March 31, 2008
PR Success Stories
While researching an article I am writing for a client, I visited Positive Sharing, which is a blog by Chief Happiness Officer Alexander Kjerulf. He is the author of Happy Hour is 9 to 5, a practical guide to making yourself and others happy at work. His comments about why the customer isn’t always right found their way to the pages of the New York Times on March 27.
I continue to be delighted and amazed by how good content can travel so far and beyond to bring perspectives to entirely new audiences of people who need to know more about any variety of topics. And I love that Alexander Kjerulf took the step to alert his blog readers about his good fortune in earning the attention of the New York Times.
When you get quoted in the New York Times in a favorable reference, that coverage lives on indefinitely. And when you’ve got good news and insights to share, it is a beautiful thing for enhancing your brand, your reputation, and your credibility as an expert. I have no doubt that his blog is enjoying a bounty of new visits from people who want to learn more about his compelling ideas and business philosophies — especially when you consider how many people on Earth are not exactly ecstatic about their work.
When you earn favorable publicity, make the most of it. Tell your blog readers, your ezine subscribers, and your clients, colleagues, and co-collaborators about your good news. And offer a call to action to invite a connection that can propel your business forward. It doesn’t get much better than the New York Times, and I am sure Alexander Kjerulf would happily agree.
March 30, 2008
Article PR, Media Savvy 101
In January, I had the good fortune to have one of my do-it-yourself publicity columns run in a nationally syndicated newspaper column called the Small Business Professor via the Scripps Howard News Service. Today, I received a “Google Alert” that this same column ran as the top story in the Alumni Connect newsletter for Binghamton University. Bruce Freeman, the small business professor himself, has been named the featured speaker at this university’s homecoming event about the entrepreneurial mind, and this column served as a vehicle to announce that good news. That is good for him — and good for me. Now, small business owners in upstate New York can benefit from my tips, and I stand to earn new fans in the process.
Today I also was alerted that my “Don’t ignore your hometown media” column was picked up by a blog called local deals mall. This two examples offer proof positive that one good thing leads to another, thanks to the power of good content and cyberspace. If you haven’t yet started submitting your quality content to the free online article directories, please do. Start with ezinearticles.com and take this tactic out for a spin. You’ll be glad that you did.
Right now, many business owners are trying to figure out the best ways to deploy their marketing dollars — especially given all the gyrations in the economy. The good thing about publicity is that it brings your message far and wide. Best of all, when you deploy this tactic on a do-it-yourself basis, you make it work without breaking the bank. Right now, that is very good news.
Speaking of great content that doesn’t break the bank, I gave an engaging presentation at the Bellevue Chamber of Commerce Women in Business Forum on 3-26 about why and how to earn a reputation as an expert in your field and earned rave reviews. I’ve decided to offer both the audio file and the written transcript for a screaming deal of just $7.
In 30 minutes, you will learn:
- 15 powerful ways to earn a reputation as the go-to person in your field, complete with plenty of engaging, entertaining, and inspiring anecdotes to propel you forward in your own DIY publicity efforts.
- 8 publicity lessons to be learned from American Idol
- A whole host of fabulous resources and professional contacts you can deploy to support your DIY publicity success. That list alone is well worth the lucky $7 you pay to enjoy this information at your 24/7 convenience.
The reason I am offering the audio file AND the written transcript of the talk for just $7 is that I am celebrating the 7th anniversary of my business until March 31 and want to keep the joy flowing. Also, through the joys of technology, my digital recorder captured 30 minutes of this brand new talk — and cut off the last five minutes. The last few minutes offered the call to action, so the good news for you is that you get a great audio file without a sales pitch. This file will remain at the $7 price indefinitely. You can learn more about Audio Presentation #5 and buy it here.
Finally, the Authentic Visibility Anniversary Sale comes to a close at midnight tomorrow, March 31. You can still purchase the e-Toolkit for just $77 or the tips booklets that offer 147 powerful ways to profit from free publicity for just $7. Both purchases come with lots of extra bonuses that offer extra value for the price. Read more about it and act now so you can benefit from a powerful bundle of information that has the juice to propel your business forward through the power of local publicity.
And, if you’ve been looking for the perfect client appreciation gift or high value item to share at your next trade show or professional group meeting, buy the Authentic Visibility booklets by the bundle. I received orders for 1,150 booklets this month so far from groups that intend to do exactly that. I would love to invite more quantity purchases. If this is of interest to you, you can learn more at this link. No one among your clients or your audience members will be disappointed to receive these high value booklets that offer so much relevant, useful, and actionable information to support their success, and you will look like a winner for sharing them. You can apply your logo stickers to the front cover so everyone will know you are the source of the great gift. And, for large quantity orders, we can design booklet covers that look like your brand and include all your brand promises and special offers within the inside front pages. How cool is that? Think about it and get in touch at email@example.com or 425-641-5214 if you’d like to get into action on this high value, affordable, and much appreciated business building idea.
