January 29, 2008
I saw a media query today that made me laugh out loud. Apparently, there is a new bathroom fixture on the market called the TwoDaLoo. The TwoDaLoo is billed as the world’s first toilet two people can use … at the exact same time. It brings couples closer together and conserves the water supply all with one flush. The TwoDaLoo features two side-by-side toilet seats with a modest privacy wall in between. An upgraded version includes a seven inch LCD television and iPod docking station. And at the suggested retail price of $1,400, you can have one, too.
I know America is a great place, and there is a scratch to every itch. But who knew there was a market for a plumbing fixture such as this? I have no doubt that bloggers will be having a field day with this one, especially as Valentine’s Day approaches and reporters search for a new hook on togetherness.
January 28, 2008
Media Savvy 101
Did you see the Associated Press story last week about Ringo Starr, who walked off the set of “Live with Regis and Kelly” rather than cut short one of his songs? This story ran on page two of the Seattle Times.
Starr didn’t realize his performance needed to be 2 1/2 minutes or less, and he refused to cut his song’s 4-minute, 15-second length. The spokeswoman for “Regis and Kelly’ said Starr’s appearance had been booked since November and Starr’s representatives had agreed to the time requirement.
This incident brings to mind the importance of having one’s sound bites — or musical numbers — in good order before show time. If you are granted 2 1/2 minutes, make the most of the time assigned. And remember that two minutes flies by quickly. That means you have to have your messages tight, compelling, strong, and memorable.
If you need to get your sound bites in order for national talk shows like Oprah and “Regis and Kelly” or the local TV afternoon talk show in your own backyard, register now for the Feb. 5 at 10 a.m. (PST) teleconference with PR Secrets CEO Susan Harrow and me. You’ll learn plenty of useful and timely tips to make the most of your time — however brief — in the media spotlight.
January 25, 2008
Media Savvy 101
Lots of people have been asking me about press kits lately, so I read the 2007 Journalist Survey on Media Relations Practices report prepared by the Bulldog Reporter and TEK Group International with great interest.
The report revealed that journalists have difficulty finding organizations’ online newsrooms and struggle finding media contacts. They also complain that they can’t find press materials that address their interests and that finding background information about the organizations is difficult, too. The report also revealed that 78.9% of reporters say that the greatest change in the way they practice journalism due to Internet technology is that they can now research corporate and other news online 24 hours a day.
Clearly, if you don’t provide online access to this kind of information, you are missing a huge opportunity to be of service to those who report the news. How well does your company score on meeting these essential needs of the media so they can tell your story with accuracy and impact? If you don’t even have a press kit, it’s time to get into action, especially if you are serious about earning a consistent pattern of favorable publicity for your growing business over time.
I’ll be holding a Publici-Tea™ Half-Day Press Kit Workshop at my lovely Bellevue home on February 28, 2008 from 9 a.m. – 2 p.m. To assure plenty of time for personal attention, attendance is limited to six guests, and only four spaces remain. You’ll leave the workshop with working drafts of your own press kit so you can work with your webmaster after the fact to post the materials to your OWN online press room. The cost to participate is just $197. And, if you need more help refining your best effort materials, you can always rent my brain to get the extra help you need.
Give me a call at 425-641-5214 or send me an email at email@example.com so we can confirm your registration.
January 24, 2008
Media Savvy 101
John Kremer is the author of “1001 Ways to Market Your Books.” He also writes a fabulous and very useful ezine that is always full of great ideas. In late December, I read in his ezine that he often posts free bonus reports and e-books to his website for other business owners to enjoy.
I submitted my free Authentic Visibility E-Book full of 12 sassy, time-tested, and proven do-it-yourself publicity articles and hoped for the best. This is the same special report I offer to those who sign up to receive the Authentic Visibility ezine.
Imagine my delight when I checked my “Google Analytics” to learn that Kremer’s site was driving traffic to mine, thanks to the free e-book he made available to his people.
Do you offer a free bonus report as a gift for subscribing to your ezine? Would you like a wider audience for your information? If so, visit this link to offer your report for consideration. That simple act could be the ticket to new traffic to your website or blog so you can do more of what you love in service to just the right people.
January 23, 2008
Media Savvy 101
If you are serious about earning results from your do-it-yourself publicity efforts, check out this link to learn the deadly sins of media relations and why you must avoid them. Bruce Freeman, the Small Business Professor, writes a column for the Scripps Howard News Service to empower small business owners with useful tips to support their success. Today’s column features tips I provided. Readers from 400 newspapers around the USA will hopefully be paying attention so they can earn the “ink and air” they deserve by following this time tested and proven advice.
January 22, 2008
Business Success, Personal Branding
If you’ve been reading this blog for any length of time, you know how committed I am to helping business owners everywhere learn how to earn their own publicity.
What I have found is that 95% of the people who do business with me are people I’ve met at networking events, audience members who have heard me speak, referrals from happy clients, ezine subscribers, and others who know me personally. Some get in touch because they value the advice I share each month in the Puget Sound Business Journal “Media Savvy” column or gain value from the “Media Savvy” radio tips I share on local business talk radio.
