July 23, 2010
Solopreneurs and mom-owned businesses have a wonderful opportunity to get seen, heard and celebrated in the StartUp Nation annual contest to identify the top 100 home based businesses. It’s really a great vehicle to guide serious business owners in the art of building buzz and inviting interest in how they serve the world.
Those who are recognized among the top 100 certainly get the additional visibility and recognition that goes along with it. That certainly makes it a whole lot easier to attract more perfect clients and fuel your prosperity.
Those who enter should be engaged in putting their best image and story forward to touch the hearts and minds of those who are voting.
Serious candidates should most definitely learn to be active commenters and posters in networking sites and blogs like StartUpNation and other communities where they can elevate their brands by providing value and all the while maintaining links to posts to their contestant’s profile, making it easy for others to vote for them.
It all sounds like a pretty darn good exercise to me. That is why I put my own business in the ring in the “Recession Buster” category.
Here are the other categories:
Boomers Back in Business
Savviest in Social Media
Most Slacker Friendly
Highest Vote Getters
Consider if a “win” in one of these categories would be a favorable reflection on your brand and reputation and help to attract more of the right people to benefit from how your business serves the marketplace. If your answer is “YES,” enter your story and start your own campaign to build support for your candidacy.
You just might earn bragging rights that could open up a world of new opportunity for your business and the customers and clients you can potentially serve in your own backyard and well beyond. But you can’t win if you don’t enter.
And, if you are so inclined to cast your vote for Authentic Visibility, I’d be honored. You can even sign up for daily email reminders to cast another vote. This contest continues through September 30, 2010. You can vote once each day. Thanks in advance for your support.
Oh, by the way, my colleague and friend PR Coach Pam Perry has entered her business in the social media category. You can cast your vote for Pam at this link. She’s so worthy.
July 21, 2010
Social Media Marketing
The conversations at Extreme Bio Makeover Salon page at Facebook are alive and inspiring, and I’d love for you to join us. To make it super enticing for you, here is my offer.
“Like” the Extreme Bio Makeover fan page by Sunday, July 31, and you’ll be entered for a chance to win your very own printed copy of Bye-Bye Boring Bio Action Guide (a $49 value) and the two Authentic Visibility Publicity Tips Booklets (value $10) that are packed with 147 powerful ways to boost your profits and build your business through the power of free publicity absolutely FREE! I’ll choose two lucky people to win.
Here’s how you can qualify:
- Take five seconds from your day
- “Like” Extreme Bio Makeover fan page by Sunday, July 31.
- Make a comment or share a link to your own online bio
- All those who “Like” this page are eligible to win, provided they make a comment or share a link to their online bio
That’s it! What could be easier? Five seconds gives you the inside scoop on how to prepare your story so the right people will listen so you can get seen, heard, celebrated and COMPENSATED for your expert status.
Everyone at the Extreme Bio Makeover Salon will then be able to read more about YOU with ease and speed. That could very well invite more of the right clients to do business with you sooner versus later.
And, when you are among the two people to win, you’ll receive popular and well-reviewed tools that can help you prepare your story in an even more compelling way than you are sharing it now.
Everyone is a winner here.
So what are you waiting for? Come on over to Extreme Bio Makeover Salon and enter today! There are 70 “Likes” on this new page today. How fast can that total grow? Can’t wait to report back on August 1 with the results.
July 20, 2010
Media Savvy 101
Clients are using the information I share to improve their business visibility and client attraction efforts. The nitty-gritty how-to details can be very instructive. Let’s take a lesson from Mary Hutson of Hutson Resource Group as she explains how she attracted the interest of CNNMoney.com to interview John Hutson. She writes,
In a nutshell, we did something that you advise in your Authentic Visibility workbook. We complimented a reporter on an article she wrote. The article was about a subject we’ve been watching closely — the oil spill in the Gulf. Businesses down there have to prepare a business interruption claim in order to receive compensation from BP. The process can be daunting…and this is exactly the kind of work John has done for 20 years, only instead of the insurance companies…it’s BP.
So here’s what we did.
