Last weekend, I attended a gathering in San Francisco at the invitation of Master of Enrollment Coach Bill Baren. Twenty-nine remarkable, conscious business owners and industry leaders gathered together to explore what it means to run a conscious business. My colleague and Action Plan Marketing founder Robert Middleton shared his observations about the weekend in this very thoughtful blog post. It’s well worth your time, especially if going deeper than the bottom line is where your bliss resides. Morgana Rae also shared her observations at this link.
My hat is off to Bill Baren and his business partner Patrick Dominguez for their brilliance in creating a rich environment for all of us to connect and collaborate on a very deep level.
Being someone who loves the power of words, I was struck by a few of the sassy sound bites that were shared by many of the guests.
John Dulworth shared an elevator pitch that resonated in a big way with me. He said, “I am a coach and trainer who guides kick ass women up to big shit.”
Keith Hanna, a coach who works with rock star entrepreneurs to create great lives and great businesses, contributed to a provocative discussion about the selling process. He offered this quote that seems well worth repeating: “A browser is a buyer in denial.”
Brian Whetten is someone with a bio that stands out and shines and someone with personal magnetism that lights up a room in a big way. I thank him for supportive gazes and encouraging words he shared with me throughout the weekend — especially when the time came for drumming and dancing. He helped me to step out of my comfort zone and step into my own light.
The authenticity theme was alive and in discussion throughout the three-day event, and I loved this comment that emerged organically. “Love me, Like me, or leave me.” The big idea here was to step into who we really are so we can do our work in the world with the right people.
Patrick Combs, founder of Life Path Unlimited, is on a mission to guide people on their own hero’s journey toward bliss and to live in the center of what we were all born to do. He said asked everyone in the room to consider this: “Does my dream want me more than I want it myself?” He challenged each of us to consider that serving our bliss is more than enough along our paths to meet with true and real prosperity.
Jeffrey Van Dyk describes himself as “a doula for the doulas of the Earth.” His mission as the leader of Spiritual Marketing Quest is to guide people to identify their life purpose, give them permission to illuminate their genius, and build a platform upon which to stand to make their difference in the world. Jeffrey’s brilliant observations contributed mightily to the conversations throughout the weekend. Among the most profound idea he shared that struck me right between the eyes was this one. He said, “It is often our deepest wounds in life that give us the reason to create ultimate healing through our businesses.”
The truth is, I’ve struggled with being worthy and heard for most of my life. That is why giving others their door to greater awareness of their gifts through my work is my own hero’s journey to bliss. This is the work I was born to do, and out of my deepest pain comes my greatest contribution. This I know for sure.
My cup runneth over with gratitude for the gifts this weekend gave me in ways that are too numerous and too priceless to count. My heart is full and my arms are wide open to welcome whatever may be coming next.
Is your brand in great shape to rock your business and attract the perfect engagements for you to bring your magic to the marketplace? If not, take my advice and check out Maria Ross’ new book, “Branding for Small Business: How to Create an Irresistible Brand on Any Budget (2010, Norlights Press)
“Maria Ross cuts through the fluff and explains why strong brands are built on customers’ experiences, and not on huge advertising budgets. Ross concisely describes how to mold a meaningful brand, why companies need one, and how a brand should be applied. Complete with real examples from top companies, this book is a roadmap leading small businesses and entrepreneurs in the right direction.”
– Adam Sutton, MarketingSherpa.com
This book is the perfect way to get the 411 on what branding really means and why it matters, follow a 10-step process for discovering your brand, and read some delicious case studies of brands in action.
And, when you post a comment to this blog today about why you need this book now more than ever, I’ll choose one of you to receive a gift copy with Maria’s compliments! Ready, set, post!
I read all the latest information about what works to build a tribe of fans and followers. And then I jump in and see what magic I can manifest both for my tribe and for my own business. That’s why I thought you might find it of interest what I have observed with my own very recent YouTube experiment.
One year ago, my first Bye-Bye Boring Bio YouTube video went live and invited 1000 views in one year.
My NEW ABCs of Bio Blunders YouTube video went live two weeks ago and has already invited 773 viewers.