Of course, I welcome the abundance and also recognize that there is much more I can offer to serve people who don’t yet know me personally. To that end, today I’ve posted a new letter to explain the benefits the Authentic Visibility Publicity Toolkit delivers to those who buy it and apply the time-tested and proven information within.
Tomorrow, one of my newspaper columns is going to run in 400 papers across the USA in the Small Business Professor column, thanks to the power of the Scripps Howard News Service. The newspaper column will offer this link to make it easy for people to read all about how I serve others and contribute to their success.
To be honest, the letter I had posted for the last three months wasn’t doing the job. When at first you don’t succeed, it’s time to do something different. I’d love for you to read the new message and tell me what you think about it.
By the way, I earned this newspaper column assignment by following up on a lead from ProfNet, which is a service of PR Newswire. What a fabulous service. Every day, I receive dozens and dozens of email notices of stories seeking experts right now. My task is to reply in a timely, brief, and compelling way to serve the reporter, and I take that task seriously. As a result, I’ve been earning “ink and air” for clients and my own business in a big way. In fact, yesterday I set up an interview for one of my clients to interview with a reporter for the New York Times!
This service isn’t just for agencies. You can belong to PR Leads and get the same benefit. Look into it. If you are serious about earning publicity, you’ll enjoy more success with greater ease with PR Leads as your publicity partner.
If you are tired of doing what you have been doing with disappointing results, it’s time to do something different to bring about the favorable results you seek. This is a journey we are on, and there is plenty more for us all to learn. Here’s to the twists and turns in the road and the willingness to try new things.
January 21, 2008
Media Savvy 101, Networking PR
May I vent?
I received a voicemail message from someone that really got my goat. She said something like, “A very important celebrity is coming to Seattle within the next week. It’s incredibly important that we fill the room with people. We don’t have any budget to get the job done. Of course, we thought of you.”
Yikes! If that is the message my efforts are sending, I need to do better.
I have done a fair amount of event publicity and have a track record of “getting the butts in the seats.” But I sure as heck don’t accomplish those results with an 11th hour effort and without appropriate compensation. You can bet I made that message crystal clear when I returned the call. And, I don’t need to “try out” with this important celebrity project in hopes that I might earn the assignment in a future year. Either I am in or I am out on the merits of my talent, experience, and results. But I don’t try out.
Big events that are coming to town require more than a week’s notice to communicate. Anyone serious about building buzz should at a minimum allow two full weeks to alert the “business calendar” notice folks in the local and Internet media. And, if earning attention in the glossy magazines is a priority, allow even more time to deliver the news.
Earning big “ink and air” requires careful planning and focused story pitching. That means allowing adequate time to deliver the goods. The old “spray and pray” approach doesn’t typically deliver the goods, especially with just one week left to go until Event Day.
Thanks for letting me get that off my chest. And, if you need event publicity, never lead with the telephone message this person left for me. That is the perfect way to end a conversation before it ever has the chance to begin.
January 17, 2008
Media Savvy 101
Wow. Folks are flocking to register for the teleconference on Feb. 5 at 10 a.m. (PST)to learn how to get their sound bites in shape for O Magazine, the Oprah Winfrey Show, and other national media venues. PR Secrets CEO Susan Harrow just alerted me that the capacity for the call has been expanded to serve as many as 250 guests. The first 100 seats went as if Oprah herself had recommended this event as one of her favorite things! Act now to assure your place on this call. Click here to sign up.
January 15, 2008
Media Savvy 101
It’s almost Valentine’s Day, and I’ve been brewing over story hooks to share with the local media to bring my clients into the spotlight.
For example, the folks at Olympic Hot Tub Company got in touch to let me know that a number of military wives have been buying hot tubs and arranging for special delivery to welcome their husbands home from Iraq, just in time for Valentine’s Day. Talk about going from one kind of hot water to another!
After speaking with the customers directly to get the details of their buying experience, I crafted a pitch to the local military newspaper and two daily papers that publish near where the purchases took place to suggest a feature about what remarkable and memorable plans locals have to celebrate Valentine’s Day. I suggested the hot tub special delivery as one such example. The same day, two of the three newspapers replied that they would love to run with the story.
What ideas do you have brewing to bring your product or service into the spotlight in time for Valentine’s Day? By making a broader story suggestion that puts your product or service at the center, you could find yourself swirling in interview and photo opportunities in plenty of time to make some noise by February 14. The timing is right. Have fun, and do share your results so I can celebrate your efforts here.
January 13, 2008
If you’ve been reading this blog for any length of time, you know that I am committed to empowering business owners with information, stories, and resources to help them enjoy more local publicity success with greater ease. If you are new to this blog, please know that is my commitment.
I would like to invite as many people to read more about the Authentic Visibility do-it-yourself publicity kit, and that means choosing an image that really resonates with those of you who desire more local publicity success with greater ease. That said, which of the following images resonate most with you?
I can test each image for three months and watch my “Google Analytics” to get a sense of which one works the best, or I can cut to the chase and ask those who follow my work and benefit directly from my advice what they think right now. Can you post a comment to this blog and give me your gut reaction or send me an email at firstname.lastname@example.org? Then, I’ll be that much closer to achieving my goal. I’d really appreciate it!
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