February 20, 2011
Event Promotion, Public Speaking
It’s a week before the Academy Awards, and there is plenty of buzz about “The King’s Speech” as a contender for best film and a whole lot more. This is among the best film’s I’ve seen in years. And the film conveys a message that is relevant to share here about the Know-Like-Trust Factor.
The King could have hired the most highly credentialed speech therapist on Earth to help him overcome his stammer. At the end of the day, he engaged someone he liked and trusted. He hired someone who listened well. Regardless of the absence of “best of breed” credentials, the King hired this man to get the job done. Together, they made it happen. And that speech therapist was ultimately Knighted for his remarkable and important personal service.
The Know-Like-Trust Factor counts for a lot. Always has. Always will.
To learn even more, be sure to tune into Bill Baren’s Know-Like-Trust Online Event that starts on Monday. Just as “The King’s Speech” is a must-see film, Bill’s event is not to be missed, as well.
February 16, 2011
Social Media Marketing
If you’re a coach, consultant, speaker, author, trainer, or other service professional, then you have a powerful message to share with the world and your business is how you get it out there.
What good is that message is it’s hidden in the shadows and no one can find you?
It’s time to get your business out of the shadows and into the spotlight so more people can know about your message, your business, and your expertise.
These 5 tips will get you started so more people know about you, connect with your offers, and buy from you!
Claim Your Expertise, Claim Your Medicine
Your expertise is more than what you know; it’s medicine for the world. Don’t be reluctant to claim your expertise. In fact, it’s really not about you; it’s about the transformation your work activates. Let your message and your “medicine” lead you to step up into a bigger arena and get your name out to the people who want and need what you have.
Use Your “Spotlight Style” for Maximum Marketing Impact
There are 3 distinct “Spotlight Styles”, which is how we’re wired for marketing success. They’re based on personality traits and comfort level with certain actions. Knowing your Spotlight Style keeps you from making the marketing mistakes that trap your business in the shadows.
Let’s use online video as an example. Video is great for certain things, but if you’re not comfortable on camera, then why risk your reputation and credibility? When you know your Spotlight Style, you’ll understand exactly how to use marketing tactics so they work with your personality and your message.
Understand “The Expertise Gap”
Good news: You don’t have to be the supreme authority on your subject to call yourself an expert. You simply need to know WHO your target market is AND the gap between what you know and what they don’t know.
For example, if you’re a book coach who helps first time authors get published, then you need to know more about first time book publishing than your audience. Maybe you don’t know as much about getting the 3rd or 4th book published, but that’s OK because that’s not what you’re offering. It’s not necessary to measure your knowledge against the top dogs in your industry; you’ll always feel less than if you do that. Measure first against the needs of your specific audience and be the expert for them.
Don’t Get Trapped in Someone Else’s Blueprint
There are lots of blueprints out there to guide your marketing, but many of them are one-size-fits-all and don’t speak to different marketing styles. What works for one person may not work for you. Before you try a blueprint, make sure that it’s adaptable to your personality, strengths, and style.
Say It Loud and Proud: “I’m an Expert!”
This takes us back to claiming your expertise and your “medicine”. Let the world know you’re an expert. You can put it in your bio, on your website, and in all your communications. If you’ve been featured somewhere as an author, blogger, speaker, or special guest, then let shout if from the mountain tops!
There’s no reason to stay in the shadows anymore. Your business deserves to be in the Spotlight and now is the time to take action!
About the author:
Nancy Marmolejo teaches entrepreneurs how to get out of the shadows and into the spotlight with her unique approach to visibility. As the co-creator of the Spotlight Styles Assessment™, Nancy is on a mission to help business owners authentically market their expertise so they can impact more lives, make more money, and create positive change in the world. Find out about YOUR Spotlight Style by joining Nancy on a free call February 24. Click this link for more information.
February 15, 2011
Bye-Bye Boring Bio Success Story
When I asked a client what she does, here are the words she shared to explain:
“I work closely with my clients to understand their unique situations, issues, and objectives and design solutions together with them. I tap into a wide range of resources, training activities, and assessments to create programs that meet their specific needs.”
I read the words a second and third time. Still, I didn’t understand the unique value, approach or ultimate result this client brought about and for whom. That is a problem.
These two sentences could just as easily be applied to the owners of a Bernese Mountain Dog with behavior problems as they could be used to describe the activities of a highly paid consultant. That is not a good thing.
If your bio is packed with this kind of heavy freight, take a moment to choose more specific words that get to the meat of the matter in a way that your ideal client will love.
February 13, 2011
Here are a few dates to note if advancing along the know-like-trust path to attract more clients is a priority in your business.
Speaker Match Interview – How to Transform Your Boring Bio from Wallpaper to Wow Now. The content I’ll be sharing is perfect for emerging speakers. It’s free to listen in and benefit, so please visit the link, register, and enjoy.
Sign up to benefit from Viva Visibility Expert Nancy Marmolejo’s special online event this promises to help you crack the code to welcome more online visibility in your own winning style. Nancy’s known for being an engaging, fun, and generous presenter. You’ll love what she shares on this all-new call! It’s free to listen in, and you’ll love what you learn. You just have to sign up.
Marketing with a Book Summit – La Jolla, California. This ‘live’ event is perfect for those serious about marketing with a book. The line-up on presenters is top notch, and this is a no pitch zone to boot.
My Know-Like-Trust Interview with Master of Enrollment Coach Bill Baren. This amazing, virtual event will showcase the expertise of a variety of top experts who know what it takes to get to that Know-Like-Trust place to welcome client engagements and more. It’s free to participate. You just have to sign up to benefit.
I’ve served as a contributing columnist for SpeakerMatch for quite some time. I’ve served as a proud sponsor of Nancy Marmolojo’s I Heart My Biz “Live” event. She and I met about two years ago on Facebook, and I am so glad. It has felt like a treasured friendship and a perfect business collaboration that has been a winning fit for us both and our people. Henry DeVries and I have been friends for over 20 years, worked together, and enjoyed some fabulous meals together. And Bill Baren is someone I am proud to call a friend, mentor, and co-collaborator.
These are all GREAT people. You should know them and profit from their expertise. I certainly have.
February 7, 2011
Event Promotion, Special Savings
If you need to attract clients, speaking gigs, and media interviews now and have nagging doubts about how well your story reads and want some help, here is an opportunity not to be missed — especially if your checkbook balance is sagging a bit, as well.
If you live in the Puget Sound area, are a serious aspiring storyteller, and are available to attend a LIVE workshop at my home this Friday, February 11 from 8:30 a.m. to noon, post a comment between now and noon on Feb. 9 about why you and your story are worthy of a partial scholarship to attend the Bye-Bye Boring Bio Action Workshop. If your story is selected and you meet the other requirements noted below, you’ll receive your own copy of Bye-Bye Boring Bio, group feedback, and story inspiration provided by yours truly.
Serious storytellers with sagging checkbooks are the intended people to benefit from this partial scholarship. Read the rest…
February 4, 2011
PR Success Stories
Martha Stewart invites those who have turned their business dreams into reality to share their stories on the Dreamers-into-Doers category of her blog. Extreme Bio Makeover client Alison Vaughn, founder of Jackets for Jobs, submitted her story and earned recognition on this popular site. Here is the link to read more.
If you would like to put your hat in the ring, you can join the Dreamers-into-Doers community and submit your story online. Alison will tell you that it is a beautiful thing to be seen, heard, and celebrated in this way.
You can’t step into the light unless you come out of obscurity to tell your story. Why not start today?