The first video is more of a sales message. The second version is very much a content message intended to help people help themselves with useful information to guide their bio writing success. Clearly, the second version is resonating far more than the first.
Are sales coming in? Absolutely!
What people are telling me is that they are enjoying the video, getting inspired by it, and making it a priority to call me to set up their Extreme Bio Makeover appointments and buy their own copy of Bye-Bye Boring Bio.
It’s wonderful when people well beyond your own backyard can come to know, like and trust you by watching less than 10 minutes of video. And it’s certainly interesting to compare and contrast the two approaches — sales versus content — and experience which approach works best.
My video guru is Brad Tollefson of VLST Media. Get in touch to see how he can help you. You can also view the video he created for me there.
Authentic Visibility Question of the Day:
What are YOUR experiences and results using video to share your message? What has worked especially well? Please share so we can all profit from the wisdom of your experience.
“Go Giver” and Best-selling author, speaker, and workshop leader Bob “Endless Referrals” Burg is coming to the Pacific Northwest in September. When the opportunity strikes to see someone who is well known for exceeding audience expectations for value and impact of his message, I say, make the decision to attend so you can be part of the magic that unfolds on event day. Fabulous people will gather to benefit from Burg’s “Go Giver” and “Endless Referrals” message, and that means you will be inspired and likely meet fabulous people with whom you can give and receive your own endless referrals.
In case you don’t yet know Bob’s background, here is his bio:
Bob Burg shares information on topics vital to the success of today’s business person. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations.
Sharing the principles contained in his bestselling books, Bob has addressed audiences ranging in size from 50 to 16,000, sharing the platform with notables including today’s top thought leaders, broadcast personalities athletes and political leaders including cabinet secretaries and a former United States President.
His critically acclaimed book, Endless Referrals: Network Your Everyday Contacts Into Sales has sold over 200,000 copies and continues to be used as a training manual for top sales organizations throughout the world. His national bestseller, The Go-Giver has been heralded as a new business classic. It’s been translated into 18 languages and is his fourth book to top the 100,000 copies sold mark.
He and his coauthor, John David Mann recently released their newest book, Go-Givers Sell More, which takes the Five Laws contained in their previous book and relates them specifically to the selling process.
Bob is an advocate, supporter and defender of the free enterprise system and seeks to empower individuals and organizations to thrive and grow by putting its principles to work.
He also puts his networking and go-giver abilities to use for charities, being a former Palm Beach County/Brooks Brothers Leukemia Society Man of the Year for his fundraising efforts on their behalf. A lover of animals, he is a former member of the Board of Directors of Safe Harbor, which is the Humane Society of Jupiter, Florida.
If you live in and around the Portland, Oregon area, you can learn more and register for that event by following this link: www.burg.com/events/portland
Writing your own bio can be hard. People tell me that all the time. Let me provide a solution to ease that pain and actually make the process of creating a bio that attracts clients, speaking gigs, or media interviews delicious and fun. Claim one of five remaining spots for the next Bye-Bye Boring Bio Action Workshop as your own today.
What: Bye-Bye Boring Bio Action WORKSHOP
When: Friday, September 17 from 9 a.m. – noon
How:Come prepared to work through the Bye-Bye Boring Bio Action Worksheets that make it easier than ever to create the bios you need to attract clients, speaking gigs, and media interviews now.
Hosted by: DIY Publicity Expert and Bye-Bye Boring Bio Author Nancy Juetten
Treats: Tea, coffee, and premium chocolate will be served.
Where: Nancy’s Bellevue, WA view home
Why: Because it’s hard to write a bio by yourself!
Join with a group of 10 or fewer like-minded business owners with whom you can connect, collaborate and welcome instant ‘bio feedback’ about whether your story delivers the goods. Your own copy of the newly updated, revised and expanded SECOND EDITION of Bye-Bye Boring Bio is included in your workshop experience. Plus, I’ll offer laser coaching to make your best effort bio draft better than ever.
Your Investment$297 — includes a spiral bound printed copy of the updated, revised and expanded second edition of Bye-Bye Boring Bio!
Want to Bring This Workshop to Your Networking Group. Conference, or Professional Association?: Give me a call at 425-641-5214 between 9 a.m. and 4 p.m. PST, or send email to Nancy@nsjmktg.com to get YOUR Bye-Bye Boring Bio Action Workshop on the calendar.
