October 25, 2013
How is that for sarcasm? It’s the nature of my work that I hear from business owners who want to sell more books, programs, products or teleclasses. So often, folks talk about what they are creating in generic, snooze-inducing terms. And, truth be told, I don’t think anyone on the planet is palpitating at the prospect of buying another product, book, program or tele-series.
Clients buy because they want a result. It’s just that simple. As one of my long-time friends and mentors Henry DeVries has often said, “Pain killers sell better than vitamins.”
Here are some of the commonly used conversation starters and email subject lines that have me reaching for the No Doze:
— Get your free ebook today
— Come to the next workshop
— Hurry to register for the teleclass
All this is about delivery methods for generic information. There is no WOW in any of this for me or for you or for whomever these programs are intended.
This reminds me of my days writing brochures and annual reports for business banks. All the banks talked about the same things — experience, client service, and tenured staff who cared about your success. It was if you could put you hand over each bank logo, and all the banks would sound the same. Those were challenging days with the pen for me. That is for darn sure.
I was ranting about this to the members of one of my Facebook groups. One of my friends and colleagues replied in a way that made me grin. That is why I am sharing our exchange here on the blog.
- I reply, “That could be a new system for someone — with a wink and a grin. The Y.A.W.N. System to Repel New Business. Let me spell it out. Y – ou A -bsolutely W – ill N -ot get the business when all you talk about is your generic program, delivery method, or book.”
- Dani retorts, “Fantastic… it’s a FOOL proof way to irritate and annoy people with four proven and simple steps.
- Be signed up for annoying email spam
- Get enrolled for an online training after selling it like it was custom 1 on 1
- Try to up-sell them when the client states the service was overpriced – and finally…
- Alienate professionals left & right.
Let’s all take a fresh look at how we talk and write about our products, books, and programs. And let’s have an EYES WIDE OPEN moment and wake up. No one is palpitating at the prospect of adding a generic product, book, program, or teleclass to their shopping cart today. People are seeking solutions to serious problems that bring in the relief or the benefit.
Intoxicate us with possibility. Paint a picture of a brighter future with terrific specifics. And deliver what you promise and more. It’s a tall order, and it will pay off.
October 18, 2013
Measuring Results, Media Savvy 101
Hubby — Steve Juetten — was interviewed for an article in the Alaska Airlines in-flight magazine about social security. When the article came out, only one “sassy sound bite” made the final article. That can happen when editors pull out their red pens. And, that single “sassy sound bite” compelled the reader to call me when she touched down to ask if the expert was my husband AND to search Google for my husband’s name.
Turns out she was looking for a fee-only Certified Financial Planner in Bellevue, WA. She found one — from ONE LINE OF TEXT in an in-flight magazine and a couple of follow up phone calls. She must have liked what Steve said. Steve has been serving as an expert resource to Sharon Baker, a freelance writer, for some time. And interview by interview with her and others, he is getting known and getting paid for his expert status.
All this is to say that media relations is a bit like baseball. Not every hit is a home run. And it takes a lot of singles to round the bases and score. Suiting up to play is where it all starts.
October 11, 2013
When you take action on the right media queries that can put your expertise front and center, good results can flow. For example, when I saw this Help a Reporter Query in my inbox, I replied right away.
Summary: Ideas, tools and technology for midlife professionals going back to work: Seeking fresh ideas, tools and technology that will assist midlife professionals who are going back to work, starting a business, reinventing their career, or planning a “working” retirement. Authors, experts and research welcome.
Name: Victoria Stefanakos Category: Business and Finance
Deadline: 12:00 PM EST – 25 September
This was my reply:
Subject Line: Bye-Bye Boring Bio for Mid-Life Professionals Starting New Businesses
My particular brand of WOW is guiding aspiring speakers, authors, coaches, experts – and career reinventioneers — to transform their boring stories from wallpaper to wow to attract speaking gigs, media interviews, and clients now. As a contributing author to the National Speaker Association (NSA) book Speak More, my chapter is entitled Author-Speaker-Coach-Snooze: Set Your Profile Apart to Attract Clients Now. I am also the author of Bye-Bye Boring Bio: The Solopreneur’s Ultimate Action Guide to Get Seen, Heard, Celebrated and Compen$ated for Expert Status. I spoke at the NSA Anaheim Conference about this topic and earned rave reviews.
