9 Strategies to Becoming a Thought Leader—and a Media Darling

Business Success, Event Promotion, Good News No Comments

By Susan Harrow

So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. It comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.

  1. Cultivate an opinion.

Thought leaders have opinions. They shape a story. They position facts in a context. They make statistics come alive by interpreting them. We value people who give us perspective on things that matter most in our culture today.

041313-sandbergSheryl Sandberg, COO of Facebook and their first woman to sit on their board, said of the differences about how men and women respond to taking credit for their success, “If you ask men why they did a good job, they’ll say, ‘I’m awesome. Obviously. Why are you even asking?’ If you ask women why they did a good job, what they’ll say is someone helped them, they got lucky, they worked really hard.”

To follow her lead take a look at your field or industry and find something that irks or inspires you and start to formulate some opinions about it. Then put those thoughts into a press release.

Folk singer Joan Baez said, “I’ve never had a humble opinion. If you’ve got an opinion, why be humble about it?” Thought leaders aren’t afraid to voice a strong opinion. The media seek guests who have opinions that help us ponder what’s important.

  1. Make a prediction.
 Can you see the future? Look into your private crystal ball and share it in a press release. Ten years ago I told my literary agent that getting on TV and grasping at fame was going to become a national obsession. I wrote up a book proposal about how to get on TV, supplied anecdotes from my own experience as a publicist and media coach, and gathered statistics to show that this was going to be a hot new trend. He pitched my idea to all the top New York publishing houses.

Alas, the traditional book industry didn’t buy it. It was too far ahead of its time. But guess what? Didn’t that prediction come true? Practically everyone is now scrabbling for his 15 seconds of fame. New reality TV shows are popping up every year. The Fishbowl Effect has become our current reality where your iPhone video can make national news.

Know that when you make a prediction you’re intrinsically ahead of your time – and most likely will get disapproval and pushback. No worries. Time will bear you out. The important thing is to stand by your word, continue to accumulate evidence and keep touting your prediction during your media appearances.

  1. Shape thinking.


Keep up on current events. Thought leaders can comment on national radio and TV on events as they happen. They are the first people the media call to put a story in perspective, to help shape thinking. They are often the people who pose the questions to ponder. They don’t necessarily have all the answers. What they have is a point of view that helps others to consider consequences, options, and directions to difficult or perplexing problems.

Robert Reich, professor of public policy at UC Berkeley, often comments on political and social problems such as how public higher education is being starved which will result in a shrinking middle class. His clearly expressed and statistically well-supported opinions are regularly heard on MSNBC and NPR. He’s a great example of someone who is personal, energetic, and captivating. I’m particularly endeared by how he bounces up when he can’t contain his energy as he delivers his message.

Your delivery and demeanor is every bit as important as the words you speak and can influence people subconsciously. Thought leaders are aware of how they are being perceived and work on refining their inner consciousness and outer appearance. How can you start to shape a conversation that’s at the heart of your business or industry and at the same time reflect who you are and what you think?

  1. 041313-1Have a philosophy.
 Have you noticed how many people have written a manifesto? It’s kind of becoming de rigueur. But many aren’t worth reading. They are trite or light. Your audience wants to know not only what you believe, but what you believe in. They want a philosophy that dives into their deepest longings — things that they feel that haven’t been expressed directly in a way that they can understand.

Manifestos are a sort of formalized philosophy. Wikipedia defines philosophy as “In more casual speech, by extension, ‘philosophy’ can refer to “the most basic beliefs, concepts, and attitudes of an individual or group”.

I love TED favorite Brene Brown’s The Wholehearted Parenting Manifesto, her leadership manifesto and my friend, photographer/writer Andrea Scher’s Superhero Manifesto. They are heartfelt, revere beauty and are holy without pretention.

During every media appearance you want to make sure that your philosophy comes through loud and clear in a story, vignette or example so your audience has a sense of who you are. One of my favorite sayings is by Gandhi, “My life is my message.”

