Click on the images to access the high end package manifesto: The Antidote to Undercharging and Underearning.
You can also read/watch the video news release by following the link below.
Click on the images to access the high end package manifesto: The Antidote to Undercharging and Underearning.
You can also read/watch the video news release by following the link below.
Since I opened the doors to my small business in 2001, I have met hundreds of business owners and spoken to thousands. Everyone has a reason for hanging out that shingle and doing business. And on Small Business Saturday, I celebrate all who have found the courage to take the journey of starting, growing, and sustaining a small business.
For those who are just making that decision now, listen up.
You want to open this business. You have a passion for this product/service/idea. And, the one thing you need to believe and know in your gut before you start is whether or not there are people in the marketplace that both want, need, and are prepared to invest real dollars to get your solution. Otherwise, you are destined for a long and windy learning curve that will not deliver the freedom and profits you read about from friends on Facebook or blogs like this one.
How can you find that out if your idea has legs to run?
1) Do your homework to make sure there is a need for the solution you are offering.
2) Seek out your successful competitors to see how they are serving the marketplace so you can figure out a unique spin that sets your offering apart.
3) Test out your idea with prospective clients who can let you know if you have created something that they would gladly buy and recommend to others. Know enough about that group of clients to have confidence that there are enough of them in the marketplace to sustain a business like yours.
There are “gurus” in the world who say that everyone is an expert as something and can make a success of it with enough hard work, tenacity, focus, and clarity.
“Success” has many definitions, and if making money is at the top of the list, here is a simple truth. If the consumers in the marketplace that you are targeting do not want, need, or invest into the solution being brought to market, that is a serious problem that no amount of expertise in a niche arena can possibly overcome to earn success as measured by dollars and sense.
Small business success is something to celebrate and champion.
I wave the flag for it and am proud to be in business 13 years after I started.
And not every product, service, or idea I have created has paid off.
I’ve followed my own advice to keep the doors open, reinvented my business and offerings when a changing marketplace demanded it, and stayed with it long enough to make it work. And I try to have a little fun along the way.
It’s been a wild ride full of twists and turns. I have been tested by having to learn new skills, technologies, and methods to stay relevant in quickly changing times. The time I spend outside of my comfort zone is considerable. I don’t always have fun in my business. Sometimes, I lose sleep over money matters and how much more there is to do and achieve. There have been days I have wondered if it would be easier and less time-consuming to get a J-O-B.
And I stay with it.
It’s a hero’s journey.
So on this Small Business Saturday, I salute those with the courage, tenacity, and drive to stay the course. I am right there with you.
If you have done business with me, I thank you.
And if you are thinking about doing business with me, I thank you for that, too.
Let’s get to work!
Do you believe that we can accomplish more together than we ever can alone? I sure do. I am counting my blessings and lucky stars today because with that deep knowing, anything is possible.
Just two weeks ago, while attending JVX — an industry gathering of 300 + joint venture partners created by Milana Leshinsky and Rich German — I was thinking about how challenging it can be to break through the noise and make real impact — especially when competition for attention can be so fierce at holiday time.
Any one of us by herself can only do so much. I looked around the room of luminaries and asked myself if there was a power partnership that could take shape in perfect timing to serve a huge number of newer entrepreneurs in time for the New Year with the best each had to offer.
I reached out to award-winning singer/songwriter Tiamo De Vettori and my good friend and co-leader in JV Leaderboard Secrets Virtual Mastermind Jeanna Gabellini to suggest a way that the three of us could play together for fun, good, and profit.
We have joined together to bring Tiamo’s “Living the Lyrics” MP3 Album Download, Jeanna‘a Speed Dial the Universe to Double Your Profits daily journal, and my popular Bye-Bye Boring Bio workbook together in a digital trifecta of inspiration, words, and music to guide mission driven entrepreneurs to make their boldest intentions for the New Year their reality. We are calling it the Holiday Gift Trifecta.
