I am a big fan of the media query service known as Help a Reporter Out. Every day, I find out about reporters, bloggers, and other people of influence who are seeking commentary or perspective from experts like me and YOU. And because I want to get known for my expertise so I can get paid, I make a habit of replying to those queries that are a perfect fit for my own story. You can visit the site, join for free, and start receiving queries in your in-box right now. I highly recommend it.
In my experience, the keys to standing out among a sea of replies are to follow the directions noted in the query, meet or beat the stated deadline, and put some personality into your pitch.
Several of the queries from last week asked for a one-paragraph summary of my story, and I was able to reply within minutes because my story was already on paper. And I was delighted to receive replies from both that my story was exactly what they needed. Coverage should follow very shortly and in perfect timing.
If you were to share YOUR story in one paragraph or less, what would you say?
And are you ready to share it at a moment’s notice?
If you want to get seen, heard, celebrated, and COMPENSATED for the expert status you own today, you have to step up and out so the right people can find you. Responding to a HARO query is a great way to get the mission accomplished.
Here is my one-paragraph example. My challenge is for you to write one for your own company and to start sharing it with the media outlets and query posters for whom your story is a perfect fit. Come on. I dare you!
It’s Your Story. Tell It Well. Start Today.
In the darkest days of the Great Recession, my boutique publicity agency (launched in 2001) fell on hard times. After a brief stay in “Pity Party Hotel,” I wrote a book called Bye-Bye Boring Bio: The Solopreneur’s Ultimate Action Guide to Get Seen, Heard, Celebrated and Compen$ated for Expert Status. A friend dared me to write the first draft and share it as a gift to the guests who had paid to attend a do-it-yourself publicity workshop I was leading in Portland, Oregon at her invitation. I created the first draft in three weeks because I desperately needed to find a new way to serve the marketplace in a daunting economic time. Making boring bios better for client attraction seemed like a timely way to guide others in trouble to a much-needed outcome. Today this well-reviewed and popular workbook is the foundation behind the Get Your Client Attracting Story Done Worldwide Virtual Workshop. This virtual training earns raves and results in powerful story transformations for the hundreds of action-takers who participate from English speaking nations around the world. It is also among the useful training elements in the Get Known Get Paid Success System and among the tools that clients in my Get Known to Get Paid PRIVATE Mentoring Program enjoy. And, just this week,I debuted a new GIFT BOOKLET called Heal Your Boring Business Bio Now – The Bio Doc Offers Tips and Story Makeovers to Show You How, and it’s available for free download between now and Dec. 31, 2013. A shiny New Year is fast approaching, and there are plenty of bios that still need healing for optimal client attraction. The bottom line is that my interest in better business bios saved my bacon at a time when I really needed to bring some home. The bounty continues, one book purchase, workshop, training system, and mentoring program at a time. The lesson from all of this makes me grin. When the world dishes up lemons, find a way to make lemonade. Let the healing for boring bios begin because “The Bio Doc is In.”
There is a huge joint venture in progress that has 70 big internet entrepreneurs involved.
We are all beating the drum for Callan Rush for good reason. She is a master trainer who guides workshop, retreat, and seminar leaders to successfully and profitably deliver their messages to change the world. That is a drum I’ll gladly beat because I believe in the mission, have studied her work, and know that she can make a huge difference for the people I serve.
And that means that everyone on the partner lists is getting pretty much the same email copy to share with their tribes to invite interest and engagement.
Yesterday, I received several comments from people from my own tribe. They said that the perceived those emails as “spam” and wouldn’t open them. I think that is pretty strong, but that’s what they said. And, they wrote to me to say they opened my email in a sea of sameness because it offered a distinct and authentic message. One reader said it was a courageous message. Their comments were heart-felt. And that did my heart good.
I am a huge fan of getting known. And these joint venture campaigns certainly bring the name of the featured expert center stage in a big way. That gets a whole lot of people talking.
