May 29, 2009
Blogging Basics, Social Media Marketing
I stumbled upon this article by Carin Galleta on one of the LinkedIn forums to which I belong, and I think you’ll gain value from reading it. It’s called “Why Every Company Needs a Blog for Social Networking.”
I love linking to useful content I find on the internet and sharing it with you here. And, it’s a nice kindness I can extend to professionals I meet in my own networking efforts to bring their expertise to your attention.
Speaking of which, when you read things here at the DIY publicity blog that you enjoy, feel free to Digg them, Tweet about them, and link back to them from your own blog. I am on a mission to build my audience in a big way, and it will happen one happy link at a time with your support.
May 29, 2009
Event Promotion, Publici-Tea™ Graduate Success Story
I heard from a couple of my Publici-Tea™ workshop graduates this week that good things are unfolding in their businesses as a result of their DIY publicity efforts.
The Gifted Teen Coach Margit Crane writes:
“Back in early November, I answered a HARO query regarding troubled teens. The author of the query, Marcia Stein, ended up interviewing me and that interview is an expert chapter of her newly released book, “Strained Relations: Help for Struggling Parents of Troubled Teens” Yee-haw! And here’s a link if any parents are interested in purchasing the book. It’s a goody! Thanks, Nancy, for blogging about HARO way back when.”
Sports Hypnotist Craig Sigl writes:
“Just wanted to let you know that I will be on TV on Monday June 1st at 7pm on King 5 “Evening Magazine” show. It will be a story on sports hypnosis and a gymnast client I worked with.”
This opportunity came up after Craig was interviewed by Jim Moore, a sports columnist for the Seattle Times. One good thing certainly leads to another, and it’s a beautiful thing. Be sure to tune in and watch.
And, if you want to learn how to learn the powerful lessons of DIY publicity to build the buzz about your products, services, expertise, or cause, sign up for the June 12 Publici-Tea™ in Portland or the June 24 event in Tacoma. Learn more and register at this link.
Special DIY Publicity Bonus When You Sign Up for Publici-Tea™: When you sign up for either event, you’ll receive as a special bonus the new “Bye Bye Boring Bio eToolkit” to make writing a winning bio on a DIY basis fun, productive, and rewarding for all of your client attraction efforts. This is a very comprehensive, engaging kit that makes it so easy to write a fabulous bio that you will wonder why it took you so long to finally get yours in order before now. Templates, worksheets, fabulous examples, and great resources are all included to make writing your winning bio a breeze. This product will debut on the online shopping cart in July for a fee, so act now to get this high value item as a gift with your Publici-Tea™ registration! You must sign up for the Portand event by June 8 or the Tacoma event by June 19 to qualify for this high value bonus. Don’t delay! Here is the link to make it easy.
May 28, 2009
PR Beyond the Backyard
If you have been curious about the effect that appearances on Oprah Winfrey’s talk show or even passing mentions by Winfrey can have on entrepreneurs and their businesses, watch “The Oprah Effect” tonight at 10 p.m. (PST) on CNBC.
How thrilling for my colleague and “Get Booked on Oprah” Expert Susan Harrow to be one of the people interviewed for this enlightening broadcast. She has written “The Ultmate Guide to Getting Booked on Oprah.” It’s a must-have resource for anyone truly serious about inviting major media attention — especially from Oprah.
I often tell my clients to aim high with their pitching and to pitch every media outlet as if they were pitching Oprah. The quality shows, and your stories and your growing business success will be well served by taking this approach.
When you earn one fabulous media placement in the media outlet of your choice, based on the outstanding lessons Susan teaches in her super training kit, how many more of your perfect clients will emerge to do business with you, and how much will that matter to your bottom line? It’s best to learn from the experts, and Susan is the best in that regard. I followed her advice and earned a media placement for Seattle Chocolate Company in O The Oprah Magazine. You can, too.
For my money, tonight’s broadcast is “must see TV.” And Susan’s kit is among the best DIY publicity tools on the market today. I hope you will be watching, taking notes, and making your own winning plans to invite the media attention you and your growing company deserve. By the way, you can enter a contest on Susan’s site to win the Ultimate Guide to Getting Booked on Oprah: Super Training Kit. Just visit her site and follow the easy instructions. And invite your do-it-yourself publicity seeking friends and colleagues to enter, as well. You have nothing to lose and a great deal to gain.
May 27, 2009
Seth Godin, the father of permission marketing, has long advocated for electronic newsletters. So, too, has Ezine Queen Ali Brown. Everyone says the power is in the list, and there is a great deal of focus on listing building among those who want to turn their opt-in connections to prosperity sooner versus later.