Tiamo even penned a custom song about it. It’s the “Ti-Nan-Jeanna” anthem for success creation in 2015.
It is so FUN to collaborate with creative, high energy business owners who have their own blend of artistry, talent, and internet savvy to build something of high value that can serve so many … for a song. Listen to Tiamo’s song and get your groove on for what you can create with our collective support in 2015.
The Holiday Gift Trifecta is standing by to delight and serve you and the entrepreneurs on your gift list this year. Spread the good news, and we’ll thank you with a gift of our own. When your name is noted in the “how did you hear about us?” required field five or more times, you’ll receive the JV Leaderboard Secrets Virtual Mastermind Jeanna and I taught this year to share how we get noticed, compensated, and rewarded for championing products and programs we believe in. It’s a $997 gift for referring five or more sales through December 1, 2014. Everyone wins. Love that. Thanks for giving and receiving!
By Susan Harrow
So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. It comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.
Thought leaders have opinions. They shape a story. They position facts in a context. They make statistics come alive by interpreting them. We value people who give us perspective on things that matter most in our culture today.
Sheryl Sandberg, COO of Facebook and their first woman to sit on their board, said of the differences about how men and women respond to taking credit for their success, “If you ask men why they did a good job, they’ll say, ‘I’m awesome. Obviously. Why are you even asking?’ If you ask women why they did a good job, what they’ll say is someone helped them, they got lucky, they worked really hard.”
To follow her lead take a look at your field or industry and find something that irks or inspires you and start to formulate some opinions about it. Then put those thoughts into a press release.
Folk singer Joan Baez said, “I’ve never had a humble opinion. If you’ve got an opinion, why be humble about it?” Thought leaders aren’t afraid to voice a strong opinion. The media seek guests who have opinions that help us ponder what’s important.
Alas, the traditional book industry didn’t buy it. It was too far ahead of its time. But guess what? Didn’t that prediction come true? Practically everyone is now scrabbling for his 15 seconds of fame. New reality TV shows are popping up every year. The Fishbowl Effect has become our current reality where your iPhone video can make national news.
Know that when you make a prediction you’re intrinsically ahead of your time – and most likely will get disapproval and pushback. No worries. Time will bear you out. The important thing is to stand by your word, continue to accumulate evidence and keep touting your prediction during your media appearances.
Keep up on current events. Thought leaders can comment on national radio and TV on events as they happen. They are the first people the media call to put a story in perspective, to help shape thinking. They are often the people who pose the questions to ponder. They don’t necessarily have all the answers. What they have is a point of view that helps others to consider consequences, options, and directions to difficult or perplexing problems.
Robert Reich, professor of public policy at UC Berkeley, often comments on political and social problems such as how public higher education is being starved which will result in a shrinking middle class. His clearly expressed and statistically well-supported opinions are regularly heard on MSNBC and NPR. He’s a great example of someone who is personal, energetic, and captivating. I’m particularly endeared by how he bounces up when he can’t contain his energy as he delivers his message.
Your delivery and demeanor is every bit as important as the words you speak and can influence people subconsciously. Thought leaders are aware of how they are being perceived and work on refining their inner consciousness and outer appearance. How can you start to shape a conversation that’s at the heart of your business or industry and at the same time reflect who you are and what you think?
Manifestos are a sort of formalized philosophy. Wikipedia defines philosophy as “In more casual speech, by extension, ‘philosophy’ can refer to “the most basic beliefs, concepts, and attitudes of an individual or group”.
I love TED favorite Brene Brown’s The Wholehearted Parenting Manifesto, her leadership manifesto and my friend, photographer/writer Andrea Scher’s Superhero Manifesto. They are heartfelt, revere beauty and are holy without pretention.
During every media appearance you want to make sure that your philosophy comes through loud and clear in a story, vignette or example so your audience has a sense of who you are. One of my favorite sayings is by Gandhi, “My life is my message.”