It also sets the stage for that expert to offer real value in the short term and ultimately get paid when the time comes. This is provided that the expert makes a winning invitation to provide a quality solution to a serious problem that is giving a great many frustrated workshop, retreat, and seminar leaders serious grief.
The results are where the rubber meets the road, which is why joint venture partnerships continue to hold favor among so many internet entrepreneurs — including me.
Let me be clear. I am in the mix, right there with them, because reaching more people with my own message is important and influential, and the math does work out. But, at what expense?
Math has never been my strong suit. Words are my favorite currency. I may not have the answers, but I can ask the questions and invite your replies at a time when so many of us are thinking about this.
I’d love to hear your thoughts on these questions:
How do you react when you receive the same email in your inbox from multiple sources?
Does this powerful influx compel you to pay more attention or less?
Does this improve or take away from the way you feel about the expert?
Does this influence the actions you intend to take?
If you had a wish about how this could be done differently or better, what would it be?
And if the message travels across a news wire to reach hundreds of media outlets as news with the potential to reach people beyond the lists to which so many of us subscribe, is that better? Or do you consider that spam, too?
I think this could be a very juicy conversation. Won’t you join in and comment? Can’t wait to read what you have to say.
Do I know how to lead a pretty good teleclass and webinar? YES
Have I attracted between 100 and 800 guests to some of my events? YES.
And, the two times I created “live” events at a venue in Seattle, I was really disappointed with my results.
Did I attract over 100 people to each? YES.
Did I get rave reviews for quality content? YES.
Do I have sassy video to show the excitement, the learning, the sponsors, the charitable partner, and all the rest? YES.
Did I monetize my efforts with enough of a result to make the effort worth my while? Truth be told? NO. I think I checked into “Pity Party Hotel” after my last event in December of 2010 because I worked so hard — to the point of exhaustion — and it didn’t pay off for me in the ways I had hoped.
What I know for sure is that I can’t put my head in the sand and never host a live event ever again. I must learn from prior mistakes and come out on the other side victorious. That’s just the way I roll, even when it takes me longer to get the lessons in my bones than perhaps I care to confess.
That is why I’ve been studying best practices around creating successful live events that get YES answers on all three questions in bold type. I realize now that being able to promote, fill, and deliver quality content isn’t enough. The truth is that when I did my two prior live events, I just didn’t have the right offerings to extend to my guests to compel them to take another step forward with me as their guide. Fuzzy offerings for a non-specific outcome for my ideal client absolutely led to fuzzy and disappointing results. I made plenty of other rookie mistakes, as well.
Here’s the good news. I am done giving myself a hard time about it. I am ready to examine what I did well and where I have opportunity to improve. So, now I find myself even more eager to learn at the feet of the best in the industry so I can decide what role live events might play in my 2014 plans. If you have been pondering that same question, be sure to pay attention to this blog and my social media over the next few days. I’ll be sharing “aha” insights learned at the feet of the incomparable Callan Rush and also offering gifts from Callan over the next few days to guide you toward making your best event moves in the New Year. You won’t want to miss a single post.
Callan is offering a report to answer the question: Are live events dead? I’ve read it, and it is very eye opening. Workshops, retreats, and seminars are getting hard and harder to fill. And it is tougher and tougher to sell from the stage, which is rendering these live event much less effective than they used to be. I am not sure if this is true or not. And Callan’s report is will worth your time. Feel free to pick up a copy here. Callan maintains that live events can be a powerful vehicle to deliver a message and effect meaningful transformation.
So what does this all mean to me? Well, for starters, in my humble opinion, the world doesn’t need another “let me guide you to six-figures fast” mastermind program. That is so NOT for me.
