Bob Phillips, president of RW & Associates, Inc. and co-author of “Absolute Honesty — Building a Corporate Culture that Values Straight Talk and Rewards Integrity” was one of the first business owners to take the “Bye-Bye Boring Bio Action Guide” for a test drive. Here is what he had to say:
“Thank you for the challenge to write a new bio. I have only completed the first one, but the exercise to stretch so far out of my comfort zone was an amazing process. I know that I would have never written such a bio without your guide, Publici-Tea™ workshop, and encouragement. Before, I was strictly a meat and potatoes bio person. Boring. Not anymore. Thanks again.”
— Bob Phillips, President & CEO, RW & Asociates, Inc.
Here is Bob’s “Before” Bio:
BOB PHILLIPS, President & CEO, RW & Associates, Inc.
Bob has over 30 years of business experience in organizations that vary in size from the very large to unfunded start-ups. His combination of soft skills in the people management area and understanding of hard skills in the financial workings of a business give him a unique view of what it takes to be successful in the complex world that we live in today. Not only has he worked with organizations in the domestic U.S. market, but he has also managed staff and major change management projects internationally. His international work has been conducted in Europe, APAC, Canada and Australia.
During the past 10 years, Bob has been president of his own consulting practice that focuses on companies and organizations that needed to improve their effectiveness in accomplishing business objectives. His focus has been to provide businesses with an analysis of their organizational capability and to determine if the management teams have the skills and abilities to meet those business objectives. When deficiencies are identified he consults with key management team members to develop a corrective action plan that may include the identification of resources both internally and externally. He has used this methodology to assist in the turnaround of a number of organizations both domestically and internationally.
As the co-author of the book Absolute Honesty; Building a Corporate Culture that Values Straight Talk and Rewards Integrity (AMACOM June 2003), he has developed additional tools that can be used in the introduction of cultural change initiatives that may be at the root cause of what is inhibiting peak organizational performance. The concept of honest and open communication is critical as a tool for retaining key talent in today’s highly competitive work environment.
Bob has held VP level positions for both public and private corporations that included extensive work with Boards of Directors with a principal interface with BOD Compensation Committees. He has worked in-house for Digital Equipment Corporation, Intel, AT&T, Tektronix, ESI Inc., U-Haul, Sequent Computer Systems and Grass Valley Group. In addition, his consulting practice has included such diverse clients as Harris Broadcast, The Standard, Inovise Medical, AMI Semiconductor, Intel Corporation, Air BP Aviation, Bank of the Cascades, Arizona Department of Transportation, Santa Clara Water District, DuPont, City of Beaverton, Nexen, Thomson Grass Valley Group, Nike, Department of Homeland Security (ICE) and Oregon Employment Department.
Here is Bob’s “After” Bio:
BOB PHILLIPS, President and CEO, RW & Associates
“You cannot read minds; so you must be open to creating an environment that will encourage others to share their frustrations, ideas and dreams.” –Bob Phillips
Are you a leader who does not understand why others don’t intuitively know what you want?
You don’t understand why what you requested was not implemented just as you instructed?
Are you looking for ways to be more effective when you lead others?
If you answered “YES” to these questions, we have the person who can help you achieve the effectiveness for which you are striving.
Bob Phillips is a veteran of over 30 years of business experience working in and with organizations that required the highest level of return and an expectation that all resources would be used efficiently to achieve the most difficult goals. He brings an ability to quickly grasp what is impacting an organization (people, structure or business model) and provide a direction to begin to rectify the problem. He has a straightforward approach in delivering the toughest messages to leaders who may not be totally open to seeing the true picture.
When faced with a change of culture, leaders or business model, it is never an easy task. It is never easy for organizations to see what reality is, rather most see the worst situations with rose colored glasses. Bob’s approach is to work with you to first understand the environment that exists and then determine what needs to change if you are to achieve the goals you have established for the business. But you must be willing to open your eyes and ears to listen and see the real problems and issues that are impacting the organization.
