October 23, 2014
Bye-Bye Boring Bio Success Story, Video PR
Want to create Know-Like-Trust at first glance, find out about two systems that help me make the most of my time, and hear tough lessons I’ve overcome to step forward big time in my business? I even dish a bit about Oprah and other luminaries who have inspired me along the way. This video interview covers it all. Post your comments to the YouTube page and share this with others who can benefit.
Thank you America’s Leading Small Business Optimizer Melanie Benson Strick.
October 16, 2014
Are you scratching your head about all the bonus bundles coming your way to invite you to say YES to Callan Rush’s Magnetize Your Audience Mentoring Program?
I’d love to explain this to you because THE ULTIMATE GET KNOWN TO GET PAID strategy is now in play.
There is a lot to learn from it — especially if you are both scratching your head and also wondering how you can welcome that kind of support when you have a program like this to launch one day soon.
Let Me Spell It Out For You:
Callan is in the final moments of her big launch, and she has 78 promotional partners who are beating the drum for her program.
Enlisting the support of powerful partners to promote your products and services to the right people is the single best GET KNOWN to GET PAID strategy on the planet. That is saying a lot since I was once a full time publicist.
== Why does this work so well? It’s simple. These promotional partners already serve tens of thousands of success-seeking business owners who are invested in their success and taking actions to welcome more.
== These people represent a perfect audience of potential clients to benefit. This audience can be more profitable and powerful than getting seen, heard, and celebrated in the news media. Reaching the right people at the right time to solve a very specific problem in exchange for a fair tuition is extremely powerful for all the parties.
== With a joint venture, the LAUNCH HOST agrees to reward the partner with sales commissions for referred sales. The LAUNCH HOST offers ready-made promotional copy to all the partners, and everyone loads the same or similar words into their email systems to blast their tribes with the messages about the offer at hand.
== I am a bit of a maverick. I often write my own copy to speak my own truth to support partner launches. I try to say something NEW AND TRUE that educates, informs, and offers a fresh perspective — especially since I know that you may be receiving multiple version of the partner-supplied “swipe copy” already.
== The most competitive partners offer high value bonus bundles on the last day of a launch for a few reasons.
== They want to make the offer even more valuable to those they serve so it is an “EASY YES” decision to make. Those “bonus buyers” then become new people in their tribes for whom they can provide value and nurture so that they one day become invested clients of theirs, too.
== They want to welcome the RECOGNITION that comes with having their name noted on the Joint Venture Partner Leaderboard. Why? Because that is how new doors can open to welcome even more high impact relationships that can take our work far and wide to much wider audiences.
== The rewards for referring sales can add up.
So, if you have been scratching your head about what all the fuss is about with this launch, I hope this email illuminates you a bit.
What Sets Me Apart in This Launch:
I am not the biggest partner among the 78 playing in the Magnetize Your Audience launch. What sets me apart is that I actually INVESTED in the training, put the lessons to good use, and have welcomed a 30% increase in my business this year as a direct result of applying the lessons I learned.
Many of my own messages about this launch have been PERSONAL because this program has been PERSONAL TO ME.
== Am I offering an awesome, high value bonus bundle that comes from a deep place of serve? Yes.
== Do I love to be seen, heard, and celebrated on the JV leaderboards? Yes.
== Is it fun to welcome “mailbox money” for referring a program I know to be world-class based on my own experience? Absolutely.
So, I hope you have learned a bit about why partners offer bonus bundles — especially on the last day of a big launch. And if you know of others would value this explanation, please forward this email their way!
Your Call to Action
At one time or another, you have taken a closer look at Magnetize Your Audience as a possible solution to advance your own success.
As a trainer, workshop leader, or speaker who wants to fill your live or virtual events with greater ease to make a bigger impact and income through your work, now is the time to say YES.
The doors to Magnetize Your Audience close tonight at midnight. I’d be thrilled if you joined at my invitation.
My Bye-Bye Boring Bio/Get Known to Get Paid Bonus Bundle more than doubles your value.
And every element of the training is something relevant, useful, and powerful in supporting your big success as a trainer, workshop leader, or speaker.
Claim YOUR Place in the Magnetize Your Audience Mentoring Program now.
Take action by tonight at midnight before all the bonuses vanish.
October 8, 2014
Business Success, Joint Ventures
What is the single BEST benefit of joint venturing for me?
It is NOT the prizes, mailbox money, or recognition. Not by a long shot.
The best part for me is the opportunity to be in the presence of great business people who are thinking big and sharing generously their great ideas.
== The rising tide lifts all the boats.
== You become like the five people you spend the most time with.
== Or, as Oprah Winfrey says, “Surround yourself only with those who lift you higher.”
Maybe you are a bit like me.
As an internet entrepreneur, I spent a lot of time by myself, thinking through my own big ideas, and testing them out to see how well they work. The isolation can be daunting at times.
When I win a seat at a VIP mastermind table with some of the brightest minds in the coaching space today, I look forward to taking my seat at the table and absorbing the quality of the thinking, the bigness of the ideas, and the bold intentions to make a big difference. And I dig deep to see what kind of contribution I can make that can make impact in my own best way.
