October 30, 2010
New Audio File to Support Your DIY Publicity Success
On October 12, I had the good fortune to interview Small Business Marketing Coach James Roche about The Entrepreneural Path. It was a great call, packed with simple and powerful steps we can all take along our own entrepreneurial journeys to create businesses and lives that we love. Now you can access the written transcript and the audio file at this link. It’s my gift to you, and you are welcome to share it with people in your own community who are trying to find the right direction to achieve prosperity in their businesses.
Along my own entrepreneurial path, I’ll be traveling to Las Vegas to benefit from Ali Brown’s SHINE – Discover Your True Wealth event taking place November 2 – 4. There I will meet James Roche in person for the first time, along with a great many business owners who are blazing their own amazing entrepreneurial trails. I am really looking forward to it and will be sure to share highlights of that experience so you can benefit, too. Stay tuned.
October 29, 2010
Event Promotion, Good News, Seattle Design Center
With 2010 fast coming to a close, I know I am not the only one who is saying, “Hurray.” How about saying a fond farewell to 2010 by joining with me and my good friend and colleague Patrick Snow at a special and FREE event we have planned for December 10. It’s free to attend, free to park, and free to enjoy. What a concept!
It’s the Second Annual Publici-Tea™ and Book Publishing Summit at Seattle Design Center. We’ll be talking about how to prepare and share your stories so you can start the new year ready for the media spotlight and to attract the clients and speaking gigs you crave. Best of all, there will be plenty of free time before and after the two content-rich presentations to network, enjoy, reflect on this year and share plans for what 2011 will bring. And, if you are in the mood to deck the halls, you can linger and shop at Seattle Design Center for treasures that will make your home stand out and shine at holiday time and every day.
You can register at this link. All we ask is that you bring a camp item to donate to Rise ‘N Shine to make summer camp in 2011 even more safe and fun for kids whose lives are touched by HIV and AIDS. Flashlights, bandaids, suntan lotion, marshmallows, backpacks, and other items are gladly welcomed, and all are tax deductible donations.
Since 1988, Rise n’ Shine, has been providing emotional support programs, stability, advocacy, and AIDS education for children and teens affected by HIV/AIDS. This includes children and teens who have been orphaned by the disease, children and teens who live with a parent or other close family member with HIV/AIDS, and those who are infected themselves.
Special thanks to the quality organizations who are joining with Patrick and I to spread the good news about what we have brewing for you on December 10, including Seattle Design Center, the Puget Sound Business Journal, SpeakerPublisher, The Alternative Board (TAB), and Win the Click. Together, we are going to invite the most amazing group of business owners to enjoy this event, and I can’t wait.
We have room to welcome 130 amazing guests. Please be among them. Register here to claim your place.
October 27, 2010
New Audio File to Support Your DIY Publicity Success
If you are “loud and proud,” talking about yourself is easy. What then for those of us who consider ourselves introverted entrepreneurs?
In this podcast, Beth Beulow interviews me on that sassy subject and I share little know truths about my own struggles coming into the light, given that I am an introvert myself. Beth’ site — The Introvert Entreprenuer. Success in an Inside Job” is a great place to learn even more about how to be your best, given the way us introverts roll. Beth’s Facebook Fan page is growing into quite a powerful community. Join in that conversation!
October 26, 2010
For Women Only, Good News
If you want to attend the November 8 and 9 Dream It! Launch It! Live It! Global Conference for the Ladies Who Launch in Seattle, today is a lucky day for the best three people to post comments to this blog.
Tell me why you want to attend. Put your heart into it. I’ll choose the three winners based on the thoughtfulness of their comments. You must post by midnight PST on Wednesday, October 27, you win a ticket to attend as my VIP guest.
By the way, I’ll be speaking on Monday, November 8 at 1:30 p.m. My presentation is titled, “The Girlfriend’s Guide to Making a Living with Information Products: Real Life Versus the Fairy Tale.”
If you’ve been wondering if creating information products is the right strategy to pursue as you build your business, you won’t want to miss this session. Event guests can ask me just about anything, and I promise to share what I know.
And, I will have just returned from Ali Brown’s SHINE – Discover Your True Wealth conference taking place November 2-4 in Las Vegas, so I’ll be armed with the latest best practices to share, along with my own hard-won lessons along my own journey to achieve success as an infopreneur.