When everything you do, say, are and think from your words to your website is in alignment then you’re completely congruent and your life becomes your message. This is what I have my clients and sound bite course participants put into practice before ever sending a press release out to the media. Often publicity hopefuls want to rush their offer to the media before all the pieces are in place. And that’s a big mistake. A reputation is easy to ruin and hard to regain.

In her media appearance on Oprah’s Super Soul Sunday, Brene Brown told a story about her daughter, Ellen. To my best recollection she said that Ellen’s teacher called her up to tell her she could tell whose daughter Ellen was by how she handled an incident in art class. As I remember it the teacher said, “You’re messy.” Ellen sat up straight and said, “No, I’m not messy. I’ve just made a mess.”

Brown told this story to illustrate a point about self-talk and not calling ourselves names or saying derogatory things about the core of us, but to focus on behavior instead of being. It shows you that Brown is walking her talk by transmitting her values and behaviors to her daughter and it gives you a sense of who she is. Your philosophy should shine through your stories in a natural way in every media appearance.

  1. 041313-3-1Spearhead a movement.
 My client, journalist and author David Sheff who wrote the #1 New York Times best-selling book Beautiful Boy, just wrote his second book called Clean, Overcoming Addiction and Ending America’s Greatest Tragedy. The title itself is an opinion. Sheff thinks that addiction is the worst problem in the U.S. today. You can tell immediately that he’s serious about this topic and wants to make an impact on this epidemic.

On his website he has a link to sign a petition to send to President Obama to end the war on drubs and declare war on addiction. Right next to that he has a link to an organization called Brian’s Wish to pull people together into a national movement to end addiction.

Sheff believes that we’re fighting the wrong war and he is making his opinion known – backed with five years of research and facts.

He’s just started his book tour and has already been on The Last Word with Lawrence O’Donnell, NPR’s Fresh Air and Weekend Edition to discuss his views and to shift American opinion with the facts, stories and statistics in his book, speeches, and media appearances.

I media trained him to insure that he incorporated his most important points into every interview since he especially wanted to talk about this new movement.

We also wanted to make sure he could stand firm on his controversial beliefs when challenged. We practiced worst-case scenario questions and surprise ones too so he could maintain his equanimity and stay on point during each media appearance.

The media is interested in people who have inspired a movement. It shows that the topic has enduring value and interest if a substantial number of people have joined it. Spearheading a movement is so much more interesting than just claiming you have a big following. A movement shifts thought into action to create real and lasting change.

  1. 041313-2Be controversial.
 Another client of mine, Dr. Sara Gottfried, a Harvard trained integrative physician, science nerd, yogini and author of the New York Times best-seller The Hormone Cure, speaks out on the overuse of pharmaceuticals for peri-menopausal and menopausal women. She says of women dealing with hormonal issues such as depression, lack of sleep, weight gain, mind fog, low sex drive, “You won’t find the answer in the bottom of a pill bottle.”

Gottfried takes a stand against the practice many physicians have to medicate their patients to appease the problem without seeking the core issue or root cause that’s the source of the complaint. Instead she advocates lifestyle shifts: “How to think, eat, move and supplement.”

Once you take a strong stance you can expect to be pitted against someone with the opposite view during your radio or TV interviews – because friction makes for good TV. Audiences love to see people pitted against each other because sparks fly and unexpected things happen — which equal good ratings.

If you want to be controversial you also need to be prepared to be challenged and able to stay on message with equanimity and grace no matter how forceful or hostile the host or other guests become.

  1. Play both sides.
 While you can choose to be controversial, you can also choose to appoint yourself the voice of reason and examine both sides of an issue. Susan Freinkel, a journalist who wrote the book, Plastic: a Toxic Love Story, began an experiment that turned into an investigation of how plastic affects our behavior, our environment and our lives. The premise: To go one day without touching anything plastic. What she discovered? It was impossible — starting with her toothbrush and toilet.