Last week, I sent an e-blast to the customers within the Authentic Visibility tribe and asked them one question. Given the choice between buying an e-book or a traditional book, what do they prefer and why. I also posed this question at my business Fan pages on Facebook.
Within 24 hours, I heard back from 100 people who were happy to share their opinions. Here is how the numbers have played out so far from the first 100 respondents:
51% prefer traditional books to ebooks.
34% prefer e-books to traditional books, especailly if the e-books are shorter than 50 pages.
15% want the choice of either format.
About 10% expressed interest in purchasing books in a format that is compatible with a Kindle, Nook, or IPad.
Here are the most common reasons for the e-book preference:
International customers enjoy the immediate gratification of paying and receiving their product immediately. They also appreciate saving money and hassles associated with international shipping.
Others in the e-book camp said they consider an e-book an environmentally friendly choice that allows them to print only those pages they want and save the rest to their hard drives.
When an e-book is longer than 50 pages, however, they are more likely to buy the printed version. Several respondents say it is too much of an inconvenience to print the pages, punch holes, and bind the content in a notebook.
Here are the most common reasons shared for the traditional book preference:
Many of the respondents to my impromptu survey describe themselves as old-fashioned. They love holding a book in their hands, turning the pages to favorite sections, and writing in the margins.
Readers enjoy the the convenience of being able to tuck a book into a purse or briefcase to read while traveling on an airplane or ferry boat or set that book on the night side table for reading before falling off to sleep.
Lovers of real books said that when they buy e-books, they often file them away without digging into them, whereas when they buy a traditional book, they are more likely to dig in and start reading right away.
Many respondents who prefer traditional books also mentioned how they enjoy sharing their books with others.
If you have a book in your future, consider this “back of the cocktail napkin” research good food for thought to help you decide how to proceed with your next project. And, you might check these numbers against what is really happening in YOUR shopping cart. For example, over the last year, 85% of buyers for the first edition of Bye-Bye Boring Bio (a 52-page workbook) have selected the e-book as opposed to the spiral bound printed workbook.
Now that the second edition (to debut 9-8-10) is approaching over 150 pages of articles, 10 Bye-Bye Boring Bio worksheets that make it easier than ever to prepare a rock star bio for the right situation, and abundant examples to inspire readers to tell their own best stories, I wonder how that will influence format preferences. After all, what people say they prefer and what they actually do are not always the same thing.
I think I’ll tip my hat to my many years working in the quick service restaurant industry and find a way for my community members to get what they want in the format they love best. As my friend, colleague, and mentor Alice Cunningham — co-owner of award-winning Olympic Hot Tub Company — always says, “Make it easy to buy, easy to own, and easy to refer.”
Speaking of book formats, check out this post from Seth Godin on a related topic. Among many thoughtful insights he shares, I like this one in particular:
“All a long way of saying that as the methods for spreading ideas and engaging with people keep changing, I can’t think of a good reason to be on the defensive. It’s been years since I woke up in the morning saying, “I need to write a book, I wonder what it should be about.” Instead, my mission is to figure out who the audience is, and take them where they want and need to go, in whatever format works, even if it’s not a traditionally published book.” — Seth Godin
Authentic Visibility Follow Up Question about Pricing:
What factor does price play in your decision to buy either an e-book or a traditional book?
Do you expect to pay more for an e-book because your treasure the immediate gratification of getting what you want now and you love that environmentally friendly choice?
Do you expect to pay more for a physical product because it has more staying power on your bookshelves and more gifting power as you share your favorites with others?
Or do you want either choice to carry the same price?
I’d love to keep this conversation going, so please post a comment to the blog. I’ll even offer a “pink spoon” so you can taste what the second edtion of Bye-Bye Boring Bio has to offer in thanks for your comments, provided you offer your email address in your post! Can’t wait to hear from you.
Oh the thrill of seeing news about a worthy product travel far and wide and in perfect timing. I love that.
This morning, news about the Dot Girl First Period Kit landed on CNBC.com and quite a few other news outlets, just in time to serve last-minute back-to-school shopping needs for young girls who may soon be experiencing their first periods unexpectedly at school.