One of the most effective ways I make my own impact is by leading the Worldwide VIRTUAL Get Your Client Attracting Story Done Workshop. This VIRTUAL workshop guides participants to prepare their materials with my expert guidance and to share the experience and the abundant and practical resources with a colleague. In doing so, they can reflect back their brilliance to each other, enjoy the experience, and also share the very modest fee while being guided to their desired outcome by my expert advice. The next workshop is September 25 from noon – 3 p.m. Pacific. I’ll be offering it again in January of 2014. Here is a link to make it easy for you to read about the Worldwide Virtual Get Your Client Attracting Story Done Workshop and view and read what happy participants say about it:
While you are there, you can listen to my breakout session audio, download the PowerPoint presentation, and access the Get Ready, Get Known, Get Paid Workbook that I offer to sample my engaging style and useful, results-generating content. I know your readers can be inspired by the actionable content provided – even if the Worldwide Virtual Get Your Story Done Workshop is not in their immediate plans.
I am happy to chat with you if this idea is a fit for your story.
Nancy Juetten, 425-641-5214
The result? The reporter replied with warm words about my pitch and asked for an interview. I went the extra mile to suggest upgrades to her own story to showcase how my advice could pay off for her immediately. We had a wonderful telephone conversation. And today the story debuted at Forbes.com.
You really can get seen, heard, and celebrated as the expert you are today. For me, responding to reporter queries and using the power of the media are among my own best ways. I love the credibility associated with having my perspectives showcased in prestigious media outlets. And the invitations to deliver my message to more of the right clients, audiences, and workshop participants absolutely bring about the compensation.
What are YOUR best ways to get known for your winning ways. Choose the top five and make them a well formed habit. Pretty soon, you’ll get seen, heard, celebrated, and compensated, too.
October 3, 2013
Business Success, Bye-Bye Boring Bio Success Story
I got a bright idea about a year ago. What if I just opened my phone lines and invited people to call me to get help telling their stories. No teleseminar registration or opt in required. Just give me a call. I sent out a message to my community and shared the details.
- Call me within a specific window of time on my private line.
- If you get voice mail, leave a message and I’ll call you back.
- Let’s see about making your story better in as few as 15 minutes.
I was worried no one would call. It was that feeling you get when you invite people to your home for a party. The appetizers are beautifully displayed. The house is clean. And, then, you worry that no one is going to come.
As the clock struck 9 a.m., I could feel my heart beating in my chest. And then at 9:02, the phone rang. And I got message after message. For two hours, I guided callers to tell their stories better, live and in the moment. And then, at 4:30 in the afternoon, someone sheepishly called and asked if I would help him, too. And I did.
That single courageous invitation to act on a moment of inspiration last October set me and my business on an entirely new and exciting path. Since then, I have offered these calls again and again to my own community and to the communities of people who need my help — via teleclasses, webinars, and live stages. And this expertise of mine has earned media attention in a meaningful way.
And, when you “Google” the term Business Bio Expert, my name comes up first in the search.
Let the Healing for Boring Bios Begin …. Because the Bio Doc is In!
My confidence has grown each time, and the raves from callers and participants have gotten better and better. It has been a perfect exchange of energy for results, one and all. And, yes, I have added the technical details such as the opt in page. I have branded the effort with sassy graphics. I even have a custom embroidered lab coat and pink stethoscope that I wear at live events. And I’ve served thousands of callers to date who are singing my praises in a way that makes my heart skip a beat, and their bios give THEIR clients palpitations, too.
Because I am in a particularly celebratory mood, the call I offered yesterday is one I happily share with you so you can experience what all the fuss is about. Here is the replay link.
