October 2, 2014
Business Success, Public Speaking, Video PR
Truth be told, I suffered from this ailment for quite a while.
I accepted invitations to speak, spent hours to create original material, and rehearsed my presentations for hours before showing up live or by webinar to deliver them.
With high hopes and even higher expectations, I would show up and deliver the best content I knew how to deliver.
And, sad to say, my results were disappointing.
What I wanted was to welcome a rush to the back of the room or to my online shopping cart to invest in the products or programs I was promoting. Instead, I’d welcome warm applause, new fans and friends, and go home with a basket of business cards and disappointing sales.
Not only did they love me and not buy from me, I was guilty of a number of sins as a presenter.
== I over delivered on content and went “over the arc” way too often. That didn’t invite sales and created exhaustion for me.
== I needed to rethink the value of structure and shift my thinking to believe that “structure is friend not foe.” For an artist like me, that was BIG.
== My program descriptions needed a booster shot of results based titles to be even more action inducing. This was a “duh moment” for sure.
== Being a student of the structure and the template is one thing. Learning to put ME in the presentation was another thing entirely. I was fighting that tooth and nail.
It was maddening to tell you the truth. For as hard as I was working, my results were just not good enough.
At the end of 2013, I got to that “now or never” point where something had to change.
I got serious about finding a teacher to guide my transformation as a virtual workshop leader and speaker. Master Workshop Leader and Trainer Callan Rush offered many of her best content for free last November to help ease my pain. I quickly consumed her book, event filling blue print, and special report and got serious about improving my results.
So impressed I was with the quality of her free materials that I invested in her Magnetize, Monetize, and Mesmerize training.
I declared 2014 to be my year to significantly improve the design and delivery of my offerings for BIG results.
My results have been specific, terrific, and they keep getting better.
== I attended the Magnetize training in January of 2014. En route home from Canada to Bellevue, I wrote an email to serve my tribe with powerful education and sent it when I arrived home. To my delight, I earned back my full tuition in the three programs within 48 hours with paid enrollments in my own Worldwide Virtual Get Your Story Done Workshop.
== Clients, fans, and followers have noticed the change in my presentations and voted with their purchases at the shopping cart and in th back of the room when I speak.
== Year to date for 2014, my sales are up 30%.
== Now that I have a proven way to structure and deliver my presentations, I spend significantly less time preparing new material so my focus can be on delivering the material I create with impact, authenticity, and PRESENCE.
== I think the biggest lesson I have learned from participating in the training is to bring my full self to every talk — in all my colors. The more REAL I am, the better my results.
When this student was ready, the right teacher appeared, and my business is so much better today as a result.
So, if you are sick and tired of suffering from “They Loved Me, But They Didn’t Buy From Me” disease and it is time to bring in the relief, take a close look at the free training Callan Rush is offering to open your eyes to a better way to design and deliver your programs. It absolutely paid off for me.
September 29, 2014
Business Success, Event Promotion
Master Workshop Trainer Callan Rush Reveals What is Working with Live Workshops, Retreats and Seminars and What is Doomed to Fail in New Live Event Revolution Special Gift Report.
This 27-page report is a must-read if leading live or virtual events is on your priority list for the New Year.
And if you enjoy watching videos even more than reading, great news. Follow the link above to find several to educate even more about becoming a lucrative luminary and the best next steps to take to make it so.
September 12, 2014
“Don’t confuse perfectionism with professionalism. Organization is the key to creating confidence to ask for and get new business. Streamlining the backend of any business takes reaction mode out of the equation to create reliable, predictable business results.”
- Business Building Vixen and Coaches Console Co-Founder Melinda Cohan
(Left to Right: Melinda Cohan and Kate Steinbacher, Co-Founders of The Coaches Console)
FOR IMMEDIATE RELEASE
Contact: Nancy Juetten, 425-641-5214 (PST)
(Bellevue, WA – September 12, 2004) — Thousands of aspiring life and business coaches get stuck at the front door instead of accelerate along a fast path to reliable profits because they get overwhelmed with the back-end details of running their businesses.
In fact, the Department of Labor reports that 94% of small business owners fail to achieve the six-figure revenue mark. One of the reasons is that they are overwhelmed by back office details that divert their focus from client attraction.
“Failure to get organized at the start of any new business is the reason so many new coaches fail,” says Business Building Vixen and Coaches Console Co-Founder Melinda Cohan.
