Stumped about how to write a business bio that attracts premium clients? This video news release showcases powerful tips and the Brilliant Bio Now gift template to make the process fast and easy. Overcome writer’s block and get this done right at the start of this New Year. Your business will be better for it, along with your confidence. Thank you prREACH for another influential broadcast news release. If you are curious, I wrote the press release, and prREACH produced the video news release. These are services you can enjoy, too. Ask me how!
While doing my annual “ditch it or keep it” file clearing, I found an email from Feb. 11, 2007 with some useful tips. They are STILL very timely for the welcome of a shiny New Year.
- Avoid toxic people. Bless them and release them.
- Rediscover the “delete” key. Two emails, and you are done.
- Say “no” within three minutes. Say something like, “This isn’t an ideal fit for me right now” or “I’m not in a position to take on that project right now.”
- Only take A+, values-aligned clients.
- Not everyone has to like you.
- Protect your time like your life depends on it — because it does.
- Be a pit bull for your life and your time.
- Define the qualities of an ideal client.
- Define what is not acceptable and stay true to those standards.
- Set specific boundaries for how much time you give away to people.
- Revisit pricing to make sure it is on target for the work, like, and clients you want.
- Specify the mix of work you want, and go get it.
- Keep track of your book of business by revenue stream.
- Keep your eye on the ball at all times.
What tips can you add to the list? Bring them on!
Join me, Tiamo De Vettori, and Jeanna Gabellini for the Rock Your 2015 Campfire Call on Jan. 5. Details are posted here. www.getknowngetpaid.com/rock2015.
FOR IMMEDIATE RELEASE – Bellevue, WA — With a shiny New Year debuting soon, Business Bio Expert Nancy Juetten says now is the time to refresh business bios for optimal client attraction in 2015.
“You really can create know-like-trust at first glance without speaking a word when you let your client-attracting business bio do the talking,” Juetten says.
Today, the solutions to what so many consumers and potential clients are looking for can be found in a quick internet search. The message that comes up quickly can make the difference between picking up the phone, sending an email, or clicking away – never to be seen or heard from again.
That is why creating know-like-trust in your expertise at first glance matters. After all, when potential clients are seeking solutions to problems, they look for proven experts with whom they can wisely invest to give them relief to whatever is ailing them. Whether clients are seeking investment advice, medical care, or eyelash extensions, decisions to engage are often made in an instant based on the information found with the click of a mouse.
Since first impressions are crucial, Juetten is offering her proven Brilliant Bio Now Template as a free download for a limited time.
She also shares 8 tips for business owners to make that first glance count.
== Declare your intention to be major in your field with every social media profile, bio box, and speaker introduction.
“Showcase the expertise you want to be known for in front of your name.” Juetten recommends. “That makes it a lot easier for potential clients to find you in an internet search and through the referrals of champions who understand your expertise well enough to recommend you to others.”
== Convey credibility and a pattern of success over time.
Juetten says that stunning, decisive results are the reason clients invest wisely to benefit from products, programs, and services. “Showcase a consistent, ongoing pattern of accomplishments and relevant credentials to build confidence in your skills and talents and inspire an immediate desire to do business,” she advises.
== Pack your profile with pizzazz, personality and a philosophy of doing business.
“Clients invest in experts they know, like and trust, Juetten says. “Go beyond ‘blah, blah, blah’ and make sure to put YOU in the story. A statement of philosophy, concise and compelling quotes from happy clients, and a statement around your reason for doing this work can make your bio stand out and ring true.”
== Your photo matters.
== Be ready for opportunity whenever it knocks.
== Message consistency keeps buyer confusion at bay.
Juetten explains, “Make sure the stories you share across social media platforms, the ‘about me’ page on your website, and the home page of your website are consistent in communicating who you serve, how you help, and why the work matters. An inconsistent message is bound to confuse a potential buyer, and a confused buyer never buys.”
== Share your story.
Juetten offers even more specifics and expert support to make business bios world-class and client attracting in an upcoming webinar that will share the 3 biggest bio blunders that even smart business owners make that prevent their ideal clients from hiring them. Claim your place at www.brilliantbionow.com.