As a client, Sherry Adams Vice President of Human Resources, Leitch Technology said, “Bob helped to create an environment of empowerment and accountability. He knows that in a high tech business innovation, sense of urgency and risk taking are all very important while at the same time working in an environment that values integrity and honesty.”
Achieving results are critical, yet Bob’s approach never loses sight of both individual and organizational values. Without a strong platform of integrity, no change will work over a long period of time. As he assists you with the many changes, he never lets you forget the critical importance of the value of principles that maintain the integrity of the entity.
His areas of expertise include organizational analysis, team and individual effectiveness, and leadership coaching and development.
It is this unique blend of business experience, a strong belief in building a culture of straight talk and integrity, and his ability to guide leaders through the most difficult and trying times that makes Bob a unique individual to assist clients at the most critical moments of their development. As an author, he has demonstrated that he knows his subject matter and has a passion to share it openly with others.
Contact: Bob Phillips, RW & Associates, Inc., 503-703-7235, Bob@rwassociates.net, www.rwassociates.net
Bob followed the tips within the new “Bye-Bye Boring Bio Action Guide” to transform his bio from boring to fabulous, and he did it himself — without paying a high-priced writer or PR practitioner to do it for him.
Great job, Bob. And, if you would like to do the same, check out the new Bye-Bye Boring Bio Action Guide. Review copies are selling through July 31, 2009 for just $29. At the very least, check out the sassy video of me telling your more about it from the backyard deck of my Bellevue, WA home. Here is the link to learn more.
And, if Bob Phillips offers just the combination of skills and experience you need to guide your organization to greater performance and results, get in touch with him at www.rwassociates.net.
So many of the people I meet day to day tell me that getting seen, heard, and celebrated within the pages of the Puget Sound Business Journal — or their hometown business journal — is high on their DIY publicity priority list. The best way to earn a place in any of these media outlets is to make a practice of reading them. If you don’t yet subscribe, let me know by sending me an email at firstname.lastname@example.org. I’ll send you a special subscription form that will allow you to save big on your subscription and get a 2009 Book of Lists as a gift.
If earning a Growing Your Business story is a priority for you, here are some of the story criteria:
Your business must earn above $250,000 a year.
You must employ at least three team members.
You must have been in business for at least three years.
You have to have business lessons to share from which other business owners can profit.
My newest client, La Panzanella, was a perfect fit. I pitched the food manufacturing reporter about the company’s journey to gourmet cracker success, and a wonderful story debuted in Friday’s Puget Sound Business Journal. If you subscribe to the paper, you should be able to read the story conveniently online. Otherwise, you can buy the paper at newstands around town or see the story online within 30 days. Being a subscriber does have its rewards.
I am going to share the specific pitch I sent so you can mirror a similar approach when you target your story to earn editorial consideration. The good news is that the reporter received the pitch favorably, connected with me within minutes of receiving the pitch, and followed through with a stellar story that included wonderful photographs and reinforced the key points that were important to my client.
We’ve worked together over the years to break food manufacturing stories from the likes of Fran’s Chocolates, Oberto Sausage Company, and TalkingRain Beverage Company. Today, I come to you with a food manufacturing story about better crackers that hails from Tukwila, Washington. The good news is that the business story behind this award-winning company has never yet been told, and there are some powerful lessons the owner has learned from which other business owners can most certainly benefit. I am bringing this story to you first because I believe the readers of the Puget Sound Business Journal will want to know more about this local company and benefit from the lessons the owner has learned since taking ownership of the company in 2003.
The CEO and owner is Paul Pigott. And the news hook is that this profitable company that enjoys national distribution of its award-winning Croccantini line of gourmet snack crackers is introducing a new line of spicy, artisan-made snack crackers called Fieri this June 28-30 at the Summer Fancy Food Show in New York. This product line is sure to capture attention for its distinctive, spicy flavor profile and give food shoppers and grocery and special food buyers something delicious to cheer about and share with their customers and neighbors this summer and beyond as at-home entertaining continues to be a trend gathering great speed in this demanding economy.