Instead of taking one side to the story – plastic is evil. She explored how plastic is both a boon and a bane to the way we live in a New York Times Op Ed piece. In one sentence she played both sides of the topic: “In other words, plastics aren’t necessarily bad for the environment; it’s the way we tend to make and use them that’s the problem.” Op Ed pages thrive on people who take a strong stand on one side of an issue as well as those who can shed light on both sides in an intelligent, thoughtful or provocative way.

In our media coaching sessions together Freinkel and I focused on stories about how certain plastics are negatively effecting our health, children, land and seas, and also which plastics are safe and useful and help save lives.

On Fresh Air, she discussed both sides of this fiery debate with a level head. In other media appearances she backed up her findings with solid statistics and also by moving fascinating facts into the conversation like: “The average person is never more than three feet from something made of plastic.” And, “In 1960, the average American consumed 30 pounds of plastics a year. Today, just 50 years later, Americans consume on average 300 pounds a year.” Here is something a bit startling: “Just because a plastic is made of plants doesn’t make it ‘green.’”

By moderating the positives and negatives, by sharing information not widely known and educating us, and by using stories and statistics, you can become a trusted neutral source for change.

  1. Coin a term.
 During her appearance on The Ricki Lake show Dr. Sara Gottfried reached into her prop basket and pulled out a gleaming diamond Tiara, put it on her head and offered it to Lake, who said she didn’t want to take it off. Gottfried called taking uninterrupted time for yourself, Tiara Time.™ It’s catchy and easy to remember. Can’t you just imagine saying to your BFF, “I need some Tiara Time™ right NOW.”
  1. Declare your vision.
 Your vision is how you see the world in the future. It’s what you’re aspiring to in the big picture. It incorporates how you are going to serve. For example, I’d like to see Aikido, a type of Japanese Martial Arts, which I’ve been training in for four years, incorporated into every school in the world.

The principles of Aikido, The Way of Harmony, work as a way to polish the spirit, to turn lead into gold. The founder, Morihei Ueshiba says, “True victory is self-victory; let that day arrive quickly!” I believe that, through this practice we can eradicate bullying and practice respect, compassion, and self-mastery on a daily basis in our hearts, homes, schools, and communities.

Declaring your vision during a media interview moves it out in a big way into the public eye. Not only have you taken a stand but you give thousands or millions of people a chance to take a stand with you. That in itself creates powerful change.

The point of being a thought leader isn’t just to get more media appearances, more sales, more followers, or more money. It’s an opportunity to make great shifts inside yourself and out in the world. So if you aspire to taking yourself and your business forward in small or big ways, then focus on these seven things. And even if it isn’t in your nature to be on national TV or to gain an international platform, just pondering these points will give you clarity for your business as you grow and change.

Are you a thought leader? Tell us why.

 

Susan Harrow is a top media coach, PR expert & author of Sell Yourself Without Selling Your Soul (HarperCollins). For 24 years she’s worked with clients like rock stars and celebrity chefs to CEOs of Fortune 500 companies, as well as entrepreneurs, authors, coaches, consultants, and speakers. She shows her clients and course participants how to double or triple their business with PR by using sound bites effectively.

 

GET A GOODIE:

Whether you want to be a thought leader, a celebrity in your niche, or just get more clients, customers and sales, you’re invited to a FREE webinar that will show you how to double your business in 90 days using Susan’s amazing short-cuts. Register now (It’s free!)

 

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The World’s Leading Master Trainer to Virtual Trainers Alex Mandossian to Explain How to Profit from Google Hangouts November 20, 2014

Broadcast Media Training No Comments
 
 
SEATTLE, Nov. 14, 2014  — The Larry King of “Google Hangouts” — Alex Mandossian — and Get Known to Get Paid Mentor Nancy Juetten are joining forces on Thursday, November 20 at 4 p.m. PST  to guide aspiring VIRTUAL workshop, retreat, and seminar leaders to use the power and influence of Google Hangouts to reach more people faster and with greater impact and ease.
 