Cohan and her business partner Kate Steinbacher are on a mission to change that.
They have served over 12,000 formerly frustrated and frazzled coaches to become confident, ready, and profitable since starting Coaches Console in 2004
Their system has also touched the lives of 44,296+ clients around the world that have been served by all of the coaches using Coaches Console to start their coaching business with confidence, look professional and be organized in their coaching businesses.
Cohan and Steinbacher know all too well the problems that keep new coaches stuck in overwhelm and weak profits.
The leading contributors to frustration and struggle from the start include:
1) Failure to Get Organized;
2) Limiting Beliefs that Keep New Coaches Under Earning and Under-performing;
3) Roller Coaster Revenues;
4) Failure to Integrate Back-end Business Systems to Create Ease and Flow.
Cohan and Steinbacher offer a series of three videos and useful tools to pave a path to smoother backend organization and faster profits. It is free to watch and benefit. In addition, they are leading an educational webinar on September 18th at 3:00pm Eastern / 12:00pm Pacific called “The Truth Behind the Business of Coaching: What You MUST Know To Get Clients, Earn Money and Make Your Biggest Impact.” Click on this link to register.
About The Coaches Console:
The Coaches Console is the industry’s leading tool to organize and automate a professional coaching business. Business and life coaches around the world use this leading all-inclusive application to schedule sample coaching sessions, process payments, manage marketing and contacts and so much more intuitively with ease and confidence. To learn more and benefit from the September 18 webinar, register here.
September 12, 2014
Bye-Bye Boring Bio Success Story
Over the last few days, I have heard from quite a few webinar guests that they love my “Make Your Business Bio Better” content, teaching style, and offer. And, they want to know if there are budget friendly ways to get the healing for their boring bios. The answer is YES. Allow me to share three great choices that even Goldilocks would love.
Worldwide Virtual Get Your Client Attracting Story Done Workshop – Most Complete, Engaging Solution
== Live 3-Hour Bye-Bye Boring Bio Intensive – September 17
== Magic Message Lab – September 24
== Bio Wow – What Now Super Charged Action Session – October 1
== Bye-Bye Boring Bio Tools and Get Known Get Paid Resources
== Private Bye Bye Boring Bio Facebook Community
== The opportunity to get seen, heard, and celebrated at by me through the most visited page on my website for having the BEST bio transformation during the course!
PLUS Fast Action Bonus:
• Private “Bio Booster Shot” Phone Chat with Nancy to Make Your Best Effort Draft BETTER for the first 13 to say YES
• $1344 in value!
Your Wise Investment: $497 or 3 easy payments of $197
Get Your Client Attracting Story Done Home Study Kit
3-Hour Bye-Bye Boring Bio Audio Plus Bye-Bye Boring Bio and Get Known to Get Paid Tools and Templates
Your Wise Investment: $297
Bye-Bye Boring Bio Book
Your Wise Investment: $47+
Here is the GREAT news. You and your bio are well served with each and every choice.
The 500 Worldwide Virtual Get Your Client Attracting Story Done Workshop graduates that sing my praises make me biased in favor of that option.
The most important option for you is the one that you need, want, and feel ready to invest into to get the relief.
Just remember that the Private Bio Booster Shots with me are going quickly and you must make a decision by September 15, 2014 in order to join me live when the first of 3 live calls starts on Wednesday, September 17 at noon PST.
So, which choice is “JUST RIGHT” for you?
… and your need for personal attention, messaging magic, and tremendous value?
Say YES to the right choice for you, and I will look forward to delivering the magic.
Bye-Bye Boring Bio. Hello Opportunity.
Remember, the Worldwide Virtual Get Your Client Attracting Story Done Workshop is the most complete, personal solution, and the people you meet in the private Bye-Bye Boring Bio Facebook community and the support I’ll provide there make this a very powerful choice. Visit www.byebyeboringbio.com to say YES before we close registration on September 15, 2014 at midnight.
Let’ GET THIS DONE in a world-class way together!
September 9, 2014
Be Heard, Get Known Get Paid Success Story
You could say my husband of almost 27 years — Certified Financial Planner Steve Juetten – is my best and most appreciative client.
And since we live together, parent together, and run two businesses across the hall from one another in our home, we talk business and evaluate results quite a bit.