So I am going to dig deep and consider exactly what kind of event I can lead that will serve a specific audience and offer a specific result that will make a big impact in my own best way based on my own business bio and Get Known to Get Paid expertise. And I am going to be mindful about putting on my “artist” and “scholar” hats to find the perfect delivery method and approach that feels best for my audience and for me. Stay tuned. And as your own plans and “aha” insights come to life, please share your comments here so we all can talk about it and get ready to make our best moves in the New Year.
I continue to be humbled and inspired by the important work being done by my clients. Today, I share the story of Dr. Nekeshia C. Doctor. Her mission for women and girls is so big and so important that you will want to visit her site to get your daily prescription to embrace the beauty that was given you and see how you can be part of and contribute to her Beauty Within Project.
Dr. Nekeshia C. Doctor created her message with the support of the most recent Get Your Client Attracting Story Done Virtual Worldwide Workshop. If you need help right this very minute to make your own story better, access the new Heal Your Boring Business Bio to Attract Clients and Cash Now gift booklet today. It’s my gift to you and everyone you share it with. Share generously!
“For every girl and woman across this world, from all walks of life, who has been told and made to feel as though she is a mistake, hear this. No matter what others have said and may continue to utter – no matter how many times you have fallen off course, no matter how little support and love you have surrounding you, you can be and do anything that you desire to be and do.”
– Dr. Nekeshia Doctor, Founder, The Beauty Within Project Inc.
About The Beauty Within Project:
Dr. Nekeshia C. Doctor created The Beauty Within Project, Inc. in 2010. This 501(c)3 non-profit organization – known as the “BW Project” — hosts an annual empowerment seminar for girls between the ages of 8 – 18 years old. The vision of The BW Project, Inc. is to assist girls of every race, color, and creed, recognize, embrace, love, and respect the beauty that was uniquely given to them. In doing so, the BW Project transforms communities, one girl at a time. As a result of such great responses from the community about the annual all-girls seminar, Dr. Doctor incorporates quarterly social events throughout the year to maintain support and mentorship with as many girls as possible.
Who Benefits Most:
Girls and women seeking guidance, support, and motivation to get moving to create the lives they want in their homes, schools or workplaces
Those who have suffered from life circumstances beyond their own control from the very beginning
If this describes you, Dr. Nekeshia C. Doctor has a prescription of the basic essentials with your name on it. It’s called “30 Ways in 30 Days to Guide Women and Girls to Create the Lives They Want And Are Destined To Have Wherever They Are.” Dr. Nekeshia’s program is a God-send for:
That girl or woman born out of rape,
Who might be living in an abusive environment,
Who was raised as a child in and out of the foster care system,
Who was adopted by a loving family as a child, yet struggling to know who she really is because the family history is a mystery
Or that girl or woman simply unsure about where to pick up the pieces of your life to live with pride and joy.
Dr. Doctor felt called to create this prescription as a result of her own personal challenges and uncertainties as a young girl, national research findings, and her humble experiences as a teacher and assistant principal in the public school system. Despite being the oldest sibling, she wrestled with her own internal and external beauty. After years of silent struggles with her own self-esteem, Dr. Nekeshia Doctor found ways to escape the internal battle with self. She discovered that it takes a positive mindset, a system (strategic plan), and the right tools in place to achieve the high goals for your life. Dr. Doctor believes that life is about conquering our fears and extending a hand to be a blessing to others who may share those same fears.
About Dr. Nekeshia – The Deliberating D.I.V.A.
The Deliberating D.I.V.A. (Driven Individual Valuing Authentic capabilities) Doctor Nekeshia is driven to inspire girls and women to aim high no matter where they are in life by prescribing dosages of motivational medicine.
The firstborn daughter of a teenage mother, Dr. Nekeshia was raised in a single-parent home until she was 10 years old with the help of her maternal grandfather, great-grandmother, and paternal grandparents along the way. Beginning at a very young age, Dr. Nekeshia often felt as though she was a mistake and burden because she was the by-product of a 15- year old teenage mother who was still a child herself. Despite the odds, Dr. Nekeshia’s teenage mother took pride in raising her and her sister.
