April 21, 2012
PR Success Stories
Earth Day is Sunday, April 22. And I am proud of my husband Steve for addressing this occasion. He is a Certified Financial Planning professional who has created a series of useful blog posts and a special report on socially responsible investing.
He is piggybacking on an event with global interest and showcasing his expertise to add value to the conversation. It’s just brilliant, and you can do this, too. It is just a matter of anticipating events and offering commentary that packs a punch. You can do this for Mother’s Day, Father’s Day, Graduation, Summer Vacation, or whatever calendar event coming up. Just find a "hook" to link the message you have to share with what is happening on the calendar or in the news, and you have a platform from which to make your impact.
And as for Steve’s special report on socially responsible investing, we can all save the Earth, one wise investment at a time. And that is a mission worth fighting for.
In the last few weeks, Steve’s message has been featured on the radio, in major media, and in workshops in perfect timing.
If you are interested in learning more about socially responsible investing, here are links to make that timely and convenient for you.
Radio Interview and YouTube Video!
Your Call to Action
Now, consider how you are going to prepare and share YOUR message so you can broadcast your brilliance and make the world a better place.
April 18, 2012
I’ve been reading a wonderful book. The title is "The One Thing Holding You Back: Unleashing the Power of Emotional Connection" by Raphael Cushnir. I stumbled upon this book while turning in some books for credit at the local Half Price Book Store in my hometown. The cover showcases the image of a hot air balloon that isn’t able to take full flight because a heavy anchor is holding it back. That image is very powerful on many levels.
This book strikes all kinds of nerves and notes with me. The book asks us to allow the current emotion we are feeling to be truly experienced, as opposed to pushed to the side or stuffed below the surface. When you allow yourself to FEEL the emotion and ride the waves associated with it, you can get to a place of expansion as opposed to contraction. And expansion is a good thing. I bring this up because it has been on my bucket list to take a hot air balloon ride for years. There is an image of a hot air balloon on the dream board I look at every day. A few years ago, my husband and I booked an appointment for our ticket to ride. Mother Nature had other plans. The wind kicked up, and it wasn’t safe for us to take flight. It was a dream deferred, and off about our lives we went.
Just last week, we tried again. We booked our appointment for our ticket to ride. We got up at 4 a.m. to drive to the airport. We were met there by a van that would leave the premises only when every seat in the van was taken. By 8:30 a.m., we arrived at the venue where the hot air balloons were supposed to take off. And, guess what? At that precise time, Mother Nature expressed herself once again with wind. The ride was cancelled for safety reasons.
Was I disappointed? Yes. Did I feel the emotion of that disappointment? Absolutely. My husband, son, and I all did our part to express our disappointment because, let’s face it, none of us like to wake up at 4 a.m. to be disappointed with a journey not taken. We headed back to our hotel to take naps and figure out a Plan B for the day.
But why is this dream of taking flight with a hot air balloon so important to me? I think I’ve been stuck in the weeds of my business and life for a while, and I crave a broader view from a higher place. I’ve been reaching for the moon to land on a star for quite some time. I make progress, and then I settle into a holding pattern before I grow again. The waves of emotion that I feel as I journey forward are real and varied, and sometimes, I don’t allow myself to express them fully.
In the spirit of authentic visibility, today I’ll share that one of my colleagues is doing a very similar bio writing workshop to the one I’ve been teaching since 2009, and I feel really icky about it. She’s got a pretty good sized ezine list of folks to whom she is promoting it. It’s out there is a pretty big way from where I sit.
I’ve been allowing myself to truly FEEL what icky feels like. I thought this person was a friend. The last thing I expected is that she would start teaching workshops so similar to mine. I am angry about it. I feel betrayed. I was so upset about this yesterday that I accidentally slammed my finger in my car door. At that moment, I was feeling some serious pain, which led to tears falling. That wasn’t so pretty either.
And as I feel into this "icky" emotion, I am starting to breathe in and out a bit more easily. I realize that I have to run my own best race and serve my community the best I know how. She has to do the same. Imitation is the sincerest form of flattery, so some people say. I am not so sure I agree. But that person who is doing something so similar to what I do reveals a lot by proceeding in this way. From my view, that isn’t pretty.
When others reveal themselves, pay attention — so said Maya Angelou. I am listening.
And maybe my own balloon of life and business can expand just a bit more because I have leaned in to experience this icky emotion to set it free. Maybe that is the lesson for me today. I’ve got plenty of good work to do to serve people in my own community, and I had better get on with it. Set this incident aside as a distraction and move on. I am ready to take flight now.
April 15, 2012
Business Success, Event Promotion
It’s so rewarding to hear from happy clients who are proudly broadcasting their brilliance to welcome wonderful results in their businesses.
Here is what Anne Salisbury and Greg Meyerhoff say.
