If you are open to the idea of getting more visibility, you’ll find it everywhere — especially in your own backyard.
You may know that I run a hobby business called The Very Important Pup Hotel. It’s my ’empty nest’ project that brings happy vacationing pups to my home when their owners go on vacation. It’s a fun way to welcome wagging tails and happy paws into my life, now that my son is attending university.
Well, not long ago, one of my happy clients posted a favorable review about this service on a Facebook page for our neighborhood called NextDoor. Another neighbor saw the review, reached out, and asked if I could look after her French Bull Dog named ‘Frankie’ for a few days.
We met for a ‘meet and greet’ and decided to do business. While we were chatting, I asked her what she did for a living. She edits the Points Living Magazine that is distributed in the adjacent neighborhood to where we live. I asked for a copy, and she happened to have one in her car. In return, I shared a copy of my husband Steve’s recently released book, Ditch the Guesswork: Creating Reliable ROI for Time-Starved Investors.
Steve and I enjoyed looking after ‘Frankie’ over the weekend, and when the client returned from her trip, she said she loved Steve’s book, thought my business was a hoot, and asked if she could write a story about us for the magazine.
Within a few days, photos were taken and shared, answers to interview questions were provided, and the magazine layout was shared for our blessing. We managed to talk about all three of our businesses in the interview and inserts links in the text to make it easy for our neighbors to learn more about us. In a week or so, everyone in the neighborhood will receive a copy of the glossy magazine in their mailbox.
I can’t wait to see what happens next and hope this story about being open to opportunity can open your eyes to great ways to get more visible in your neighborhood so you can do more of what you love.
The magazine feature is below. Read it and grin!