Dr. Nekeshia completed high school and furthered her education, obtaining a Bachelor of Science in Education, Master’s degree in Education-Educational Leadership, and a Doctorate degree in Education-Organizational Leadership. When Dr. Nekeshia earned her Doctorate degree in Education, that was a proud moment that allowed others to see that her teenage mother’s journey and choice to keep and raise Dr. Nekeshia were not mistakes. Today, her passion, life, and work as an educator, mentor, and consultant are all about opening new windows of possibility for girls and women who are challenged by their staggered mindsets and choices and seeking a path to make the most of their lives.
Your Call to Action:
Get ready to transform from “stuck in a rut” to “ALIVE and THRIVING.” To learn more about how to get a personal prescription to thrive in every area of your life as a girl or woman, contact and book Dr. Nekeshia C. Doctor to receive your personal prescription and instructions for taking your daily dosage of empowerment to be or do that which your heart desires and of which your amazing life is so worthy. She is eager to come to YOU wherever you are in the world to speak with you and/or your organization and place your personal prescription in hand.
How is that for sarcasm? It’s the nature of my work that I hear from business owners who want to sell more books, programs, products or teleclasses. So often, folks talk about what they are creating in generic, snooze-inducing terms. And, truth be told, I don’t think anyone on the planet is palpitating at the prospect of buying another product, book, program or tele-series.
Clients buy because they want a result. It’s just that simple. As one of my long-time friends and mentors Henry DeVries has often said, “Pain killers sell better than vitamins.”
Here are some of the commonly used conversation starters and email subject lines that have me reaching for the No Doze:
– Get your free ebook today
– Come to the next workshop
– Hurry to register for the teleclass
All this is about delivery methods for generic information. There is no WOW in any of this for me or for you or for whomever these programs are intended.
This reminds me of my days writing brochures and annual reports for business banks. All the banks talked about the same things — experience, client service, and tenured staff who cared about your success. It was if you could put you hand over each bank logo, and all the banks would sound the same. Those were challenging days with the pen for me. That is for darn sure.
I was ranting about this to the members of one of my Facebook groups. One of my friends and colleagues replied in a way that made me grin. That is why I am sharing our exchange here on the blog.
I reply, “That could be a new system for someone — with a wink and a grin. The Y.A.W.N. System to Repel New Business. Let me spell it out. Y – ou A -bsolutely W – ill N -ot get the business when all you talk about is your generic program, delivery method, or book.”
Dani retorts, “Fantastic… it’s a FOOL proof way to irritate and annoy people with four proven and simple steps.
Be signed up for annoying email spam
Get enrolled for an online training after selling it like it was custom 1 on 1
Try to up-sell them when the client states the service was overpriced – and finally…
Alienate professionals left & right.
Let’s all take a fresh look at how we talk and write about our products, books, and programs. And let’s have an EYES WIDE OPEN moment and wake up. No one is palpitating at the prospect of adding a generic product, book, program, or teleclass to their shopping cart today. People are seeking solutions to serious problems that bring in the relief or the benefit.
Intoxicate us with possibility. Paint a picture of a brighter future with terrific specifics. And deliver what you promise and more. It’s a tall order, and it will pay off.
Hubby — Steve Juetten — was interviewed for an article in the Alaska Airlines in-flight magazine about social security. When the article came out, only one “sassy sound bite” made the final article. That can happen when editors pull out their red pens. And, that single “sassy sound bite” compelled the reader to call me when she touched down to ask if the expert was my husband AND to search Google for my husband’s name.
Turns out she was looking for a fee-only Certified Financial Planner in Bellevue, WA. She found one — from ONE LINE OF TEXT in an in-flight magazine and a couple of follow up phone calls. She must have liked what Steve said. Steve has been serving as an expert resource to Sharon Baker, a freelance writer, for some time. And interview by interview with her and others, he is getting known and getting paid for his expert status.
