Welcome to the Do-It-Yourself Publicity Resource!

Local Publicity, Media Savvy 101 No Comments

Sometimes it takes a brick to hit you over the head to realize that more success is possible when you make it easy for people to get what they want. After running my PR agency for almost seven years and serving do-it-yourself publicists with the Authentic Visibility publicity information products for the last year, it occurred to me that I serve two distinctly different audiences through my work. One website can’t do justice to them both.

What I know for sure is that the do-it-yourself publicist is motivated to earn favorable publicity without spending a fortune or spinning her wheels. She is likely just starting out or in the early stages of launching her business. She has more time than money to get everything done to get the business going, and she wants the basics boiled down to their essence so she can get in, get out, and get on with it. She knows that earning visibility and awareness are the stepping stones to invite more opportunities to contribute to the marketplace and the world in unique and compelling ways. Most importantly, Read the rest…

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One Good Thing Can Lead to Another – Media Momentum is a Powerful Thing!

Local PR Success 1 Comment

Congratulations to Alice Cunningham of Olympic Hot Tub Company for achieving the 30th anniversary of launching her business this month.   In June of 2006, Alice gave an inspiring talk at the North Seattle Community College Network Breakfast about the importance of making one’s products and services easy to buy, own, and refer.  Little did she know that a talented freelance writer named David Volk would be among the guests in the audience.  Shortly thereafter, David had a conversation with the editor of a new spa industry trade magazine and suggested a feature about Alice and her company.  The editor agreed.

This month, Alice and her husband Blair Osborn are on the cover of the debut issue of  Spa Retailer Magazine just in time to honor their 30th business anniversary.  Read the rest…

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Don’t Short-Circuit Your Personal Brand with Faulty Networking Skills

Personal Branding No Comments

How you meet and greet new people shapes your personal brand and reputation long before your successes, community contributions, and stories earn editorial consideration by the media.

Everyone you meet around town at networking functions, conferences, and other venues is a potential colleague, co-collaborator, or client. And everyone you meet has his/her own extended network of people who form an inner circle that could potentially invite you in. It is essential to put your best face forward when you meet new people. Lead with your eyes and ears to make a winning connection. Read the rest…

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Your Top Ten: Knowing Whom to Call is Key to Media Relations Success

Media Savvy 101 No Comments

If you’ve got breaking news to share or a compelling story to pitch, knowing whom to call is as important as the story you want to tell.

If you are a small business owner with other equally pressing deals to close and operations issues to address, chances are compiling a targeted media list isn’t high on your priority list. The good news is that affordable resources are close at hand to make media list building easy and time efficient for even the most time starved business owners. Read the rest…

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Editorial Placements Pack a Powerful Punch

Article PR No Comments

Editorial placements are both effective and affordable ways to build awareness for products and services. David Ogilvy of Ogilvy & Mather pointed out: “Roughly six times as many people read the average article as read the average advertisement. Very few advertisements are read by more than one reader in 20.”

This suggests that a marketer would have to purchase six paid print ads to get the same impact of one editorial placement. Let’s put some hard numbers to that equation with a local print advertising example. Read the rest…

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Don’t Ignore Your Hometown Media

Local Publicity No Comments

Clients and colleagues often tell me that they want to earn Oprah’s attention or have their stories told on National Public Radio or Good Morning America. I applaud these intentions and suggest that they consider their hometown media first. Why? Because earning media “ink and air” in your own backyard is the first step towards earning the credibility to secure national media placements.

Putting all of one’s eggs in the national media placement basket is a risky strategy at best. The editors and producers at these national media outlets sift through thousands of story pitches every day in search of just the right stories to share with their audiences. The chances of your story rising to the top of the stack without the credibility of prior hometown media coverage are slim.
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