About Business Bio Expert and Get Known to Get Paid Mentor Nancy Juetten
Nancy Juetten shows business owners how to get seen, heard, celebrated, and COMPENSATED for their expert status. Luminaries including Alex Mandossian, Sandra Yancey, Christine Kloser, Vinca Heart and more call her “The Bio Queen” for good reason. Her systems and methods deliver new clients, prestigious speaking gigs, media interviews, and joint venture partnerships with thought leaders and influence builders worldwide. She leads the Worldwide Virtual Get Your Client Attracting Story Done Workshop three times a year, and the next one begins January 28, 2015. Download your Brilliant Bio Now gift template today and get started now.
Take these steps out for a spin and see if they guide you to the clarity and big impact you crave in life and business.
I – Identify Big Intention for Big Impact.
G – Game Plan Creation.
N – Name Desired Results.
I – Initiate Inspired Action.
T – Take Tenacious Steps Over Time to Make the Big Intention True.
E – Express the Message in Action, Word, an Deed with Enthusiasm, Commitment, Conviction, and COURAGE. Execute. Evaluate. Return to Start at Regularly Scheduled Intervals to Refine, Recalibrate, and Refocus.
I can be your guide to light the way through this process. We can make it happen during a VIP day at my beautiful Bellevue, WA view home or virtually through the magic of Skype. I am happy to tell you more about it, so send me an email at Nancy@authenticvisibility.com if you are serious and ready to ignite courage in your life and business in a big way in the New Year. And remember this most of all.
BELIEVE if your big intention and want the result enough to stay the course to make it real.
I got up at 3 a.m. PST this morning to watch a video without interruptions. It was about how to change the character of my business by emphasizing high end clients. And while the information was review for me, it was a timely moment to take in the information again. I realize that I have been focusing on lower end offerings and working a lot harder than perhaps I need to.
2015 is a year to change that.
Does that resonate with you, too?
The trouble is, creating high end programs can be a little daunting.
Finding the juicy language, creating the various elements, even giving the program you create a results-based name…
Not to mention the confidence to charge your full value for the big impact you make.
That is why I want you to watch the video, too.
It will open your eyes about why “going premium” can be the single best thing you do to grow your business and change your life for the better in the New Year.
== You’ll first receive a report about where to find high paying clients.
== And then you’ll gain immediate access to the video.
Make it a priority to check out both so you can get the medicine in a way that I believe will shift your thinking and set up your 2015 for premium clients ahead.
Can you say “game changer?” I don’t say this lightly, so listen, read, and take it all in. Do it today.
By the way, I worked privately with Bill Baren for all of 2011. It was his coaching that guided me to create the profitable business I run today. When we started our work together, I was truly at Square 1. That has changed for the better. I want that for you, too. Go get his “where to find high paying clients” report and most importantly, watch today’s video.
As a kid growing up, my parents emphasized music and the arts. The public schools made it easy for kids to participate, so when music classes were an option, my mom made sure that my sister and I were quickly enrolled. She played the violin. I played the clarinet.
Truth be told, what I wanted to play was the flute. I liked the sound of it, and it wasn’t super loud. But my dad played the clarinet when he was a kid and we had one in the house. For budget reasons, the clarinet won the day.
I wasn’t super excited about it, but I was a good student, so I practiced a lot. The trouble was we lived in a neighborhood where all the houses were really close together. My bedroom window faced directly to the neighbor’s open garage where a bunch of teenage guys were always working on their cars. Here was the rub. The clarinet is not an instrument you can play without blowing hard and making noise. And when you are first learning, the noise is NOT pretty.
Add to that, I would practice with the windows open — because I grew up in the San Fernando Valley — and it was always HOTTER than blazes — especially in the summer. The kids next door would yell through the window to cut it out, hurry it up, or close the window. It was not exactly the best environment to learn to make beautiful music.
I kept practicing, and step by step. the noise became music. The ribbing I took from the neighbors was just one more challenge to overcome as I stayed with it despite how embarrassed I was. Step by step, I got a lot better as a musician. At one time, I was “second chair” seated right next to the #1 guy who just happened to have a very expensive clarinet that sounded better, no matter how he played it.