During this  free live VIRTUAL event , participants will learn how to:
  • Eliminate the 5 most EMBARRASSING MISTAKES most Marketers make conducting LIVE G+ Hangouts,
  • Discover the 3 reasons why most Marketers FAIL to MONETIZE Hangouts and useful tips on how to AVOID them,
  • ATTRACT thought leaders to joint venture with you utilizing a 3-STEP FORMULA,
  • Learn 7 types of Marketing PROFESSIONALS who can quickly MONETIZE Hangouts,
  • INTEGRATE 9 Social Media platforms that GENERATE more LEADS to grow faster, better, easier and MORE.

“Experts who want to connect with potential clients around the world to educate, inspire, motivate, and transform lives can use Google Hangouts to get the job done from the freedom of their laptop computers. And they can do so without the expense or inconvenience of travel, huge hotel fee guarantees for live events, or the aggravation of juggling child care arrangements,” Mandossian said.  “Best of all,” he adds “You don’t have to be a technology genius to make them pay off for delivering your message faster, easier and with more impact.”

AlexMandossianHeadShot2014_nSince 1993, Mandossian has generated almost $400 million in sales and profits for his marketing students, clients, and strategic alliance partners on five continents. His colleagues acknowledge him the Warren Buffet of the Internet because of his unique ability to make money for his partners, clients and students. Juetten has been guiding aspiring experts to get known and paid through the power of better business bios, storytelling and publicity since 2001. 

About Alex Mandossian – the World’s Leading Master Trainer to Virtual Trainers

Virtual Trainers the world over turn to Master Trainer Alex Mandossian to expose and get more marketing reach for their clear, compelling, and consistent marketing messages … faster, better, and easier. By demystifying for millions the power within electronic broadcast media such as teleseminars, webinars, podcasts and most recently, Google Hangouts, his followers learn to earn millions on their own terms. Alex’s lifetime goal is to become the world’s 1st “work-at-home” billionaire by creating over one thousand other Internet marketing millionaires before his 77th birthday.  His colleagues acknowledge him the Warren Buffet of the Internet because of his unique ability to make money for his partners, clients and students. Clients and luminaries alike say that his training and principles cause greater return on investment and also point of inflection that create legacy. His expertise has been showcased on ABC, NBC, and Fox television, National Achiever’s Congress, Speaker, and Billionaire Mentor Magazine. To claim your place at the Google Hangout Challenge virtual event on Thursday, November 20, visit http://HangoutMarketingChallenge.com/Nancy.

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America’s Leading Small Business Optimizer Melanie Benson Strick and Nancy Juetten Dish about Better Bios, Time Saving Systems, Tough Lessons, and More

Bye-Bye Boring Bio Success Story, Video PR No Comments

Want to create Know-Like-Trust at first glance, find out about two systems that help me make the most of my time, and hear tough lessons I’ve overcome to step forward big time in my business? I even dish a bit about Oprah and other luminaries who have inspired me along the way. This video interview covers it all.  Post your comments to the YouTube page and share this with others who can benefit.

Thank you America’s Leading Small Business Optimizer Melanie Benson Strick.

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The Backstory on all those Big Bonus Bundles and How They Can Serve YOU!

Joint Ventures No Comments

10664572-a-vector-illustration-of-an-open-gift-box-with-stars-swirls-and-glows-bursting-out-of-it-eps-versionAre you scratching your head about all the bonus bundles coming your way to invite you to say YES to Callan Rush’s Magnetize Your Audience Mentoring Program?

I’d love to explain this to you because THE ULTIMATE GET KNOWN TO GET PAID strategy is now in play. 

There is a lot to learn from it — especially if you are both scratching your head and also wondering how you can welcome that kind of support when you have a program like this to launch one day soon.

Let Me Spell It Out For You:

Callan is in the final moments of her big launch, and she has 78 promotional partners who are beating the drum for her program.

Enlisting the support of powerful partners to promote your products and services to the right people is the single best GET KNOWN to GET PAID strategy on the planet.  That is saying a lot since I was once a full time publicist.