Since the “Growing Your Business” features within the Puget Sound Business Journal typically share useful lessons from which the readers can profit, here are a few to capture your interest:
It pays to narrow focus and apply focus to a high growth potential product, while never compromising on quality;
Attention to production operations management and manufacturing best practices delivers powerful dividends for productivity and profitability;
New, well maintained production equipment beats repairing old equipment every time.
Focus on distribution. Earning “yes” decisions from quality specialty food retailers and national grocery store decision makers lends powerful fuel to achieving national distribution.
When you have a winning recipe, extend the line and offer the consumer choices for quantity. Today, Croccantini comes in nine delicious flavors. They include original, rosemary, sesame, black pepper, garlic, fennel, whole wheat, tomato oregano, and onion. The product comes in 8 ounce and 5 ounce portions at retail and five pound bulk or foodservice Croccantini Bites in six pound bulk packaging.
Welcome international distribution when the timing and opportunity are right. Today, about 5% of the company’s sales flow from Canada. Pigott believes that the new Fieri line of snack crackers – with its spicy flavor profile – is likely to earn loyal buyers from France, Italy, Mexico, and Asia.
Create new product lines to reflect changing tastes. The new spicy Fieri line is coming to market in June of 2009. A dessert cracker is in development for holiday gift giving and entertaining. Smaller crackers are in development to satisfy consumers who want the same great taste of Croccantini in a smaller, more consistent shape to adorn their artfully arranged trays of h’ordourves.
Steve, I have a backgrounder to share, a bio and photo of Pigott, and a press release to share to offer even more details to support your potential reporting. These elements are so new that they are not even yet posted to the company’s online press room.
Can I compel you to read more and set up a meeting with this local business owner who is successfully growing his company, even during these daunting times? I will follow up with you by phone in a few days, unless I hear from you first. Thank you for your consideration. Looking forward to taking the next step.
DIY Publicity Tip: How can you fram your business story for a Growing Your Business feature within the pages of the Puget Sound Business Journal? Can you demonstrate quickly that you read the reporter’s work and know that your story is a perfect fit? Follow the example above and make your pitch on a Thursday morning to the right reporter. You can find the right reporters by following the work of those who write about your industry. I also have a “Guide to the Newsroom” that I’ll happily send you if you make that request here at the blog or via my email at email@example.com. Thursday is the best day to pitch because the newspaper “goes to bed” on Wednesday, and Thursday marks the beginning of a news gathering week for the next edition of the paper. If you need more tips in this regard, let me know.
And, if you are looking to add some sassy, spicy flavor to your summer entertaining plans, look for Fieri gourmet Italian snack crackers and Croccantini snack crackers in the deli departments of better grocery stores in the Puget Sound and well beyond. They are simply delicious.
Today was a great day of connection, conversation, and sharing about DIY publicity and social media marketing at the very first Publici-Tea™ Express DIY publicity event and Q&A session at the award-winning Metropolitan Apartments in Tacoma. Practical Social Media Founder Steve MacDonald contributed useful tips and suggestions to empower 40 event guests to deploy social media for purpose and profit. Growth Strategist Tammy Redmon of Redmon and Associates kicked off the session with inspiring words to invite action. Puget Sound Business Journal Circulation Director Mark Rollo connected with guests about the value of reading the paper as a pre-curser to getting seen and heard within it. And, I delivered useful tips and resources to empower everyone in the room to get into DIY publicity action today, along with plenty of publicity success stories to demonstrate the value and impact of getting into the media relations game.
Based on the warm feedback we received from event guests, chances are good that another Publici-Tea™ Express event will be added to the planning calendar soon.
Special thanks to Joel Semanko and John Gibson for inviting us to their Grand Residence at the Metropolitan Apartments for an empowering day of buzz building education. Sweet thanks to Seattle Chocolate Company for providing exquisite and beautifully packaged truffle bars to delight every guest. And, finally, special thanks to Cool Cycles Ice Cream Company for offering premium ice cream to offer the perfect ending to a great event.