All this is to say that media relations is a bit like baseball. Not every hit is a home run. And it takes a lot of singles to round the bases and score. Suiting up to play is where it all starts.
When you take action on the right media queries that can put your expertise front and center, good results can flow. For example, when I saw this Help a Reporter Query in my inbox, I replied right away.
Summary: Ideas, tools and technology for midlife professionals going back to work: Seeking fresh ideas, tools and technology that will assist midlife professionals who are going back to work, starting a business, reinventing their career, or planning a “working” retirement. Authors, experts and research welcome.
Name: Victoria Stefanakos Category: Business and Finance
Deadline: 12:00 PM EST – 25 September
This was my reply:
Subject Line: Bye-Bye Boring Bio for Mid-Life Professionals Starting New Businesses
My particular brand of WOW is guiding aspiring speakers, authors, coaches, experts – and career reinventioneers — to transform their boring stories from wallpaper to wow to attract speaking gigs, media interviews, and clients now. As a contributing author to the National Speaker Association (NSA) book Speak More, my chapter is entitled Author-Speaker-Coach-Snooze: Set Your Profile Apart to Attract Clients Now. I am also the author of Bye-Bye Boring Bio: The Solopreneur’s Ultimate Action Guide to Get Seen, Heard, Celebrated and Compen$ated for Expert Status. I spoke at the NSA Anaheim Conference about this topic and earned rave reviews.
One of the most effective ways I make my own impact is by leading the Worldwide VIRTUAL Get Your Client Attracting Story Done Workshop. This VIRTUAL workshop guides participants to prepare their materials with my expert guidance and to share the experience and the abundant and practical resources with a colleague. In doing so, they can reflect back their brilliance to each other, enjoy the experience, and also share the very modest fee while being guided to their desired outcome by my expert advice. The next workshop is September 25 from noon – 3 p.m. Pacific. I’ll be offering it again in January of 2014. Here is a link to make it easy for you to read about the Worldwide Virtual Get Your Client Attracting Story Done Workshop and view and read what happy participants say about it:
While you are there, you can listen to my breakout session audio, download the PowerPoint presentation, and access the Get Ready, Get Known, Get Paid Workbook that I offer to sample my engaging style and useful, results-generating content. I know your readers can be inspired by the actionable content provided – even if the Worldwide Virtual Get Your Story Done Workshop is not in their immediate plans.
I am happy to chat with you if this idea is a fit for your story.
The result? The reporter replied with warm words about my pitch and asked for an interview. I went the extra mile to suggest upgrades to her own story to showcase how my advice could pay off for her immediately. We had a wonderful telephone conversation. And today the story debuted at Forbes.com.
You really can get seen, heard, and celebrated as the expert you are today. For me, responding to reporter queries and using the power of the media are among my own best ways. I love the credibility associated with having my perspectives showcased in prestigious media outlets. And the invitations to deliver my message to more of the right clients, audiences, and workshop participants absolutely bring about the compensation.
What are YOUR best ways to get known for your winning ways. Choose the top five and make them a well formed habit. Pretty soon, you’ll get seen, heard, celebrated, and compensated, too.
I got a bright idea about a year ago. What if I just opened my phone lines and invited people to call me to get help telling their stories. No teleseminar registration or opt in required. Just give me a call. I sent out a message to my community and shared the details.
Call me within a specific window of time on my private line.
If you get voice mail, leave a message and I’ll call you back.
Let’s see about making your story better in as few as 15 minutes.
I was worried no one would call. It was that feeling you get when you invite people to your home for a party. The appetizers are beautifully displayed. The house is clean. And, then, you worry that no one is going to come.
As the clock struck 9 a.m., I could feel my heart beating in my chest. And then at 9:02, the phone rang. And I got message after message. For two hours, I guided callers to tell their stories better, live and in the moment. And then, at 4:30 in the afternoon, someone sheepishly called and asked if I would help him, too. And I did.