So why do I tell you this story?
Playing the clarinet in close quarters is a bit like finding your own voice. If you get encouraged, receive applause, and are recognized for your talent, it’s pretty swell. But while you are learning all the “how to” bits, finding your style, refining your approach, and working on your technique and finesse, it is just NOT so swell. You have to want the result enough to stick with it. And that means a lot of practice, implementation, interpretation and a lot of “wash, rinse and repeat” to get it right.
I became present to this lesson and reflection over the weekend as I was revisiting my love of music while playing the electronic keyboard in my living room that simulates a grand piano. With a teenager downstairs and a husband in the other room, I was thinking to myself how glad I was that the keyboard offered VOLUME CONTROL I didn’t want to annoy either of them with the imperfect notes of music practice. I didn’t want to be embarrassed about not getting it right. And I sure as heck didn’t want neighbors walking their dogs outside to hear me and laugh — or worse.
Then, it occurred to me that I likely keep the volume low when I try new things in my business for the same reasons. I play the student far longer than I should as opposed to getting out there in a big way to speak my truth, wave the flag, and do my thing.
Here’s the lesson, and I need to embrace it. We are all on the path to mastery, and we are always getting better through practice, trial and error, success, and failure. It’s the ongoing effort in pursuit of a worthy ideal that keeps life interesting.
So, if you experience me raising the volume around the work I do in the coming months and it feels or sounds clunky, loud, imperfect or awkward as I find my new groove, consider yourself warned. I’ve got more music to make to make my best impact, and this girl won’t be stopped. How about YOU?
Right about this time of year, business owners around the world go shopping for mentors.
I know … because I do the same thing.
The best way to grow bigger in your business is to work with someone who can call you forward to dream bigger than you can on your own and hold you accountable for big results.
In 2011, I hired Top Business Coach Bill Baren.
I truly had reached that “now or never” place at which my future success and control over my destiny depended on getting expert guidance and support to make my business vision real … and profitable. Going it alone for a longer period of time wasn’t going to get the job done.
So, I did my due diligence and made a very serious commitment. Aside from making a down payment on a house, I had never invested at that level in my success ever before. Making that decision scared me to my core. I shed plenty of tears about it. Growth is hard, and operating outside of the comfort zone is not easy either.
And, I took a lot of imperfect action to create the business I proudly operate today at a profit in service to spotlight seekers around the world.
Right about now, you are seeing dozens of messages from colleagues and luminaries you know and admire about the various gifts that Bill Baren is sharing to guide you to consider the high end programs to create to overcome undercharging and underearning.
I am coming forth in my typical transparent way to tell you that Bill’s guidance is the guidance I invested in myself to overcome these challenges in my own business. And the journey I traveled between my ears is one that was the biggest shift of all.
I champion his work because I have experienced first- hand the BIG IMPACT it made on my own happiness and business success … in the balance sheet and beyond.
A crisis of confidence is something that many business owners struggle with, and I know that all too well. It’s not easy to reinvent from that thing you used to do to this NEW thing you are called to do and have unshakable confidence that you are ready and worthy to welcome the big success you dream about.
When I graduated from Bill’s coaching program, I created a video to express my gratitude. It seems timely to share it with you now so click on the link above to watch.
If Bill is your mentor, you will know it. And if he is not, you will know that, too.
The key thing is to make a choice and take inspired action to make your boldest intentions for your business real. Otherwise, you could find yourself a year from now, still feeling frustrated about undercharging, underearning, and wondering how to turn the tide. If not now, then when?
Regardless, let today be the day you declare your independence from underearning and undercharging. Bill’s manifesto will light the way.
Click on the images to access the high end package manifesto: The Antidote to Undercharging and Underearning.
You can also read/watch the video news release by following the link below.
Since I opened the doors to my small business in 2001, I have met hundreds of business owners and spoken to thousands. Everyone has a reason for hanging out that shingle and doing business. And on Small Business Saturday, I celebrate all who have found the courage to take the journey of starting, growing, and sustaining a small business.
For those who are just making that decision now, listen up.