Here’s the lead paragraph, which I had a lot of fun writing:
SEATTLE, Aug 23, 2010 /PRNewswire via COMTEX/ — With the news from Pediatrics about puberty coming as early as seven years of age for girls around the world, Kathy Pickus — co-founder Dot Girl Products (http://www.dotgirlproducts.com) — says parents and their daughters should take a lesson from the Boy Scouts when it comes to back-to-school shopping: Be prepared. Pickus recommends that parents stock backpacks with one additional item so girls are not caught with their pants down, not knowing what to do when they see red.
You can read the full release as it appears this morning on CNBC.com at this link.
This release “piggybacks” on major news that broke earlier this month about puberty coming early for young girls. It also “piggybacks” on the timeliness of the back-to-school shopping season that is now in full swing. Most importantly, it offers timely tips and information to guide parents and their daughters to navigate an important time in the lives of those young girls.
I can’t wait to learn what happens with respect to new website visits, inquiries and sales of the new product, and additional media pick up about this timely news.
If you have a young girl at home who is anticipating the first day of school, follow the tips Kathy Pickus recommends in this release and be prepared. And, if you are a mommy blogger or journalist who writes about parenting topics and prepares product reviews, Kathy is happy to chat with you and offer even more useful information to serve your readers.
If you’ve been looking for the perfect solution to ease your needs to meticulously accurate transcription of meeting notes, audio files, and the link, today’s news from ScribeRight Transcription Agency comes just in time to make your life a whole lot easier.
CEO Lisa Pike and I have been friends and colleagues for a wonderful while, and I always turn to Lisa and her able team for transcription services that are fast, accurate, and fairly priced. Her company has a decade of service to the medical community. With the launch of the new portal to serve non-medical clients, ScribeRight is poised to share its gifts with a great many more clients who can benefit from their talents as I have and do in preparing teleseminar transcripts for you.
I never recommend a product or service I don’t use and know to be fabulous. ScribeRight gets my highest recommendation.
By the way, Lisa used PRWeb to release the news in her own backyard and beyond, and I hope the world beats a path to her door.
People tell me that they struggle writing or talking about themselves. They need “rock star” bios, but going it alone isn’t working for them. Guess what? Problem solved!
Today I debut the Bye-Bye Boring Bio Action Guide WORKSHOP to ease this pain in a delicious, intimate, and engaging way, just in time to fuel your forth quarter buzz building plans.
The workshop will welcome ten lucky guests and will take place Friday, September 17 at my lovely Bellevue, WA view home from 9 – noon.
The newly expanded second edition of Bye-Bye Boring Bio. It is packed with easy to use and road tested templates and worksheets that open the door for your perfect bios to just about write themselves. (It debuts for sale on 9-8-10, so stay tuned to learn more!)
Access to my bio writing genius to find the right words that reflect your brilliance so the marketplace and the world can celebrate
Collaboration with like-minded business owners, including immediate bio feedback
The opportunity to connect with new people who could become your newest clients
Delicious refreshments to fuel your creativity – tea, premium chocolate, and more
This workshop is for you if you are serious about putting pen to paper to create at least three “rock star” bios to serve your most pressing business needs — and more versions if you are truly motivated.
Speaker-gig attracting bio
Media attracting bio
Sassy media profile
Short blurb bio
Article “bio box”
Two-sentence radio show introduction
You can read all about the new workshop and claim your place by visiting this link. Ten spots are available. Claim yours today and get your story ready to share so the marketplace and the world can celebrate!
If you’ve been struggling with getting your bio in great shape to invite the right opportunities, you are invited to invest less than 10 minutes to enjoy a video vignette that covers ABC’s of bio blunders and offers you immediate access to the rest of the story, including a one-hour audio file, a written transcript, and a selection of great next steps to take to get YOUR bio in great shape.
My warm thanks to the talents of Brad Tollefson of VSLT Media for using his creativity to transform a digital audio file and a Power Point presentation into a teaching tool I am proud to post.
Thanks in advance for watching, listening, and taking the best next action step to get YOUR story ready for the media spotlight. If you have any comments, please share!