- Followed news stories related to an event where we think we can do some business.
- Complimented a reporter on her article via e-mail. Offered to act as an expert in this field (which is a tricky/nerdy field of expertise). Then pointed her to our blog, where we’ve got a category of articles related to this subject.
- A few days later, she called John and asked for an interview. During the phone call, he gave her enough raw material for a follow up idea/story.
That’s it. So basically, we followed your well-trodden path and advice.
Our phone never rings off the hook. We do only about six projects per year—that’s the nature of this business. However, we’re noticing a lot more traffic on LinkedIn and to our website. And our competitors are surely taking note. They visit our site regularly.
PS. We’ve also used this same tactic to compliment professionals we want to work with. For example, a professional at a particular brokerage we’ve been targeting had an article published in an industry trade magazine. We read the article, then crafted an e-mail to send to the author complimenting her on the successful publication of her informative article, offering an additional train of thought/insight. She was so happy that we’d even noticed! During the subsequent e-mail thread, John asked to meet with her the next time he was in town and she agreed. The meeting happened!
Thanks Mary for sharing the details about how you made this happen.
Yes, it takes targeted, focused effort and time to get seen and heard. And it is very well worth it when the media outlet that comes to call is none other than CNNMoney.com. If you want what Mary and John Hutson are having, action is always the key. Why not start today?
July 20, 2010
New Audio File to Support Your DIY Publicity Success
Today is the day I am sending out access to the audio recording to all those who pre-registered for last Thursday’s “Kick Your Boring Bio to the Curb to Attract Money, Clients, and Media Attention Now” interview with me and PR Coach Pam Perry.
If you didn’t pre-register for that call and still want access to the interview, you can visit this link right now to gain that access. And feel free to share this link with others you know who are ready to get seen, heard, celebrated and COMPENSATED NOW for their expert status.
GIFTS to REWARD ACTION BETWEEN NOW AND JULY 22
Anyone who decides to buy the Bye-Bye Boring Bio Action Guide or make the commitment to an Extreme Bio Makeover or 3-session set of Build YOUR Buzz Strategy sessions between now and July 22 will receive a bonus gift of the Authentic Visibility Publicity Tips eBooklets. These popular tools are packed with 147 powerful ways to boost business and profits from the power of free publicity. You must act by midnight July 22 to benefit from the bonus gifts. Here is the link to make it easy to buy.
By the way, I am already scheduling Extreme Bio Makeover and Build YOUR Buzz Sessions into August and September, so don’t wait too long to schedule your appointment.
July 18, 2010
Business Success, Social Media Marketing
Did you know that I started my marketing/public relations career working for Jack in the Box restaurants? It’s true! I worked for the company from 1987 through 1993.
While my career was just starting out, I remember thinking at the time how wise was the marketing leadership team. Through market research, the company determined that going head to head with McDonald’s wasn’t the right strategy. Research showed that adults without kids were the company’s primary customers. These people wanted serious food that catered to more sophisticated tastes. The product development team then began a pattern of menu innovation that catered exactly to what the ideal customer wanted. After the food safety issues of 1993, the company brought Jack back through the miracle of plastic surgery in 1995 to save the day and give the company a whole new attitude. It’s working pretty well so far.
The “Jack’s Back” campaign is the longest, ongoing advertising campaign in the fast-food industry. Centered around humorous and entertaining television commercials featuring Jack, the campaign has received numerous awards including several Clios, Beldings, EFFIEs, and Bronze and Gold Lions from the Cannes International Advertising Festival for the best fast-food advertising in the world.
Now, the people at Old Spice are serious about targeting their ideal customer — women. It turns out that women are rushing to buy Old Spice in quantities even the market research people could never have imagined. The story that ran over the Associated Press about the resurgence of Old Spice has been traveling far and wide, thanks to the viral spreading of the message via YouTube and other social networks. The campaign is one that my 13-year-old can recite with amazing accuracy and personality. And he’s not the only one.