You want to open this business. You have a passion for this product/service/idea. And, the one thing you need to believe and know in your gut before you start is whether or not there are people in the marketplace that both want, need, and are prepared to invest real dollars to get your solution. Otherwise, you are destined for a long and windy learning curve that will not deliver the freedom and profits you read about from friends on Facebook or blogs like this one.
How can you find that out if your idea has legs to run?
1) Do your homework to make sure there is a need for the solution you are offering.
2) Seek out your successful competitors to see how they are serving the marketplace so you can figure out a unique spin that sets your offering apart.
3) Test out your idea with prospective clients who can let you know if you have created something that they would gladly buy and recommend to others. Know enough about that group of clients to have confidence that there are enough of them in the marketplace to sustain a business like yours.
There are “gurus” in the world who say that everyone is an expert as something and can make a success of it with enough hard work, tenacity, focus, and clarity.
“Success” has many definitions, and if making money is at the top of the list, here is a simple truth. If the consumers in the marketplace that you are targeting do not want, need, or invest into the solution being brought to market, that is a serious problem that no amount of expertise in a niche arena can possibly overcome to earn success as measured by dollars and sense.
Small business success is something to celebrate and champion.
I wave the flag for it and am proud to be in business 13 years after I started.
And not every product, service, or idea I have created has paid off.
I’ve followed my own advice to keep the doors open, reinvented my business and offerings when a changing marketplace demanded it, and stayed with it long enough to make it work. And I try to have a little fun along the way.
It’s been a wild ride full of twists and turns. I have been tested by having to learn new skills, technologies, and methods to stay relevant in quickly changing times. The time I spend outside of my comfort zone is considerable. I don’t always have fun in my business. Sometimes, I lose sleep over money matters and how much more there is to do and achieve. There have been days I have wondered if it would be easier and less time-consuming to get a J-O-B.
And I stay with it.
It’s a hero’s journey.
So on this Small Business Saturday, I salute those with the courage, tenacity, and drive to stay the course. I am right there with you.
If you have done business with me, I thank you.
And if you are thinking about doing business with me, I thank you for that, too.
Let’s get to work!
Do you believe that we can accomplish more together than we ever can alone? I sure do. I am counting my blessings and lucky stars today because with that deep knowing, anything is possible.
Just two weeks ago, while attending JVX — an industry gathering of 300 + joint venture partners created by Milana Leshinsky and Rich German – I was thinking about how challenging it can be to break through the noise and make real impact — especially when competition for attention can be so fierce at holiday time.
Any one of us by herself can only do so much. I looked around the room of luminaries and asked myself if there was a power partnership that could take shape in perfect timing to serve a huge number of newer entrepreneurs in time for the New Year with the best each had to offer.
I reached out to award-winning singer/songwriter Tiamo De Vettori and my good friend and co-leader in JV Leaderboard Secrets Virtual Mastermind Jeanna Gabellini to suggest a way that the three of us could play together for fun, good, and profit.
We have joined together to bring Tiamo’s “Living the Lyrics” MP3 Album Download, Jeanna‘a Speed Dial the Universe to Double Your Profits daily journal, and my popular Bye-Bye Boring Bio workbook together in a digital trifecta of inspiration, words, and music to guide mission driven entrepreneurs to make their boldest intentions for the New Year their reality. We are calling it the Holiday Gift Trifecta.
Tiamo even penned a custom song about it. It’s the “Ti-Nan-Jeanna” anthem for success creation in 2015.
It is so FUN to collaborate with creative, high energy business owners who have their own blend of artistry, talent, and internet savvy to build something of high value that can serve so many … for a song. Listen to Tiamo’s song and get your groove on for what you can create with our collective support in 2015.
The Holiday Gift Trifecta is standing by to delight and serve you and the entrepreneurs on your gift list this year. Spread the good news, and we’ll thank you with a gift of our own. When your name is noted in the “how did you hear about us?” required field five or more times, you’ll receive the JV Leaderboard Secrets Virtual Mastermind Jeanna and I taught this year to share how we get noticed, compensated, and rewarded for championing products and programs we believe in. It’s a $997 gift for referring five or more sales through December 1, 2014. Everyone wins. Love that. Thanks for giving and receiving!