August 19, 2014
Be Heard, Business Success
Hardly a day goes by when someone working in corporate life wishes and hopes to escape the nine-to-five career to pursue the idea of lucrative self-employment. That is why Pam Slim’s 2009 book Escape from Cubicle Nation touched a huge nerve to become an award-winning best-seller.
Today, many self-described corporate prisoners and frustrated aspiring entrepreneurs spend time wishing and hoping for their own version of The Shawshank Redemption. They are looking for a way out to create a lifestyle they can love with an income to match.
I am a former publicist who has created a reasonably lucrative laptop lifestyle in service to independent business owners around the world who want to get found, noticed, and hired by the clients they most want to serve.
In business since 2001, my boutique publicity agency transformed into an online business in 2009 in the aftermath of The Great Recession. With clients disappearing quickly in the tough times, I found myself in need of an immediate business reinvention. By taking a dare from a friend — thank you Kathie Nelson of ConnectWorks — I wrote and debuted my self-published book Bye-Bye Boring Bio within three weeks of accepting that challenge.
Today my products, services and online training programs guide clients to say bye-bye to their boring bios and get known and paid for their expertise. The company is on track to welcome revenues in the low six figures for 2014 – by working from a home office with the support of a part time virtual assistant.
Mine is not a ‘breakthrough to seven-figures to create world domination kind of story.’ It’s a small business success story about making a great life while contributing to the success of others kind of story. And, it sure feels like redemption and success to me given the hard times that the Great Recession served up for me and so many others in 2008.
What Happened in My Life and Work is Proof that One Good Thing Can Lead to Another
== In 2008, I gifted the DRAFT copies of the quickly created workbook to business owners who attended one of my do-it-yourself publicity workshops in exchange for their promise to review it to make it better within 10 days. The feedback was favorable, so I made upgrades, put a pretty cover on the book, and shared it with just over 1000 electronic newsletter subscribers. Much to my delight and surprise, online sales started almost immediately — even with a small list of subscribers.
== I created a live workshop around making boring bios better for client attraction and shared it via free local tea houses, co-working spaces, and my own dining room and backyard deck to prove the concept. Then, one of my friends and colleagues – Tad Hargrave of Marketing for Hippies — was leading a 3-day live workshop at Bastyr University. I offered to present a 90-minute segment during his event and received an enthusiastic YES response.
== That live event at Bastyr University was attended by a decision maker in the career development office who invited me to lead a live Bye-Bye Boring Bio workshop for alumni and graduates. Director of Career and Alumni Services Susan Farley promoted the event to fill an auditorium of appreciative students who raved about their experience and results.
== That inspired me to create a live and home study VIRTUAL workshop that could serve people around the world. The first event took place in July of 2013 to rave reviews. Since then, well over 500 business owners serious about attracting clients with a sizzling first written impression have graduated to welcome new clients, speaking gigs, and media interviews.
The World’s Leading Trainer to Online Trainers Alex Mandossian, Permission to Charge Mentor Jessica Riverson, Certified Financial Planner Amy Shappell , and Caregiving without Regret Expert Michael Bloom — among hundreds of others — have since attracted clients, speaking invitations, and media interviews as a direct result of the stories created with my tools, resources, and support.
I successfully reinvented my business to serve a worldwide audience of business owners who are serious about solving a very specific problem in a world-class way. I have deployed my publicity expertise to build big buzz for my know-how. A “Google” search for “Business Bio Expert” returns hundreds of favorable results. I am the walking-talking-typing example of my own Get Known to Get Paid methods.
As I anticipate Labor Day 2014, I breathe a happy sigh of relief that I took Kathie Nelson’s dare and made the leap to create my online business in service to those serious about getting known and getting paid for their specific marketplace brilliance.
Here are my best tips from the trenches to inspire other business owners in some stage of reinvention to succeed with their own big ideas and compelling stories.