About 1/3 of the guests who attended today’s event found out about it via BizNik, and the other fabulous guests came from a variety of sources, including my Authentic Visibility ezine, blog mentions, prior speaking gigs at the Seattle Graphic Artists Guide and Seattle Design Center, plus powerful recommendations delivered by Tammy Redmon to her South Sound network. I mention this because so often people ask if participating in social networking contributes to dollars coming in the door. The answer in this particular case is YES.
Oh, by the way, I was thrilled that so many event guests decided to purchase the Bye-Bye Boring Bio Action eGuide review copies today. I think this new product is really striking a nerve among business owners and meeting a really important need. Check it out at this link and make your $29 review copy purchase today. This offer expires on July 31, so don’t miss out!
Signing off for a few days. Enjoy the weekend ahead. Thanks for reading and being part of my community.
I’ve taught a bunch of Winning Bio Writing Workshops over the last two years, and one thing I know for sure is this. There are a lot of business owners who are overcome with humility, have a tough time telling their own stories, and would rather do just about anything than talk about themselves. And, with social networking giving everyone immediate and powerful ways to connect one-to-one and one-to many at every turn, the need to have an effective, magnetic bio has never been more urgent. That’s why I am proud to debut the NEW Bye-Bye Boring Bio Action Guide today at a price so low that you can’t afford not to buy it.
Now, I want to know what YOU think about it. That’s why — for the next 30 days — you can buy the REVIEW COPY for just $29. Tell me how effectively it guides you to prepare bios in various formats to make you sound so fabulous that people beyond your mother will notice. After using it and benefiting from all the useful templates, resources, and powerful, sassy examples, tell me the value YOU would place on it. And, if this is a product you would be proud to recommend to others, tell me — in your own words — why. Your comments may find their way to the marketing materials, along with your photo and a back link to your website or blog!
Check out this YouTube video to learn more about what is brewing for your growing business with this new action guide.
Read even more about it at this link and buy today. Your bio will be better for it, and that means you will be in a much stronger position to invite more of the right people to your door to engage your products, services, or ideas and fuel everyone’s collective prosperity.
Thank you for taking this new action guide for a test drive at a price that can’t be beat. I can’t wait to hear what you have to say.
If you missed today’s call with Get Known Now’s Suzanne Falter-Barns and me about getting over blogging fear to build the buzz and grow your business now, take heart. You can still sign up and get the audio file after the fact. My email was literally flooded with compliments and requests from those who were “live” on the call, so I don’t want you to miss out. Here is the link so you get the audio file for free.
And, the Universe provides in other cool and delicious ways, too. On Friday, I logged off the computer by setting the intention that the June 24 Publici-Tea™ Express event would sell out, and we have just 3 seats left as of 1 p.m. today. Claim one of these seats as your own by visiting this link. If you aren’t able to attend in person, we intend on audio and video recording the session and make those products available for your convenience purchase at the DIY Publicity Store soon. You’ll miss out on the great networking with like-minded business owners, along with Seattle Chocolate Company chocolates and the premium ice cream from Cool Cycles Ice Cream Company. You won’t, however, miss out on all the great information and the convenience of being able to to enjoy it at your 24/7 convenience in the format that suits your learning style best.
Can you tell how much fun I am having in my business? It’s a beautiful thing.
If you’ve been wondering if now is the right time to launch a blog, you won’t want to miss this free podcast on Monday, June 22 at 10 a.m. PST with me and Get Known Now’s Suzanne Falter-Barns. Here are all the details that Suzanne has shared with her extensive list, and here is the link to sign up. Don’t delay, because her list is about 36,000 people, and there are limited spots on this teleclass.
Are you ready to get over your fear of blogging so you can build the buzz and grow your business now? More importantly, do you want to generate new ways to serve your people and serve yourself at the same time? Then you’ll want to tune in to my next freebie call on Monday, June 22. My guest, Nancy “Publici-Tea™” Juetten will share how she got over the fear and launched a blog that is fueling her success and the success of her Publici-Tea™ graduates in a powerful way.