A few weeks ago, a prominent internet marketer asked me if a press release could deliver a rush of new names to an ezine list. I paused to consider the question. In my experience, the answer is “no.” If your experience is different, now is your golden opportunity to sound off and share what you know. Please share your comments on this blog so others can benefit from the wisdom of your experience.
And, in the meantime, take heart that there are other very effective ways to build a quality list of followers who will one day elect to become your paying customers. After all, not everyone is ready to buy what you have to offer today. Most want to get to know, like, and trust you before they part with hard earned cash. Your task is to earn that trust by providing quality, relevant, and useful content on a regular basis. Then, when the timing and opportunity are perfect, you’ll earn your opportunity to be of service and earn fees for your contributions. It’s just a matter of staying consistent and mission focused on making your contribution.
Suzanne Falter-Barns, founder of Get Known Now, shared some of her best ways of list building with me during a recent telephone interview. Her list of 36,000 or more opt-in subscribers has grown as a result of a variety of consistent activities and approaches to being of service. Here are Suzanne’s top six ways to build a sticky ezine list:
1) Be a valuable content provider in your ezine. Really provide what your people are craving, and it should be something you are personally interested in.
2) Give others free content. Free calls, questionnaires, little articles and check lists, that kind of thing. What those do is give people an opportunity to be on your list. Every time you give them a freebie, you tell them you are adding them to your ezine list, and it’s a simple click to get off.
3) Co-registration pages are fun. A trade with someone to reach an even wider audience of potential followers. For example, when someone signs up for your ezine, they go to a ‘thank you’ page. On the ‘thank you’ page is the tantalizing little blurb about someone else’s free report or goodie.
4) Free calls are the big list builder.
5) Commenting on blogs that reach your market with a signature that has the freebie mentioned in it.
6) A mega way to build a list is to create a manifesto that goes viral. People hear about it. They have to sign up for it. A manifesto is a beefy, dense white paper. The manifesto of 5-50 pages that hits an emotional hot button for your audience. One successful internet marketer — Rich Schefren — wrote a manifesto about the problems of small business marketing. Schefren turned that into a $1.4 million product launch.
Suzanne says it’s all about reach. Opt outs are part of the business. Opt ins are part of the business. Email leads people to free calls. She confesses, “It’s a big slog. There are no home runs or easy buttons.”
Suzanne has been operating her successful internet business for ten years. She is making good money and has some good mojo in the marketplace.
As we talked, I quipped, “It sounds like you’ve had an overnight success story that took ten years to build.” She laughed and agreed.
As for me, I’ve been writing an ezine since 2005. My list continues to grow, but it hasn’t yet reached the magnitude of 36,000 names. At this point, the focus is on quality over quantity. Some of my internet marketer colleagues tell me that my list delivers great results because my readers are loyal and interested in what I have to say. That is saying something. Rome wasn’t built in a day. It happened brick by brick with consistent actions every day.
If you have decided that now is the time to start your electronic newsletter, good for you. I use Constant Contact. The system is very easy to use. I love the reports I get that tell me how many of my readers are opening my ezine, forwarding it to others, clicking on my links, and so on. The folks who handle customer service are always easy to work with and responsive on those rare occasions when I need their help. Check it out and get started building your own community of raving fans, one valuable opt-in subscriber at a time.
May 26, 2009
Article PR, Social Media Marketing
I watch my blog traffic statistics pretty carefully, and I have noticed that two of the newspaper columns I wrote for the Puget Sound Business Journal have been very popular. I posted the story links to Digg because I would love for even more publicity-seeking business owners around the nation and the world to read and benefit from them.
The articles are entitled, “The Do’s and Don’t’s of Responding to HARO Leads” and “What DIY Tasks Should You Do Yourself?” You can find Digg links to them here and here. If you “digg” them, cast your vote to make these submissions even more popular so others can benefit.
DIY Publicity Tip: Join Digg. Set up your profile and post your photo. It takes just minutes. Then, post articles you’ve written that you think are just great there and ask people in your community to read them and decide whether or not they “Digg” them. The more diggs the articles get, the better. Here is a link to help you quickly learn how Digg works and why it matters.
Like many of you, I continue to learn new skills to navigate the social media. My intention is to bring my DIY publicity message to a wider audience of potential followers. What is your intention to share your message, and which of the “hot” social media are you learning about and deploying to get the mission accomplished? Either you jump in, or you sit on the sidelines. Social media isn’t going away, so the choice is clear to me. Come on in. The water’s fine.
May 26, 2009
Social Media Marketing
Since social media is all the rage, many DIY publicists want to know how to earn the attention of one of the most most popular sites that focuses on this hot topic – Mashable.
Mashable is one of the most widely read blogs in the world, with more than 200,000 RSS subscribers and several million monthly viewers. Mashable is at the forefront of covering the latest technologies, trends, and individuals that are driving the current evolution of the Web. Thanks to Sarah Evans, now you can read how to pitch this site and earn attention. Click here for all the details.