When everything you do, say, are and think from your words to your website is in alignment then you’re completely congruent and your life becomes your message. This is what I have my clients and sound bite course participants put into practice before ever sending a press release out to the media. Often publicity hopefuls want to rush their offer to the media before all the pieces are in place. And that’s a big mistake. A reputation is easy to ruin and hard to regain.
In her media appearance on Oprah’s Super Soul Sunday, Brene Brown told a story about her daughter, Ellen. To my best recollection she said that Ellen’s teacher called her up to tell her she could tell whose daughter Ellen was by how she handled an incident in art class. As I remember it the teacher said, “You’re messy.” Ellen sat up straight and said, “No, I’m not messy. I’ve just made a mess.”
Brown told this story to illustrate a point about self-talk and not calling ourselves names or saying derogatory things about the core of us, but to focus on behavior instead of being. It shows you that Brown is walking her talk by transmitting her values and behaviors to her daughter and it gives you a sense of who she is. Your philosophy should shine through your stories in a natural way in every media appearance.
On his website he has a link to sign a petition to send to President Obama to end the war on drubs and declare war on addiction. Right next to that he has a link to an organization called Brian’s Wish to pull people together into a national movement to end addiction.
Sheff believes that we’re fighting the wrong war and he is making his opinion known – backed with five years of research and facts.
He’s just started his book tour and has already been on The Last Word with Lawrence O’Donnell, NPR’s Fresh Air and Weekend Edition to discuss his views and to shift American opinion with the facts, stories and statistics in his book, speeches, and media appearances.
I media trained him to insure that he incorporated his most important points into every interview since he especially wanted to talk about this new movement.
We also wanted to make sure he could stand firm on his controversial beliefs when challenged. We practiced worst-case scenario questions and surprise ones too so he could maintain his equanimity and stay on point during each media appearance.
The media is interested in people who have inspired a movement. It shows that the topic has enduring value and interest if a substantial number of people have joined it. Spearheading a movement is so much more interesting than just claiming you have a big following. A movement shifts thought into action to create real and lasting change.
Gottfried takes a stand against the practice many physicians have to medicate their patients to appease the problem without seeking the core issue or root cause that’s the source of the complaint. Instead she advocates lifestyle shifts: “How to think, eat, move and supplement.”
Once you take a strong stance you can expect to be pitted against someone with the opposite view during your radio or TV interviews – because friction makes for good TV. Audiences love to see people pitted against each other because sparks fly and unexpected things happen — which equal good ratings.
If you want to be controversial you also need to be prepared to be challenged and able to stay on message with equanimity and grace no matter how forceful or hostile the host or other guests become.
Instead of taking one side to the story – plastic is evil. She explored how plastic is both a boon and a bane to the way we live in a New York Times Op Ed piece. In one sentence she played both sides of the topic: “In other words, plastics aren’t necessarily bad for the environment; it’s the way we tend to make and use them that’s the problem.” Op Ed pages thrive on people who take a strong stand on one side of an issue as well as those who can shed light on both sides in an intelligent, thoughtful or provocative way.
In our media coaching sessions together Freinkel and I focused on stories about how certain plastics are negatively effecting our health, children, land and seas, and also which plastics are safe and useful and help save lives.
On Fresh Air, she discussed both sides of this fiery debate with a level head. In other media appearances she backed up her findings with solid statistics and also by moving fascinating facts into the conversation like: “The average person is never more than three feet from something made of plastic.” And, “In 1960, the average American consumed 30 pounds of plastics a year. Today, just 50 years later, Americans consume on average 300 pounds a year.” Here is something a bit startling: “Just because a plastic is made of plants doesn’t make it ‘green.’”
By moderating the positives and negatives, by sharing information not widely known and educating us, and by using stories and statistics, you can become a trusted neutral source for change.
