January 30, 2011
Glee. It’s a wonderful TV program that my husband Steve, 13-year-old son Kyle, and me watch together. It’s “must see TV” for Tuesday nights. Last Tuesday, the program got us talking about how important it can be to get involved in a school activity or sport. You learn so much about yourself while doing something you love. You may even be lucky enough to make friendships that last a lifetime and find a passion that could be the foundation for a future career.
That got me thinking about some of the choices I made way back when that have led me to where I am today. When I was in high school, I remember making a rather important choice. As a senior, what I really wanted was to audition for the school’s award-winning drill team, wear those sassy outfits with the knee-high boots, and perform on the football field with all those talented girls who competed for their place on this very competitive team. I also wanted to be the editor-in-chief of my high school’s award-winning weekly newspaper. As luck and timing would have it, I was selected to do both.
And then I had to make a decision. Read the rest…
January 26, 2011
I’ll be the first to confess that words are my favorite currency. When it comes to “doing the math,” things don’t flow with as much ease. I graduated with a Bachelor of Science degree in business administration and took more than my share of accounting, finance, and statistics courses. Truth be told, math isn’t intuitive for me. There you have it — a revealing personal reflection that is now public knowledge.
In any case, I’ve been wondering about how to evaluate how things are going with my ezine list and how to better serve and build my community. After listening to a few of Bill Baren’s content-rich teleseminars on this topic, I learned something that I want to pass along to you — especially if you struggle with the math as I do.
Bill suggests that you figure out well your free opt-in gift is inviting new ezine subscribers. Here are the steps to figure that out. Read the rest…
January 25, 2011
New Audio File to Support Your DIY Publicity Success
If you missed yesterday’s teleseminar with Henry DeVries, you can now listen to the audio file at your 24/7 convenience. Click on the link below to listen:
You’ll learn about what Henry describes at the top 14 ways to market your business, including your own book. You’ll love his Magnificent 7 and his Less Than Magnificent 7 ways to make magic happen in your business.
January 22, 2011
Book Publishing, Event Promotion
Don’t miss Monday’s free teleclass at 5 p.m. PST during which you can learn more about Marketing with a Book with my good friend and colleague Henry DeVries. Click here to learn all about what we have brewing, and be sure to join us at 5 p.m. for an engaging, content-rich call.
Oh, by the way, Henry is producing his Marketing with a Book Summit Feb. 25-26 in sunny La Jolla, California. I’ll be among the speakers. Imagine mid-winter break along the shores of America’s Finest City? What could be better!
If you live in San Diego and have been wanting to work with me one-on-one, this is certainly a timely and sunny opportunity to book a VIP Day with me to create your DIY Publicity Blueprint to guide your 2011 progress. All day, all about YOU, with expert publicity guidance focused squarely on what you need. If this is what you need to get into inspired action, give me a call at 425-641-5214 or send me an email so we can connect and make sure this is the “perfect fit” opportunity to suit your needs right now.
January 18, 2011
New Audio File to Support Your DIY Publicity Success
A lot of us want to be known as experts. Whether or not we are truly ready is another thing entirely. That said, Expert Entrepreneur Laura Cross interviewed me recently in connection with her Rock Your Genius Telesummit of Experts that is now in full swing.
I am happy to share the audio MP3 with you for your benefit. Click on the play button below to listen:
During this engaging interview, I guide you through the Rock Star Status Reality Check so you can decide how truly ready you are to step into the spotlight. Enjoy and please post a comment here about any “light bulb” moments you have as you do.
January 14, 2011
Just a quick reminder that the $10 Savings Coupon to enjoy Bye-Bye Boring Bio, the Publici-Tea™ and Book Publishing E-Summit, or Bye-Bye Boring Bio Action Workshop expires at midnight, Sunday, 1-16-11.
If you know your bio needs work and it is time to bring in the reinforcements, act before the deadline to save $10 on your purchase.
Just visit the DIY Publicity Store. Make your selection of one or more of the three featured items noted above. Then, when you arrive at the “buy now” page, look for the promotional coupon window. Here you enter “10offNow” within to enjoy $10 off your purchase immediately and automatically.
January 14, 2011
Do you want to get known as the expert in your field in 2011? And are you truly ready to step into the spotlight?
Let me help you with that. I’ll be presenting a Webinar entitled “Take the Rock Star Status Reality Check” to members and guests of eWomenNetwork on Tuesday, January 18, and I’d love to have you join in this engaging presentation.
I’d love to know the questions you would like me to answer LIVE during the call. Please share them here at the blog or by email at email@example.com so I can answer them and guide you faster on your road to earning the expert status you seek. I’ll answer as many of your questions LIVE during the call as I can, and I’ll otherwise share additional insights here at the blog. To register for the webinar or gain access to the audio recording after the fact, visit this link to claim your place. And invite your friends to benefit, too.