Even if you are late to the social media party, do yourself a favor and start reading the content on this site. You’ll get up to speed quickly and learn plenty to figure out how best to incorporate social media into your business to build buzz, make new friends, and contribute to winning results at your company.
May 22, 2009
Cause Related Marketing
If you are like me, you’d like a cure to be found for breast cancer in your lifetime. In the meantime, help is needed to encourage women striving to thrive after being diagnosed. My company launched an initiative to make a difference for these women last October, and we are working hard to continue to make that difference, while also helping people learn the nuts of bolts of do-it-yourself publicity.
In a tough economy, business owners like you really can learn how to promote your own ideas on a tight budget. And, you can learn in a way that appeals to your fashionable, delicious sensibilities, while making a difference for others. The Publici-Tea™-to-Go! Gift Bundle delivers the goods in a sassy, hot pink tote box. And the best part is that we donate 10% of the net profits to a non profit organization called the Northwest Hope and Healing Foundation . This organization encourages women newly diagnosed with breast cancer by delivering “healing baskets” full of comfort and joy items to make women feel beautiful and nurtured during a challenging time in their lives. This organization also provides funds for child care, counseling, transportation, meals, emergency rent, and utilities to women receiving breast cancer treatment.
Each gift bundle even includes a fun Zook Hook purse hanger — a fashionable, functional must-have item — to reinforce the importance of creating the right story hook to invite media attention. The Publici-Tea™-to-Go! Gift Bundle also includes a variety of useful and inspiring do-it-yourself publicity tips, tools, and an audio CD, along with a Prosperi-Tea cup, tea bag, two Seattle Chocolate Company premium truffles, and a Biscot-Tea.™ You can taste, savor, and experience the power of DIY publicity in the time it takes to enjoy a really good cup of tea and get into action to realize ready results for your growing business in the media. Visit this link to read more and make your $57 purchase, knowing that local women seeking to thrive after breast cancer diagnosis will benefit from every purchase.
High Value Special Bonus When You Buy by Midnight, May 31:
When you make your purchase by midnight, May 31, you’ll ALSO receive Nancy’s special report by separate email that explains how to get over blogging fear and start building a following that can bring you and your growing company more abundance, more influence, and more welcome opportunities to contribute in the unique ways that only you can.
One Publici-Tea™-to-Go! Gift Bundle at a time, women newly diagnosed with breast cancer will get the support they need to survive and thrive, and you will be part of that solution as you build buzz for the products, causes, ideas, or services that matter most to you and your company.
We’ve written two donation checks to the cause so far. We want them to grow in magnitude and impact with your heart-felt support with abundant benefits to flow back to YOUR growing business through the power of free publicity. Thank you in advance for your purchases and your generosity in spreading the word to others who can benefit.
And, if you are a freelance writer, blogger, or other influential member of the media seeking great items to include in anticipation of Breast Cancer Awareness month in October, get in touch by phone (425) 641-5214 or email at firstname.lastname@example.org to request a sample for review purposes. I can’t wait to hear from you.
With heart, gratitude, and hope,
Nancy “Publici-Tea™” Juetten
May 22, 2009
Good News, La Panzanella
If you have the courage to ask for what you want, you just might get what you ask for — or something much better. Here is a case in point.
If you’ve been following my work for any length of time, you know that I started my business with a desire so very simple — to earn enough money to buy better groceries. Having grown tired of generic brand wheat crackers that I purchased on a tight budget, what I really wanted was to earn enough money to buy Nabisco brand wheat thins.
Just yesterday, I was engaged by La Panzanella — an award-winning specialty retailer famous for herb-inflused, rustic Italian crackers called Croccantini and Croccantini Bites — to create a publicity plan to announce their new line of gourmet, artisan snack crackers called Fieri. These are three uniquely-seasoned snack crackers in Serrano Lime, Red Chili Basil, and Chipotle. These flavorful, delicious crackers are delights you will be proud to serve guests, pair with your favorite artisan cheeses, and enjoy with your favorite wine — especially on holiday weekends like the one upon us. These crackers offer great taste, crunch, and remarkable flavor that go well beyond what any wheat cracker delivers. If ever there was a perfect engagement for this publicist, this is it!
I’ll be telling you more about the publicity success stories we cook up in the weeks and months to follow. In the meantime, if you need to shop for holiday gatherings of good friends, visit better grocery stores and specialty retailers across the nation to find La Panzanella Croccantini wherever better crackers and the things that go with them are sold. Fieri won’t be far behind.
I share this story to demonstrate that if you ask for what you want, you often get what you ask for — or something better. And it’s a beautiful, delicious thing.