March 27, 2008
I had the opportunity to address 55 women business owners and a few men at yesterday’s Women in Business Forum at Meydenbauer Center on the topic of how to become an expert in your field through the power of free publicity. If you weren’t able to attend, here are the 15 ways for you to consider:
1. First and foremost, do great work for your clients so they are happy to go to the mountaintops with their bugles to sing your praises. If you are truly doing a great job for your clients, you have earned the right to ask for testimonials and use them to celebrate your expertise.
2. Be clear about your commitment to serve others first so your own success can grow. When you share general tips and information that ease aches and pains others are experiencing in their businesses, you will invite others to engage you for a fee for the specifics to solve those problems.
3. Craft a fabulous bio that proves and declares your expertise in a winning, memorable way. Leave the blah, blah, blah boring bio behind and lead with a story that is memorable, likable, and worthy of respect. You and your expertise will be well served. Read the rest…
March 25, 2008
PR Success Stories
Do-it-yourself publicity success stories continue to take shape, and this one hits close to home.
My husband Steve is a member of the Garrett Planning Network, which is a collection of Certified Financial Planners across the nation who offer fee-only financial planning and advice for everyday life. Steve’s focus is guiding people to an abundant retirement. From time to time, the Garrett Planning Network sends him media leads to which he can reply with his commentary and perspective. Last week, a query came to him from a reporter from Bankrate.com who was writing a story about how to retire in a bad economy, and Steve sent a compelling email to the reporter to enlist her interest in including him in her story. A phone interview took place hours later, and Steve’s comments serve as the lead in today’s article. When good media opportunities show up, the lesson here is to reply quickly with insights that add value to the story and to be available and ready with your talking points.
In April of 2006, Steve was interviewed by a writer for the Seattle Times to offer tips to consider when hiring a financial planner. That article still delivers new leads to Steve’s door to those who search “Google” to find fee only financial planners in Bellevue, almost two years after the fact. Online stories remain online indefinitely, and it’s a beautiful thing when the news about your expertise is good.
What is going on in the news today that offers you the opportunity to share your expertise and add value to the conversation? If you want to be an expert in your field and accomplish that through the power of free publicity, hurry to register for tomorrow’s Women in Business Forum, sponsored by the Bellevue Chamber of Commerce. I’ll be speaking on this topic at 9:30 a.m. and would love to have you there.
March 24, 2008
Today someone called me and asked, “What kind of publicist are you?” After somewhat of a pregnant pause, I replied, “A good one.” The person on the other end of the phone laughed. I wasn’t sure if she was amused by my brevity or my confidence. When I asked her if she had taken the time to visit my website or blog, I wasn’t amused by her answer. She said, “No.”
The business of public relations is all about seeing, hearing, and celebrating others for their winning ways and developing good relationships with those with the influence to take your story far and wide. If you want to earn my attention to deliver those benefits for your growing business, at least do me the courtesy of reviewing my website or blog to gain some familiarity with what I do and how I deliver the goods before you call and ask me to pay attention to you. You’d be surprised how many calls I get every week from people who don’t take this essential step. It is very revealing, and not in a good way.
March 23, 2008
PR Success Stories
Kristen Marie Schuerlein, a friend, client, and super-star business woman, has been earning the national media attention lately, and some of her success flows from her own stellar do-it-yourself publicity and networking efforts with influential bloggers, including Lori Richardson. Kristen is founder of Affirmagy and Positively Fundraising, and she has just launched another venture called Connect with Kristen.
Check out this story that flowed to the San Francisco Chronicle, CBS News, and the Washington Post last Friday. Affirmagy’s unfolding success story can also be found in the latest issues of Pure Inspiration and Entrepreneur’s Startups. One good thing does lead to another, and Kristen knows this for sure. It’s a beautiful thing. And well deserved, I might add.
March 22, 2008
Media Savvy 101
Oh, it’s good to work hard, apply laser-like focus, and get into the groove to help business people accomplish a task that has the potential to support their business in such powerful ways. And, writing six sassy bios in two hours is a sure fire way to keep my storytelling skills in stellar shape.
Six business owners from a variety of businesses walked away from yesterday’s Publici-Tea™ Press Kit Writing Workshop with new biographies to post to their online press rooms to make it easy for others to appreciate the value they offer in the marketplace and why it matters.
We started the day with each guest briefly sharing her story. By listening intently and asking a number of key questions, the magic behind each story started to unfold. By the end of the day, each business owner proudly read her bio aloud to the others in attendance.
The look of amazement on the faces of every guest was apparent. Clearly, not every business is easy to explain or understand. Some are even a bit woo woo. But by the end of the day, the words on paper were doing a mighty fine job of putting clarity where there once had been chaos. It was a beautiful thing.
Connecting with people in person, inviting collaboration, and creating tools that have the power and potential to propel businesses forward is very rewarding for me and of great value to those who participate — based on the fabulous comments guests shared about their experience.
