10 Things Not to Do When Making an Elevator Pitch

12:38 pm Article PR, Media Savvy 101

When a query crossed my inbox about how to make elevator pitches better, I was an early bird with my reply.  And my tips is among the ten showcased in this article.

When I review queries, here are questions I ask myself:

  • Is the subject matter for the query RELEVANT TO MY EXPERTISE?
  • Do I have something of value to add to the conversation?
  • Would showing up in connection with this topic reflect well on my brand, reputation, and ways of being of service?

If my answers are YES, I jump in and offer my compelling, concise, and useful reply, along with a link to my bio/credentials and my contact information.  I review exactly what the query  is asking for, and I deliver as requested.  Making it easy for the reporter to write a great story is always my priority.   It’s a pretty good approach that pays ongoing and visible rewards.  One good thing just about always leads to many others.

Have you replied to a media query lately to welcome great results?  New clients? New ezine opt-ins? New speaking invitations?  Follow up media interviews?   Let me hear from you so we can inspire people around the globe to have some of the success you are having!

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