Just read what Katie Munoz said about the value she gained from this workshop and follow up call experience.
I’m Katie Munoz, a Humor Coach and Workshop Leader, www.fromserioustohilarious.com. I have been trying to write a bio for months and was barely making progress. The exercises on the first day of Nancy Juetten’s Worldwide Get Your Client Attracting Story Done Workshop, allowed me to finally finish a credible bio. What a relief. I sent it to Nancy who waved her magic editing wand and turned my bio into fabulous! And ready to go. No more work required. Wow. Even if I had received nothing else, I would have been very happy with the workshop. But during the follow up group call, Nancy mentioned how to record audio and video samples of our speaking for FREE. That’s a savings of a few thousand dollars. And THEN Nancy demonstrated how to easily and confidently use those recordings to negotiate a substantial speaking fee. How many dollars is that worth? Priceless. That workshop was easily the best per dollar value of any workshop that I have ever attended. Thank you, Nancy.
- I started out with a very low tech and high touch way of delivering the relief — one caller at a time.
- I then took the session to Instant Teleseminar to serve even more people.
- Today the “Bio Doc is In” session is part of the Worldwide Virtual Get Your Client Attracting Story Done Workshop that I offer just about quarterly to my own community and to others who ask.
- And because so many people need this help, I offer it in high value ways that keep the energy exchange fair and fabulous for all.
- No one is going to risk their mortgage payment by participating in this proven program, and isn’t that refreshing?
You read about people making their way in the world by doing what they love. And I am here to tell you that I am one of them. It all started by taking action on a bright idea about how to serve my tribe in a low tech/high touch way. I wanted to solve a very real problem that millions struggle with and provide a winning solution they would be happy to buy to get the relief and the benefit.
I just had a gut feeling that I could step into a bolder way of service by taking action, and I did. And it absolutely paid off for me and for so many others.
So, what bright ideas are brewing for you about how you can serve people in a way that feels right in your gut, heart, and head? And what actions will you take to make them real? A shiny New Year is fast approaching, and now is the time to set the wheels in motion so you can make your way in the world doing more of what you love so that everyone can be made better for the exchange.
October 1, 2013
Bye-Bye Boring Bio Success Story, Event Promotion
Here is a expert with a remarkable and compelling mission and a story to go with it. Sofie’s story rose to among the top of the stack created by graduates of the Worldwide Virtual Get Your Story Done Workshop from July 17.
Right away, you know what she does and if you need it so you file, find, and refer her. I think that’s right on the money. If you’d like to benefit from the workshop replay and all the step-by-step materials to guide you to your best story, you can. Click here to learn more.
Transforming Injuries and Wounds into Strengths and Gifts Since 1997
As a result of Cult Recovery Expert and Trauma Transformation Mentor Sofie Pirkle’s healing work, ambitiously conscious people who feel like they are stopping short of their full and brilliant potential let go of the baggage they didn’t even know they were carrying. They reclaim powerful parts of themselves they didn’t even know they lost, relieve physical and emotional pain, and create lives that they actually want.
Born and raised in a cult, having the courage to escape, heal the soul, and make her true impact, Sofie has a unique knack for working with those who have come from controlling families, abusive relationships, high demand groups — especially cults.
A Bad Ass Bodywork professional since 1997 and professional choreographer and 3rd degree black belt, Sofie is in her true brilliance when she is working with those who use their bodies for their passions and professions. Sofie understands firsthand how hidden traumas can leak into our lives, creating emotional and physical symptoms ranging from mildly irritating to debilitating.
Sofie’s coaching and body-oriented healing work empowers these nearly-in-their potential people to reduce physical and emotional pain, reclaim and step into their true identity, commit to show up for themselves and their work, and trust and act on their deep inner wisdom to make the right decisions to live the lives they truly want.
Whether it’s through reading her books, learning with her home study programs, participating in her workshops, or working privately with her, Sofie’s courageous devotion to your healing journey will touch your heart and heal your soul. Find her at www.badassbodywork.com