On August 29, Steve got inspired to issue a press release to bring attention to the importance of getting estate planning documents in order based on reading about the estate planning challenges of music legend James Brown. And he took action to get the news out.
So what actually happened for him over the last week or so as a direct result of the press release?
== When you do an internet search for “James Brown, Estate plan tips” Steve Juetten’s prREACH video comes up #1 in the search. Here is a screen capture from yesterday, and Steve’s press release comes up #1, just below the paid advertisement for Laird Norton.
== Steve’s Google Analytics reveal that his website has welcomed 50% more traffic than normal since the release was issued on Aug. 29, 2014.
== Steve reports that the number of opt ins to download his Smart Money Rules gift booklet are up by ten times.
== Steve showcased the video in his recent ezine to his financial planning clients and welcomed a number of compliments by return email. He created real engagement!
== Client said things like, “how amusing,” “I didn’t know that and am glad to know now,” and “Steve, I need to check my estate documents. Let’s schedule an appointment.”
== Financial planning can be a rather dry subject matter, so being recognized as amusing and funny and insightful is a good thing in Steve’s line of work and also quite refreshing.
== Steve has showcased the video clip on his LinkedIn to add a “cool quotient” to his profile.
== I have showcased the video clip in a solo email and several blog posts to my own tribe, too.
== This is one of the benefits of being married to me and having a relevant success story to share that can serve and educate my community about actions that deliver results. This kind of championship is also a benefit of being among my Jumpstart clients that I speak about from stages, teleseminars, and webinars.
Steve’s business is very demanding and he doesn’t have a lot of time to do marketing. And, he is so happy with his results that he can’t wait to do another press release next month.
So, I hope these very specific, terrific results for Steve inspire you about getting your story out to the world in a bigger way.
If you want to learn even more about how to use press releases to build big buzz for your business, join me today for a content-rich webinar I’ll be sharing via the Business Mastery Series for Direct Pay. Here is a link to claim your place. It’s high value and free!
September 3, 2014
Bye-Bye Boring Bio Success Story, New Audio File to Support Your DIY Publicity Success
Tune in for this radio program today, September 4 at 11 a.m. PST on Blog Talk Radio. It is EFT radio — Transformational Techniques for Self-Healing and Peak Performance. My host is career coach and former corporate captive Marti Murphy. Marti guides working professionals to take the big leap from burned out to fired up. Today we are talking about a favorite topic of mine that can absolutely serve you if you are making the big leap from what you used to do to the work you were born to do and get paid well for. Please join us!
- Learn the 3 biggest bio blunders even smart business owners make that keep clients from hiring them.
August 19, 2014
Be Heard, Business Success
Hardly a day goes by when someone working in corporate life wishes and hopes to escape the nine-to-five career to pursue the idea of lucrative self-employment. That is why Pam Slim’s 2009 book Escape from Cubicle Nation touched a huge nerve to become an award-winning best-seller.
Today, many self-described corporate prisoners and frustrated aspiring entrepreneurs spend time wishing and hoping for their own version of The Shawshank Redemption. They are looking for a way out to create a lifestyle they can love with an income to match.
I am a former publicist who has created a reasonably lucrative laptop lifestyle in service to independent business owners around the world who want to get found, noticed, and hired by the clients they most want to serve.
In business since 2001, my boutique publicity agency transformed into an online business in 2009 in the aftermath of The Great Recession. With clients disappearing quickly in the tough times, I found myself in need of an immediate business reinvention. By taking a dare from a friend — thank you Kathie Nelson of ConnectWorks — I wrote and debuted my self-published book Bye-Bye Boring Bio within three weeks of accepting that challenge.
Today my products, services and online training programs guide clients to say bye-bye to their boring bios and get known and paid for their expertise. The company is on track to welcome revenues in the low six figures for 2014 – by working from a home office with the support of a part time virtual assistant.
Mine is not a ‘breakthrough to seven-figures to create world domination kind of story.’ It’s a small business success story about making a great life while contributing to the success of others kind of story. And, it sure feels like redemption and success to me given the hard times that the Great Recession served up for me and so many others in 2008.