== Don’t build a better mousetrap. Rather, create a solution to a problem that is deeply felt, and get proof of your concept. Millions of business owners struggle describing what they do in a way that captures attention. The solution I created eases this pain. We really do transform ‘bio cringe’ into ‘bio pride.’ That is very rewarding for my clients and satisfying for me.
== Test your concept live and in a virtual format. Hold live workshops, teleclasses and webinars to gauge interest, participation, and results.
== Build buzz for your event. Use tools that enjoy widespread use – Speaking, Facebook advertising, joint venture partnerships — (I am speaking about this topic today for PJ Van Hulle on her popular List-a-Palooza 90-Day List Building Challenge, and you can join us live by teleclass!) — solo email campaigns, social media, blog posts, ezine articles, meeting announcements, and do-it-yourself publicity.
== Fill your events in creative ways to build social proof and confidence in delivering your offering. For example, gift participation to those who invest in other programs, give away VIP tickets as prizes, and encourage graduates to invite business partners, colleagues, and friends.
== Use the power and influence of education based marketing to create trust in your expertise.
== Be thoughtful and strategic in creating offers and invitations that meet a need and compel clients to say YES.
== Collect participant testimonials in a systematic way. This helps build a tribe of champions who can advocate for the program and lend social proof that it pays off.
== Learn advanced strategies to build buzz once proof of concept is clear. This can include the formation of strategic partnerships and joint ventures – once proof of concept is clear.
== Keep refining your offering and testing the pricing to best reflect the value. Take into consideration the feedback of engaged participants to make the program better each time.
I am very glad I took the leap to successful self-employment by creating a solution to a problem that so many business owners feel so deeply. As I often say, “Bye-Bye Boring Bio — Hello Opportunity.”
My fondest hope is that readers of this post are inspired to take the leap and succeed with their own big ideas and compelling stories that open the door to creating success on their own terms.
Start the journey by listening in to the upcoming LIVE webinar — the 3 biggest bio blunders even smart entrepreneurs make that prevent their ideal clients from hiring them. Learn more and claim a gift copy of Heal Your Boring Business Bio to Attract Clients and Cash Now at this link.
August 18, 2014
This is probably the single best free give-away stack I’ve ever seen… My good friend Christian Mickelsen is giving you his #1 best selling book, *Get Clients Today* (the new 2nd edition)
== right here
Plus, this Client-Getting Expert for Coaches is giving you a super powerful tool for getting clients. It is called the *Red Hot Free Session Offers*
You can post these offers up on Facebook or send out to your email list for an immediate rush of folks wanting to work with you. And his video explaining how to use it all is powerful, too. You’ve got to get your hands on these.
Download them now. You can thank me later.
August 15, 2014
This GUEST post is offered by List-a-Pallooza Creator PJ. Van Hulle.
PJ Van Hulle is an acclaimed international speaker who works with speakers, authors, and coaches to grow their e-mail lists so that they can attract more clients and sales, with less effort and stress. She’s the author of the Little Book of Prosperity, the co-author of Make Your Connections Count, and the host of the List-a-Palooza 90-Day List-Building Challenge.
You’ve probably heard that, “the fortune is in the follow up,” but if you’re like most of the 1,000’s of entrepreneurs I’ve worked with over the last 14 years, your follow up systems leave something to be desired.
Here’s why “the fortune is in the follow up,” and what that looks like…
In most niche markets, or the specific group of people you serve:
3% are actively shopping for what you offer
7% are aware and open to your services, but not looking
30% are not aware of their problem or your solution
30% may know you exist, but it’s not the right time
30% are simply not a fit
This means that if you’re not following up, you’re leaving behind the 67% of people that might be ready to sign up for your products or services down the road!
When you follow up consistently, you will stay in front of these people. Maybe they’re not ready now, but when they are ready, you’ll be at the top of their mind and therefore you’ll be the one they hire over someone that didn’t follow up.
Imagine how much more money you could put in your pocket just by staying in touch with those 67% of people who may need you in the future.