“Nancy has an amazing way of putting to paper the passion and enthusiasm I hold for my business in a very concise and usable way.” — Lorayne Ham, www.lightenup-antiaging.com
“I came to Nancy with a typial boring bio. I’m leaving today with a fantastic tool I can use in many different areas to build my business.”– Rose Smith, www.tabwesternwa.com
“Nancy has a natural gift for expressing the hard to express. She is a joy to see in action and a genius in her field.” — Deborah Shields, www.deborahshields.com
Now that I’ve conducted two press kit writing workshops and earned consistently rave reviews from all the participants, I’ll be adding this event officially to my Publici-Tea programming. Stay tuned in the coming weeks as I declare the new dates around which you can plan so you can participate and benefit as others have.
March 19, 2008
Local PR Success
Getting your story told in the media is one of the most efficient, high impact, and affordable ways you can attract new clients and be of greater service. And, once you see your name in print or online or hear your voice on the radio, you’ll wonder why you didn’t start sooner. It’s just great fun. That said, this is just a quick reminder to jump on the Authentic Visibility Anniversary Sale now before prices go up on April 1. This useful e-guide makes it easy for you to enjoy more local publicity success with greater ease. There are plenty of worksheets, press release and pitch letter examples, and useful resources to help you get your media relations efforts ready to share with the media in your own backyard and beyond. The special report titled “How to Pitch an Article the Media Can’t Resist” will show you how to do exactly that. And the audio files and other tips booklets and special bonuses bring your publicity know-how up to speed in short order. People rave about it. And, if the whole kit is too much to take on right now, buy the Authentic Visibility Tips Booklets. This could be the best $7 you spend to catapult your business from the darkness to the media spotlight this year.
Shauna Brennan, founder of My Day Office, earned a front page story in the business section of the Seattle Post Intelligencer by following tips within the Authentic Visibility booklets. She said, “Talk about return on investment. It was a little bit of work, but so what! In less time than it would have taken to explain it to someone else, I was able to do it myself. That is the true beauty of it. I take these booklets with me everywhere I go. I use them as a checklist. They are small and convenient and fit easily in a briefcase or daytimer. I plan to share them with my customers to support their success.”
March 18, 2008
Media Savvy 101
The rave reviews for the Publici-Tea™ Half-Day Training Event continue to flow, and it is very rewarding — both for my guests and for me. Here are just a few of the glowing comments guests shared as a result of their experience last Friday:
“Enthusiastic, personable, power-packed five hours with media maven Nancy Juetten was fabulous. Nancy, one of Seattle‘s most valuable treasures, imparted her knowledge with humor and materials to get me started toward achieving my goals of greater publicity.”
Kay Zatine, Windermere Real Estate, firstname.lastname@example.org
“Nancy, you are as handy as a pocket in a shirt and a wonderful resource to have at my fingertips.”
Don Burrows, www.PlanWhileYouStillCan.com
“Nancy is chock full of useful tips and resources. She is generous with what she knows.”
Sara Roller, www.BuchananChocolate.com
“It was a casual setting, and Nancy helped me understand the secret to setting myself apart from other people who are in similar lines of work. The seminar rocked. I got lots of new inspirations. It shook the cob webs out. Nancy was an informative and approachable speaker. She gave each person individual time, too.”
Trish Nerney, Eastside Uptown Girl, Post Intelligencer Reader Blogger
The seats for the April 18 event are going fast. I have room for ten business owners, and only three spaces remain. If you want one of them to be yours, sign up now. The next event is May 16.
March 17, 2008
I believe that everyone deserves to be heard and respected. That means paying attention and responding to requests, offers, and opportunities in a courteous, timely manner. Of course, my way isn’t necessarily the way others behave.
Over the weekend, my husband and I made an offer to make a big purchase with a 9 p.m. deadline. We anticipated hearing from the seller by the stated deadline. We were later told we would hear by noon the following day. We didn’t. The clock ticked past 1 p.m., and still no word. My husband and I had a sick feeling because we felt our offer was not treated in a timely, respectful manner. We didn’t feel seen, heard, or celebrated. In fact, we felt quite the opposite. Without getting into all the unfortunate details, we stepped away from a deal that started to smell bad when the 9 p.m. offer deadline passed without a word.
What we learned from this experience is that how we do business matters just as much as the end result. We believe in honoring deadlines, staying in considerate communication with business partners, and negotiating in a timely, fair and respectful way.
I have been very deliberate in forming business relationships with an extraordinary team of professionals who support my success. In return, I am happy to go the the mountain top with my bugle to sing their praises so their success can grow. I have also been very deliberate in attracting what I believe to be perfect clients to serve in my public relations and training work. Oprah said, “Surround yourself only with those who lift you higher,” and she was right.
So, with all that said, we move on with renewed conviction that the next deal will show up with the right partners, the right timing, the perfect price — and a respectful, timely, and considerate process. We all deserve that in whatever it is we do to make our ways in the world. To coin another phrase from Oprah, what I know for sure is that I won’t compromise on these essentials. And, it is a beautiful thing.
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