== Why does this work so well?  It’s simple. These promotional partners already serve tens of thousands of success-seeking business owners who are invested in their success and taking actions to welcome more.

== These people represent a perfect audience of potential clients to benefit.  This audience can be more profitable and powerful than getting seen, heard, and celebrated in the news media.  Reaching the right people at the right time to solve a very specific problem in exchange for a fair tuition is extremely powerful for all the parties.

== With a joint venture, the LAUNCH HOST agrees to reward the partner with sales commissions for referred sales.  The LAUNCH HOST offers ready-made promotional copy to all the partners, and everyone loads the same  or similar words into their email systems to blast their tribes with the messages about the offer at hand. 

== I am a bit of a maverick. I often write my own copy to speak my own truth to support partner launches.  I try to say something NEW AND TRUE that educates, informs, and offers a fresh perspective — especially since I know that you may be receiving multiple version of the partner-supplied “swipe copy” already. 

== The most competitive partners offer high value bonus bundles on the last day of a launch for a few reasons.

== They want to make the offer even more valuable to those they serve so it is an “EASY YES” decision to make.  Those “bonus buyers” then become new people in their tribes for whom they can provide value and nurture so that they one day become invested clients of theirs, too.

== They want to welcome the RECOGNITION that comes with having their name noted on the Joint Venture Partner Leaderboard.  Why?  Because that is how new doors can open to welcome even more high impact relationships that can take our work far and wide to much wider audiences.

== The rewards for referring sales can add up.

So, if you have been scratching your head about what all the fuss is about with this launch, I hope this email illuminates you a bit.

What Sets Me Apart in This Launch:

I am not the biggest partner among the 78 playing in the Magnetize Your Audience launch.  What sets me apart is that I actually INVESTED in the training, put the lessons to good use, and have welcomed a 30% increase in my business this year as a direct result of applying the lessons I learned.

Many of my own messages about this launch have been PERSONAL because this program has been PERSONAL TO ME.

== Am I offering an awesome, high value bonus bundle that comes from a deep place of serve?  Yes.

== Do I love to be seen, heard, and celebrated on the JV leaderboards?  Yes.

== Is it fun to welcome “mailbox money” for referring a program I know to be world-class based on my own experience?  Absolutely.

So, I hope you have learned a bit about why partners offer bonus bundles — especially on the last day of a big launch.  And if you know of others would value this explanation, please forward this email their way!

Your Call to Action

CallaninWhiteSweater_nAt one time or another, you have taken a closer look at Magnetize Your Audience as a possible solution to advance your own success.

As a trainer, workshop leader, or speaker who wants to fill your live or virtual events with greater ease to make a bigger impact and income through your work, now is the time to say YES.

The doors to Magnetize Your Audience close tonight at midnight. I’d be thrilled if you joined at my invitation.

My Bye-Bye Boring Bio/Get Known to Get Paid Bonus Bundle more than doubles your value. 

And every element of the training is something relevant, useful, and powerful in supporting your big success as a trainer, workshop leader, or speaker.

Claim YOUR Place in the Magnetize Your Audience Mentoring Program now.

Take action by tonight at midnight before all the bonuses vanish.

 

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#1 Amazon Best-Selling Author Callan Rush Shares 5 Simple Steps to Craft Marketing that Magnetizes Your Ideal Audience

Client Attraction, Event Promotion No Comments
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My Single BEST Benefit from Joint Venturing Might Surprise You

Business Success, Joint Ventures No Comments

What is the single BEST benefit of joint venturing for me?

It is NOT the prizes, mailbox money, or recognition. Not by a long shot.

The best part for me is the opportunity to be in the presence of great business people who are thinking big and sharing generously their great ideas.

== The rising tide lifts all the boats.

== You become like the five people you spend the most time with.

== Or, as Oprah Winfrey says, “Surround yourself only with those who lift you higher.”

