May 31, 2008
Getting seen, heard, and celebrated for your winning ways can be fabulous for your business, and the experience of winning is priceless for your personal brand and reputation. Winning awards and recognition is one of the most powerful ways to deploy the power of do-it-yourself publicity to your buzz building advantage, and I am sharing an opportunity in this blog post that I want you to jump on before June 6.
If you are under 40 years of age, take note. The Puget Sound Business Journal is seeking executives and business owners who excel in their industry, show dynamic leadership in their business and their community, and have the magic to perform at the top of their game now and lead for years to come. Honorees are profiled in a special section within the newspaper, and there is a fabulous networking event to which every worthy member of the list is invited to connect, build new relationships, and set the stage for even better things ahead.
If you want to learn more and nominate yourself or someone you know who qualifies, here is the link to make it easy to learn more. June 6 is the nomination deadline, and June 16 is the application deadline. If you are game to apply, be sure to check out this article for useful and proven tips to help you prepare an application that has all the good stuff to get you to the winner’s circle.
And, if you need a guiding hand from an expert to refine and upgrade your application, consider renting my PR brain by the hour to get the help you need. I have a proven track record helping top local executives earn places on this list. Among them include Dave Caple, president and CEO of ABODA, David Cox, general manager for Graebel, and Marc Galvagno, president of Air Van Lines, Inc, among others. Each client to a person loved the experience, the recognition, and the opportunities that continue to flow as a result of the stellar new connections made.
Once you win, you will forever be remembered and honored as one of the Puget Sound Business Journal’s 40 Under 40. No one ever regrets being named to the list. Don’t sit on the sidelines and read about other executives under 40 who aren’t nearly as remarkable as you. Believe it or not, the years pass quickly, and you won’t be under 40 forever. What are you waiting for? Apply today! Great rewards are waiting.
May 30, 2008
Media Savvy 101, Special Savings
Check out today’s “Media Savvy” column in today’s Puget Sound Business Journal. It shares do-it-yourself publicity lessons business owners can learn from “American Idol.” It’s a fun read, and it just might get people talking. If you are a subscriber to the paper, you can access the content at this link. If you are not yet a subscriber, why not make that decision today? After all, if you want to be seen, heard, and celebrated in the business news, the perfect place to start is to make reading the business news a well formed habit. Call PSBJ Circulation Representative Elizabeth Case at 206-876-5418 or send email to firstname.lastname@example.org to enjoy a 20% Authentic Visibility discount when you subscribe today!
May 30, 2008
Media Savvy 101
Have you been sitting on the sidelines, wondering what the heck is a blog and how can it contribute to the growth of your business? If so, here’s great news. Blogging expert Betsy Talbot will be my special guest at the Friday, June 13 Publici-Tea™ Half-Day Workshop at The Village Bellevue. She’ll address nitty-gritty blogging basics so you can see clearly how and why blogging can build the buzz, contribute to the growth of your business, and help you get heard in powerful ways fueled by the power of cyberspace. You can read more about the event and the wonderful compliments guests always share at this link. Register today and give yourself the gift of time to work ON your business and not in it for an information and inspiration-packed half-day. And, as always, there will be plenty of Seattle Chocolates on hand to fuel your enthusiasm. I can’t wait to meet you.
May 29, 2008
Media Savvy 101
One of the sites I monitor is www.startupnation.com. Today, I stumbled upon a new publicity blog by Melanie Rembrant that offers a list of free press release distribution sites and some good advice about press releases. Check it out and see how her sage advice can serve your storytelling and story distribution interests.
May 28, 2008
I extend my heartfelt congratulations to Kristen Marie Schuerlein, founder of Affirmagy, for being chosen as a finalist in the 2008 “Make Mine a Million” competition. Now, she gets a chance to make her pitch to influential judges who can lend support to catapult her amazing company to even higher levels of fabulous. The big event takes place on June 11, and I can’t wait to cheer her on. Register at this link to join in what promises to be an inspiring and exciting day. My hat is off to Kristen to recognizing a fabulous opportunity, preparing a detailed, thorough, and compelling application, and earning “finalist” status. I just wish I could have been in the room when she received her congratulatory call this morning. It would have been pure bliss to share in that joyful moment. As it turned out, she called me at 11:30 a.m. today, and I think my happy scream could be heard across three counties! Kristen often says that you can design a life you can love, and she is proof positive of that. And, she’s created a product line of inspiring affirmation blankets that are encouraging others to do the same. When I dream big for Kristen, I see her affirmation blankets wrapping first class passengers on international flights with love, abundance, and inspiration for sweet dreams and safe travels. I see major medical and cancer centers across the nation wrapping their patients in courage and strength. I even can see guests of future “Make Mine a Million” events wrapping themselves in “Make Mine a Million” affirmation blankets from none other than Affirmagy. We all know that there are far too few women business owners earning their place in the Million Dollar Revenue club. Maybe — with some inspiration from “Make Mine a Million” 2008 finalist Kristen Marie Schuerlein, women everywhere can be inspired to reach higher as they design lives and businesses they can love. Here’s to unlimited possibilities for those with the courage to dream big, tell their stories in authentic, winning ways, and stand in their own brilliant light. It’s all good.