What Happened in My Life and Work is Proof that One Good Thing Can Lead to Another
== In 2008, I gifted the DRAFT copies of the quickly created workbook to business owners who attended one of my do-it-yourself publicity workshops in exchange for their promise to review it to make it better within 10 days. The feedback was favorable, so I made upgrades, put a pretty cover on the book, and shared it with just over 1000 electronic newsletter subscribers. Much to my delight and surprise, online sales started almost immediately — even with a small list of subscribers.
== I created a live workshop around making boring bios better for client attraction and shared it via free local tea houses, co-working spaces, and my own dining room and backyard deck to prove the concept. Then, one of my friends and colleagues – Tad Hargrave of Marketing for Hippies — was leading a 3-day live workshop at Bastyr University. I offered to present a 90-minute segment during his event and received an enthusiastic YES response.
== That live event at Bastyr University was attended by a decision maker in the career development office who invited me to lead a live Bye-Bye Boring Bio workshop for alumni and graduates. Director of Career and Alumni Services Susan Farley promoted the event to fill an auditorium of appreciative students who raved about their experience and results.
== That inspired me to create a live and home study VIRTUAL workshop that could serve people around the world. The first event took place in July of 2013 to rave reviews. Since then, well over 500 business owners serious about attracting clients with a sizzling first written impression have graduated to welcome new clients, speaking gigs, and media interviews.
The World’s Leading Trainer to Online Trainers Alex Mandossian, Permission to Charge Mentor Jessica Riverson, Certified Financial Planner Amy Shappell , and Caregiving without Regret Expert Michael Bloom – among hundreds of others — have since attracted clients, speaking invitations, and media interviews as a direct result of the stories created with my tools, resources, and support.
I successfully reinvented my business to serve a worldwide audience of business owners who are serious about solving a very specific problem in a world-class way. I have deployed my publicity expertise to build big buzz for my know-how. A “Google” search for “Business Bio Expert” returns hundreds of favorable results. I am the walking-talking-typing example of my own Get Known to Get Paid methods.
As I anticipate Labor Day 2014, I breathe a happy sigh of relief that I took Kathie Nelson’s dare and made the leap to create my online business in service to those serious about getting known and getting paid for their specific marketplace brilliance.
Here are my best tips from the trenches to inspire other business owners in some stage of reinvention to succeed with their own big ideas and compelling stories.
== Don’t build a better mousetrap. Rather, create a solution to a problem that is deeply felt, and get proof of your concept. Millions of business owners struggle describing what they do in a way that captures attention. The solution I created eases this pain. We really do transform ‘bio cringe’ into ‘bio pride.’ That is very rewarding for my clients and satisfying for me.
== Test your concept live and in a virtual format. Hold live workshops, teleclasses and webinars to gauge interest, participation, and results.
== Build buzz for your event. Use tools that enjoy widespread use – Speaking, Facebook advertising, joint venture partnerships – (I am speaking about this topic today for PJ Van Hulle on her popular List-a-Palooza 90-Day List Building Challenge, and you can join us live by teleclass!) – solo email campaigns, social media, blog posts, ezine articles, meeting announcements, and do-it-yourself publicity.
== Fill your events in creative ways to build social proof and confidence in delivering your offering. For example, gift participation to those who invest in other programs, give away VIP tickets as prizes, and encourage graduates to invite business partners, colleagues, and friends.
== Use the power and influence of education based marketing to create trust in your expertise.
== Be thoughtful and strategic in creating offers and invitations that meet a need and compel clients to say YES.
== Collect participant testimonials in a systematic way. This helps build a tribe of champions who can advocate for the program and lend social proof that it pays off.
== Learn advanced strategies to build buzz once proof of concept is clear. This can include the formation of strategic partnerships and joint ventures – once proof of concept is clear.
== Keep refining your offering and testing the pricing to best reflect the value. Take into consideration the feedback of engaged participants to make the program better each time.
I am very glad I took the leap to successful self-employment by creating a solution to a problem that so many business owners feel so deeply. As I often say, “Bye-Bye Boring Bio — Hello Opportunity.”
My fondest hope is that readers of this post are inspired to take the leap and succeed with their own big ideas and compelling stories that open the door to creating success on their own terms.
Start the journey by listening in to the upcoming LIVE webinar — the 3 biggest bio blunders even smart entrepreneurs make that prevent their ideal clients from hiring them. Learn more and claim a gift copy of Heal Your Boring Business Bio to Attract Clients and Cash Now at this link.