The principles of Aikido, The Way of Harmony, work as a way to polish the spirit, to turn lead into gold. The founder, Morihei Ueshiba says, “True victory is self-victory; let that day arrive quickly!” I believe that, through this practice we can eradicate bullying and practice respect, compassion, and self-mastery on a daily basis in our hearts, homes, schools, and communities.
Declaring your vision during a media interview moves it out in a big way into the public eye. Not only have you taken a stand but you give thousands or millions of people a chance to take a stand with you. That in itself creates powerful change.
The point of being a thought leader isn’t just to get more media appearances, more sales, more followers, or more money. It’s an opportunity to make great shifts inside yourself and out in the world. So if you aspire to taking yourself and your business forward in small or big ways, then focus on these seven things. And even if it isn’t in your nature to be on national TV or to gain an international platform, just pondering these points will give you clarity for your business as you grow and change.
Are you a thought leader? Tell us why.
Susan Harrow is a top media coach, PR expert & author of Sell Yourself Without Selling Your Soul (HarperCollins). For 24 years she’s worked with clients like rock stars and celebrity chefs to CEOs of Fortune 500 companies, as well as entrepreneurs, authors, coaches, consultants, and speakers. She shows her clients and course participants how to double or triple their business with PR by using sound bites effectively.
GET A GOODIE:
Whether you want to be a thought leader, a celebrity in your niche, or just get more clients, customers and sales, you’re invited to a FREE webinar that will show you how to double your business in 90 days using Susan’s amazing short-cuts. Register now (It’s free!)
“Experts who want to connect with potential clients around the world to educate, inspire, motivate, and transform lives can use Google Hangouts to get the job done from the freedom of their laptop computers. And they can do so without the expense or inconvenience of travel, huge hotel fee guarantees for live events, or the aggravation of juggling child care arrangements,” Mandossian said. “Best of all,” he adds “You don’t have to be a technology genius to make them pay off for delivering your message faster, easier and with more impact.”
Since 1993, Mandossian has generated almost $400 million in sales and profits for his marketing students, clients, and strategic alliance partners on five continents. His colleagues acknowledge him the Warren Buffet of the Internet because of his unique ability to make money for his partners, clients and students. Juetten has been guiding aspiring experts to get known and paid through the power of better business bios, storytelling and publicity since 2001.
About Alex Mandossian – the World’s Leading Master Trainer to Virtual Trainers
Virtual Trainers the world over turn to Master Trainer Alex Mandossian to expose and get more marketing reach for their clear, compelling, and consistent marketing messages … faster, better, and easier. By demystifying for millions the power within electronic broadcast media such as teleseminars, webinars, podcasts and most recently, Google Hangouts, his followers learn to earn millions on their own terms. Alex’s lifetime goal is to become the world’s 1st “work-at-home” billionaire by creating over one thousand other Internet marketing millionaires before his 77th birthday. His colleagues acknowledge him the Warren Buffet of the Internet because of his unique ability to make money for his partners, clients and students. Clients and luminaries alike say that his training and principles cause greater return on investment and also point of inflection that create legacy. His expertise has been showcased on ABC, NBC, and Fox television, National Achiever’s Congress, Speaker, and Billionaire Mentor Magazine. To claim your place at the Google Hangout Challenge virtual event on Thursday, November 20, visit http://
Want to create Know-Like-Trust at first glance, find out about two systems that help me make the most of my time, and hear tough lessons I’ve overcome to step forward big time in my business? I even dish a bit about Oprah and other luminaries who have inspired me along the way. This video interview covers it all. Post your comments to the YouTube page and share this with others who can benefit.
Thank you America’s Leading Small Business Optimizer Melanie Benson Strick.
Are you scratching your head about all the bonus bundles coming your way to invite you to say YES to Callan Rush’s Magnetize Your Audience Mentoring Program?
I’d love to explain this to you because THE ULTIMATE GET KNOWN TO GET PAID strategy is now in play.