January 12, 2011
Media Savvy 101
Let me make it easy for you.
1) Visit this link.
2) Download the digital version of the Authentic VisibilityPublicity Tips Booklets that are packed with 147 powerful ways to boost business and profit from free publicity as my gift to you.
3) Choose the five ideas that resonate most with your natural skill set to earn the specific recognition you seek. This is really important. Otherwise, you will fight tooth and nail with every step you take. That never works.
4) Act with conviction to make results happen.
By practicing the tips within these booklets for my own business, would it surprise you to learn that I was interviewed 43 times in 2010? It’s true. Lots of good things have unfolded in my business that are measurable and meaningful, and I have many more miles to go before I sleep.
There is no “EASY” button to push. What is required is steady, tenacious actions taken every day — consistently.
Prepare your story. Share your story. Rinse and repeat.
If you are already in action, post a comment about how these tips have paid off for your brand, your reputation, and your business. Which of these tips works best for you? I’d love to hear your success story!
January 11, 2011
Before the recession, PR campaigns for big companies was ALL I did. Big companies would pay me generous retainers to “just do their PR for them.” When the economy got tough, many of those clients pulled in their dollars as they did what they could to survive. Social media gave companies more control over building their buzz than ever before. Traditional media started to shrink at a quick clip. It was a triple threat of challenges that gave me and my business serious pause.
In fact, about a year ago, I remember sitting in a client’s office after multiple phone conversations, in-person meetings, and proposal drafts. The client declared during the meeting that they wanted to begin work on their high priority scope of ongoing work THAT DAY. Then, they delayed and delayed and delayed. They are STILL delaying.
Being a small business owner, this was disheartening to say the least.
I decided to take back control over my destiny and create a new suite of services that would be an “easy yes” for a different target audience to enjoy. That has made things better for many clients and for me. Today, my focus is on serving solopreneurs who engage my services in bite-sized ways that make a big difference for them at fees that make good sense. That makes it a whole lot easier for me to “bend and sway” with their comings and goings with a lot more ease and grace in the best and the most challenging of times. Clients are singing my praises. And I am loving my work more than ever before.
Today, Startup Nation named my company among their list of Ultimate Resources for Home-Based Businesses. And, among the 70 Unique Strategies to Land New Customers/Clients noted on this popular blog by Carol Roth, my suggestion ranks #10 on the list. Word continues to travel far and beyond to my ideal audience about the ways I make a difference for their success. The future is bright for all of us.
As it turned out, that client’s delay in getting to YES a year ago turned into a great gift. Reinvention is a powerful thing.
Have you reinvented your business to emerge stronger in 2011 than before? Please share a comment here at the blog and tell your story. Your story could be a gift to someone else seeking to thrive in today’s demanding times.
January 10, 2011
Event Promotion, Special Savings
Anniversaries are cause to look back and reflect, and here is a fun story with a happy ending that can help YOU.
My journey to become a storyteller got a powerful jump-start when I enrolled in an Introduction to Public Relations course at UC San Diego back in 1983. My instructor was Henry DeVries, and he sure taught me a lot about sassy sound bites and how to capture attention with well chosen words.
In my first assignment, I was asked to write a press release about the sex habits of the Komodo Dragons at the San Diego Zoo. As you can well imagine, I had a lot of fun with that prickly and passionate tale of wow. In fact, Henry scribbled a note on my homework paper and said, “You have potential and will go far as a PR professional.” I beamed with pride and tucked my homework assignment away as my career and life took shape.
Right around 2002, I found that homework assignment in a file folder and smiled. I wasn’t sure if Henry would remember me, but I decided to send him a note to let him know I had made something of my PR career after all. Well, he DID remember me. We started corresponding by email. I engaged his coaching services to help me grow my very new business into a six-figure business. Being a woman of action, I did everything he guided me to do and more. His advice has paid off for me very well so far. He jokes now that this student’s progress has surpassed that of her teacher. That said, I am happy to report that I’ll be interviewing him on January 24 so you can benefit. Henry is among my favorite “Marketing with a Book” experts, and I think you’ll really enjoy his engaging, personable, and authentic teaching style. If you’d like to join us on this free call, please register and invite people you know to join us on this not-to-be-missed call!
And, if you’d like to join in my business anniversary celebration this week, enjoy the $10 Off coupon that you can redeem THIS WEEK ONLY (through 1-16-11) on Bye-Bye Boring Bio, this Friday’s session of Bye-Bye Boring Bio Action Workshop, or the NEW Publici-Tea™ and Book Publishing E-Summit. Just visit the DIY Publicity Store, make your selection, and enter “10OffNow” in the coupon code section of the online order form. The discount will apply immediately to your savings advantage — this week only!
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