May 28, 2008
If you host business events and want more ease in spreading the good news, this post is for you. My colleague and friend Betsy Talbot of Delegate Now writes a blog about women in business for Examiner.com. Check our her post today for an easy way to spread the news about your business events. And, if you haven’t yet explored www.fullcalendar.com, do it today.
May 27, 2008
Don’t miss this story in today’s Seattle Times about a topic that is bound to get you talking. Elaine Porterfield, the newest team member at Authentic Visibility, has written a provocative and useful piece about office gossip and its impact on the workplace and your reputation. This is a must-read piece to take to heart. And if you love Elaine’s writing, she’s now on the team and ready for action. Bring on the projects. We are ready to serve!
May 27, 2008
June will be a busy month for me and an inspiring one for you when you join in the fun and make plans now to attend three events to empower your do-it-yourself publicity success.
June 6 – I’ll be speaking at the North Seattle Community College Network Breakfast about how to create a fabulous local publicity basket by picking the low hanging media fruit. Register at this link.
June 10 – I’ll be speaking at the Snohomish Tourism Bureau about how to get seen, heard, and celebrated in your own backyard through the power of free publicity. You can learn more and register at this link. Everyone who attends this session will receive the Authentic Visibility Publicity Tips Booklets that offer 147 powerful ways to build business and profit from free publicity as a special gift from the Snohomish Tourism Bureau. That makes the trip to Lynnwood, WA even more worthwhile!
June 13 – It’s time for another fabulous Publici-Tea™ Half-Day Workshop. Learn more and register at this link. Spaces are going fast. I love hosting these workshops, and my guests from prior events are reporting fabulous do-it-yourself publicity successes in the local and national media. Some have earned media coverage on Smart Money Small Business, MSN Money, and the Puget Sound Business Journal. What will you achieve, once you are armed with the useful and actionable information I provide about building the buzz via traditional, online, and social networking? Register today.
May 26, 2008
Now that blogging is an essential element of my own buzz building strategy, I visit the blogs of some of my most respected colleagues in the world of free publicity to see what I can learn and find new ways to contribute. I’ve been invited to participate in webinars and teleclasses as a result of my own blogging efforts, and I’ve received a number of invitations to speak. What I notice the most is how dramatically blog traffic continues to grow as I contribute to the conversations taking place on the World Live Web. Web traffic has increased five-fold since my blog launched in September of 2007.
If you are serious about building the buzz for your own expertise and business, I invite you to get into action to enjoy similar benefits. To make it easy, here is a link to an excellent article by Publicity Hound Joan Stewart that outlines how blogging for 15 minutes a day can deliver powerful dividends for expanding your influence and building the buzz.
For many of us, blogging is a brave new world. I don’t claim to understand it. But I have experienced the benefits and am convinced of the value. The most important thing to keep in mind is the mission you intend to accomplish by blogging so that every post you make supports that mission. In my case, I am on a mission to empower business owners everywhere with useful tips and resources to support their do-it-yourself publicity success. Every post I make at this blog and the blogs of others is related to this mission. I am contributing to others’ success, and my own growing success is a reflection of that commitment. I am sure there is plenty more to understand about blogging, but by focusing on the basics, meaningful rewards are flowing to my business. When you jump into the blogging pool with a similar commitment of your own, you will experience the benefits for yourself. Please do, and share your success with me here so others can be inspired to follow your lead.
May 25, 2008
The Seattle Times is doing a series of occasional columns that will examine the economic downturn’s consequences at the grass roots level. Today’s story by Jon Talton highlights how locals are coping with rising prices for gas, groceries, and housing. The paper is inviting readers to share how they are coping with economic hard times. If you have been affected by the current economic slump and are willing to have your story and photo published in the Seattle Times, you can visit this link to share your story.
Here is the thing. I believe the news isn’t all doom and gloom. And, I am a champion for balanced coverage. I know for a fact that some businesses are actually thriving in a down economy. Alice Cunningham, co-owner of Olympic Hot Tub Company, tells me that hot tub sales for year-to-date 2008 are actually stronger than in 2007, and 2007 was a very good year. She says people are being more thoughtful and deliberate about their hot tub and home sauna purchases, but they are buying nevertheless and making choices that offer more amenities than was the case last year.
Melinda Wade of Sport Boats Northwest is actually expanding to a larger showroom. Even during these very challenging economic times. She said, “Our customers are looking to relax and unwind. Talk of a poor economy isn’t slowing them down. At least not at OUR dealership. She added, “At Sport Boat Northwest we carry high-end product lines, with high quality fit and finish. Sales continue to rise, and we’re looking forward to an exciting summer!”
Could it be that “big boy” toys and amenities to provide comfort and joy in the backyard are recession proof? I don’t know the answer, but I do know that there are plenty of positive stories about how local companies and individuals are thriving, even during these challenging economic times.
Maybe we haven’t heard enough about them because they don’t want to call attention to their good fortune while others are struggling. Still, bright spots are shining on a number of local businesses. If you are one of them, I challenge you to share your story so readers can get a more complete picture of how things are really shaking out right now. Again, what kinds of positive stories can you share? Now would be a great time to chime in. Here is the link to make it easy.
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