That single courageous invitation to act on a moment of inspiration last October set me and my business on an entirely new and exciting path. Since then, I have offered these calls again and again to my own community and to the communities of people who need my help — via teleclasses, webinars, and live stages. And this expertise of mine has earned media attention in a meaningful way.
Let the Healing for Boring Bios Begin …. Because the Bio Doc is In!
My confidence has grown each time, and the raves from callers and participants have gotten better and better. It has been a perfect exchange of energy for results, one and all. And, yes, I have added the technical details such as the opt in page. I have branded the effort with sassy graphics. I even have a custom embroidered lab coat and pink stethoscope that I wear at live events. And I’ve served thousands of callers to date who are singing my praises in a way that makes my heart skip a beat, and their bios give THEIR clients palpitations, too.
Because I am in a particularly celebratory mood, the call I offered yesterday is one I happily share with you so you can experience what all the fuss is about. Here is the replay link.
Just read what Katie Munoz said about the value she gained from this workshop and follow up call experience.
I’m Katie Munoz, a Humor Coach and Workshop Leader, www.fromserioustohilarious.com. I have been trying to write a bio for months and was barely making progress. The exercises on the first day of Nancy Juetten’s Worldwide Get Your Client Attracting Story Done Workshop, allowed me to finally finish a credible bio. What a relief. I sent it to Nancy who waved her magic editing wand and turned my bio into fabulous! And ready to go. No more work required. Wow. Even if I had received nothing else, I would have been very happy with the workshop. But during the follow up group call, Nancy mentioned how to record audio and video samples of our speaking for FREE. That’s a savings of a few thousand dollars. And THEN Nancy demonstrated how to easily and confidently use those recordings to negotiate a substantial speaking fee. How many dollars is that worth? Priceless. That workshop was easily the best per dollar value of any workshop that I have ever attended. Thank you, Nancy.
I started out with a very low tech and high touch way of delivering the relief — one caller at a time.
I then took the session to Instant Teleseminar to serve even more people.
And because so many people need this help, I offer it in high value ways that keep the energy exchange fair and fabulous for all.
No one is going to risk their mortgage payment by participating in this proven program, and isn’t that refreshing?
You read about people making their way in the world by doing what they love. And I am here to tell you that I am one of them. It all started by taking action on a bright idea about how to serve my tribe in a low tech/high touch way. I wanted to solve a very real problem that millions struggle with and provide a winning solution they would be happy to buy to get the relief and the benefit.
I just had a gut feeling that I could step into a bolder way of service by taking action, and I did. And it absolutely paid off for me and for so many others.
So, what bright ideas are brewing for you about how you can serve people in a way that feels right in your gut, heart, and head? And what actions will you take to make them real? A shiny New Year is fast approaching, and now is the time to set the wheels in motion so you can make your way in the world doing more of what you love so that everyone can be made better for the exchange.
Here is a expert with a remarkable and compelling mission and a story to go with it. Sofie’s story rose to among the top of the stack created by graduates of the Worldwide Virtual Get Your Story Done Workshop from July 17.
Right away, you know what she does and if you need it so you file, find, and refer her. I think that’s right on the money. If you’d like to benefit from the workshop replay and all the step-by-step materials to guide you to your best story, you can. Click here to learn more.
Transforming Injuries and Wounds into Strengths and Gifts Since 1997
As a result of Cult Recovery Expert and Trauma Transformation Mentor Sofie Pirkle’s healing work, ambitiously conscious people who feel like they are stopping short of their full and brilliant potential let go of the baggage they didn’t even know they were carrying. They reclaim powerful parts of themselves they didn’t even know they lost, relieve physical and emotional pain, and create lives that they actually want.
Born and raised in a cult, having the courage to escape, heal the soul, and make her true impact, Sofie has a unique knack for working with those who have come from controlling families, abusive relationships, high demand groups — especially cults.