So, who wants to join me? Post your comments here by tomorrow at midnight. The three comments that get to the heart of this matter will win VIP tickets. Winners are responsible for their own transportation to the Seattle Hilton and their own accommodations.
Ready? Set? Post!
October 26, 2010
PR Beyond the Backyard
Today a favorable review and useful tips from Bye-Bye Boring Bio debuts to reach English speaking people in Japan.
How did this come about, you may be wondering. My short explanation is that one good thing often leads to another.
A few weeks ago, Dan Janal — founder of PR Leads — hosted me for a teleseminar during which I shared how to transform boring bios from wallpaper to wow to attract clients now. About 200 people from all over the USA and beyond tuned in to enjoy the call, including William Reed. (You can listen in to the interview by visiting this link.)
William Reed is a blogger and newspaper columnist based in Japan who writes for the Daily YOMIURI Newspaper, Japan’s largest English daily paper. He also writes blog called Entrepreneurs Creative Edge. You can check out everything William Reed has brewing by visiting his site. He tells me that combined readership of his site, blog and the newspaper is about 80,000 people.
William liked the tips and examples I shared during the teleseminar, purchased his own copy of Bye-Bye Boring Bio, and crafted a new bio to serve his interests in attracting clients and more. The lessons he learned during the process inspired him to write a column about the importance of a good bio. He also posted a five-star review about Bye-Bye Boring Bio to Amazon.
What is the big lesson here? One is that you never know how far and wide your message will carry or who will be in the audience when you speak to share your message. Put your best message forward with every audience you address because influential people are likely listening who have the power to take your message far and beyond.
Never in my wildest dreams would I have imagined that Bye-Bye Boring Bio would find an audience in Japan. Today, it has.
Thanks Dan Janal for the opportunity to share my message with your community.
Thanks William Reed for being in the audience to hear the message and for sharing it with so many more people who can benefit.
Can’t wait to see what happens next!
October 25, 2010
A funny thing happened over the weekend. I got a “Google Alert” with Bye-Bye Boring Bio in the title. When I visited the link, neither my name nor my book were mentioned. I decided to call the blogger to introduce myself and explore ways to start a relationship.
Mary Ellen Merrigan of ProfitMeister blogged about our conversation, and you can read her post right here. I feel great to have reached out to connect because now I have a new friend and colleague who can help me guide others to banish boring bios forever. There are new friends for all of us to be made in our own backyards and well beyond, and picking up the phone to start a conversation is a great way to start.
In related news, a few weeks ago, I posted my book as available for review on BloggerLinkUp. This wonderful review debuted today on the Entrepreneur and Self Employed Business Journal. If you have a book that is available for review, post it to www.bloggerlinkup.com and see who raises their hand to read and review YOUR book. You can also make your submission to Dan Poynter’s Para Publishing Ezine, which enjoys readership of 41,000 authors is some stage of book creation and marketing. You can view his most recent ezine by clicking on this PDF file: http://parapub.com/files/newsletter/PPM-November%202010.pdf.
A post I submitted to Dan’s ezine debuted in today’s ezine, and two influential bloggers have already gotten in touch to review my book. Just imagine what can happen for your books and other offerings when you do the same!
It sure has been rewarding to serve as my own best client as I share the news about Bye-Bye Boring Bio to the right audiences. If ever there was a case study for the impact DIY publicity is having to guide my own company and product offerings to get seen, heard, celebrated, and compensated, what I’ve got brewing for this book is delivering the goods.
Now, if my pitch to the New York Times today results in an interview, you can bet your bottom dollar that I’ll be telling you how that came to pass. It started first by replying to a query posted to ProfNet.com. The query for today reads as follows:
For a small-business story in The New York Times, I’m looking for businesses run by one person (solopreneurs) who use technology, tools, tips, tricks to run their business as if it was a bigger operation than it is. How do you manage all the things that need managing, and what have you found that works really well and enables you to grow without losing your sanity?
This sure sounds like me, so we’ll see what happens. I saw the opportunity, and I jumped on it. Now, I wait with high hopes and equally high expectations.
Do you make it a habit of jumping on the right opportunities in time to meet the stated deadlines? It sure has been working for me! Try it and share your DIY publicity successes as they unfold. Can’t wait to hear all about them.