These stories bring up the importance of identifying your ideal customer with crystal clarity. When you know who you serve, you can create and share messages that are likely to resonate with them. And when you deliver the message in a meaningful, memorable, and magnetic way, great results can manifest.
Survey Monkey can be a very effective resource to guide solopreneurs to learn a great deal about their customers. And, don’t underestimate the value of simply reviewing your client list for the last two years to identify the characteristics of the customers you have already served and enjoyed serving. If you can describe those clients in very specific terms, you can target your message to reach and favorably influence more quality people just like them.
Authentic Visibility Question of the Day: How clearly can you describe the ideal customer or client for your product or service? And, are the messages you are sending out to the marketplace well targeted to appeal to their very specific needs, attitudes, and sensibilities? When you get that right, a whole lot of other things will flow just right in your business, too. Just look at Jack in the Box and Old Spice for inspiration.
July 17, 2010
Bye-Bye Boring Bio Success Story
This is a true story.
I was testing a new cellular phone at T-Mobile last night, and I asked the sales person to show me the speed I could enjoy to search videos on YouTube. He asked my name and search it on YouTube. Much to my surprise and delight, there was a new video posted there from a customer who was saying great things about the Bye-Bye Boring Bio Action Guide.
Brad Tollefson of VLST Media attended one of my recent live presentations during which I shared how to “Kick Your Boring Bio to the Curb to Attract Money, Clients and Media Attention Now.” He bought the guide and likes it a whole lot. You can view the video by visiting this link. Wow. That made my day.
Clients write to me just about daily to tell me how this guide helps them attract more of the right opportunities. In fact, I just heard from Mary Hutson at The Huston Group. She writes,
Just a quick note to say “thank you!” again for all you do. Your advice in your e-books and on your blog is spot-on with how to connect to and interact with the media. We’ve had some recent “wins” that I chalk up to your good advice, including an interview with CNNMoney.com about business interruption insurance as it relates to the BP oil spill. Your advice work and can make a real difference to small business owners. Thank you,
Mary Hutson, Content Manager/Principal, Hutson Resource Group
I love receiving emails like this.
Is your bio ready for the big results you want in your business? I’d love for each of you to have the same success that Forensic Accountant John Hutson enjoyed as a result of his great bio and expertise. Let me make it easy for you to read John Hutson’s bio, prepared with the Bye-Bye Boring Bio Action Guide as his tool of choice. If this guide is what you need to finally get your bio in great shape to attract money, clients, and media attention now, I’d be honored to earn your business. I can also write your bio for you via your very own Extreme Bio Makeover appointment. Whether you take the DIY approach or ask me to do it for you, I am here to help. Click here to read more and engage in the ways that suit your “getting it done” style and budget best.
July 16, 2010
New Audio File to Support Your DIY Publicity Success
PR Coach Pam Perry is making it easy for you to access the audio recording from last night’s “Kick Your Boring Bio to the Curb” teleseminar. Over 200 people registered for the “LIVE” call, and 123 people showed up to enjoy it.
People are saying good things about this content. Here are a few comments that flowed to Facebook immediately:
“Pam Perry the fabulous PR coach always presents outstanding individuals to provide service and information that can take you tot he next level. I missed the beginning of the teleseminar of the bio makeover Nancy, but what I did hear was exciting,motivating and informative. I liked your passion, energy and your out of the box thinking.”
– Linda Fegins
‘I cosign that Linda. Nancy Juetten and Pam Perry are both essential image contacts to maintain. I love Pam’s humbleness to share her knowledge and sources and I adored Nancy’s Four S’s for bio success and Sure-fire Bio for new business acronym ABC..DIY – Thanks Nancy… I look forward to sharing my success using your strategies.”
– Turqueya Vincent
‘Excellent interview with great ideas!”
– Bernice Dickey
“Thank you so much for sharing your wealth of knowledge today! You are so gracious and clearly worthy of all your success. I am definitely going to purchase your products to increase my visibility. Your generosity today empowers me to fulfill my passion: help millions of women stay motivated, prosper, and succeed. Again, I say thank you.”