ShadowOprahPillow

Maybe you are a bit like me.

As an internet entrepreneur, I spent a lot of time by myself, thinking through my own big ideas, and testing them out to see how well they work. The isolation can be daunting at times.

When I win a seat at a VIP mastermind table with some of the brightest minds in the coaching space today, I look forward to taking my seat at the table and absorbing the quality of the thinking, the bigness of the ideas, and the bold intentions to make a big difference. And I dig deep to see what kind of contribution I can make that can make impact in my own best way.

It helps me break free of the isolation of being a solopreneur to up my own game.LakeTahoeMM

That has clearly been the BEST part of my three-year journey as a joint venture partner so far.

Have I won money, prizes, and trips? You bet.

Have I gotten known and paid for my winning ways, thanks to the powerful advocacy of influential partners  like Kim Clausen, Rich German, Milana Leshinsky, Michelle Schubnel, Justin Livingston, Linda Claire Puig, and others who value my expertise enough to proudly showcase it to their communities? Absolutely.

And the priceless benefit of working on my own inner game as a result of being in the presence of the brilliance of the group has been the greatest reward of all.

 

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How I Filled My Virtual Workshop with One Inspired Email … and How You Can, Too

Client Attraction, Event Promotion No Comments

Virtual training events are a big part of my work. I lead teleclasses and webinars often for groups of inspired entrepreneurs who want to learn how to say bye-bye to those boring bios and get known to get paid for their winning ways.  And, filling those events can be challenging.

The same can be said for making sure the right people take their place at LIVE events.

You try a lot of things to get the mission accomplished.

And sending emails to your list is a tried-and-true method.

But how many emails is enough?  And how many emails is too many?

It can be a delicate balance.

Last January, I attended a training event at which this question was addressed from the stage in a way that just made good sense to me.

What was the answer?

== You can send as many emails as you feel best serves and educates your audience.

== Put enough real value in the message, and you can reach out to your tribe as often as you like.

That insight caused me to THINK DIFFERENTLY about how to serve my community in perfect timing.

At the time, there were four days remaining until my next Worldwide Virtual Get Your Client Attracting Story Done Workshop was to take place.  I had a good group of perfect clients already enrolled at the stated tuition, and I wanted to see about adding additional students to the program.

En route home to Bellevue, WA from the training that had taken place in Vancouver, Canada, I got inspiration to create a new education based marketing email that offered an important distinction that I felt my audience needed to understand.  It was all about the difference between a trust building story and a client attracting bio and why it matters.  The email was packed with eye-opening education.  And it concluded with an invitation to enroll in the next workshop to start days later.

So what was the RESULT of that email?

== Twenty-eight NEW clients invested the modest tuition for the workshop to participate just four days later!  

The trainer who taught me the lesson I just shared with you now was the teacher I invested into to learn even more from to make my virtual training business the best it could be.  I invested in Callan Rush’s Magnetize, Mesmerize, and Monetize training.  And the 28 new clients I invited to do business with me represented return on my investment just four days after completing the first training.  And the results continue to flow in my business.  

For 2014, my revenues are up 30% and my confidence has never been stronger.

EventFillingBlueprintOver the next few days, you’ll be receiving invitations to consume a special Live Event report, event filling blueprint, and Callan’s best-selling book — Wealth Through Workshops. These are all free gifts to acquaint you with powerful information you can apply to fill your live or virtual events, serve your audience more powerfully, and design and deliver your programs with authenticity and impact.  

My recommendation based on my own stellar business transformation as a student of her methods is to consume all of this information without delay. 

And, should enrolling in Magnetize, Mesmerize, and Monetize be what you need to welcome a 30% or better growth in your revenues or something even better, just say YES and take action on what you learn.

Given the challenges we all encounter with filling events and the important impact we can make through the work we do, there comes a time when NOT making the best impact possible seems like a tremendous waste of time and talent.

That is when it is time to learn new skills to turn the tide for the better.

