April 28, 2013
Get Known Get Paid Success Story
What a difference a couple of years can make. Here is the success story of College Career Strategist Elizabeth Venturini, showcasing the progress she has made in a short period of time to get known, get paid, and tell her story well. She is a graduate of the Get Known to Get Paid Private Mentoring Program. Take it away Elizabeth!
I started working with Nancy through her original 2011 program Bio Branding Wow Now Webinar Series. My original intention was just to rewrite my bio and learn how to pitch a story to the press for my college admissions and career practice. But then my simple intention took a 360 degree turn. In September of 2011 my husband was going to Italy to make a major announcement on his findings of Leonardo da Vinci’s painting, the Mona Lisa. I thought as long as I am in the class maybe I will learn something that will help him get some press attention, too.
The press attention for “The Mona Lisa Code” landed us 194,000 internet citations and front page placement in every major Italian newspaper within a 24 hour period – all during the weekend the Italian economy was having a complete financial meltdown. It was very exciting to get so much press coverage in such a short time. And to think I hesitated to spend the $497 to enroll in Nancy’s class to learn how to do this!
To get my own business CollegeCareerResults in the news, I quickly signed up for Nancy’s Broadcast your Brilliance Webinar Series. Nancy worked with me to position myself as a recognized expert in my field – helping stressed out parents get their kids admitted to college and graduate with a job. From help writing press releases to developing a rock star media kit, Nancy was there every step of the way. Later I enrolled in her Get Known to Get Paid Private Mentoring Program. Nancy provided me with the right touch of encouragement and at times some tough love to get me where I am today.
Rock Star Accomplishments
Here are Elizabeth’s most notable accomplishments so far that show how she made herself a media “rock star” and parents’ secret weapon to help them launch their teens into their dream schools and future careers.n 2012 she claimed the title and branded herself as the College Career Strategist.
- Her website clearly states her mission is to help parents “launch” their college-bound teens so they don’t return home as boomerang kids.
- Her “Failure to Launch – Not an Option” College Career Mentoring packages are designed to give parents more college career options for their teens than they thought possible. Elizabeth focuses on the benefits and results of working with her to get teens to:
- Plan ahead to make certain their academic credentials match their career aspirations
- Look and speak the part to prepare for college admissions and career interviews
- Show they are confident and graceful as they behave and dine their way to success by their own definition
- Elizabeth knew her college career advice worked when she heard from happy parents where their teens were admitted for college and the scholarship amounts they received. Like the old E.F. Hutton saying, “When Elizabeth speaks . . . parents listen.”
- Since 2012 Elizabeth has been ranked #1 on Google for “college career strategist” resulting from using the techniques provided in Nancy’s teleseminar programs. Her insights on college and careers have been featured in over 50 major publications.
- When she first started with the program she had only a handful of articles to place on her website. Now Elizabeth has so many articles cited on the Internet she can’t keep up with them!
- Elizabeth landed clients with these major press releases:
- For those that Prefer to Text than Talk, 6/2012 (an article on the importance of etiquette for students timed with National Business Etiquette week
- Timely Tips for Parents who Need to Launch Teens and Avoid the Boomerang Kid Effect – No Matter Who they Vote for, 10/2012 (an article on how to launch graduates with a job after graduation, timed with the 2012 presidential debates)
- College Career Strategist Elizabeth Venturini Takes Issue with Hollywood Movie “Admission”, 3/2013 (an article on getting teens college and career ready timed with the release of a major Hollywood movie about college admissions at Princeton)
- Elizabeth has made several media pitches that earned media attention – including a front page article and photo-op in her hometown newspaper, The Desert Sun about the importance of etiquette for college-bound teens through her program Charm School for the College-Bound
- She is now sought after by writers for her commentary on college and careers. She was recently interviewed by prominent writer Matthew Solan of NextAvenue.org (a service of select PBS stations) and featured in his article, “Why Delay Your Dream Job?”
- Elizabeth is hosting her first big teleseminar, “Failure to Launch – Not an Option” College Career Mentoring for Parents. During this call parents will come away with practical actions they can use now to get their teens “college career ready” to launch fabulously in college and in a career path they will love after graduation. Go to www.collegecareerresults.com and click on the “teleseminar” link on the home page navigation to gain access to the call.
I remind Elizabeth all the time how far she has come since we started working together. For example:
- She learned the importance of a mentor to help her become successful
- She developed a rock star media kit that she is proud to use anywhere, anyplace, anytime.
- She is ready to host her first of many teleseminars to reach parents globally and help them launch their teens for college and their future careers.
But what brings the most joy to Elizabeth? After all the test taking, maintaining GPAs, gathering recommendations, participating in extra-curriculars, she loves hearing teens with big smiles say these three words, “I got accepted!”
Elizabeth says, “Nancy – you are the real rock star. Thanks to you, I have learned how to tell my story and tell it well.”