– Angela Tezeno
Just visit this link , which is Pam Perry’s Fan Page on Facebook, enjoy the file, which is called “Brand Like a Superstar with Your Bio.” And share this link with others who can benefit!
And, speaking of Fan pages on Facebook, visit mine at Extreme Bio Makeover Salon! This is the place for solopreneurs the world over to chat about how to prepare their stories so the right people will listen. If you want to get seen, heard, celebrated and COMPEN$ATED for your expert status, get your inspiration and tips here and join the conversation!
I thank my good friend, colleague, and co-collaborator Michelle Price for again kicking me in the behind to get into action in a new way. Michelle is the reason I started this blog in 2007 in the first place. She said, “If you are happy having one hand of your success tied behind your back without a blog, I am happy for you. But if you are ready to do something about it, I am here to help.”
We all need truth tellers in our lives and people we can count on to do things for us when we don’t have the specific skill set to get the mission accomplished. Michelle is a treasured truth teller.
During a chat earlier this week, Michelle and I talked about this need for connection that so many of us have. The word “salon” came up, and it just seemed to be a perfect fit for what I want to have brewing with the concept behind the Extreme Bio Makeover service.
I am helping people to transform their bland, boring, and boilerplate bios into magnetic, compelling, and memorable stories that attract money, clients, and media attention. People come to me in need of a bio makeover, and they leave feeling better, walking taller, and in good position to welcome the opportunities they seek.
At the new Fan page, I want people to come together, chat, and leave feeling better than when they arrived. Here we will find ways to celebrate how people are telling their stories so the right people listen. Consider this your invitation to join the conversation! Here is the link to visit and “like” new new page that is just one more way I’ll be supporting and celebrating your success.
And, of course, visit Pam’s fan page to access the hot audio recording. Feel free to share it with others so we can banish boring, bland, boilerplate bios forever and share the right messages that resonate with our ideal clients so we can all do more of what we love!
July 14, 2010
There is still time to register. We’ll be talking about “Kick Your Boring Bio to the Curb to Attract Money, Clients and Media Attention Now.” The call takes place tomorrow, Thursday, July 15 at 4 p.m. PST. You can reserve your place on the call by visiting this link.
Here are just a few of the testimonials that have flowed from two recent “live” talks:
“I attended one of Nancy Juetten’s seminars “Kick Your Boring Bio to the Curb to Make More Money, Attract Clients and Media Attention, and Get Recognized as the Expert” through Biznik. She was A-M-A-Z-I-N-G. She brought energy and enlightenment to frankly a subject that I was not sure was all that important. Wow was I wrong. I could tell immediately the impact that having a dynamic Bio would have on my business. Using her outline, I’ve made really good progress on creating a Bio that will attract more customers and make my business stand out. If you don’t think it’s important having a great and fabulous Bio you’re really missing it. And the “it “you’re missing translates into customers and $$. I can’t say enough about Nancy Juetten, her workshops and her coaching.
— Mike Margolies, margolies@TheMental-Game.com
* Nancy, You are a total genius, great presenter and really know your stuff. I was so impressed with the content and delivery. You are totally keynote material. Kind regards, Terra Vita * Nancy, This was a thoroughly entertaining and informative event. It’s obvious you have fun presenting and give your best to your clients, working from both your passion and your joy.
— Terry Simpson
* Presence is to a presentation like location is to real estate and you illuminated that beautifully. I am eagerly looking forward to absorbing as much of your expertise as I can. Thanks for a truly effective workshop!
— Scott O’Neal
* I have been wanting to attend one of your events for quite some time and am very happy to be able to make it to this workshop. Great information delivered in a fun and memorable way! I learned good tips that I can apply to spicing up my bio. Great info on what to prepare for press pages and going ‘on air’! Something to aspire to. Thank you for sharing your expertise and insights!
— Kathi Ogawa
* Nancy is a true gem. Don’t miss this event if you want to see an outstanding professional who is talented, funny and personable.