There is a lot to learn from it — especially if you are both scratching your head and also wondering how you can welcome that kind of support when you have a program like this to launch one day soon.
Let Me Spell It Out For You:
Callan is in the final moments of her big launch, and she has 78 promotional partners who are beating the drum for her program.
Enlisting the support of powerful partners to promote your products and services to the right people is the single best GET KNOWN to GET PAID strategy on the planet. That is saying a lot since I was once a full time publicist.
== Why does this work so well? It’s simple. These promotional partners already serve tens of thousands of success-seeking business owners who are invested in their success and taking actions to welcome more.
== These people represent a perfect audience of potential clients to benefit. This audience can be more profitable and powerful than getting seen, heard, and celebrated in the news media. Reaching the right people at the right time to solve a very specific problem in exchange for a fair tuition is extremely powerful for all the parties.
== With a joint venture, the LAUNCH HOST agrees to reward the partner with sales commissions for referred sales. The LAUNCH HOST offers ready-made promotional copy to all the partners, and everyone loads the same or similar words into their email systems to blast their tribes with the messages about the offer at hand.
== I am a bit of a maverick. I often write my own copy to speak my own truth to support partner launches. I try to say something NEW AND TRUE that educates, informs, and offers a fresh perspective — especially since I know that you may be receiving multiple version of the partner-supplied “swipe copy” already.
== The most competitive partners offer high value bonus bundles on the last day of a launch for a few reasons.
== They want to make the offer even more valuable to those they serve so it is an “EASY YES” decision to make. Those “bonus buyers” then become new people in their tribes for whom they can provide value and nurture so that they one day become invested clients of theirs, too.
== They want to welcome the RECOGNITION that comes with having their name noted on the Joint Venture Partner Leaderboard. Why? Because that is how new doors can open to welcome even more high impact relationships that can take our work far and wide to much wider audiences.
== The rewards for referring sales can add up.
So, if you have been scratching your head about what all the fuss is about with this launch, I hope this email illuminates you a bit.
What Sets Me Apart in This Launch:
I am not the biggest partner among the 78 playing in the Magnetize Your Audience launch. What sets me apart is that I actually INVESTED in the training, put the lessons to good use, and have welcomed a 30% increase in my business this year as a direct result of applying the lessons I learned.
Many of my own messages about this launch have been PERSONAL because this program has been PERSONAL TO ME.
== Am I offering an awesome, high value bonus bundle that comes from a deep place of serve? Yes.
== Do I love to be seen, heard, and celebrated on the JV leaderboards? Yes.
== Is it fun to welcome “mailbox money” for referring a program I know to be world-class based on my own experience? Absolutely.
So, I hope you have learned a bit about why partners offer bonus bundles — especially on the last day of a big launch. And if you know of others would value this explanation, please forward this email their way!
Your Call to Action
At one time or another, you have taken a closer look at Magnetize Your Audience as a possible solution to advance your own success.
As a trainer, workshop leader, or speaker who wants to fill your live or virtual events with greater ease to make a bigger impact and income through your work, now is the time to say YES.
The doors to Magnetize Your Audience close tonight at midnight. I’d be thrilled if you joined at my invitation.
My Bye-Bye Boring Bio/Get Known to Get Paid Bonus Bundle more than doubles your value.
And every element of the training is something relevant, useful, and powerful in supporting your big success as a trainer, workshop leader, or speaker.
What is the single BEST benefit of joint venturing for me?
It is NOT the prizes, mailbox money, or recognition. Not by a long shot.
The best part for me is the opportunity to be in the presence of great business people who are thinking big and sharing generously their great ideas.
== The rising tide lifts all the boats.
== You become like the five people you spend the most time with.
== Or, as Oprah Winfrey says, “Surround yourself only with those who lift you higher.”
Maybe you are a bit like me.
As an internet entrepreneur, I spent a lot of time by myself, thinking through my own big ideas, and testing them out to see how well they work. The isolation can be daunting at times.