The easiest and most effective way to follow up and nurture those relationships is to build an e-mail list of clients and potential clients who have “opted in” and given you permission to send them e-mails.
A good rule of thumb for monetizing your list is to shoot for $1 per subscriber, per month. So if your goal is to generate $10,000 per month in income, focus on growing your e-mail list to 10,000 subscribers.
With a profitable e-mail list you can:
● Attract more clients and sales
● Turn current clients into repeat clients
● Fill your seminars and programs
● Promote other peoples’ programs that you believe in and earn $1,000′s in affiliate commissions
Building your list is like taking advantage of compound interest. The sooner you start, the better. And the longer you nurture your list, the more profitable it will be.
To quantum leap your e-mail list to the next level, I recommend participating for FREE in the List-a-Palooza 90 Day List-Building Challenge.
I will be speaking at 2 p.m. PST on Tuesday, August 19. I’d love for You To Join in the conversation!
August 14, 2014
Attract High Paying Clients
That is a challenge. And I am going to play right along with you.
- What events can you attend?
- What actions can you take?
- What amazing conversations can you have to connect with more of the right people and engage more of the right clients?
Between Lisa Cherney, Christian Mickelsen, Sharla Jacobs and Bill Baren, there is no absence of GREAT advice being shared about how to do this. Where the rubber meets the road is the actual actions taken.
And so this is my challenge to you.
- How many perfect clients can you meet and engage to your business between now and August 30?
- And what steps will you take to stay in your marketing sweet spot to find them, attract them, and claim them with the right words that come from a place of true service?
- You’d have to be living under a rock to have missed Christian Mickelsen’s Hot Spots to Find High Paying Clients special report.
- Lisa Cherney is offering an ENCORE of our conversation around finding your marketing sweet spot tomorrow — Friday, August 15 at 9 am PT/12 pm ET.
Phone number: (425) 440-5100
The TRUTH ABOUT MARKETING<<< ONLINE ACCESS
- Pay attention to both expert resources.
- Most importantly, TAKE SOME INSPIRED ACTION to connect with people and engage them to your service.
- What I most want to hear from you by August 30 is how many perfect clients you have engaged to your amazing business as a direct result of this challenge. I can’t think of better news to see, hear, and celebrate!
- By the time September rolls around, it will be a mad dash to the finish line for 2014 and time to ponder how to make 2015 even better and more profitable. A few new perfect clients can deliver the magic, provided you are willing to make it so.
Are you in? Chime in and declare your intentions, and we will get this party started!
August 14, 2014
Business Success, product publicity
SAN DIEGO, August 14, 2014 — For millions of new and thriving business owners around the world, Labor Day is a time to get serious about creating big results to finish the year strong by connecting with more of the right clients in perfect timing.
“The real problem stopping most people from connecting with a coach who has the skills to change their lives is that most coaches don’t know how to find their ideal clients so they can start a conversation,” says Client-Getting Expert for Coaches Christian Mickelsen. “My Hot Spots to Find High Paying Clients special gift report makes that a whole lot easier. It is available for free download through August 25, 2014.
In working with thousands of coaches from all over the world, Mickelsen’s proven methods involve the coach delivering a powerful free coaching session and then explaining how their personal brand of coaching will help change the client’s life. That, he says, is “the key to filling a coaching business.”
Since 1999 Mickelsen and his team have trained thousands of newly minted coaches to create six-figure coaching businesses using his breakthrough system Free Sessions That Sell. That would be impressive in any industry, let alone one in which most professionals never manage to make a full-time living.
Mickelsen invites aspiring coaches to use his simple three-step action plan to start working with clients:
Step 1: Create Awareness
This can happen by simply posting on social media, building an email list of people who want help in a particular area like weight loss, sales, or business-growth, or by speaking and networking. Coaches can use his ready-made email templates, blog posts and social media posts to get people to move to step two.
Step 2: Offer a FREE Session
This is where the coach offers a potential client a valuable coaching session for free. This will empower the client to step up to their dreams and 2014 goals, uncover their challenges and explore how the coaching will make a difference. The Free Sessions That Sell program gives a 7-step process that coaches can follow, word-for-word.