October 21, 2010
If you are among the many who want to make a living doing what you LOVE, be sure to register to listen in to tonight’s preview call for the Boss 2010 Program for which I am a distinguished member of the faculty. We get started tonight with the first of three free preview calls with Wired co-founder Kevin Kelly. In the first hour, from 8-9pm ET (5-6pm PT), Kevin will talk about the 1,000 True Fans model. The second half of the show offers more explanation about the Boss System. Next week, there will be two more preview calls, including a LIVE call with Janet Switzer on re-purposing. Don’t miss a moment of this world-class content. Here is the link to register for the call.
October 21, 2010
Book Publishing, Bye-Bye Boring Bio Success Story
Before yesterday, the only way people could buy Bye-Bye Boring Bio was to visit the online store at this blog. Now, a great many more “eyeballs” can find it and be inspired to buy it because Bye-Bye Boring Bio is now posted to Amazon. Since I spend so much of my time guiding others to get seen, heard, celebrated and compensated for their expert status, let me confess that it really does feel great to get seen in a much bigger space where so many more people can benefit.
Already, three five-star reviews have been posted, and my heart is bursting with pride. If you have already purchased the book, applied the tips within, and welcomed greater rewards in your business as a result, I’d be honored if you would post a review.
Just this week, sales have flowed in from the United Kingdom, Trinidad, the Virgin Islands, Edmonton, Manitoba, Colorado, Portland, and Seattle. A world map is posted to my office so I can apply “push pins” in all the cities and countries where Bye-Bye Boring Bio is making an impact, one bio transformation at a time. It’s really exciting for me, and it just fuels my enthusiasm for everything I have brewing here to be of service to you and others who can benefit from my message.
Speaking of which, I gave a free presentation yesterday about transforming boring bios from wallpaper to wow to attract clients now yesterday to some very appreciative members of Biznik. Here are just a few of the compliments posted so far:
Good job! Pearls! Not before swine, but before appreciative ears. I picked up several ideas, and your book! Thank you!
— Connie Brannan
Thank you SO MUCH! You gave us all some really good stuff to work with. You really are passionate about what you do. And your enthusiasm? More than enough to spare. You are a very generous person and I will so refer people to you. Thanks again for your talent and genius.
— Rachel Rausch Johnson
Thank you so much for a great event yesterday. I learned so much from you of your knowledge and experience, thank you for generously sharing with us. I received a great uplift from the energy of you and the other wonderful participants. I’m ready to conquer my bio to be seen, heard, celebrated and COMPENSATED! So looking forward to meeting you again. I’m setting intention to work one-to-one with you soon on My Concierge, LLC and Ace of Dates. Again, thank you for the very valuable event.
— Mary Boisselle
There was a fair amount of “instant bio feedback” going on during the presentation, much to the delight of the guests who were seeking just this kind of inspiration. If you would like to listen in, here is your gift access to the audio file, which you are welcome to share with others who need just this kind of inspiration : BizNik10-20-10 . Enjoy!
And, if you would like to benefit from instant bio feedback and a whole lot more, we have some seats still available for the November 12, 2010 Bye-Bye Boring Bio Action Workshop. Reserve your place today so you can start the new year off with a rock star bio that guides you and your business to earn the recognition and compensation you crave and deserve. Why wait a moment longer?
October 20, 2010
Book Publishing, Special Savings
When writing headlines, have some fun to capture attention. That’s why today’s blog post is bursting with B’s. Why wimp out with boring and blah, blah, blah when bursting with enthusiasm is the better alternative?
With that as an introduction and a timely DIY publicity lesson for the day, here’s the latest news about Bye-Bye Boring Bio that comes in perfect timing to inspire groups and associations to take note and act. As luck and timing would have it, I was working on this press release yesterday when a call came in from an organization that serves small business owners in Washington State. There seems to be a fair amount of interest in finding a way to collaborate to bring Bye-Bye Boring Bio to the members, and I can’t wait to see where next the conversation leads. Nothing would make me more proud than for Bye-Bye Boring Bio to earn the support and advocacy of organizations worldwide that support small business success. Read on for the details of the volume purchasing program, and get in touch so we can explore the best fit ways to collaborate to invite winning results for all.