When I win a seat at a VIP mastermind table with some of the brightest minds in the coaching space today, I look forward to taking my seat at the table and absorbing the quality of the thinking, the bigness of the ideas, and the bold intentions to make a big difference. And I dig deep to see what kind of contribution I can make that can make impact in my own best way.
It helps me break free of the isolation of being a solopreneur to up my own game.
That has clearly been the BEST part of my three-year journey as a joint venture partner so far.
Have I won money, prizes, and trips? You bet.
Have I gotten known and paid for my winning ways, thanks to the powerful advocacy of influential partners like Kim Clausen, Rich German, Milana Leshinsky, Michelle Schubnel, Justin Livingston, Linda Claire Puig, and others who value my expertise enough to proudly showcase it to their communities? Absolutely.
And the priceless benefit of working on my own inner game as a result of being in the presence of the brilliance of the group has been the greatest reward of all.
Virtual training events are a big part of my work. I lead teleclasses and webinars often for groups of inspired entrepreneurs who want to learn how to say bye-bye to those boring bios and get known to get paid for their winning ways. And, filling those events can be challenging.
The same can be said for making sure the right people take their place at LIVE events.
You try a lot of things to get the mission accomplished.
And sending emails to your list is a tried-and-true method.
But how many emails is enough? And how many emails is too many?
It can be a delicate balance.
Last January, I attended a training event at which this question was addressed from the stage in a way that just made good sense to me.
What was the answer?
== You can send as many emails as you feel best serves and educates your audience.
== Put enough real value in the message, and you can reach out to your tribe as often as you like.
That insight caused me to THINK DIFFERENTLY about how to serve my community in perfect timing.
At the time, there were four days remaining until my next Worldwide Virtual Get Your Client Attracting Story Done Workshop was to take place. I had a good group of perfect clients already enrolled at the stated tuition, and I wanted to see about adding additional students to the program.
En route home to Bellevue, WA from the training that had taken place in Vancouver, Canada, I got inspiration to create a new education based marketing email that offered an important distinction that I felt my audience needed to understand. It was all about the difference between a trust building story and a client attracting bio and why it matters. The email was packed with eye-opening education. And it concluded with an invitation to enroll in the next workshop to start days later.
So what was the RESULT of that email?
== Twenty-eight NEW clients invested the modest tuition for the workshop to participate just four days later!
The trainer who taught me the lesson I just shared with you now was the teacher I invested into to learn even more from to make my virtual training business the best it could be. I invested in Callan Rush’s Magnetize, Mesmerize, and Monetize training. And the 28 new clients I invited to do business with me represented return on my investment just four days after completing the first training. And the results continue to flow in my business.
For 2014, my revenues are up 30% and my confidence has never been stronger.
Over the next few days, you’ll be receiving invitations to consume a special Live Event report, event filling blueprint, and Callan’s best-selling book — Wealth Through Workshops. These are all free gifts to acquaint you with powerful information you can apply to fill your live or virtual events, serve your audience more powerfully, and design and deliver your programs with authenticity and impact.
My recommendation based on my own stellar business transformation as a student of her methods is to consume all of this information without delay.
And, should enrolling in Magnetize, Mesmerize, and Monetize be what you need to welcome a 30% or better growth in your revenues or something even better, just say YES and take action on what you learn.
Given the challenges we all encounter with filling events and the important impact we can make through the work we do, there comes a time when NOT making the best impact possible seems like a tremendous waste of time and talent.
That is when it is time to learn new skills to turn the tide for the better.
When the disappointment and aggravation around events filled less than capacity got to a point where I couldn’t deal with it a moment longer, this student was ready to learn and the right teacher appeared.My business is so much better for it.
If Callan is your teacher, you’ll know it. Consume the free education. You just might welcome that single powerful insight you need to change the upward trajectory of your business forever.