We had no idea how truly boring our bios were until Nancy Juetten showed us the light. Through her Broadcast Your Brilliance Webinar Series, we scrapped our long list of credentials and instead highlighted the appealing results that clients crave. In the beginning, this task was daunting. Since 95% of our business came from referrals, we had not taken the time to define our ideal client. Also, we had written our marketing material for anyone who wanted relationship coaching, intuitive business consulting, psychic readings, pet psychic readings, transpersonal hypnotherapy, intuitive feng shui, intuition trainings, and speeches on decision making… Basically, we were describing so many services that people couldn’t quickly grasp how we could turn their lives around. Now, we focus on the results that our clients want to achieve. For example, here is an piece from Anne’s new bio that Nancy helped us write:
Anne Salisbury taps into her psychic powers to gain answers and shows clients how to see their own answers through her time-tested process of hypnotherapy. Her decades of experience in intuitive development pay off for her clients in many ways. She takes clients from:
- Confusion to clarity
- Upset to understanding
- Discord to direction
- Frustration to feeling good
Beyond this improvement in our bios, we also changed the way in which we present ourselves in conversations. Within a couple of weeks, by talking about results instead of simply describing our processes, we were immediately invited for interviews on a couple of internet radio programs. As you can tell, we highly recommend Nancy and the courses she offers. She is impeccable, has tremendous integrity and makes sure that everyone in her class is well served.
Anne Salisbury, Ph.D., MBA, and Greg Meyerhoff help people find welcomed solutions to challenging situations so that they can walk their paths with confidence, ease and joy at work and at home. Visit them at www.GoIntuition.com.
If you’d like to tune in to the April 23 free webinar to guide listeners to say bye-bye to their boring bios, join us. Here is the link to register.
April 8, 2012
Visit this link to claim your place for this free webinar, and invite your friends.
April 8, 2012
Two graduates of the Broadcast Your Brilliance Webinar Series are in the Top 15 for the eWomenNetwork’s North America’s Next Greatest Speaker. Wow! Vote for Anne Palmer and Jen Mueller so they can broadcast your brilliance in a big way at the July event in Dallas! Here is the link to cast your vote.
April 3, 2012
Be Heard, Event Promotion
Elizabeth Venturini is among the most focused, tenacious do-it-yourself publicists I have ever met. She is SERIOUS about getting known for her expertise, and the media placements just keep coming, one right after the other. She has earned 18 placements in just a couple of months for her expertise as a college placement strategist. And, a press release she created for her husband’s Mona Lisa Code project earned over 191,000 placements around the world!
I asked her a few questions recently to find out how much time she is putting forth to get known and the specifics around what she is doing to make the noise. Read on for the details to inform your own journey.
Question: Are you primarily responding to media queries, or are you initiating contact with the media on your “wish list” of best places to show up?
I am primarily responding to inquiries from HARO and Reporter Connection. I started responding to their inquiries last November of 2011. I also have a ‘wish list’ of parent publications and local newspapers that I follow and send information when I think it is appropriate.
Question: Are you getting better with a sound bite each time?
Yes I am. Because I created my Rock Star Press Kit, I have stock information of sound bites that I can modify very quickly depending on the story requirements. I am usually able to respond to the requests of reporters within an hour.
Question: And more confident?
Yes. Again, because I created all of the key components, photo, taglines, bylines, 50, 100, word bios, and website listing. I have all of my printed articles in PDF format to send so the media can read what has already been written about me. I can give a reporter anything s/he needs without me being “under the gun” to quickly produce new documents.
Question: Are the media calling you yet?
To date the media has not personally searched me out for immediate quotes. However I have spoken with the media during scheduled interviews. When they speak with me directly I ask to have the questions ahead of time so I can think about the answers. Sometimes I just write the answers to their questions and send them back to the reporter/writer. This saves them a lot of time having to write the story and they use my copy as is without too much editing. I am doing my best to develop relationships with everyone in the media who uses my information. If they use my info I send each one of them a thank-you email and always state how it would be my pleasure to add input to any future stories for their readers.
Question: Have you noticed anything in terms of measurement of results? For example, are more people visiting your website, asking for consultations, or hiring your services than before you made the decision to get known?
By using the bio information I learned in your class I gained one new client. I reworked my bio so it read as if I were a real person who parents would want to call to help them with their children. I notice that when I respond to media inquiries the writers/editors always check my website and LinkedIn account.
Question: What keywords do people search to find someone like you? I searched for college career strategist, and your name came up #2, #4, and #5 on page one of Google.
The key words I use are admissions, college admissions, college counseling, career strategist, career management, Strong, Strong Interest Inventory Assessment.
Question: How much time do you spend each week on getting known? Is it worth it?
I check HAROs and Reporter Connection three times a day. Some days there are many requests for input on education or careers and other days there may be no requests. I submit my responses to meet the writers’ deadline. I do my best to create a head turning headline so my response will stand out among all the responses that are submitted. To date I have sent out 46 HAROs and Reporter Connections. I have been published 18 times to date. The time spent for me to work on getting known is worth it because I am building my credibility among parents as a thought leader in the subject of college and careers for their college-bound hopefuls.
“Google” college career strategist, and Elizabeth Venturini’s name comes up as of today in the #1 ranked position, and she did this one media placement at a time.
Elizabeth is a graduate of the Broadcast Your Brilliance Webinar Series, and she is certainly applying the lessons she learned about preparing and sharing her best story to her expert advantage.
If getting known for your expertise is a high priority, start first by giving your bio a client-attracting makeover. Join me for a free webinar I’ll be teaching on Tuesday, April 24 at 10 a.m. to show you how. Here is the link to register.