— Jeff Bow Executive Business Coaching
July 10, 2010
Bye-Bye Boring Bio Success Story, Event Promotion
It is always a thrill to hear from happy clients who use the Bye-Bye Boring Bio Action Guide to help them tell their stories in a winning way. Today, Melissa Wadsworth connected by email to share the new bio she created to tell her own story.
Melissa Wadsworth has empowered thousands to access their creative intuition and vision – propelling them from blocked to brilliant! After working with Melissa, her clients have released age-old fears and self-doubt to manifest business and personal breakthroughs – from securing major speaking engagements and media attention to experiencing deeper connections with loved ones and a profound alignment with their purpose and place in the world.
Melissa’s fun and mind-expanding What You Notice Matters!™ books, videos, retreats, workshops, and one-to-one mentoring help clients step out of their “smallness” and celebrate their authentic gifts and talents. Melissa is a DailyOm.com instructor and is a featured presenter at personal development events such as Harv Eker’s Master Your Mind conference.
“It’s a Dream Come True for You and Me”
As a child, Melissa was captivated by the Disneyland “Carousel of Progress” attraction. The message of the theme song, “There’s a Great, Big, Beautiful Tomorrow” imprinted resolutely on her tender soul. Years later she realized it spoke directly to her passion for creative evolution. Then in her late thirties she had inspired AHA!: “What You Notice Matters!™ In quick succession, she manifested her dream home, her dream man, and she left her 20-year PR career to fulfill her writing dreams. Her first book was published in 2005 and she is currently at work on From Blocked to Brilliant! 9 Steps to Living Your Dreams.
Melissa has taken her unique process and created a transformational program for others. This process connects clients to the importance of living their purpose and paying it forward. What You Notice Matters! reminds clients to Wake Up and notice that the universe is always sending them THE perfect guidance, people, resources, and opportunities they need to activate their true potential and achieve their goals. Quite simply, you can’t access, appreciate, or expand what you don’t notice. As one client rejoiced, “I’m diving deeper and flying higher!”
Message from Melissa
“Let me introduce you to your inner decision-maker who keeps you on track and expands your visionary power. It’s an honor and a privilege to guide you on a journey that will light you up and give you goosebumps!”
If you’re ready to begin now. Contact me for your complimentary session.
Live radiantly with attention, intuition and vision!
I think Melissa sounds like one compelling professional who is contributing a great deal for her ideal clients and welcoming plenty of good things in her life as a result. Don’t you?
Melissa wrote her new bio with the Bye-Bye Boring Bio Action Guide and the accompanying 70-minute audio file as her tool of choice. Here is what Melissa had to say about the role the Bye-Bye Boring Bio Action Guide and audio played in helping her to share her story:
“Nancy Juetten’s Bye Bye Boring Action Guide and audio file were just the shot of energy I needed to turn my pretty good bio into something special and memorable. I’m a strong non-fiction writer, but writing about myself is a real challenge. By having great examples of outstanding biographies and following a couple of Nancy’s powerful suggestions, I was able to transform my bio. Now it reveals more personality and dynamically speaks to the exciting benefits of my business. Thanks Nancy for enabling to put my best self forward. What a fantastic and much needed service you provide. Entrepreneurs everywhere need to know about this.”
— Melissa Wadsworth, What You Notice Matters!
Thank you Melissa, for sharing your story and the tool you used to get the mission accomplished.
Anyone else out there who wants what Melissa is having is just one click away.
You can also register for the one-time teleseminar with me and Pam Perry, taking place on Thursday, July 15 at 4 p.m. Pacific Time. Eighty-seven people have already pre-registered for this call. Join them! You can register at this link. “See” you on the call!
July 8, 2010
Social Media Marketing
With all the fuss about making strategic use of Facebook Fan pages to grow influence and build business, today I am happy to share a guest post from Leslie Irish Evans who added 1,500 Facebook “Likes” in less than a month. You can check out her Fan page here.
Leslie’s tell-it-like-it-is approach is one of the reasons harried moms around the world turn to her for Peeling Mom Off the Ceiling advice through her blog and her radio show. Now her truth telling shows you how you can follow her lead to attract Facebook “Likes” of your own. Take it away Leslie!