FOR IMMEDIATE RELEASE
Buy Bye-Bye Boring Bio Books by the Bundle and Save Big
Contact: Nancy S. Juetten, 425-641-5214, email@example.com
(October 20, 2010 – Bellevue, WA) – Solopreneurs and small business owners struggle attracting clients and finding the right words to describe what they do and why it matters. To ease these pains in a way that reaches the greatest number of people to benefit, Bye-Bye Boring Bio (www.byebyeboringbio.com) Creator and Publisher Nancy Juetten debuts attractive volume discounts today. Bundle pricing makes it even more affordable and convenient for groups and associations to support their members with practical tips and tools they can use to prepare and share their stories to attract clients now.
The popular and well-reviewed 143-page Bye-Bye Boring Bio program is packed with road tested and proven templates, bio examples, useful articles, and three content-rich audio files that make crafting effective bios easy and time-efficient for those seeking clients, speaking gigs and media interviews now. Juetten says that Bye-Bye Boring Bio books can be used in additional ways to support results that matter to organizations. For example, they can
- Offer the book as a “thank you” gift for membership renewal or committee leadership contributions;
- Offer the book as a bonus gift with event registration or other high value purchases;
- Use the book as a registration incentive for the first XX people to sign up for the next big event;
- Gift the book to members to set up the New Year for better storytelling success in the New Year.
Organizations can also purchase the books at quantity discounts and then sell them to customers at retail price to generate additional income to support their missions. They can also join Juetten’s affiliate program and earn 30% commissions to reward referred sales.
“In today’s demanding economy, organizations everywhere can benefit from finding new ways to welcome additional revenue streams. The beauty of the affiliate program is that there is no inventory to manage or costs to incur. Best of all, commissions for referred sales can be ongoing and lucrative for organizations that advocate for Bye-Bye Boring Bio to their members.
When groups purchase the Bye-Bye Boring Bio program in quantities of 101 or more, the price falls from $47 to $32 per item.
||$ and % Savings
||$ 5 — 11%
||$10 — 21%
||$15 — 32%
About Nancy Juetten and Bye-Bye Boring Bio:
Bye-Bye Boring Bio (www.byebyeboringbio.com) creator Nancy Juetten has spoken to thousands of business owners through radio interviews, teleseminars, and workshops about how to upgrade their bios to attract clients, speaking gigs, and media interviews. Satisfied customers report reaching more clients and inviting new engagements as a result of the bios they write with Bye-Bye Boring Bio as their guide. The newly released 2nd edition seeks to serve as the solopreneur’s ultimate action guide to get seen, heard, celebrated and COMPEN$ATED for expert status. Juetten welcomes book reviews, interviews, and invitations to train groups ranging in size from 10 – 100 people to transform their boring bios from wallpaper to wow to attract clients now. Get in touch at 425-641-5214 or by email at firstname.lastname@example.org.
October 13, 2010
Business Success, Trend Watching, Video PR
Viva Visibility Blogger Nancy Marmolejo debuted the first of four videos today to guide heart and soul driven business owners to find their sweet spot. Tune in and get the the heart of your message so you can be in even better position to invite more of the right engagements. Nancy is hosting the I Heart My Biz event in Anaheim on December 2-4, 2010. I’ll be there and would love to meet up with you face-to-face. Nancy M. will have more to say about that event in future webisodes, so stay tuned.
And in other useful and client-attracting video news, don’t miss the third is a series of videos from Master of Enrollment Coach Bill Baren. I am a graduate of Bill’s “Master of Enrollment” teleseminar training, and the lessons I learned and the specific support materials he provided within this training have been decisive in changing things far for the better in my business this year. That is why I want you to know about his program and benefit from it. I sure have.
By the way, have you noticed how powerful and prevalent video content has fast become in today’s Internet age? I have read that video will represent 91% of all web traffic by the year 2014. Thought leaders like Nancy Marmolejo and Bill Baren are earlier to get on this bandwagon than others. Clearly, video offers them the opportunity to leverage their content over much wider audiences, and that is a beautiful and very powerful thing.
Before you jump on the video bandwagon, make sure you take heed of the steps James Roche spoke about in our teleclass last night about the Entrepreneur’s Journey. (The audio file from that event is available in the prior blog post.) Specifically, make sure you have a specific strategy in place before you chase the next shiny bright object. We all have to make every move we make count for something special. Starting with the right strategy is always a good place to begin.
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