With some encouragement from me and a few other influential folks, Nancy got over her fear of blogging and blogs with a vengeance now at her DIY publicity blog at authenticvisibility.com. She says it all started because she couldn’t trade any more time for dollars and still find time to sleep. She needed to figure out a way to leverage her expertise over wider audiences and create multiple streams of income.
Now, less that two years after launching the blog, she has five streams of income, and they are all growing, even in this economy. You can do this too if you just get into action. Nancy will tell her story and inspire you to take the first step.
The call is Monday, June 22 at 1 PM EDT. Oh yeah and, as usual, we’ll be recording so sign up and we’ll send a link your way afterwards.
And here’s what you’ll learn!
* Reinvention is a beautiful thing. Just because fee-for-service work is what you’ve done forever doesn’t mean it is what you always have to do.
* Getting clarity on the vision is the first step toward making it a reality.
Name it and claim it with specificity, and good things do show up in your business.
* Having a sassy event with a memorable, repeatable, and remarkable name is a powerful thing. Add chocolate to the equation, and you can be golden.
* The importance of adding to the product line and contributing quality content regularly to the blog to keep followers coming back for more.
* How influential speaking can be toward filling all the other funnels in your business, while generating revenues for doing something you love.
Date: Monday, June 22, 2009
Time: 1PM EDT (New York) 10 a.m. PST (Seattle)
Nancy used to earn 100% of her income from professional fees. Today, 50% of her income comes from fees, and the rest comes from new streams of income that are fueled by her blog. The best is yet to come.
And, when you sign up to receive Nancy’s Authentic Visibility ezine , you’ll receive by immediate digital download her new special report “Get over the fear of blogging so you can build the buzz and grow your business now.”
Want to jump in? Thought you would! (I’m eager to hear more myself!)
Steve MacDonald, founder of Practical Social Media, has agreed to be a VIP guest speaker at the June 24 Publici-Tea™ Express taking place Wednesday, June 24 from 9:30 -11:30 a.m. at the Grand Residence of the Metropolitan Apartments in Tacoma, WA.
He’ll be on hand to help me field the audience Q&A session about all things DIY publicity and social media marketing. Steve’s contribution promises to pack a powerful punch for your $40 event registration, and you and your business will be better for the value his practical solutions can deliver for your growing business.
As of this moment, we have just 13 seats still available. Why not take action now and claim one of them as your own. Better yet, assemble a group of your three favorite business owner friends and make the decision to car pool to the event together. It will be good for traffic navigation, good for the Earth, and goof for building the buzz about your business in the traditional, social, and online media. Can’t wait to hear from you. Your registration is easy. Just click here, sign up, and you are all set.
It’s timely for Father’s Day. The message is certainly relevant and newsworthy, given today’s daunting times. And, it’s really a great message that you may wish to share with others in your community. Pass the message along. Maybe it will go “viral” and make a powerful difference for children learning about money in our own backyard and well beyond. The timing to learn those lessons couldn’t be better.
This month’s “Media Savvy” column for the Puget Sound Business Journal was a collaborative effort between me and Steve MacDonald, founder of Practical Social Media. The column offers five powerful tips to help your perfect clients find you faster without taking much of your time and no money. Here is a convenient link to make it easy for you to read all about it. If you do not yet subscribe to the Puget Sound Business Journal and you do business in this part of the USA, I highly recommend that you do. Before you can get seen, heard, and celebrated in the media that matter to you and your story, you first have to pay attention to the media. Reading the paper is the only way to begin. Read it in print format or online. But read it. It’s just that simple. And follow the “Media Savvy” tips within this June 12 column if you are serious about helping more of the right clients find you faster.
Talk Back: Have you already applied the tips within this column to your buzz-building advantage? And, if these tips are new, how soon after putting them into practice did you see your search results on the first page of Google improve? Tell me all about it. I can’t wait to hear your good news!