August 18, 2014
This is probably the single best free give-away stack I’ve ever seen… My good friend Christian Mickelsen is giving you his #1 best selling book, *Get Clients Today* (the new 2nd edition)
== right here
Plus, this Client-Getting Expert for Coaches is giving you a super powerful tool for getting clients. It is called the *Red Hot Free Session Offers*
You can post these offers up on Facebook or send out to your email list for an immediate rush of folks wanting to work with you. And his video explaining how to use it all is powerful, too. You’ve got to get your hands on these.
Download them now. You can thank me later.
August 15, 2014
This GUEST post is offered by List-a-Pallooza Creator PJ. Van Hulle.
PJ Van Hulle is an acclaimed international speaker who works with speakers, authors, and coaches to grow their e-mail lists so that they can attract more clients and sales, with less effort and stress. She’s the author of the Little Book of Prosperity, the co-author of Make Your Connections Count, and the host of the List-a-Palooza 90-Day List-Building Challenge.
You’ve probably heard that, “the fortune is in the follow up,” but if you’re like most of the 1,000’s of entrepreneurs I’ve worked with over the last 14 years, your follow up systems leave something to be desired.
Here’s why “the fortune is in the follow up,” and what that looks like…
In most niche markets, or the specific group of people you serve:
3% are actively shopping for what you offer
7% are aware and open to your services, but not looking
30% are not aware of their problem or your solution
30% may know you exist, but it’s not the right time
30% are simply not a fit
This means that if you’re not following up, you’re leaving behind the 67% of people that might be ready to sign up for your products or services down the road!
When you follow up consistently, you will stay in front of these people. Maybe they’re not ready now, but when they are ready, you’ll be at the top of their mind and therefore you’ll be the one they hire over someone that didn’t follow up.
Imagine how much more money you could put in your pocket just by staying in touch with those 67% of people who may need you in the future.
The easiest and most effective way to follow up and nurture those relationships is to build an e-mail list of clients and potential clients who have “opted in” and given you permission to send them e-mails.
A good rule of thumb for monetizing your list is to shoot for $1 per subscriber, per month. So if your goal is to generate $10,000 per month in income, focus on growing your e-mail list to 10,000 subscribers.
With a profitable e-mail list you can:
● Attract more clients and sales
● Turn current clients into repeat clients
● Fill your seminars and programs
● Promote other peoples’ programs that you believe in and earn $1,000′s in affiliate commissions
Building your list is like taking advantage of compound interest. The sooner you start, the better. And the longer you nurture your list, the more profitable it will be.
To quantum leap your e-mail list to the next level, I recommend participating for FREE in the List-a-Palooza 90 Day List-Building Challenge.
I will be speaking at 2 p.m. PST on Tuesday, August 19. I’d love for You To Join in the conversation!
August 14, 2014
Attract High Paying Clients
That is a challenge. And I am going to play right along with you.
- What events can you attend?
- What actions can you take?
- What amazing conversations can you have to connect with more of the right people and engage more of the right clients?
Between Lisa Cherney, Christian Mickelsen, Sharla Jacobs and Bill Baren, there is no absence of GREAT advice being shared about how to do this. Where the rubber meets the road is the actual actions taken.
And so this is my challenge to you.
- How many perfect clients can you meet and engage to your business between now and August 30?
- And what steps will you take to stay in your marketing sweet spot to find them, attract them, and claim them with the right words that come from a place of true service?
- You’d have to be living under a rock to have missed Christian Mickelsen’s Hot Spots to Find High Paying Clients special report.
- Lisa Cherney is offering an ENCORE of our conversation around finding your marketing sweet spot tomorrow — Friday, August 15 at 9 am PT/12 pm ET.
Phone number: (425) 440-5100
The TRUTH ABOUT MARKETING<<< ONLINE ACCESS
- Pay attention to both expert resources.
- Most importantly, TAKE SOME INSPIRED ACTION to connect with people and engage them to your service.
- What I most want to hear from you by August 30 is how many perfect clients you have engaged to your amazing business as a direct result of this challenge. I can’t think of better news to see, hear, and celebrate!
- By the time September rolls around, it will be a mad dash to the finish line for 2014 and time to ponder how to make 2015 even better and more profitable. A few new perfect clients can deliver the magic, provided you are willing to make it so.
Are you in? Chime in and declare your intentions, and we will get this party started!
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