As a speaker, author, and radio host, I know the importance of generating good “buzz” about what it is you do. And as a long-time Facebook user, I’ve watched this social media giant completely transform the way “buzz” happens.
It was with great excitement that I set up my Facebook business page, bearing in mind the great “Field of Dreams” line: “If you build it, they will come.” I built it … but, would they really? Indeed, they did. I credit the five following steps to making it happen:
Step 1: Learn to Love Facebook Ads
How did I go from 500 “likes” to 2,000 in less than one month? I paid for them! Money may not buy you love, but it can buy you likes if you play your cards right. Facebook advertising can be very affordable (you get to determine your price, your budget, and the demographic you want to pitch to) and it’s a great way to generate followers who self-select to be a part of your marketing. Think about it: for mere pennies a head, you can have people who say “Yes, I want what you’re selling.” How great is that?
Of course, throwing an ad up on their screen is only the start of things. You have to make the ad interesting enough for them to click on it, and then you need them to find your page enticing enough to click “like.”
Step 2: Come Up with a Snappy Title
Want to join “Stress Relief Tips for Busy Moms”? Me neither. Yet that’s what I could have named my page, because that’s basically what I do. That kind of title, though accurate, lacks spark. Here’s how I came to name my page (which is also the name of my internet radio show).
During my massage career, I was attending a seminar where the leader said we needed to be able to say what we did in one sentence. In front of the whole classroom she said to me: “What do you do?” On the spot, I blurted out “I peel moms off the ceiling!” Thus, “Peeling Mom Off the Ceiling” was born. Much more fun and funny than “Stress Relief Tips for Busy Moms”, yes?
Step 3: Get the Coolest Graphic You Can
My graphic rocks. No, seriously, check it out. It was pure serendipity that I found this picture of a crazed mommy trying to do everything at once on a stock photo site. The graphic precisely shows my target audience in a fun and humorous way, and the picture of the mommy alone was the “profile picture” for my business page for several months. But once I made the choice to work with a professional graphic designer, who took that image and made an entire customized banner for my page, I saw many more people “liking” my page. It looked much more polished and professional. Clearly I was a person who meant business!
Step 4: Continuously Generate Strong Content
So, you’ve set up your Facebook ad. You’ve got a snappy title and a kickass graphic. They click. But, do they “like”? And, more importantly, do they stay? This is probably the most important step, and the one that requires the most dedication. Keep your page active and interesting, and provide value to your guests. How? Make sure you know your target audience. Mine is busy, stressed-out moms. You won’t see me pitching band saws to them. In fact, you won’t see me pitching much at all (because constantly being pitched to is a drag and will get you “unliked” very quickly). I let them know once a week what’s going to be on my radio show, but other than that I tell funny stories or link to interesting things. Keeping my page interactive is what keeps my guests coming back for more. How can you do that? Ask them questions. Where are you posting from? What’s the weather like where you live? If you had a magic lamp … , etc. If your guests feel ownership and involvement in a page, they will be more likely to stay, to pay attention, and to tell their friends.
Step 5: Back to Facebook Ads
Wait, wasn’t this Step 1? Yes, but this time you’re coming in with a different intent. You did your first ad and with your snappy title, your awesome graphic, and your delightful content you’ve generated a following. You’ve got a few hundred “likes” going and people seem to dig it. What’s next? Buy some “word of mouth”! We’ve all heard that “word of mouth” advertising (i.e., friends telling friends about your product) is the best way to go. Personal recommendations carry extra cachet in the marketing world. Can you count on your new page guests to tell their friends about you? Probably not. But you can do the following: design a new Facebook ad that targets friends of people who already like your page. You genius, you! You now are targeting your same demographic, but this time when the ad appears on the page it will tell your prospective guests about their friends who are already there! Making this one little fix sent my number of “likes” into the hundreds-a-day category.
There you have it! Five simple steps to generate buzz and get people talking about you and your fabulous products or services. Thank heaven for social media and the ability to be our own buzz boss. Now go get busy getting “liked”!
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