When the disappointment and aggravation around events filled less than capacity got to a point where I couldn’t deal with it a moment longer, this student was ready to learn and the right teacher appeared.My business is so much better for it.

If Callan is your teacher, you’ll know it.  Consume the free education. You just might welcome that single powerful insight you need to change the upward trajectory of your business forever. 

 

 

 

 

 

 

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Wealth Through Workshops Book Reveals How to Cure Empty Events For Good – Free Through October 16, 2014

Get Known Get Paid Success Story, Good News No Comments

callanbookcoverVANCOUVER, British Columbia, October 2, 2014/ — With a New Year fast approaching, workshop, retreat, and seminar leaders have one big challenge to overcome: How can they fill their events with ease when so many struggle and make the same mistakes that keep event rooms empty?

Answering that question is Master Educator for Workshop, Retreat and Seminar Leaders Callan Rush. In business since 2008, Rush leads more than 30 live seminars and workshops every year and has built a profitable 7-figure business guiding others to succeed with her proven approach.

Rush’s best-selling how-to book – Wealth Through Workshops: Your Step By Step Guide to Creating a Life-Changing Lucrative Workshop, Retreat, or Seminar Business  levels the playing field so business owners serious about leading successful events can use education based marketing to their best advantage.

“This book has the potential to transform workshop leaders to luminaries who can change the world,” Rush believes. The book is available for free download at www.GetKnownGetPaid/Callan2014 through October 16, 2014.

“Live events are are harder to fill, and it is growing more challenging to compel people to rush to the back of the room to make purchases. And, there is no better vehicle today to create real transformation than through the hosting of live events,” Rush maintains.

“The truth is there are three major mistakes workshop leaders make that lead to potential disappointment or disaster,” Rush explains.

Mistake #1:  Failing to name and claim the specific problem they solve,

Mistake #2:  Failing to name and claim a specific audience to be served,

Mistake #3:  Failing to sell problem solving solutions in a group setting.

She adds, “Reaching out to generic audience of authors, speakers, coaches, and business owners without specific clarity around the real problem that needs to be solved is where the trouble begins. An over reliance on word of mouth marketing, ineffective use of email marketing, and failure to use education based marketing add to the difficulty.”

With the re-release of her comprehensive how-to book – Wealth Through Workshops — Rush defines and explains how to use education based marketing to build a foundation of real trust between a specific audience to solve a specific problem with a proven solution. She also details the nitty-gritty details and specific order of tasks to execute so serious event hosts can succeed.

Rush’s proven approach is based on three essential steps to take in service to a defined audience in order:

== Magnetize

== Mesmerize, and

== Monetize.

“Rather than focus on being the best presenter or the most accomplished expert, the best and highest use of time and effort is to learn how to attract ideal clients to events first. When you have a full room, then it is time to apply focus on serving participants with the solution to a problem they are eager and motivated to solve.”

Industry leaders such as Master of Enrollment Coach Bill Baren are raving about Rush’s book. Baren says, “Wealth Through Workshops is an instant classic for anyone who wants to lead workshops and get paid well for it. If you love books with no fluff and tons of timely information you can use NOW, you’ll love this. My top recommendation.”

Business Bio Expert Nancy Juetten graduated from all three elements of Rush’s program. “I earned return on my investment in this training within 48 hours of leaving the first Magnetize workshop last January, and business just keeps getting better for me. I applied the content Callan Rush delivered in her book and related training to grow my bottom line results for 2014 by better than 30% this year.  I couldn’t be more satisfied with my results.”

About Master Educator for Workshop, Retreat, and Seminar Leader Callan Rush

Since 2008, Callan Rush has trained thousands of aspiring workshop, retreat, and seminar leaders to become luminaries in their fields by filling, leading, and monetizing their live events. The first woman to lead from the stage for the largest personal development company in the world, Rush is the CEO and founder of highly successful Leader to Luminary Training Inc. A top-notch trainer with over 15 years of success in the speaking, training and educational seminar industry, Rush has mastered the secrets to creating a life-changing, lucrative live event business. An expert in sales & marketing and a genius in program design and facilitation, Rush delights her audiences with her unique blend of humor and wisdom, honesty and openness, and complete generosity of self and spirit. To access a free copy of her book before October 16, 2014 – Wealth Through Workshopsvisit www.getknowngetpaid.com/Callan2014.

