-winning best-seller.
Today, many self-described corporate prisoners and frustrated aspiring entrepreneurs spend time wishing and hoping for their own version of The Shawshank Redemption. They are looking for a way out to create a lifestyle they can love with an income to match.
I am a former publicist who has created a reasonably lucrative laptop lifestyle in service to independent business owners around the world who want to get found, noticed, and hired by the clients they most want to serve.
In business since 2001, my boutique publicity agency transformed into an online business in 2009 in the aftermath of The Great Recession. With clients disappearing quickly in the tough times, I found myself in need of an immediate business reinvention. By taking a dare from a friend — thank you Kathie Nelson of ConnectWorks — I wrote and debuted my self-published book Bye-Bye Boring Bio within three weeks of accepting that challenge.
Today my products, services and online training programs guide clients to say bye-bye to their boring bios and get known and paid for their expertise. The company is on track to welcome revenues in the low six figures for 2014 – by working from a home office with the support of a part time virtual assistant.
Mine is not a ‘breakthrough to seven-figures to create world domination kind of story.’ It’s a small business success story about making a great life while contributing to the success of others kind of story. And, it sure feels like redemption and success to me given the hard times that the Great Recession served up for me and so many others in 2008.
What Happened in My Life and Work is Proof that One Good Thing Can Lead to Another
== In 2008, I gifted the DRAFT copies of the quickly created workbook to business owners who attended one of my do-it-yourself publicity workshops in exchange for their promise to review it to make it better within 10 days. The feedback was favorable, so I made upgrades, put a pretty cover on the book, and shared it with just over 1000 electronic newsletter subscribers. Much to my delight and surprise, online sales started almost immediately — even with a small list of subscribers.
== I created a live workshop around making boring bios better for client attraction and shared it via free local tea houses, co-working spaces, and my own dining room and backyard deck to prove the concept. Then, one of my friends and colleagues – Tad Hargrave of Marketing for Hippies — was leading a 3-day live workshop at Bastyr University. I offered to present a 90-minute segment during his event and received an enthusiastic YES response.
== That live event at Bastyr University was attended by a decision maker in the career development office who invited me to lead a live Bye-Bye Boring Bio workshop for alumni and graduates. Director of Career and Alumni Services Susan Farley promoted the event to fill an auditorium of appreciative students who raved about their experience and results.
== That inspired me to create a live and home study VIRTUAL workshop that could serve people around the world. The first event took place in July of 2013 to rave reviews. Since then, well over 500 business owners serious about attracting clients with a sizzling first written impression have graduated to welcome new clients, speaking gigs, and media interviews.
The World’s Leading Trainer to Online Trainers Alex Mandossian, Permission to Charge Mentor Jessica Riverson, Certified Financial Planner Amy Shappell , and Caregiving without Regret Expert Michael Bloom — among hundreds of others — have since attracted clients, speaking invitations, and media interviews as a direct result of the stories created with my tools, resources, and support.
I successfully reinvented my business to serve a worldwide audience of business owners who are serious about solving a very specific problem in a world-class way. I have deployed my publicity expertise to build big buzz for my know-how. A “Google” search for “Business Bio Expert” returns hundreds of favorable results. I am the walking-talking-typing example of my own Get Known to Get Paid methods.
As I anticipate Labor Day 2014, I breathe a happy sigh of relief that I took Kathie Nelson’s dare and made the leap to create my online business in service to those serious about getting known and getting paid for their specific marketplace brilliance.
Here are my best tips from the trenches to inspire other business owners in some stage of reinvention to succeed with their own big ideas and compelling stories.
== Don’t build a better mousetrap. Rather, create a solution to a problem that is deeply felt, and get proof of your concept. Millions of business owners struggle describing what they do in a way that captures attention. The solution I created eases this pain. We really do transform ‘bio cringe’ into ‘bio pride.’ That is very rewarding for my clients and satisfying for me.
== Test your concept live and in a virtual format. Hold live workshops, teleclasses and webinars to gauge interest, participation, and results.
== Build buzz for your event. Use tools that enjoy widespread use – Speaking, Facebook advertising, joint venture partnerships — (I am speaking about this topic today for PJ Van Hulle on her popular List-a-Palooza 90-Day List Building Challenge, and you can join us live by teleclass!) — solo email campaigns, social media, blog posts, ezine articles, meeting announcements, and do-it-yourself publicity.
== Fill your events in creative ways to build social proof and confidence in delivering your offering. For example, gift participation to those who invest in other programs, give away VIP tickets as prizes, and encourage graduates to invite business partners, colleagues, and friends.
== Use the power and influence of education based marketing to create trust in your expertise.
== Be thoughtful and strategic in creating offers and invitations that meet a need and compel clients to say YES.
== Collect participant testimonials in a systematic way. This helps build a tribe of champions who can advocate for the program and lend social proof that it pays off.
== Learn advanced strategies to build buzz once proof of concept is clear. This can include the formation of strategic partnerships and joint ventures – once proof of concept is clear.
== Keep refining your offering and testing the pricing to best reflect the value. Take into consideration the feedback of engaged participants to make the program better each time.
I am very glad I took the leap to successful self-employment by creating a solution to a problem that so many business owners feel so deeply. As I often say, “Bye-Bye Boring Bio — Hello Opportunity.”
My fondest hope is that readers of this post are inspired to take the leap and succeed with their own big ideas and compelling stories that open the door to creating success on their own terms.
Start the journey by listening in to the upcoming LIVE webinar — the 3 biggest bio blunders even smart entrepreneurs make that prevent their ideal clients from hiring them. Learn more and claim a gift copy of Heal Your Boring Business Bio to Attract Clients and Cash Now at this link.
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