DIY Publicity Challenge: What do you want, and how specifically can you describe it? Whether you want a “Growing Your Business” profile within the Puget Sound Business Journal or an interview with Matt Lauer of The Today Show, the more specifically you can describe what you want, the more deliberately you can get into action to bring your wish to reality. When you get into action, you just might find you get what you want — or something better.
May 20, 2009
Awards PR, Good News
For all the reality TV show fans here and beyond, the big wins this week have been something to see. First, Shawn Johnson wins “Dancing with the Stars.” Then, Kris Allen wins “American Idol” in what will no doubt be considered an amazing underdog victory over Rocker Adam Lambert. Oprah crowned the most talented kids in the world, many of whom delighted and amazed viewers with their remarkable singing, dancing, and musical prowess.
And here in the DIY publicity trenches, I’ve been blessed with some wonderful customer reviews. I received a hand written ‘thank you’ note that brought happy tears to my eyes:
Thank you for an amazing training on Friday!!! It was beyond my expectations, and I look forward to implementing what I’ve learned! The testimonial for your website is coming, too!! More thant that, I want to thank you for your generous heart, your humility, your integrity, and the impact you bring. You are a rare gem and I am so grateful to have you on my team! May you be blessed richly!
Shannon Bruce, CPCC, Inner Wisdom Coaching Services
And, a new blog post by Seattle PI Reader Blogger Trisha Nerney makes me beam with pride.
To make a good week even better, I got word earlier in the week that a proposal I submitted earned a new, perfect client to add to my full service public relations practice. And, this engagement could not be better suited to my skills and passions.
I had a boss once (thank you Mike Sick, wherever you are) who said to celebrate the good days when they happen. Today has been a very good day for lots of reasons. I am grateful.
Enough reality TV for me. I’ve got plenty of great work to do, and I can’t wait!
May 19, 2009
Event Promotion, product publicity, Seattle Chocolate Company
I’d have to say my subscription to Gift List Media last year was one of the key contributors to the fabulous national media placements I earned for Seattle Chocolate Company in 2008. And the best of all of them was none other than O The Oprah Magazine for October. I even explain how I did this in a video, which you can view right here: Chocolates and O Magazine
Many of these placements resulted from me seeking out the perfect product placement opportunities and sharing them with the editorial decision makers I learned about while using my Gift List Media subscription. There is nothing quite as credibility-building as earning Oprah’s attention, and many business owners have attributed millions of dollars in sales from media placements just like this.
My colleague, public relations specialist Margie Zable Fisher, of Zable Fisher Public Relations, would like to help you do that — quickly, easily, and most importantly, inexpensively.
Now most people don’t wake up one day, make a call, and get their products in O Magazine, or Good Housekeeping, or Woman’s World. But after years of doing this, and getting thousands of publicity placements for her clients, Margie Zable Fisher has learned some pitching secrets and tips, to help you make that happen.
Of course she knew you’d also love to hear from actual Magazine Editors from top media outlets, so she asked some to participate on this call.
Announcing her New Teleseminar:
TOMORROW – Live, Wednesday, May 20, 2009 – 2 – 3 p.m. Eastern Time
Ready to sign up now? Sign up here.
Margie put this teleseminar together in May because that’s when she starts her big push for fourth quarter holiday gift guide placements, since many top media outlets have a six or seven-month lead time for gift guide submissions. But here’s what you may not know. These same Magazine Editors are responsible for product publicity throughout the year, as well as fourth quarter holiday gift guides.
You will learn:
• What types of products top magazines are looking to feature
• What to include in a pitch to get the attention of top Magazine Editors
• How to find the right media contacts to pitch your product to
• The five pieces of information you must include in your pitch to make it successful
• Examples of successful product placements – and why they got in
• And much more!
Questions and Answers:
Q. I Can’t Attend Live – Can I Get It as an Audio Download with Electronic Transcript?
A. Yes, you will get the Audio Download and Electronic Transcript if you sign up before the May 20 live teleseminar, but she may not be offering it after that.
Q: Is there a money-back guarantee?
A: Yes. You can use this information for thirty days, and if you don’t see the value, just let Margie know, and she’ll refund your money, no questions asked.
So, while this teleseminar can be worth thousands of dollars to you, you can get it for a ridiculously low price of $99, and a 30-day money-back guarantee.
If you could spend $99 to learn how to be successful with Gift List Media and earn YOUR place in O The Oprah Magazine, that would be a pretty amazing return on your teleseminar investment and whatever you pay to subscribe to Gift List Media. For my money, it’s a no brainer. It’s the best money you can spend.
After all, no one ever regrets being seen, heard, and celebrated in O The Oprah Magazine and the other well read magazines that we all love to read and share with others. Would it help your business to earn this kind of publicity? If so, what are you waiting for? Sign up now.
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