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Do You Suffer from “They Loved Me, But They Didn’t Buy From Me” Disease?

Business Success, Public Speaking, Video PR No Comments

NancyVideeoWTW

Truth be told, I suffered from this ailment for quite a while.

I accepted invitations to speak, spent hours to create original material, and rehearsed my presentations for hours before showing up live or by webinar to deliver them.

With high hopes and even higher expectations, I would show up and deliver the best content I knew how to deliver. 

And, sad to say, my results were disappointing.

What I wanted was to welcome a rush to the back of the room or to my online shopping cart to invest in the products or programs I was promoting.  Instead, I’d welcome warm applause, new fans and friends, and go home with a basket of business cards and disappointing sales.

Not only did they love me and not buy from me, I was guilty of a number of sins as a presenter.

== I over delivered on content and went “over the arc” way too often. That didn’t invite sales and created exhaustion for me.

== I needed to rethink the value of structure and shift my thinking to believe that “structure is friend not foe.” For an artist like me, that was BIG.

== My program descriptions needed a booster shot of results based titles to be even more action inducing.  This was a “duh moment” for sure.

== Being a student of the structure and the template is one thing. Learning to put ME in the presentation was another thing entirely.  I was fighting that tooth and nail.

It was maddening to tell you the truth.  For as hard as I was working, my results were just not good enough.

At the end of 2013, I got to that “now or never” point where something had to change.

I got serious about finding a teacher to guide my transformation as a virtual workshop leader and speaker.  Master Workshop Leader and Trainer Callan Rush offered many of her best content for free last November to help ease my pain. I quickly consumed her book, event filling blue print, and special report and got serious about improving my results. 

So impressed I was with the quality of her free materials that I invested in her Magnetize, Monetize, and Mesmerize training. 

I declared 2014 to be my year to significantly improve the design and delivery of my offerings for BIG results.

My results have been specific, terrific, and they keep getting better. 

== I attended the Magnetize training in January of 2014.  En route home from Canada to Bellevue, I wrote an email to serve my tribe with powerful education and sent it when I arrived home.  To my delight, I earned back my full tuition in the three programs within 48 hours with paid enrollments in my own Worldwide Virtual Get Your Story Done Workshop.

== Clients, fans, and followers have noticed the change in my presentations and voted with their purchases at the shopping cart and in th back of the room when I speak.

== Year to date for 2014, my sales are up 30%.

== Now that I have a proven way to structure and deliver my presentations, I spend significantly less time preparing new material so my focus can be on delivering the material I create with impact, authenticity, and PRESENCE.

== I think the biggest lesson I have learned from participating in the training is to bring my full self to every talk — in all my colors.  The more REAL I am, the better my results. 

callanbookcover

 

When this student was ready, the right teacher appeared, and my business is so much better today as a result.

So, if you are sick and tired of suffering from “They Loved Me, But They Didn’t Buy From Me” disease and it is time to bring in the relief, take a close look at the free training Callan Rush is offering to open your eyes to a better way to design and deliver your programs.   It absolutely paid off for me.

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What is Doomed to Fail with Workshops, Retreats, and Seminars?

Business Success, Event Promotion No Comments

LERCallan

Master Workshop Trainer Callan Rush Reveals What is Working with Live Workshops, Retreats and Seminars and What is Doomed to Fail in New Live Event Revolution Special Gift Report.

This 27-page report is a must-read if leading live or virtual events is on your priority list for the New Year.

And if you enjoy watching videos even more than reading, great news.   Follow the link above to find several to educate even more about becoming a lucrative luminary and the best next steps to take to make it so.

 

 

 

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