April 6, 2013
Be Heard, Media Savvy 101
In mid-February, I received a semi-urgent request from Dawn Klingensmith — a feature writer for a magazine called Job Week. I had served as an expert resource to her in the past, and she was tossing a “hail Mary” pass at the 11th hour to get my take on some of the blunders folks make with their online profiles.
I dropped everything to respond to her email and request to speak by phone because I just knew her story could reach far and wide and help a lot of people.
On March 31, the story ran in a wide range of media outlets, including The Oakland Tribune, the San Jose Mercury News, and online. I’ve been receiving cards and letters in the mail from folks who were happy to read the article and congratulate me on the good press. Dawn, if you are reading this blog post, thank you so much for reaching out to me, and let me know how I can help you going forward.
The bigger idea for you is how quickly can you respond in a very compelling manner to urgent reporter requests and be of service so YOU are the resource reporters come to again and again to benefit from YOUR commentary. Being ready for opportunity is an important ingredient, especially if sharing your message with a much wider audience of perfect people to benefit from your message in high priority.
If you’d like to read Dawn’s article, here it is:
How to spice up an online profile and finally get noticed
By Dawn Klingensmith
A challenge to writing your bio is to determine what you have done with your skills and experience that sets you apart. Imagine if Batman had a LinkedIn profile. It would be impossible for him to have a boring bio. He has established a brilliant personal brand as the Caped Crusader, the Dark Knight and theWorld’s Greatest Detective, and a formidable list of accomplishments despite lacking a superpower.
ONCE YOU START considering your accomplishments, you may be able to distill them down to something akin to a superpower — or, at any rate, a special ability that sets you apart — and you can lead with that. While no one in business is as awesome as Batman, there’s no shortage of superstars whose boring bios diminish their marketability.
They may have saved six companies from bankruptcy, raised $ 10 million for a nonprofit agency or developed the product that a decade from now will drive Apple out of business, yet their bio won’t stand out from all the rest. That’s because professional bios tend to follow the same dull format: title and employer, expertise and experience, previous employment, education and training and maybe some personal tidbits.
Instead of taking that predictable route, “Wow readers from the start by highlighting something really fantastic and then work your way down, inverted- pyramid style,” suggests Endrea Kosven, founder and CEO of the Los Angeles- based marketing firm EDK & Company. Picture an upside- down pyramid, with the widest part at the top representing the most substantial information— something that makes people take notice— and the tapering lower part representing other relevant material in order of diminishing importance.
One way to approach bio writing is to list your skills and experience, as you would for a résumé, and then acknowledge that it’s possible that someone else, or several people, possess the same skills and background. So the challenge, Kosven says, is to determine what you have done with your skills and experience that sets you apart. In other words, what have you accomplished? Once you start considering your accomplishments, you may be able to distill them down to something akin to a superpower— or, at any rate, a special ability that sets you apart— and you can lead with that. Maybe it’s a sharp eye for how businesses get bogged down in inefficiencies, and how you consistently reduce their operating costs by 30 to 50 percent.
*** “Start with stunning results in specific terms,” says Nancy Juetten, whose “Get Known to Get Paid” mentoring program addresses the importance of business bios. As a whole, in succinct story form, an effective bio tells others “who we are and who we serve and what we do,” she says. To that end, “One of the most important elements is a headline,” which, on LinkedIn, comes up right alongside your name, Juetten says. “The headline helps busy people understand more quickly what you’re about.”
A simple descriptor or job title is sufficient, such as “customer service specialist” or “Boston- based certified financial planner.” “Content over cute is better, because you have to consider SEO,” or search engine optimization— how easily people can find you when searching the web, she says.
Clever, unconventional job titles are common in certain industries and “fun for personal branding,” says Juetten, “but it makes you hard to find.” People are likelier to type in “social media strategist” vs. “social media rock star.”
Keeping a goal in mind when writing the bio will help keep it focused and concise. What do you want to be known for? Make sure everything in the bio supports that goal, Juetten advises. Interview yourself. How did you get where you are? What are you known for professionally? What do coworkers or clients say about you? What are you praised for in performance reviews? What problems do others come to you for solutions? What have you done for past employers? What aspect of your work is most satisfying?
“Be crystal clear about results,” Juetten says. “No one’s looking for a bundle of credentials. They’re looking for someone who makes things happen.”
You can include some personal information to spice things up and set yourself apart. On her website’s “about” page, Juetten quotes the Fairy Godmother from Cinderella; mentions her cockapoo, Champ; and reveals she’s just under 6 feet tall in her bare feet. ( That’s almost as tall as Batman, who’s pegged at 6 feet 2 in the DC Comics Encyclopedia.)
Avoid words like world- renowned ( if you truly were, you wouldn’t need to say so) and award- winning ( just list any awards that are sure to impress), and don’t start every sentence with “I.” Don’t just write your bio and forget it. Update it as necessary to reflect current accomplishments, Juetten says.
When a bio is accompanied by a photo, the image should be appropriate for the platform and audience. For LinkedIn, use a professional headshot and dress as you would for an interview, Kosven says. Twitter photos can be more casual and reflective of your personality.