And, finally, if you like this article and gain value from it, Digg it by clicking the icon below. Steve and I thank you in advance for your support.
Sometimes, it really pays off to spend time really listening to people while doing things you love. Last Monday, June 8 offers a case in point. I invited Publici-Tea™ graduate, colleague, and financial advisor Debbie Whitlock to join me at The Bellevue Club to exercise and have some girl chat. We talked about a variety of things, and it was really great to connect while getting in shape.
The very next day, one of the media query services to which I subscribe asked to be connected with financial advisors and real life examples in which the wife earns more than the husband. I passed this lead to Debbie since it sounded like a “perfect fit” story to which she could add value. She replied in a very timely and compelling way. Here is the text from her email pitch:
As a woman financial advisor in business with her husband, your query caught my attention. Married for 13 years, my husband and I began working together eight years ago and opened our own practice in 2002. During the early years, we were pretty evenly matched with our income. Strategically we made some changes, and it is my income now that is the greater of the two. I am certainly fortunate to have a business and life partner who checks his ego and celebrates all our success as steps towards our greater goals without attaching labels. Ours is a true partnership in our business and personal life. In the world today, many of the traditional stereotypes of who makes the money are gone – but not talked about.
We both bring value and worth to our business and relationship in hundreds of ways without needing to keep a tally and assigning a higher or lower value.
While this topic is not easily balanced; one of our keys has been humor. You know what you are doing is working when he says to me, “Alright sugar-mama – get busy so I can be kept in the lifestyle to which I’m ready to become accustomed.”
I am thrilled to see you are doing this piece for Forbes Woman Magazine. As a subscriber to Forbes, I was excited to see the debut issue of Forbes Woman and personally feel you are onto something big. Congratulations!
I have attached my bio and professional photo, and can forward one of the two of us, as well. I look forward to hearing from you. Let me know if you need additional introductions as I know another advisor here in Seattle, whose practice centers on vows and values for newly engaged and newly married couples of all ages. I am certain she would have excellent insight into these relationships as well.
The same day, the reporter got in touch with Debbie by email and a telephone interview quickly followed. On June 12, the story debuted on Forbes.com. Here is the link, and Debbie’s comments and expertise are highlighted in the lead paragraph.
I asked Debbie how she prepared for her interview. She said, “When Heidi contacted me, I remembered your words of wisdom — always make yourself available to suit their schedule. So I asked about her availability and made my schedule mirror hers. I took some time to outline my key points before we spoke and kept focus on the idea of being concise and precise. I did a ‘Google’ search on the reporter’s name prior to talking with her and read some of her work. That made it possible for me to comment on some things she had written prior. It was easy and natural, and she obviously appreciated me taking some time to learn about her. I think the outcome is terrific. My name is spelled correctly. The story says where we work and what we do. And even though our company name is not mentioned, Debbie Whitlock Seattle is very easy to find in a ‘Google’ search. To be featured in the lead paragraph is outstanding.”
DIY Publicity Tips: Notice that Debbie demonstrates that she is a subscriber to Forbes magazine, is paying attention to the publication’s plans to shine a light on women, and that she very neatly qualifies herself as the perfect fit candidate to contribute to the story at hand. She even offers a sassy quote that makes this touchy subject more engaging to talk about. She offers links that make it easy for the reporter to view her photo and her professional bio to make it that much easier for the reporter to know she is dealing with a credible professional. She also offers to introduce the reporter to another professional who can add value to the story in development. This is a stellar example of the right way to respond to a media query. And, the results are now in plain view to everyone who reads Forbes.com.
Sometimes, favorable publicity can happen just this fast. You just have to listen, pay attention, and act. Rock on Debbie Whitlock and all the other DIY publicists out there who see the value in making their own magic manifest in the media as a result of do-it-yourself publicity. Keep up the great work.
And, if you are someone eager to learn even more about DIY publicity, check out the new Publici-Tea™ Express event coming up on June 24 from 9:30 a.m. – 11:30 a.m. in Tacoma, WA. Here is the link to learn more.