It helps me break free of the isolation of being a solopreneur to up my own game.
That has clearly been the BEST part of my three-year journey as a joint venture partner so far.
Have I won money, prizes, and trips? You bet.
Have I gotten known and paid for my winning ways, thanks to the powerful advocacy of influential partners like Kim Clausen, Rich German, Milana Leshinsky, Michelle Schubnel, Justin Livingston, Linda Claire Puig, and others who value my expertise enough to proudly showcase it to their communities? Absolutely.
And the priceless benefit of working on my own inner game as a result of being in the presence of the brilliance of the group has been the greatest reward of all.
October 5, 2014
Client Attraction, Event Promotion
Virtual training events are a big part of my work. I lead teleclasses and webinars often for groups of inspired entrepreneurs who want to learn how to say bye-bye to those boring bios and get known to get paid for their winning ways. And, filling those events can be challenging.
The same can be said for making sure the right people take their place at LIVE events.
You try a lot of things to get the mission accomplished.
And sending emails to your list is a tried-and-true method.
But how many emails is enough? And how many emails is too many?
It can be a delicate balance.
Last January, I attended a training event at which this question was addressed from the stage in a way that just made good sense to me.
What was the answer?
== You can send as many emails as you feel best serves and educates your audience.
== Put enough real value in the message, and you can reach out to your tribe as often as you like.
That insight caused me to THINK DIFFERENTLY about how to serve my community in perfect timing.
At the time, there were four days remaining until my next Worldwide Virtual Get Your Client Attracting Story Done Workshop was to take place. I had a good group of perfect clients already enrolled at the stated tuition, and I wanted to see about adding additional students to the program.
En route home to Bellevue, WA from the training that had taken place in Vancouver, Canada, I got inspiration to create a new education based marketing email that offered an important distinction that I felt my audience needed to understand. It was all about the difference between a trust building story and a client attracting bio and why it matters. The email was packed with eye-opening education. And it concluded with an invitation to enroll in the next workshop to start days later.
So what was the RESULT of that email?
== Twenty-eight NEW clients invested the modest tuition for the workshop to participate just four days later!
The trainer who taught me the lesson I just shared with you now was the teacher I invested into to learn even more from to make my virtual training business the best it could be. I invested in Callan Rush’s Magnetize, Mesmerize, and Monetize training. And the 28 new clients I invited to do business with me represented return on my investment just four days after completing the first training. And the results continue to flow in my business.
For 2014, my revenues are up 30% and my confidence has never been stronger.
Over the next few days, you’ll be receiving invitations to consume a special Live Event report, event filling blueprint, and Callan’s best-selling book — Wealth Through Workshops. These are all free gifts to acquaint you with powerful information you can apply to fill your live or virtual events, serve your audience more powerfully, and design and deliver your programs with authenticity and impact.
My recommendation based on my own stellar business transformation as a student of her methods is to consume all of this information without delay.
And, should enrolling in Magnetize, Mesmerize, and Monetize be what you need to welcome a 30% or better growth in your revenues or something even better, just say YES and take action on what you learn.
Given the challenges we all encounter with filling events and the important impact we can make through the work we do, there comes a time when NOT making the best impact possible seems like a tremendous waste of time and talent.
That is when it is time to learn new skills to turn the tide for the better.
When the disappointment and aggravation around events filled less than capacity got to a point where I couldn’t deal with it a moment longer, this student was ready to learn and the right teacher appeared.My business is so much better for it.
If Callan is your teacher, you’ll know it. Consume the free education. You just might welcome that single powerful insight you need to change the upward trajectory of your business forever.
October 2, 2014
Get Known Get Paid Success Story, Good News
VANCOUVER, British Columbia, October 2, 2014/ — With a New Year fast approaching, workshop, retreat, and seminar leaders have one big challenge to overcome: How can they fill their events with ease when so many struggle and make the same mistakes that keep event rooms empty?
Answering that question is Master Educator for Workshop, Retreat and Seminar Leaders Callan Rush. In business since 2008, Rush leads more than 30 live seminars and workshops every year and has built a profitable 7-figure business guiding others to succeed with her proven approach.
Rush’s best-selling how-to book – Wealth Through Workshops: Your Step By Step Guide to Creating a Life-Changing Lucrative Workshop, Retreat, or Seminar Business levels the playing field so business owners serious about leading successful events can use education based marketing to their best advantage.
“This book has the potential to transform workshop leaders to luminaries who can change the world,” Rush believes. The book is available for free download at www.GetKnownGetPaid/Callan2014 through October 16, 2014.
“Live events are are harder to fill, and it is growing more challenging to compel people to rush to the back of the room to make purchases. And, there is no better vehicle today to create real transformation than through the hosting of live events,” Rush maintains.
“The truth is there are three major mistakes workshop leaders make that lead to potential disappointment or disaster,” Rush explains.
Mistake #1: Failing to name and claim the specific problem they solve,
Mistake #2: Failing to name and claim a specific audience to be served,
Mistake #3: Failing to sell problem solving solutions in a group setting.
She adds, “Reaching out to generic audience of authors, speakers, coaches, and business owners without specific clarity around the real problem that needs to be solved is where the trouble begins. An over reliance on word of mouth marketing, ineffective use of email marketing, and failure to use education based marketing add to the difficulty.”
With the re-release of her comprehensive how-to book – Wealth Through Workshops — Rush defines and explains how to use education based marketing to build a foundation of real trust between a specific audience to solve a specific problem with a proven solution. She also details the nitty-gritty details and specific order of tasks to execute so serious event hosts can succeed.
Rush’s proven approach is based on three essential steps to take in service to a defined audience in order:
== Mesmerize, and
“Rather than focus on being the best presenter or the most accomplished expert, the best and highest use of time and effort is to learn how to attract ideal clients to events first. When you have a full room, then it is time to apply focus on serving participants with the solution to a problem they are eager and motivated to solve.”
Industry leaders such as Master of Enrollment Coach Bill Baren are raving about Rush’s book. Baren says, “Wealth Through Workshops is an instant classic for anyone who wants to lead workshops and get paid well for it. If you love books with no fluff and tons of timely information you can use NOW, you’ll love this. My top recommendation.”
Business Bio Expert Nancy Juetten graduated from all three elements of Rush’s program. “I earned return on my investment in this training within 48 hours of leaving the first Magnetize workshop last January, and business just keeps getting better for me. I applied the content Callan Rush delivered in her book and related training to grow my bottom line results for 2014 by better than 30% this year. I couldn’t be more satisfied with my results.”
About Master Educator for Workshop, Retreat, and Seminar Leader Callan Rush
Since 2008, Callan Rush has trained thousands of aspiring workshop, retreat, and seminar leaders to become luminaries in their fields by filling, leading, and monetizing their live events. The first woman to lead from the stage for the largest personal development company in the world, Rush is the CEO and founder of highly successful Leader to Luminary Training Inc. A top-notch trainer with over 15 years of success in the speaking, training and educational seminar industry, Rush has mastered the secrets to creating a life-changing, lucrative live event business. An expert in sales & marketing and a genius in program design and facilitation, Rush delights her audiences with her unique blend of humor and wisdom, honesty and openness, and complete generosity of self and spirit. To access a free copy of her book before October 16, 2014 – Wealth Through Workshops – visit www.getknowngetpaid.com/Callan2014.
October 2, 2014
Business Success, Public Speaking, Video PR
Truth be told, I suffered from this ailment for quite a while.
I accepted invitations to speak, spent hours to create original material, and rehearsed my presentations for hours before showing up live or by webinar to deliver them.
With high hopes and even higher expectations, I would show up and deliver the best content I knew how to deliver.
And, sad to say, my results were disappointing.
What I wanted was to welcome a rush to the back of the room or to my online shopping cart to invest in the products or programs I was promoting. Instead, I’d welcome warm applause, new fans and friends, and go home with a basket of business cards and disappointing sales.
Not only did they love me and not buy from me, I was guilty of a number of sins as a presenter.
== I over delivered on content and went “over the arc” way too often. That didn’t invite sales and created exhaustion for me.
== I needed to rethink the value of structure and shift my thinking to believe that “structure is friend not foe.” For an artist like me, that was BIG.
== My program descriptions needed a booster shot of results based titles to be even more action inducing. This was a “duh moment” for sure.
== Being a student of the structure and the template is one thing. Learning to put ME in the presentation was another thing entirely. I was fighting that tooth and nail.
It was maddening to tell you the truth. For as hard as I was working, my results were just not good enough.
At the end of 2013, I got to that “now or never” point where something had to change.
I got serious about finding a teacher to guide my transformation as a virtual workshop leader and speaker. Master Workshop Leader and Trainer Callan Rush offered many of her best content for free last November to help ease my pain. I quickly consumed her book, event filling blue print, and special report and got serious about improving my results.
So impressed I was with the quality of her free materials that I invested in her Magnetize, Monetize, and Mesmerize training.
I declared 2014 to be my year to significantly improve the design and delivery of my offerings for BIG results.
My results have been specific, terrific, and they keep getting better.
== I attended the Magnetize training in January of 2014. En route home from Canada to Bellevue, I wrote an email to serve my tribe with powerful education and sent it when I arrived home. To my delight, I earned back my full tuition in the three programs within 48 hours with paid enrollments in my own Worldwide Virtual Get Your Story Done Workshop.
== Clients, fans, and followers have noticed the change in my presentations and voted with their purchases at the shopping cart and in th back of the room when I speak.
== Year to date for 2014, my sales are up 30%.
== Now that I have a proven way to structure and deliver my presentations, I spend significantly less time preparing new material so my focus can be on delivering the material I create with impact, authenticity, and PRESENCE.
== I think the biggest lesson I have learned from participating in the training is to bring my full self to every talk — in all my colors. The more REAL I am, the better my results.
When this student was ready, the right teacher appeared, and my business is so much better today as a result.
So, if you are sick and tired of suffering from “They Loved Me, But They Didn’t Buy From Me” disease and it is time to bring in the relief, take a close look at the free training Callan Rush is offering to open your eyes to a better way to design and deliver your programs. It absolutely paid off for me.