Step 3: Get Hired
Coaches are often very shy about asking clients for the money. Coaching only begins when a client steps up and emotionally commits by hiring the coach. Mickelsen recommends that coaches work with clients for at least a year so they can support them all the way through to actually achieving the results they want.
“Often, a one-month, money-back guarantee is a very easy way to get clients to make a commitment to coaching,” says Mickelsen. “It gives them the opportunity to try out coaching to make sure it’s a great fit for them.”
About Client-Getting Expert for Coaches Christian Mickelsen
Client-Getting Expert for Coaches Christian Mickelsen is the creator of Free Sessions That Sell — the best-selling program that has consistently helped coaches create full practices and six-figure businesses. His perspectives have been featured in Forbes and MSN. Mickelsen has three #1 Amazon best-selling books including “Get Clients Today: How To Get A Surge Of New, High Paying Clients Today And Every Day.”
To access the Hot Spots to Find High Paying Clients, visit this link by August 25, 2014.
August 5, 2014
PR in Action, PR Success Stories
You know, the more deeply I dive into my business…And as it continues to grow and evolve…The more grateful I am to live in such an amazing time. Because whether you’re a small business or a huge firm, the opportunities for success are truly endless…Technology has helped to level the playing field…And here’s just one new example of how.
prReach is a powerful service created by Rob Burns. If you’ve never heard of Rob, he’s one of those “mad scientist” types who like to create intricate systems that boggle the mind (and produce results). He’s spent the last five years putting his genius towards Search Engine Optimization (SEO), and crushing the front page for himself and his customers.
And I have put the service to the test to welcome solid results for my own business and for my clients. In fact, the press release I created and sent on behalf of Alex Mandossian last month is one that comes up #4 in a Google Search for his name. The placement report from prReach reveals that the release was picked up by 370 media outlets, bringing his news to a great many potential fans, followers, and potential clients.
To give you a quick overview, prREACH takes PR to a whole new level. Press releases, done right, can get you in front of millions of people, covered in the media, and highly visible in the search engine results. Rob has created the first ever service that adds VIDEO into the mix. Instead of just an old-fashioned written press release, every release is complimented by a professional news anchor, reading YOUR news, live in studio. This helps build massive social proof, among other things.
See how prREACH can build your brand >>>
prREACH is one of those game changing tools. The type of service that can really replace most (if not all) of your other marketing efforts, and give you the ease and simplicity you may be looking for inside your marketing. The system Rob’s built combines the power of video marketing, social network marketing, and press release marketing all into one. It is super easy to use, too. And on top of delivering the most bang for your buck, he’s about a quarter the cost of his top competitors. Bottom line, Rob’s really outdone himself with this one. You’ll have to see it to understand.
Click here to see prREACH in action >>>
Why is it urgent to pay attention to this blog post now? Because the pricing goes up at midnight, August 7, 2014. If you want to benefit from the visibility, credibility, and video WOW that this service delivers for a song, now is the time to act.
As for me, I write a lot of press releases in my business — for my joint venture partners, my clients, and to create buzz for my own business. I am a big believer in their value because I have worked as a publicist for many years and used publicity to build my brand and reputation long before I even knew what a joint venture was.
I signed up to send 4 releases a month at the amazingly low rate of $197 a month. That is a no-brainer level of investment for the impact. If ever there was an EASY YES decision for me, this is it. So, take a look and see if this is something that strikes a chord with you. And say YES to benefit from the best pricing. Prices go up at midnight, August 7, 2014.
August 3, 2014
Bye-Bye Boring Bio Success Story, New Audio File to Support Your DIY Publicity Success, Recommended Resources
Enjoy a full length VIDEO presentation to make your bio more client attracting. Just click here, and you are all set!
If you want to turn one of your videos into an evergreen webinar, Stealth Seminar is the service I use. They make it so easy. Try it.