A Bad Ass Bodywork professional since 1997 and professional choreographer and 3rd degree black belt, Sofie is in her true brilliance when she is working with those who use their bodies for their passions and professions. Sofie understands firsthand how hidden traumas can leak into our lives, creating emotional and physical symptoms ranging from mildly irritating to debilitating.
Sofie’s coaching and body-oriented healing work empowers these nearly-in-their potential people to reduce physical and emotional pain, reclaim and step into their true identity, commit to show up for themselves and their work, and trust and act on their deep inner wisdom to make the right decisions to live the lives they truly want.
Whether it’s through reading her books, learning with her home study programs, participating in her workshops, or working privately with her, Sofie’s courageous devotion to your healing journey will touch your heart and heal your soul. Find her at www.badassbodywork.com
“How would life be different and better if we stopped wasting time wishing for something else and used that energy to appreciate and celebrate who we are and where we are today? It’s not too late and it can change everything.”
Susan Berland is fiercely committed to guiding young people and their parents back to a loving, accepting relationship when the parents are struggling to accept their child as gay, bisexual or transgender. Susan guides parents and their kids to communicate effectively, trust one another and accept one another where and as they are. In as few as six private sessions, LGBT kids and/or their parents make great progress to build a bridge back to love and acceptance to last for a lifetime.
As the proud mother of a gay son and champion for people who are different, it’s Susan’s privilege and pleasure to be the safe harbor for family members who want acceptance without judgment and to find a path to a loving, understanding, accepting family environment with her coaching and support.
If you are looking for a proven professional who can provide your child with a safe place to go with their questions and concerns and receive the support you’re currently unable to give …
Or you are a parent who needs a safe place to express concerns and ask questions without fear of judgment, you’ve come to the right place.
With seven years of experience working with clients with similar worries and concerns and guiding them to build a bridge back to love and acceptance, Susan’s mission and commitment is to provide the support and tools to bring your family back together. What lights Susan up about this work is knowing that she is providing a safe, loving place, non-judgmental way to support LGBT kids and their parents in the most important journey of their lives.
“Nothing breaks my heart more than when I hear parents reject their LGBT kids. They loved them yesterday when they didn’t know. I wish I could reach out to each and every one and let them know they are loved and special, just the way they are. They all deserve the love of their parents, if not their biological parents, than a surrogate parent.”
Susan knows what it’s like to be told your child is gay and what is means to adjust expectations and deal with a roller coaster ride of emotions. And as a mom who loves her son for who he is, she can provide that love and support until the parents themselves can find the path to do the same.
Susan’s Advocacy Speaks Volumes about Her Conviction to Inspire and Ignite Real Change:
• She worked tirelessly on the No on 8 Campaign in California and is a fierce advocate for marriage equality.
• She co-founded a non-profit, The All Family Project, whose mission is to educate the public about the issues faced by gay and lesbian families. Susan donates a portion of proceeds to that and other LGBT organizations.
• Susan was one of the original 70 volunteers involved with the International Coach Federation as it began its quest to raise the profile of professional coaching. ICF now has over 20,000 members around the globe.
• She is a member of the Golden Gate Business Alliance, the LGBT Chamber of Commerce in San Francisco.
Championing the Underdog
Susan’s path to become a coach who fights for the underdog became clear at an early age. In the first grade, she befriended a deaf girl when all the other kids made fun of her. When her son came out as gay, she was called to work in the LGBT community to provide extra love and support. As a Jewish mom, Susan’s heart has always gone out to those who have been rejected by their families. Hers is big enough to provide the love and support others may be denied at a time in their lives when they need love the most.
Your Invitation to ACCEPT Support Now:
If moving more boldly in the direction of acceptance as soon as possible is high on your priority list, schedule a complimentary chat with Susan today. Connect in the way that suits you best: